Golden Spiral

APRIL 17, 2020

The Article in 60 Seconds. Crisis communications in the midst of a pandemic presents new challenges for even the most seasoned public relations and marketing pros.

Public Relations 62

Public Relations B2B Business PR 62

Litmus

APRIL 17, 2020

It’s harder than ever to win over new customers, so now is the perfect time to focus on keeping the ones you already have. Email marketers, let’s make customer retention your number one priority. Even during less challenging times, it can cost up to 16x more to acquire a new customer than retain a current one. Retention consists of many moving pieces, channels, and metrics, but overall it boils down to one main goal: increasing engagement and deepening your customers’ connection to your brand.

Email Marketing 117

Email Marketing Paid Search Agency Tips Planning 117

Aberdeen

APRIL 17, 2020

In just a few short weeks, the global Coronavirus pandemic has upended our previous reality and replaced it with social distancing, school closures, shelter in place, furloughs, and mass unemployment applications. Preliminary research estimates that 34% of workers that were previously commuting are now working from home. There is little doubt that we are in the golden age of web meeting software.

Software 75

Software Video Marketing Traffic Lead Scoring 75

Zoominfo

APRIL 17, 2020

Breaking through the “noise” successfully requires a more personalized, relationship-based selling approach, and the staffing sector is no exception. Firms and businesses have to find new ways to differentiate themselves. So how exactly can a staffing agency stand out?

Ad Agencies 207

Ad Agencies Differentiation Personalization Business 207

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Influitive

APRIL 17, 2020

Commvault is a recognized leader in data backup and recovery solutions, and winner of the Influitive 2019 BAMMIE award for Best Emerging Advocate Program. In our most recent customer success webinar, I spoke with the team behind the company’s exceptional customer advocate community, Commvault Connections. In the first year after launching the community, the team […].

Communities 147

Communities Webinar Metrics Best Practices 147

Influitive

APRIL 17, 2020

Commvault is a recognized leader in data backup and recovery solutions, and winner of the Influitive 2019 BAMMIE award for Best Emerging Advocate Program. In our most recent customer success webinar, I spoke with the team behind the company’s exceptional customer advocate community, Commvault Connections. In the first year after launching the community, the team […].

Communities 130

Communities Webinar Metrics Best Practices 130

Search Engine Journal

APRIL 17, 2020

Here are 35 digital marketing blogs that accept guest posts, and tips on how to pitch your story to them. The post 35 Top Digital Marketing Blogs That Accept Guest Posts via @alextachalova appeared first on Search Engine Journal.

Tips 145

Tips Search Marketing Marketing Content Marketing 145

Biznology

APRIL 17, 2020

I hope you are all continuing to stay healthy, safe and sane as The Great Reset continues apace. (I cannot take credit for The Great Reset phrase but I do like it.). As advice (both good and bad) abounds in today’s flurry of information cycles, I am including a few recent thought pieces on effective advice-giving, the importance of listening and how to be someone others can reliably call upon to listen and talk through issues.

Youtube 104

Youtube Conference Work Management Validation 104

Zoominfo

APRIL 17, 2020

Breaking through the “noise” successfully requires a more personalized, relationship-based selling approach, and the staffing sector is no exception. Additionally, staffing companies are facing a threat to what used to be their most valuable asset—their proprietary “database” of candidates. This is also the way that staffing companies traditionally differentiated themselves from the competition.

Ideal Customer Profiles 100

Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 100

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Biznology

APRIL 17, 2020

Regardless of your industry, there’s a good chance you’re experiencing some level of business interruption from the global COVID-19 pandemic. Lockdowns and orders that non-essential businesses must close have severely impacted company owners around the world. Now is the time for strategic thinking about how to save money and reclaim your lost revenue.

Business 104

Business Marketing & Strategy Paid Search Agency Transparency 104

Content Marketing Institute

APRIL 17, 2020

This week, Robert Rose asks how you’re doing (really) and talks to an author who explains how content helps brands keep calm and carry on. He talks operational models and more with the content marketing person of the week. Continue reading → The post Do You Really Care How Your Audiences Are Doing? [The Weekly Wrap] appeared first on Content Marketing Institute.

Content Marketing 109

Content Marketing Personalization Brand Identity Branding 109

Hubspot

APRIL 17, 2020

Have you ever come across a post on LinkedIn or Instagram from your favorite celebrity or influencer, explaining how they use their own brand's services or products? You know what I'm talking about. Maybe your favorite Instagram influencer just posted a photo, with the caption explaining how the photo editing packs she curates have helped her become a better photographer.

Paid Search Agency 101

Paid Search Agency eCommerce Marketing & Strategy Class 101

Magisto

APRIL 17, 2020

Spring Break is cancelled and it’s still looking unclear as to when we’ll be able to travel again. While the excitement and fun of hopping on a plane feels like a distant memory, it doesn’t mean we should give up the idea entirely. With the help of technology, motivation, and some good-ol’ imagination, we can still experience some globe-trotting while self-isolating. .

Video Marketing 88

Video Marketing Youtube Facebook Advertising Channels 88

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Heinz Marketing

APRIL 17, 2020

If you’re in the event industry, the last 60 days hasn’t gone as planned. That goes for organizers, producers, sponsors and an enormous ecosystem of support tools, services and more – Socio among them. I’ll admit that Socio wasn’t on my radar until a couple weeks ago, when Corey McCarthy joined our CMO Coffee Talk series on a Friday morning and shared something I thought was brilliant.

Trade Show 85

Trade Show Conference CMO Webinar Metrics 85

Outgrow

APRIL 17, 2020

Live Chat Examples And Lessons We Can Learn From Them. What Are Live Chats? We live in a ‘two-minute’ world. We need our coffee, our noodles, and our internet in under two minutes. And similarly, as consumers, we want our answers instantly as well. Which is why businesses are gradually embracing the concept of live chats. Live chat refers to an online customer service that works on the idea of live support.

Top of Funnel 84

Top of Funnel Examples Work Management Marketing Management 84

PFL

APRIL 17, 2020

We’re continuing our “What to Send When?” series and diving deep into the strategies behind mid-funnel tactile marketing. The post What to Send When? Mid-Funnel Strategies for Tactile Marketing appeared first on PFL.

Top of Funnel 84

Top of Funnel Marketing Funnels Marketing & Strategy Marketing Strategy 84

Convert

APRIL 17, 2020

Every eCommerce store on the Shopify platform is unique. It doesn’t matter if you are using a quiz builder to sell lead quizzes or you sell retail goods. What matters is that not all eCommerce stores share the same group of customers. Finding out what works best for others and implementing it in your shop.

eCommerce 76

eCommerce Leads Lead Marketing Qualified Leads 76

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

SmartBug Media

APRIL 17, 2020

For newbies, Marketo proves its value right off the bat as an excellent email automation tool. But its potential goes far beyond email and event management. Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle.

Marketo 66

Marketo SMB Lead Scoring Lead Ranking 66

Seismic

APRIL 17, 2020

It is no secret that Sales Kickoffs (SKOs) are pretty special. It is the reason why year after year, companies continue to invest in these events. Nothing is quite like the spirit and energy of a sales rep with a fresh slate, a new quota to hit, and the motivation to be a top performer for the upcoming year. It’s infectious! But in an early brainstorming session during the planning of my very first SKO, a teammate posed an interesting question to the group that defined our focus in a different w

Organization 64

Organization Buy Research Service 64

Meerkat Marketing

APRIL 17, 2020

There have been a number of industries and businesses sidelined by the COVID-19 outbreak. I have seen a lot of companies pull back and hit pause on a number of their marketing initiatives whether it’s content, advertising, email marketing, etc. If you are a business that has been affected by COVID-19 and do not have the cash flow to spend on marketing activities, think about how to utilize organic social media channels to stay top of mind. .

Social Media 59

Social Media Budget Programs Social Marketing Media 59

Method and Metric

APRIL 17, 2020

Online courses are a hot commodity right now. Suddenly, everyone is stuck at home with a lot of time on their hands? Anyone know why? While we are all social distancing at home, now is the perfect time to put all that knowledge and expertise you’ve harnessed over the years to good use. Everyone’s an expert in something. What’s your thing? ( my thing’s sound effects, here’s a T.Rex ).

Course 59

Course Research Tools Broadcasting 59

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Contify

APRIL 17, 2020

Make the most of Contify — the latest features and enhancements. Hope you are staying safe and healthy. Contify has been evolving since 2009 along with the evolution of the requirements of our customers. We continuously add new features and make improvements to the platform based on the valuable feedback that we receive from our users. We also upgrade our AI-based information processing engine based on the enhancements in the underlying technologies (Machine Learning and Text Analytics).

API 59

API Tagging Analysis Advertising Benchmark 59

Square 2 Marketing

APRIL 17, 2020

Having Chat On Your Website Is No Longer Optional. If you’re my age, then you remember chat’s first pass at changing our behavior online. It was a miserable experience. It rarely worked, and when it did, it was manned by people who didn’t speak English and didn’t know how to help you. For years, we advised clients to stay away from chat. But that changed a few years ago, and today, it’s no longer a nice-to-have for your website, it’s a must-have.

Conversion 52

Conversion Opinions Marketing Websites Marketing 52

Meerkat Marketing

APRIL 17, 2020

There have been a number of industries and businesses sidelined by the COVID-19 outbreak. I have seen a lot of companies pull back and hit pause on a number of their marketing initiatives whether it’s content, advertising, email marketing, etc. If you are a business that has been affected by COVID-19 and do not have the cash flow to spend on marketing activities, think about how to utilize organic social media channels to stay top of mind.

Social Media 52

Social Media Budget Programs Social Marketing Media 52

Digilant

APRIL 17, 2020

Mike Addonizio, vice president of paid media at omnichannel ad firm Digilant , said Google and Twitter are aware of the harm misinformation can cause on this issue, meaning advertisers can trust that coronavirus-related content will be “closely monitored.”. The post Ad Tech Execs Weigh in on Coronavirus Ads, Google and Twitter, and Misinformation appeared first on Digilant.

Twitter 52

Twitter Ads Google Advertisements 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

nDash

APRIL 17, 2020

You’re a creative type with a flair for the written word. You’re also a bit of a marketing nerd who loves spreadsheet shortcuts and all and seeks out actionable data and insights. You want to build an authentic brand and you don’t shy away from responsibility. Sound like you? If so, we should talk… nDash is seeking a digital marketing manager to join our team.

Work Management 52

Work Management CMS Development Planning Paid Search Agency 52

Digilant

APRIL 17, 2020

Mike Addonizio, vice president of paid media at omnichannel ad firm Digilant , said Google and Twitter are aware of the harm misinformation can cause on this issue, meaning advertisers can trust that coronavirus-related content will be “closely monitored.”. The post Ad Tech Execs Weigh in on Coronavirus Ads, Google and Twitter, and Misinformation appeared first on Digilant.

Twitter 52

Twitter Ads Google Advertisements 52

Varicent

APRIL 17, 2020

We released an eBook a couple weeks ago – but like everyone else, we’ve had a lot on our plate, and it turns out we forgot to tell everyone about it. Skip the blog and download the eBook now ›. It’s focused on how RevOps can response to this crisis. We spent a lot of time talking to folks about how they are responding to what's happening in the world and forming some conclusions on the best ways to manage, lead, and grow business moving forward in what has turned into a new normal.

Top of Funnel 52

Top of Funnel Lead Ranking Organic Leads Efficiency 52