Fri.Feb 21, 2020

5 Social Media Customer Acquisition Strategies That Can Never Go Wrong


Mastering the art and science of acquiring customers via leading social media platforms is extremely valuable, given that all your potential customers, numbering billions, hang out on Facebook, Twitter, Instagram, and other social platforms. But since there are so many brands on social, it can no longer be business as usual in terms of engaging, acquiring, and converting all those people into your life-long customers.

How to Utilize B2B Email Marketing to Scale-up Your Business


Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing to boost your business, this might be it. However, wanting to leverage B2B emails and knowing how to do it are two completely different things. So, what is the trick when it comes to making the most out of B2B email marketing? How can you unlock its full potential and use it to grow your business?

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No High-Level Fluff: 7 Steps to Build the Best Target Account Model


Selecting target accounts can be stressful. You worked hard to build trust across your Sales team, and now comes a project that could ruin that hard-won trust if you don’t execute it perfectly. Guess what? It is not (and never will be) perfect. This activity can’t be done in a Marketing silo. Marketing needs Sales, and Sales needs Marketing to accurately select target accounts. And don’t forget about your Customer Success team!

6 Customer Loyalty Tactics to Increase Retention and Acquisition


The cost of acquiring a new customer can range from five to seven times the expense of keeping an existing one. However, an estimated 44% of brands focus on acquisition rather than retention. Acquisition strategies often include investment in expensive advertising, marketing materials, events, and social and email marketing.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

A Guide to ActiveCampaign Pricing


If you haven’t heard it yet, let me tell you that there are 450+ email marketing software in the world. Some are free and do the same work my pigeon can do. Some are so expensive that the bills can look like your phone number. Stay hopeful. I am going to tell you about ActiveCampaign’s pricing. ActiveCampaign offers affordable pricing while providing email marketing, powerful marketing automation, and CRM tools you need to boost engagement in your audience.

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Does Design Have an Ageism Problem?


Reading Time: 4 minutes. “I I want to stress the importance of being young and technical. Young people are just smarter.”. That quote came from Facebook CEO Mark Zuckerberg, during a 2007 event at Stanford University. And it’s indicative of a larger trend—maybe even an overall acceptance—of ageism in the workplace. Design is no exception. Creative industries have an incentive to stay on the cutting edge. We’re always showcasing the new tool, the new font, the new hip studio.

In the Age of Privacy, Retention Is the New Acquisition

Martech Advisor

New consumer privacy regulations and Google’s decision to phase out support for third-party cookies are making it harder for digital marketers to acquire new customers. That makes retention more important than ever, and transactional email is here to help, shares, April Mullen, Director of Strategic Insights at SparkPost. In January, Google announced it would phase out support for third-party cookies over the next two years on its Chrome browser.

7 Hard Questions to Evaluate Your Digital Customer Experience

Higher Logic

The hard truth: Your digital customer experience may be disjointed. Forrester Research writes, “Digital experience delivery is a business-critical obligation.”. For many companies today, especially B2B or SaaS companies, the digital customer experience is the customer experience.

Case Study: How Got 11K+ Email Subscribers in 2019


Email marketing is the most direct and effective way to connect with leads, nurture them, and turn them into happy, paying customers. But you can’t just send out random emails and expect to see results. The best email campaigns start with the best lists, so building a targeted email list should be your top priority. Let’s take a look at how the combination of a lead magnet and OptinMonster’s Exit-Intent technology works for Meet

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Broken Link Building: How to Exploit Broken Links for SEO Growth

We’ve all had the experience of surfing the web, clicking on a hyperlink in an article, and ultimately being directed to a 404 error page that says something to the effect of, “Oops! We can’t seem to find the page you were looking for!” This is known as a broken link. And though they can be frustrating, they’re also opportunistic. via GIPHY. Internally, broken links can have a negative impact on your site visitors’ collective experience.

The Truth in Content Marketing: What Is and What Ought to Be True [The Weekly Wrap]

Content Marketing Institute

This week Robert Rose takes on the truth – what is vs. what ought to be. He also explores the advertising-and-data problem and talks to the authors of a new book about the internal workings of content marketing. Let’s wrap it up. Continue reading → The post The Truth in Content Marketing: What Is and What Ought to Be True [The Weekly Wrap] appeared first on Content Marketing Institute. Company News

How Will Display and Native Advertising Work Without Third-Party Cookies?

Martech Advisor

With all the recent news about Google Chrome’s decision to kill off third-party cookies over the next two years, anyone would think it’s the first piece of news the AdTech industry has heard about the end of third-party cookies. But it isn’t, says, Maciej Zawadziński, CEO of Clearcode & Piwik PRO.

SaaS Email Marketing Strategy (With Examples)

Whale Pages

SaaS Email Marketing Strategies + Examples. “If planned and executed properly, email marketing can be one of your SaaS company’s biggest drivers of growth. Here’s how…” Written By Sterling Sweeney: Published Feb 21st, 2020 | Updated Feb 21st, 2020. Sterling Sweeney is a growth hacker and the driving force behind WhalePages , a SaaS marketing agency ?. Today, he focuses on teaching you more about his favorite SaaS email marketing strategies. .

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How Disney+ Is Giving Netflix Goosebumps: The Marketing Strategy Decoded

Martech Advisor

Walt Disney, just the name brings up childhood memories and nostalgic feelings, like the excitement of going to Disneyland or the fantasy of a movie that began with the iconic castle in the opening credits. It's no wonder that when the brand decided to go up against streaming giants like Netflix, Prime Video, and Apple TV, it came out with flying colors. Let's look at the marketing strategy that made it possible. Disney+ launched five weeks before Christmas 2019 and it was an immediate hit.

Is Your Marketing Social-Ready?


Are you looking to boost your brand awareness, gain a larger online following and grow your sales revenue? If so, it’s a good idea to step back and ask yourself whether your company’s marketing is social-ready. If it’s not, don’t worry! There’s no time like the present to learn more about the importance of social media marketing. In today’s world, approximately 7 out of 10 Americans use some form of social media. That’s a massive market that you absolutely need to be targeting effectively.

How to Determine a Marketing Budget for Your Brand in 2020

Single Grain

The new year is a time when we naturally pause and reflect on the prior year to decide what we want to do differently moving forward. We do this in our personal lives almost instinctively, but it’s essential to take stock of what we need to change in our businesses, too. One of the most important assessments that your business needs to make is how much to budget for marketing in 2020, and how exactly you want to allocate that budget. Click To Tweet.



Understanding the personality and motivations of your buyers is key to building trusted relationships. Traditionally, marketers rely on building personas based on the primary characteristics of a group defined by their roles. However, this broad categorization and stereotyping based on the traits of a group doesn’t work anymore. . xiQ is the only platform that leverages AI to move beyond persona-based marketing to personalize engagement based on the individual personality traits of each buyer.

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

5 Productivity Killers for Email Teams: Webinar Recording + Q&A


When productivity is high, your team is in sync, and you’re meeting deadlines with ease, getting campaigns out the door can be—dare I say it?—fun. But such a well-oiled machine is a rare occurrence. Why are most email teams less productive than they’d like to be? We teamed up with the productivity experts from Trello to look at the biggest mistakes that kill team productivity and share what you can do to help your team create better emails, faster. Didn’t have a chance to watch the webinar live?

ETP, ITP, and Tracking Prevention. How these can impact your Convert Experiences Reports


Before we dive into how ITP (Intelligent Tracking Prevention from Safari), ETP (Enhanced Tracking Protection from Mozilla), and Tracking Prevention from Microsoft Edge are impacting your Convert Experiences Reports, let’s get you up to date on these features. Here are a few helpful articles from Convert to kick things off: Will Firefox’s Enhanced Tracking Protection. Privacy

The Keys To RevOps Success


Looking to jumpstart your RevOps initiative? Here are three keys to ensuring you’re on the right track. Where does RevOps report into: . Head of Sales? Where exactly does RevOps report up to? . According to Jen Igartua, Chief Services Officer, GoNimbly , the reporting structure can be flexible.

Tips To Make American Ginseng Tea At Home

Altitude Branding

If you are here right now, it looks like you’ve heard about the benefits of Ginseng from your friends or family, or you just read about it online, and now you want to give it a try. If that’s the case and if you really do want to give the Ginseng tea a try, then know that you are about to take one great step. Ginseng is currently the talk of the town, and it’s not just being used in one country or one region: in fact, it’s being used all around the globe.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

B2B digital advertising, where did it all wrong?

Modern B2B

B2B digital advertising, where did it all go wrong? When we look under the hood of B2B digital advertising accounts, I’m often surprised by the set-up or structure of what’s going on. You can usually tell in an instant that the person, team or agency behind the account hasn’t really given much thought to the […]. The post B2B digital advertising, where did it all wrong? appeared first on Modern | B2B Marketing Agency. Performance Marketing B2B Marketing Digital Advertising Google Ads

How Much Is Content Automation Adding to Your Marketing ROI?


In marketing, there’s an obvious expectation that your efforts will generate a return on investment. Each tool or resource you use should be contributing to this. So, how much is content automation contributing to your marketing ROI?

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Revenue goals for B2B marketers = bigger paychecks (new research w @calibermind)

Heinz Marketing

Last week together with Calibermind we released our 2nd annual State of Revenue Marketing and Compensation Report. This year we were able to see some year-over-year trends as well as include specific insights into how demand marketers are paid (based on role as well as compared to non-pipeline contributing peers).

The Power of Goal-Setting: Freelancers on Where They Hope to Be in 2030 (Part 5 of 5)


As we look to a new decade, it’s time to reflect on the evolution of the gig economy and what these changes mean for freelancers. In part five, we explore the power of setting goals to ensure freelancers’ skill-sets stay competitive and in demand. If the past decade can predict the next, it’s safe to say the years between 2020 and 2030 will see growth in the gig economy.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.