Biznology

FEBRUARY 21, 2020

Mastering the art and science of acquiring customers via leading social media platforms is extremely valuable, given that all your potential customers, numbering billions, hang out on Facebook, Twitter, Instagram, and other social platforms. But since there are so many brands on social, it can no longer be business as usual in terms of engaging, acquiring, and converting all those people into your life-long customers.

Social Media 118

Social Media Acquisitions Ideal Customer Profiles Media 118

SendX

FEBRUARY 21, 2020

Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing to boost your business, this might be it. However, wanting to leverage B2B emails and knowing how to do it are two completely different things. So, what is the trick when it comes to making the most out of B2B email marketing?

Email Marketing 202

Email Marketing B2B Marketing B2B Planning 202

Engagio

FEBRUARY 21, 2020

Selecting target accounts can be stressful. You worked hard to build trust across your Sales team, and now comes a project that could ruin that hard-won trust if you don’t execute it perfectly. Guess what? It is not (and never will be) perfect. This activity can’t be done in a Marketing silo. Marketing needs Sales, and Sales needs Marketing to accurately select target accounts.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Work Management 62

SendX

FEBRUARY 21, 2020

If you haven’t heard it yet, let me tell you that there are 450+ email marketing software in the world. Some are free and do the same work my pigeon can do. Some are so expensive that the bills can look like your phone number. Stay hopeful. I am going to tell you about ActiveCampaign’s pricing. ActiveCampaign offers affordable pricing while providing email marketing, powerful marketing automation, and CRM tools you need to boost engagement in your audience.

Pricing 195

Pricing Price Top of Funnel Enterprise Management 195

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

InsightSquared

FEBRUARY 21, 2020

Looking to jumpstart your RevOps initiative? Here are three keys to ensuring you’re on the right track. Where does RevOps report into: . CRO? COO? Head of Sales? Where exactly does RevOps report up to? . According to Jen Igartua, Chief Services Officer, GoNimbly , the reporting structure can be flexible. However, in order to set your RevOps organization for success, it’s critical to ensure leadership has a cross-functional view of not only the sales process but every function involved in revenue

Cross-Selling 177

Cross-Selling Webinar Metrics Top of Funnel Act-On 177

Martech Advisor

FEBRUARY 21, 2020

New consumer privacy regulations and Google’s decision to phase out support for third-party cookies are making it harder for digital marketers to acquire new customers. That makes retention more important than ever, and transactional email is here to help, shares, April Mullen, Director of Strategic Insights at SparkPost. In January, Google announced it would phase out support for third-party cookies over the next two years on its Chrome browser.

Privacy 120

Privacy Acquisitions Mobile Advertising Paid Search Agency 120

ClearVoice

FEBRUARY 21, 2020

As we look to a new decade, it’s time to reflect on the evolution of the gig economy and what these changes mean for freelancers. In part five, we explore the power of setting goals to ensure freelancers’ skill-sets stay competitive and in demand. If the past decade can predict the next, it’s safe to say the years between 2020 and 2030 will see growth in the gig economy.

Paid Search Agency 108

Paid Search Agency Ideal Customer Profiles Television marketing Copywriting 108

Content Marketing Institute

FEBRUARY 21, 2020

This week Robert Rose takes on the truth – what is vs. what ought to be. He also explores the advertising-and-data problem and talks to the authors of a new book about the internal workings of content marketing. Let’s wrap it up. Continue reading → The post The Truth in Content Marketing: What Is and What Ought to Be True [The Weekly Wrap] appeared first on Content Marketing Institute.

Content Marketing 106

Content Marketing Content Advertisements Advertising 106

seo.co

FEBRUARY 21, 2020

We’ve all had the experience of surfing the web, clicking on a hyperlink in an article, and ultimately being directed to a 404 error page that says something to the effect of, “Oops! We can’t seem to find the page you were looking for!” This is known as a broken link. And though they can be frustrating, they’re also opportunistic. via GIPHY. Internally, broken links can have a negative impact on your site visitors’ collective experience.

Link Building 98

Link Building SEO Ad Building Domain 98

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Martech Advisor

FEBRUARY 21, 2020

With all the recent news about Google Chrome’s decision to kill off third-party cookies over the next two years, anyone would think it’s the first piece of news the AdTech industry has heard about the end of third-party cookies. But it isn’t, says, Maciej Zawadziński, CEO of Clearcode & Piwik PRO. With all the recent news about Google Chrome’s decision to kill off third-party cookies over the next two years, anyone would think it’s the first piece of news t

Display 91

Display Advertising Agencies Advertisements Advertising 91

Whale Pages

FEBRUARY 21, 2020

SaaS Email Marketing Strategies + Examples. “If planned and executed properly, email marketing can be one of your SaaS company’s biggest drivers of growth. Here’s how…” Written By Sterling Sweeney: Published Feb 21st, 2020 | Updated Feb 21st, 2020. Sterling Sweeney is a growth hacker and the driving force behind WhalePages , a SaaS marketing agency ?.

Email Marketing 89

Email Marketing Examples Marketing & Strategy Marketing Strategy 89

Martech Advisor

FEBRUARY 21, 2020

Walt Disney, just the name brings up childhood memories and nostalgic feelings, like the excitement of going to Disneyland or the fantasy of a movie that began with the iconic castle in the opening credits. It's no wonder that when the brand decided to go up against streaming giants like Netflix, Prime Video, and Apple TV, it came out with flying colors.

Marketing Strategy 87

Marketing Strategy Marketing & Strategy Planning Advertising Agencies 87

Hubspot

FEBRUARY 21, 2020

A successful career in sales is not for the faint of heart. According to a Bridge Group study , the annual turnover rate for sales professionals is 34.7%. When you consider that the average onboarding and ramp-up time for a sales professional is nine months or more, that turnover rate starts to have serious consequences for individual sales teams and the revenue they’re responsible for.

Burn Rate 92

Burn Rate Work Management Lead Ranking Marketing Management 92

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Optinmonster

FEBRUARY 21, 2020

Email marketing is the most direct and effective way to connect with leads, nurture them, and turn them into happy, paying customers. But you can’t just send out random emails and expect to see results. The best email campaigns start with the best lists, so building a targeted email list should be your top priority. Let’s take a look at how the combination of a lead magnet and OptinMonster’s Exit-Intent technology works for AdamEnfroy.com.

Case Study 84

Case Study Case Studies Studies Opt-out 84

xiQ

FEBRUARY 21, 2020

Understanding the personality and motivations of your buyers is key to building trusted relationships. Traditionally, marketers rely on building personas based on the primary characteristics of a group defined by their roles. However, this broad categorization and stereotyping based on the traits of a group doesn’t work anymore. . xiQ is the only platform that leverages AI to move beyond persona-based marketing to personalize engagement based on the individual personality traits of each buyer.

Account Based Marketing 77

Account Based Marketing ABM Personalization Work Management 77

Heinz Marketing

FEBRUARY 21, 2020

Last week together with Calibermind we released our 2nd annual State of Revenue Marketing and Compensation Report. This year we were able to see some year-over-year trends as well as include specific insights into how demand marketers are paid (based on role as well as compared to non-pipeline contributing peers). Some highlights from the research include: Respondents who categorized themselves as “revenue marketers” jumped 36 percent from last year , while “lead marketersR

Peer-to-peer 81

Peer-to-peer Research B2B Marketing Planning 81

Convert

FEBRUARY 21, 2020

Before we dive into how ITP (Intelligent Tracking Prevention from Safari), ETP (Enhanced Tracking Protection from Mozilla), and Tracking Prevention from Microsoft Edge are impacting your Convert Experiences Reports, let’s get you up to date on these features. Here are a few helpful articles from Convert to kick things off: Will Firefox’s Enhanced Tracking Protection.

Features 80

Features Privacy 80

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

SendGrid

FEBRUARY 21, 2020

Developing a compelling email strategy can be difficult. We've found that email manners and etiquette are key to optimizing conversions. Enter our latest guide, Email Manners: A Tale of Two Senders! The post Announcing Email Manners: A Tale of Two Senders appeared first on SendGrid.

Optimization 65

Optimization Conversion Marketing & Strategy Practices 65

Sharpspring

FEBRUARY 21, 2020

Are you looking to boost your brand awareness, gain a larger online following and grow your sales revenue? If so, it’s a good idea to step back and ask yourself whether your company’s marketing is social-ready. If it’s not, don’t worry! There’s no time like the present to learn more about the importance of social media marketing. In today’s world, approximately 7 out of 10 Americans use some form of social media.

Social Marketing 61

Social Marketing Work Management Social Media Marketing Automation Services 61

Modern B2B

FEBRUARY 21, 2020

B2B digital advertising, where did it all go wrong? When we look under the hood of B2B digital advertising accounts, I’m often surprised by the set-up or structure of what’s going on. You can usually tell in an instant that the person, team or agency behind the account hasn’t really given much thought to the […]. The post B2B digital advertising, where did it all wrong?

Advertising Agencies 59

Advertising Agencies Advertisements Advertising B2B 59

DivvyHQ

FEBRUARY 21, 2020

In marketing, there’s an obvious expectation that your efforts will generate a return on investment. Each tool or resource you use should be contributing to this. So, how much is content automation contributing to your marketing ROI?

ROI 53

ROI Automation Planning Ads 53

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Data Cleaning/CRM Appending

FEBRUARY 21, 2020

Businesses are looking for new ways to solve the eternal mystery called a customer. They are trying to devise new ways to forge connections with them and to make their brands click. What’s the secret of standing out in the crowd of ‘me-too’ strategies? What are the trends that the brands are missing out on? As we usher in 2020, it is time to find out what they can do to strike a connection with untapped markets and be more customer-centric!

Trends 52

Trends Amazon Top of Funnel Paid Search Agency 52

DivvyHQ

FEBRUARY 21, 2020

In marketing, there’s an obvious expectation that your efforts will generate a return on investment. Each tool or resource you use should be contributing to this. So, how much is content automation contributing to your marketing ROI?

ROI 52

ROI Automation Planning Ads 52

Televerde

FEBRUARY 21, 2020

The Arizona Capitol Times explored Televerde’s prison workforce development program by speaking with Valerie Ochoa, a Televerde inside sales representative who is currently incarcerated at Perryville prison complex in Goodyear, AZ. Tina Stine, a program graduate and current inside marketing representative for SAP, and Televerde’s CEO Morag Lucey are also interviewed.

Marketing 52

Marketing Business 52

DivvyHQ

FEBRUARY 21, 2020

In marketing, there’s an obvious expectation that your efforts will generate a return on investment. Each tool or resource you use should be contributing to this. So, how much is content automation contributing to your marketing ROI?

ROI 52

ROI Automation Planning Ads 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Outreach

FEBRUARY 21, 2020

This April, make sure you pack sunglasses, shorts, and sandals. Is this for a tropical island vacation? Nope, it's for Unleash '20 in San Diego, the leading sales engagement conference ! (But also make sure you pack a light jacket, because California.). This year, our new location will be the waterfront Manchester Grand Hyatt Hotel , where we will have even more space for additional trainings and celebrations.

Training 52

Training Outreach Conference Class 52

Net-Results

FEBRUARY 21, 2020

I’m the founder & CEO of Net-Results, a marketing automation startup that regularly goes head-to-head with Marketo. I speak regularly with multi-year Marketo users considering whether they should switch to another platform. The most common complaints I hear: The interface is not intuitive. It takes substantial effort to accomplish tasks The support is not very supportive.

Marketo 52

Marketo Marketing Automation Services Tools Startups 52

Valasys

FEBRUARY 21, 2020

Brand advertising benefits B2B marketers as it evokes positive sentiments in the market for the brand in question. Before a product launch marketers deeply inspect about their brand identities, colors, fonts & other stylistic choices. Smart brand advertising is a result of sere creativity, storytelling & long-term brand building. Situating positive sentiments in the market about a product or service is just as important as product’s features and price.

Advertisements 52

Advertisements Advertising WOMM B2B Marketing 52