Tue.Sep 10, 2019

8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)


Prologue. B2B marketers think that if they are providing spectacular products or services, it’s more than enough as the services will speak for themselves.


How to Create CTAs That Convert


These best practices will help you craft calls to action that will attract your audience and keep them moving from one stage of the sales funnel to the next. Content Marketing Corporate Customer Journey Demand and Lead Generation Personalization

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Stick a Cap On It!

Digital Marketing World Forum

Bottled Water, Celebrity, and an Unquenchable Social Thirst. Recently a lot of attention has been paid to the world of bottled water. Activism around decreasing plastic usage, a crop of new flavors, and of course 2019 was the summer of seltzer.

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The Top 50 Content Marketing SaaS Companies on Twitter


The top two social networks for B2B software-as-a-service (SaaS) companies are LinkedIn and Twitter. The smartest vendors know how to use the unique features of both platforms to their full advantage.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

5 Employee Activation Case Studies We Can All Learn From

Marketing Insider Group

Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. As you can see by our posts, we practice what we preach here as well. Many of our best posts don’t come from me. […].

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5 Employee Activation Case Studies We Can All Learn From

Marketing Insider Group

Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. As you can see by our posts, we practice what we preach here as well. Many of our best posts don’t come from me.

Report: 89% of Marketers Now Using Video as a Part of their Content Strategy

KoMarketing Associates

As marketers look for new ways to reach out to their target audience, new research shows that video is growing in popularity as a form of content.

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How to Get Off an Email Blacklist, and Stay Off

Modern Marketing

Having your email IP address or domain added to an email blacklist can seriously affect your deliverability, and therefore the profitability of your email program. This is doubly true if you’re blacklisted during one of your key selling seasons.

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SearchChat Podcast: A Data Backlash Is Coming


There’s a serious need for changing the way we deal with customer data. How you can use data and still maintain a good relationship with your customers, even among the distrust? We also take a look at who has failed at that, so you can learn what not to do. Take a listen.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Leading CRM and Email Marketing SaaS Providers, Hatchbuck, Benchmark, Merge


The combined company, Benchmark, will enable businesses to flourish with powerfully simple sales and marketing tools.

30 Actionable Content Marketing Tips for Digital Marketers

Single Grain

Content marketing has been growing exponentially in popularity and there are now over 500 million blogs on the Internet (1.6 billion websites, but only half a billion identify as blogs).

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How to Sell Content Strategy to a Non-Marketer


We all know that marketing costs money, but marketing without a content strategy behind it will cost you even more. Here are some key tips and information to help you learn how to sell content strategy to non-marketers, who often hold the purse strings to your budget. .

Data privacy: What should marketers be doing to prepare for regulation?


Data privacy is a hot topic right now, and rightly so. The Facebook + Cambridge Analytica scandal brought the issue of data misuse to widespread public attention. And, the introduction of laws like GDPR and the California Consumer Privacy Act, rather than quelling fears, have only added to the growing perception that our data has not, up until now, been private. . So, what does this mean for marketers? The marketing industry lives and breathes data—will this have to change going forward?

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Discover the Secrets to Successful Content Creation

Content Marketing Institute

An outsider might think content creation is easy. But we all know there’s a lot more to it. Discover the secrets of producing well-conceived, well-written stories that deliver for your audience and your brand with this tutorial.

These Are The Instagram Metrics You Should Be Measuring

ATAK Interactive

Ed Note: This week, ATAK’s Marketing Manager Sarah Shimoda shares some insight on the real Instagram metrics you should be focusing on. For help attracting, connecting, closing, and delighting your customers on Instagram, schedule a consultation with us today. Enjoy!

Lead Generation Strategies That Work for B2B Companies

Unbound B2B

Introduction. Leads are users blipping your radar who are continually allowing you the opportunity to provide the kind of value-added services that solve their problems.

A Quick Primer on Why Voice Search (and VSO) Is Here to Stay


Let it be said: Voice search is here to stay. If you listen closely, the chatter over voice search and digital assistants is getting louder and louder thanks to Amazon Alexa, Apple’s Siri and others. The power of the human voice and these digital repartees may be the future of search.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

The First-Ever Regional Training Conference is in Two Weeks, Are You Ready?

Hannon Hill

Our inaugural Regional Training Conference is two weeks away and we’re so excited. Read this blog post for a quick overview of what attendees will enjoy

10 Ideas for Better Lead Qualification


As marketers, your job is to deliver leads to sales that will ultimately turn into customers and revenue for the business. But when only 13% of MQLs convert to opportunities it’s no shock that B2B marketers rate generating qualified leads as their top challenge.

Adobe unveils Customer Journey Analytics with new Adobe Analytics UI


In March, Adobe made its Experience Platform globally available, integrating real-time customer data from multiple sources into profiles that could employed to personalize content or offers across all its clouds.

How Google's Nofollow, Sponsored, & UGC Links Impact SEO


Posted by Cyrus-Shepard Google shook up the SEO world by announcing big changes to how publishers should mark nofollow links. The changes — while beneficial to help Google understand the web — nonetheless caused confusion and raised a number of questions.

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

The Essential M&A Checklist

Hinge Marketing

Any professional services firm contemplating a merger or acquisition deal has a great deal to think about. It’s easy to become overwhelmed by the myriad financial, operational and marketing details that surround such an event.

The most common mistake in campaign tracking (and how to fix it)


So you’re ready to send your content on the “campaign trail.” You’ve just written an awesome piece, and it’s time to publish it for the world to see. No problem, right? Campaign tracking is super easy…to screw up. Even I did it.

5 of Our Favorite Content Marketing World Sessions 2019 #CMWorld


The MarketMuse Stage at #CMWorld 2019 was buzzing! Here's a summary of our five most favorite presentations. The post 5 of Our Favorite Content Marketing World Sessions 2019 #CMWorld appeared first on MarketMuse.

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Tackle the Top 3 Channel Marketing Challenges


By Alicia Esposito, Senior Content Strategist. When I joined the G3 Communications family in 2011, my primary task was to help build and launch the Channel Marketer Report brand. Fresh out of college with a Communications degree, I was hungry to prove my media savvy and make the brand a success.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.