Zoominfo

JUNE 19, 2020

In an age where digital data increases at blinding speeds, achieving data privacy compliance takes a long time. In early 2020, the California Consumer Privacy Act (CCPA) went into effect. If reaction to prior privacy laws in Europe are any indication, it will likely take years for U.S. companies to fully prepare themselves for privacy regulations. Research by ZoomInfo suggests that when a new privacy regulation or similar influence debuts, the ripples extend out for a lengthy period as companies

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Privacy Zoominfo Press Sample 162

Adobe Experience Cloud Blog

JUNE 19, 2020

We talk a lot about marketing challenges and, oftentimes, those challenges relate to marketers of certain maturities, industries, strategies, etc. But what is one universal challenge for all marketers? Audience segmentation. With our Predictive Audiences capability coming soon, Marketo Engage is transforming this fundamental piece of marketing in the most powerful way – through artificial intelligence.

Marketing AI 174

Marketing AI Segmentation Marketo B2B Thought Leadership 174

Zoominfo

JUNE 19, 2020

In an age where digital data increases at blinding speeds, achieving data privacy compliance takes a long time. In early 2020, the California Consumer Privacy Act (CCPA) went into effect. If the reaction to prior privacy laws in Europe is any indication, it will likely take years for U.S. companies to fully prepare themselves for privacy regulations.

Privacy 147

Privacy Zoominfo Press Sample 147

Oktopost

JUNE 19, 2020

CEOs are very busy people, and rightfully so. As the standard bearers of the modern corporation, CEOs are tasked with ensuring all systems run smoothly and profitably on a day-to-day basis. With all that responsibility, should social media activity be yet another item on a CEO’s to-do list? Absolutely. Consider these facts from a recent Social CEO Report by CEO.com and Domo: Only 39% of Fortune 500 CEOs have any social profile whatsoever.

Paid Search Agency 124

Paid Search Agency Companies B2B Thought Leadership Peer-to-peer 124

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Content Marketing Institute

JUNE 19, 2020

This week, Robert Rose wonders if we’re measuring the right things, talks about stay-at-home trends that Google thinks will stick, and contemplates if engagement really is a valuable metric. Continue reading → The post Are You Measuring the Right Things? [The Weekly Wrap] appeared first on Content Marketing Institute.

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Trends Google Content Marketing Content 124

Visitor Queue

JUNE 19, 2020

There’s no doubt that the internet has significantly changed how we do communicate. Moving from the age of landlines to the mobile devices of today, we have more tools than ever to help us stay connected across the globe. So, it’s no wonder that businesses are using the power of the internet to keep their […]. The post How to Manage a Remote Team: 10 Tips for Better Collaboration appeared first on Blog Visitor Queue.

Tips 108

Tips Tools Business 108

Bannersnack

JUNE 19, 2020

When used correctly, Facebook video ads pay off big time and can win their place in the marketing mix of any brand, big or small. Brands all over the world have noticed their effectiveness and are advertising more and more using Facebook videos to attract new audiences and generate more leads. Facebook research shows that […].

Facebook 94

Facebook Video Marketing Ads Marketing Mix 94

Optinmonster

JUNE 19, 2020

Do you want to create a simple order form in WordPress that makes your checkout flow as simple as possible? Creating an order form comes in handy especially when you only want to sell a few products without the hassle of turning your website into a full-on eCommerce store. That’s why, today, we’re going to teach step-by-step you how to build a simple WordPress order form that you can install anywhere on your site.

Order 81

Order Template eCommerce User-Generated Content 81

Valasys

JUNE 19, 2020

The resiliency model of businesses across the globe was disrupted due to the outbreak of the coronavirus crisis. All spheres of marketing landscape were impacted, and email marketing was no different. The way people have been doing businesses changed, and even as now we all together are braving to march to the new normal, we do find ourselves in an unplumed territory, in a state of oblivion.

Email Marketing 71

Email Marketing Work Management Planning Word of Mouth 71

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

DivvyHQ

JUNE 19, 2020

Quick dating tip: When on a first date, you should probably avoid trying to pry every detail of someone's life out of them. The same applies to marketing. No one likes filling out a form that is asking for too much information right out of the gate. But, the more data we have on a prospect, the more we can tailor their experience and move them through the buying journey.

Ideal Customer Profiles 56

Ideal Customer Profiles Profiling Content Marketing Content 56

Content4Demand

JUNE 19, 2020

I had only a passing understanding of the significance of Juneteenth until recently. The murder of George Floyd on May 25 th and the overwhelming reactions it has provoked ha ve (again) exposed many painful truths about our history—and our present—as ugly wounds that need healing. I hope we can. What we’ve witnessed in the aftermath is up to each of us to process.

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Positioning Spending Design Process 52

Stevens & Tate

JUNE 19, 2020

Does your company need help from a marketing agency? If you’ve never worked with a marketing agency before, it can be overwhelming to decide which one to partner with. Before settling with one, it is important to scope out your options to figure out which one will be the best fit for you and your company. It is crucial that you choose a marketing agency that shares the same goals as you and wants to do everything they can to help you reach them.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Planning 52

Lake One

JUNE 19, 2020

Implementing a B2B sales enablement strategy can align your internal teams and empower your sales personnel with the tools they need to close more deals. A solid, collaborative strategy can create more effective sales teams and stronger marketing programs. Here are the elements every leader needs to consider when developing their sales enablement strategy.

B2B Sales 52

B2B Sales Marketing & Strategy Budget Programs B2B 52

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

MarketMuse

JUNE 19, 2020

Machine learning algorithms are the new intermediaries between your content and your audience. Here's how they work. The post How to Use NLP in Content Marketing appeared first on MarketMuse.

Content Marketing 52

Content Marketing Content Marketing 52

Smarte

JUNE 19, 2020

In a data-driven world, insights of the technology used by your prospects can give you a great competitive advantage. If, for example, you offer a B2B software, it is essentially an awesome head start for you to know which other systems are already in use in this company. Whether you’re looking to improve your company’s […]. The post Technographic Data: Why is it so Important for Sales and Marketing appeared first on SMARTe Inc.

B2B Sales 52

B2B Sales Paid Search Agency Software Marketing Prospects 52

Kwanzoo

JUNE 19, 2020

Two years ago, we at Kwanzoo had our clarifying moment when we introduced Adaptive ABM.

Account Based Marketing 40

Account Based Marketing ABM B2B B2B Sales 40

Bluetext

JUNE 19, 2020

With polaroids and vinyl making a comeback and tiny sunglasses making their appearance on the fashion scene once again, the trends re-emerging over the past few years have solidified the value and power of nostalgia marketing. Regardless of if you are a millennial looking to relive 90’s fashion, or a parent reminiscing about the good old days, nostalgia has something special to offer all customer groups – and that’s why it is such a powerful marketing tactic.

Paid Search Agency 29

Paid Search Agency Advertising Agencies Planning Advertising Mediums 29

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

ConvertKit

JUNE 19, 2020

ConvertKit was created as a tool to help creators earn a living and connect with their audience. Recognizing your undeniable ambition and attainable dreams is the starting point to your creator journey. This means being brave, sharing your voice, and connecting with your community to solve problems and add value. The ConvertKit team recognizes our responsibility to use our platform and influence to amplify Black voices and creators who are making a huge impact on the world.

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Paid Search Agency Blogger Twitter Amazon 118

Biznology

JUNE 19, 2020

This article was originally published on May 29th, 2019. In today’s Wednesday Wisdom feature, Consultants Collective member consultant, John Clemons discusses diversity and inclusion with fellow Consultants Collective member consultant Rich Goldberg and Ben Hasan, SVP and chief culture, diversity and inclusion officer at Walmart. Part I. Diversity and inclusion (D&I) appears to be front and center again.

Consulting 104

Consulting Thought Leadership Acquisitions Buzz 104

Conversica

JUNE 19, 2020

Most Demand Generation and Marketing Ops pros are well-accustomed to the idea of prioritizing the leads they generate for Sales by using lead scoring and following a traditional funnel model. It’s a practice as old as time, it seems. Leads come in—and depending on their level of engagement and demographic qualifications—a score is assigned. That score builds over time until… Poof!

Lead Ranking 80

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 80

Vidyard

JUNE 19, 2020

Video calling has been something straight out of sci-fi for decades, with video screens featured prominently in everything from Star Trek to the Jetsons. Recorded videos haven’t really had the same Hollywood treatment, but they’re primed to revolutionize how we actually work. Whether you’re video conferencing with your team or shooting quick one-to-one asynchronous videos back-and-forth to provide updates and share thoughts, one thing is abundantly clear: Video has a critical role to play in the

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Video Marketing Privacy Distribution Social Networks 132

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Conversica

JUNE 19, 2020

Most Demand Generation and Marketing Ops pros are well-accustomed to the idea of prioritizing the leads they generate for Sales by using lead scoring and following a traditional funnel model. It’s a practice as old as time, it seems. Leads come in—and depending on their level of engagement and demographic qualifications—a score is assigned. That score builds over time until… Poof!

Lead Ranking 40

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 40

Vidyard

JUNE 19, 2020

Video calling has been something straight out of sci-fi for decades, with video screens featured prominently in everything from Star Trek to the Jetsons. Recorded videos haven’t really had the same Hollywood treatment, but they’re primed to revolutionize how we actually work. Whether you’re video conferencing with your team or shooting quick one-to-one asynchronous videos back-and-forth to provide updates and share thoughts, one thing is abundantly clear: Video has a critical role to play in the

Video Marketing 65

Video Marketing Privacy Distribution Social Networks 65