Contently
DECEMBER 10, 2020
2020 is a year unlike any other. As LiveIntent’s SVP of global marketing, I came in with a comprehensive plan, ready to execute. Then the pandemic hit, and like other marketing leaders, I threw the plan right out the window. For example, in-person conferences and hosted events are a big part of how LiveIntent builds relationships and generate leads.
Marketing Insider Group
DECEMBER 10, 2020
Whether virtual or in-person, event planning is a painstaking process. Planners oversee countless details and put in place many event aspects to ensure that events turn out great. Oftentimes, however, they encounter challenges. These challenges are not because the team lacks requisite skills and experience but because many planners still use traditional methods which can be quite out-of-date, which can lead to missing important details that might have significant implications for event success.
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Zoominfo
DECEMBER 10, 2020
Covid has changed everything. From sales processes to how we celebrate holidays, there has been no area left untouched by this pandemic. For ZoomInfo, one of the biggest challenges we are facing at EOY is how to keep motivation high and celebrations on par with the big achievements our sales teams are hitting day in and day out. So, as sales leaders, how have we kept ‘remote’ control?
Biznology
DECEMBER 10, 2020
As we close out a year marked by upheaval, experts predict more disruption ahead?including an uptick in mergers and acquisitions (M&A). For our 50 th EE Voice podcast, we welcome Louis de Schorlemer of Corporate Diplomat , an agency dedicated to managing M&A, divestitures, or reorganizations. Louis is an international leader in managing M&A communications.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
KoMarketing Associates
DECEMBER 10, 2020
Many marketers are looking to dedicate a portion of their budgets to social media in the New Year, but new research suggests that not everyone is eyeing the same platforms to generate a return-on-investment. HootSuite recently published the results of its “Social Trends 2021” survey, and statistics showed that the majority of marketers (61%) intend on increasing their investment in Instagram in 2021.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Content Marketing Institute
DECEMBER 10, 2020
We sent more than 100 virtual crystal balls to content marketing thought leaders and subject matter experts. Find out what themes emerged in their predictions for content marketing in 2021. Continue reading → The post 100+ Content Marketing Predictions for 2021 appeared first on Content Marketing Institute.
Search Engine Journal
DECEMBER 10, 2020
These 10 videos made it to the top this 2020. Get insights on video length and strategies to help you make better content. The post Top-Trending 2020 YouTube Videos Demonstrate Longer Is Stronger via @gregjarboe appeared first on Search Engine Journal.
Only B2B
DECEMBER 10, 2020
“Sorry the booked event is canceled due to COVID-19 precautions” does this happened to you too? . With the conferences and shows canceled due to global pandemic, we should understand the content marketing is very prominent and every business should implement it strategically. . Many businesses who yet have not adopted content marketing have found themselves between the rock and a hard place.
The Daily Egg
DECEMBER 10, 2020
The supply and demand equation is a monster, even for mathematical geniuses. It takes advanced forecasting and situation modeling to get an estimate, with no guarantees that you’re even in the right ballpark. And the larger your business, the more challenging this gets. One of the most significant differences between thriving businesses and those struggling […].
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Content Standard
DECEMBER 10, 2020
Content strategy pivots have been a normal response in the wake of COVID-19. As physical marketing spend shifts to digital channels, brands are looking to sales enablement and demand generation. But there’s another, more subtle shift underway in the B2B world. Brands have begun embracing more of a human touch—and in some cases, a conversational tone—in their content strategies.
ConvertKit
DECEMBER 10, 2020
Jump ahead. 3 factors that affect ebook pricing. Different places you can sell your ebook. 5 steps to find the right price for your ebook. You’re finally ready to launch your ebook. The last step before releasing your ebook: giving it a price tag. Easy, right? You might be tempted to come up with your ebook price based on gut feeling. You may want to “charge what you’re worth”… Or just pick any ebook price and run with it.
ClickZ
DECEMBER 10, 2020
30-second summary: Businesses that weren’t prepared for the pandemic are still scrambling to deploy technologies to enhance connectivity and collaboration. Intelligent automation has emerged as one such solution to help increase process efficiency, improve customer experience, and optimize back office operations. Investments in traditional growth technologies like cloud and AI remain on the rise, but low code is also emerging to improve app development workflows.
Conductor
DECEMBER 10, 2020
SEO is typically sold as a long-term investment and as a digital marketing strategy that requires time to see results. This drives some companies, who are focused on fast results, to be deterred from investing in SEO believing that they can only achieve quick wins through channels like PPC. However, fruitful short term gains in SEO are possible and should be considered by marketers when evaluating investments in the channel.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
NetLine
DECEMBER 10, 2020
On its face, B2B lead generation is simple: A company creates and publishes content hoping to pique the interests of their target audience, assuming that the most interested folks will share a bit of information about themselves. After proper scoring and nurturing, that information is then sent over to Sales where they hope to turn this lead into a new business opportunity.
DivvyHQ
DECEMBER 10, 2020
Defining your target audiences and delivering valuable content to them is obviously a core tenet of content marketing. But audiences evolve, as does your content strategy. If you find that your content performance has plateaued, perhaps you need to take a fresh look and experiment with data-driven tactics that will open the door to new opportunities.
Seismic
DECEMBER 10, 2020
2020 was a year that presented challenges for people and businesses alike. When the COVID-19 pandemic first required individuals and teams to stay or work from home, it was difficult to imagine how things would evolve or how long it would last. Eight months later, in spite of significant challenges, I’m thankful to reflect upon the silver linings that have come as a result of unprecedented changes to our daily lives.
SmartBug Media
DECEMBER 10, 2020
SaaS marketing is not for the faint of heart. SaaS organizations are laser-focused on their ability to drive high volumes of sustainable growth in a short amount of time. or else (*cue dramatic music*). In fact, it is estimated that even SaaS companies with an annual growth rate of 20 percent have only an 8 percent chance of surviving. Thus, hyper-growth is a prerequisite for survival.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
DECEMBER 10, 2020
This year, brands are increasingly bringing shopping experiences online. But, as businesses develop online strategies, they might find that launching a fully-fledged ecommerce website is easier said than done. While many tools make this process easier than it was in past decades, launching a successful online store still requires time, money, a web strategy, and a handful of other resources that smaller businesses might not have.
BenchmarkONE
DECEMBER 10, 2020
We’ve heard it before: school communications professionals are frustrated. Sending their district’s email newsletters is like posting a billboard in the middle of a vast desert. No response, no engagement. It’s almost as if they didn’t send anything at all. . Concerns over email engagement are nothing new. They don’t discriminate, and they span various industries.
ATAK Interactive
DECEMBER 10, 2020
With so much noise surrounding the “best way to be innovative,” it’s easy to forget that the path to innovation can be simple. In today’s B2B Marketing Agency Insights , CEO Austin LaRoche breaks down the path to innovation into the three simple steps B2B businesses can follow to become more innovative. Video transcription below: Welcome back to B2B Marketing Agency Insights.
SEMrush
DECEMBER 10, 2020
Take a look at the growth of some of the most successful SaaS companies and it‘s clear that their SEO strategy is the key driver behind their success, and in this guide, we‘re going to walk you through an actionable step-by-step SaaS SEO strategy that you can work through and roll out for your business.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
ATAK Interactive
DECEMBER 10, 2020
With so much noise surrounding the “best way to be innovative”, it’s easy to forget that the path to innovation can be simple. In today’s B2B Marketing Agency Insights , CEO Austin LaRoche breaks down the path to innovation into the three simple steps B2B businesses can follow to become more innovative. Video transcription below: Welcome back to B2B Marketing Agency Insights.
MarketMuse
DECEMBER 10, 2020
Defensible growth occurs when you take the road less traveled. The post How to Crush SEO Content Without Being a Copycat (Webinar Highlights) appeared first on MarketMuse.
Roketto
DECEMBER 10, 2020
Hey. Psst. Who writes your content?
SEMrush
DECEMBER 10, 2020
Apresentaremos ferramentas que podem ajudar a encontrar clientes em potencial, gerenciar o fluxo de trabalho, descobrir o endereço de e-mail de qualquer pessoa e muito mais.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Vidyard
DECEMBER 10, 2020
The Video in Business Awards celebrate marketers, sales pros, and businesses who embrace video in new ways to generate better results. KITCHENER, Ontario – December 10, 2020 – Vidyard , the video platform for business, has just announced the 12 winners in their third annual Video in Business Awards. Each year, the awards program celebrates businesses and individuals who have used video to generate more leads, close new revenue, and transform how they communicate.
Moz
DECEMBER 10, 2020
Posted by randfish We know that content is our doorway to earning countless SEO benefits for our sites. Admittedly, though, it’s too easy to get stuck in a rut after one too many content marketing campaigns. In this 2017 holiday edition of Whitebeard Friday (see what we did there?), Rand offers three novel ways to add sparkle to your content creation efforts.
Optinmonster
DECEMBER 10, 2020
Are you looking for the best cart recovery apps for Shopify to get customers back to checkout and increase your store’s online sales? Cart abandonment is one of the biggest problems online merchants face. Whether it’s casual window shoppers or eager customers who get distracted, cart abandonment accounts for trillions of dollars in losses each year for eCommerce stores.
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