Tue.Sep 10, 2019

8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

Prologue. B2B marketers think that if they are providing spectacular products or services, it’s more than enough as the services will speak for themselves.

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How to Create CTAs That Convert

Act-On

These best practices will help you craft calls to action that will attract your audience and keep them moving from one stage of the sales funnel to the next. Content Marketing Corporate Customer Journey Demand and Lead Generation Personalization

Funnel 170

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Stick a Cap On It!

Digital Marketing World Forum

Bottled Water, Celebrity, and an Unquenchable Social Thirst. Recently a lot of attention has been paid to the world of bottled water. Activism around decreasing plastic usage, a crop of new flavors, and of course 2019 was the summer of seltzer.

Viral 59

5 Employee Activation Case Studies We Can All Learn From

Marketing Insider Group

Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. As you can see by our posts, we practice what we preach here as well. Many of our best posts don’t come from me. […].

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

How to Get Off an Email Blacklist, and Stay Off

Modern Marketing

Having your email IP address or domain added to an email blacklist can seriously affect your deliverability, and therefore the profitability of your email program. This is doubly true if you’re blacklisted during one of your key selling seasons.

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More Trending

5 Employee Activation Case Studies We Can All Learn From

Marketing Insider Group

Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. As you can see by our posts, we practice what we preach here as well. Many of our best posts don’t come from me.

Report: 89% of Marketers Now Using Video as a Part of their Content Strategy

KoMarketing Associates

As marketers look for new ways to reach out to their target audience, new research shows that video is growing in popularity as a form of content.

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SearchChat Podcast: A Data Backlash Is Coming

Biznology

There’s a serious need for changing the way we deal with customer data. How you can use data and still maintain a good relationship with your customers, even among the distrust? We also take a look at who has failed at that, so you can learn what not to do. Take a listen.

Leading CRM and Email Marketing SaaS Providers, Hatchbuck, Benchmark, Merge

Hatchbuck

The combined company, Benchmark, will enable businesses to flourish with powerfully simple sales and marketing tools.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Run a Smart Social Media Takeover

Hootsuite

Ever consider running a social media takeover? A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform.

5 Types of Emails That Improve Customer Retention

Sharpspring

There’s no way to succeed in business today without focusing on new customer acquisition. But in doing so, many marketers overlook an equally important goal: customer retention. . Having a strong customer retention strategy doesn’t have to be complicated.

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Weekly Wisdom with Ross Tavendale: Zero Budget SEO

SEMrush

In this week‘s Weekly Wisdom, I will be going into all the tools and processes you can use if you are absolutely broke. SEO Weekly Wisdom

A Quick Primer on Why Voice Search (and VSO) Is Here to Stay

ClearVoice

Let it be said: Voice search is here to stay. If you listen closely, the chatter over voice search and digital assistants is getting louder and louder thanks to Amazon Alexa, Apple’s Siri and others. The power of the human voice and these digital repartees may be the future of search.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

No More Writer’s Block – 5 Simple Exercises for Generating Killer Content Ideas

DivvyHQ

To avoid writer's block and get your team's creative juices flowing, here are five simple, proven exercises that should generate lots of ideas in a short period of time.

Discover the Secrets to Successful Content Creation

Content Marketing Institute

An outsider might think content creation is easy. But we all know there’s a lot more to it. Discover the secrets of producing well-conceived, well-written stories that deliver for your audience and your brand with this tutorial.

How to Sell Content Strategy to a Non-Marketer

DivvyHQ

We all know that marketing costs money, but marketing without a content strategy behind it will cost you even more. Here are some key tips and information to help you learn how to sell content strategy to non-marketers, who often hold the purse strings to your budget. .

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Data privacy: What should marketers be doing to prepare for regulation?

ClickZ

Data privacy is a hot topic right now, and rightly so. The Facebook + Cambridge Analytica scandal brought the issue of data misuse to widespread public attention. And, the introduction of laws like GDPR and the California Consumer Privacy Act, rather than quelling fears, have only added to the growing perception that our data has not, up until now, been private. . So, what does this mean for marketers? The marketing industry lives and breathes data—will this have to change going forward?

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

INBOUND 19 - Takeaways, Trends and Disruptions to Watch in B2B

Strategic-IC

What takeaways do the Strategic team have after HubSpot’s annual INBOUND conference?

6 Essential Elements of a Successful Content Marketing Campaign

SocialBakers

A successful campaign starts with a great plan, and these tools and tips are must-haves for your toolbox. Social Media News content marketing content marketing strategy facebook marketing influencer marketing instagram marketing marketing social media marketing twitter marketing youtube marketing

How Well Do You Know Your Audience?

PureB2B

With content marketing, success sometimes lies in how well your content can tell a story and speak your customers’ language. Creating impactful content could mean the difference between a successful marketing campaign and one that falls flat.

6 Essential Elements of a Successful Content Marketing Campaign

SocialBakers

A successful campaign starts with a great plan, and these tools and tips are must-haves for your toolbox

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How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

10 Ideas for Better Lead Qualification

SnapApp

As marketers, your job is to deliver leads to sales that will ultimately turn into customers and revenue for the business. But when only 13% of MQLs convert to opportunities it’s no shock that B2B marketers rate generating qualified leads as their top challenge.

30 Actionable Content Marketing Tips for Digital Marketers

Single Grain

Content marketing has been growing exponentially in popularity and there are now over 500 million blogs on the Internet (1.6 billion websites, but only half a billion identify as blogs).

Tips 113

How Google's Nofollow, Sponsored, & UGC Links Impact SEO

Moz

Posted by Cyrus-Shepard Google shook up the SEO world by announcing big changes to how publishers should mark nofollow links. The changes — while beneficial to help Google understand the web — nonetheless caused confusion and raised a number of questions.

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Targeting for the holiday season with connected TV, geofencing, & geoframing

Choozle

Black Friday, Small Business Saturday, Cyber Monday, Green Monday, Super Saturday, and Boxing Day have expanded the definition of “the holiday advertising push” for marketers.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.