Fri.Feb 21, 2020

5 Social Media Customer Acquisition Strategies That Can Never Go Wrong


Mastering the art and science of acquiring customers via leading social media platforms is extremely valuable, given that all your potential customers, numbering billions, hang out on Facebook, Twitter, Instagram, and other social platforms.

How to Utilize B2B Email Marketing to Scale-up Your Business


Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing to boost your business, this might be it.

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No High-Level Fluff: 7 Steps to Build the Best Target Account Model


Selecting target accounts can be stressful. You worked hard to build trust across your Sales team, and now comes a project that could ruin that hard-won trust if you don’t execute it perfectly. Guess what? It is not (and never will be) perfect. This activity can’t be done in a Marketing silo.

A Guide to ActiveCampaign Pricing


If you haven’t heard it yet, let me tell you that there are 450+ email marketing software in the world. Some are free and do the same work my pigeon can do. Some are so expensive that the bills can look like your phone number. Stay hopeful. I am going to tell you about ActiveCampaign’s pricing.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

6 Customer Loyalty Tactics to Increase Retention and Acquisition

Modern Marketing

The cost of acquiring a new customer can range from five to seven times the expense of keeping an existing one. However, an estimated 44% of brands focus on acquisition rather than retention.

More Trending

The Truth in Content Marketing: What Is and What Ought to Be True [The Weekly Wrap]

Content Marketing Institute

This week Robert Rose takes on the truth – what is vs. what ought to be. He also explores the advertising-and-data problem and talks to the authors of a new book about the internal workings of content marketing. Let’s wrap it up.

SaaS Email Marketing Strategy (With Examples)

Whale Pages

SaaS Email Marketing Strategies + Examples. “If planned and executed properly, email marketing can be one of your SaaS company’s biggest drivers of growth. Here’s how…” Written By Sterling Sweeney: Published Feb 21st, 2020 | Updated Feb 21st, 2020.

The Keys To RevOps Success


Looking to jumpstart your RevOps initiative? Here are three keys to ensuring you’re on the right track. Where does RevOps report into: . Head of Sales? Where exactly does RevOps report up to? . According to Jen Igartua, Chief Services Officer, GoNimbly , the reporting structure can be flexible.

Revenue goals for B2B marketers = bigger paychecks (new research w @calibermind)

Heinz Marketing

Last week together with Calibermind we released our 2nd annual State of Revenue Marketing and Compensation Report.

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Case Study: How Got 11K+ Email Subscribers in 2019


Email marketing is the most direct and effective way to connect with leads, nurture them, and turn them into happy, paying customers. But you can’t just send out random emails and expect to see results.

Does Design Have an Ageism Problem?


Reading Time: 4 minutes. “I I want to stress the importance of being young and technical. Young people are just smarter.”. That quote came from Facebook CEO Mark Zuckerberg, during a 2007 event at Stanford University.

How to Determine a Marketing Budget for Your Brand in 2020

Single Grain

The new year is a time when we naturally pause and reflect on the prior year to decide what we want to do differently moving forward. We do this in our personal lives almost instinctively, but it’s essential to take stock of what we need to change in our businesses, too.

Is Your Marketing Social-Ready?


Are you looking to boost your brand awareness, gain a larger online following and grow your sales revenue? If so, it’s a good idea to step back and ask yourself whether your company’s marketing is social-ready. If it’s not, don’t worry!

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

The Power of Goal-Setting: Freelancers on Where They Hope to Be in 2030 (Part 5 of 5)


As we look to a new decade, it’s time to reflect on the evolution of the gig economy and what these changes mean for freelancers. In part five, we explore the power of setting goals to ensure freelancers’ skill-sets stay competitive and in demand.

Merchant Center: Cross Campaign Summary


ad Vantage’s Merchant Center. ad Vantage’s Merchant Center is a white-labeled dashboard that has been designed keeping the needs of resellers, agencies, and advertisers in mind. .

AZ Capitol Times: Women Inmates Rehabilitate Working for Local Marketing Firm


The Arizona Capitol Times explored Televerde’s prison workforce development program by speaking with Valerie Ochoa, a Televerde inside sales representative who is currently incarcerated at Perryville prison complex in Goodyear, AZ.

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Tips To Make American Ginseng Tea At Home

Altitude Branding

If you are here right now, it looks like you’ve heard about the benefits of Ginseng from your friends or family, or you just read about it online, and now you want to give it a try.

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Cold Calling Tips and Tricks

In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?

The Content Marketing Buyer’s Journey Simplified


Some like to overcomplicate the marketing and sales funnel (buyer’s journey) more than is required. It’s mostly true that no two consumers have identical journeys to becoming a customer. Depending on the industry, it can take up to 28 content touches or more before a purchase decision is made.

Do You Know the Different Types of Customer Data?


If you've been following along with our blog, you've probably noticed we write a lot about the importance of customer data. But we do so for good reason.

Unleash '20 Has Even More Trainings and Celebrations!


This April, make sure you pack sunglasses, shorts, and sandals. Is this for a tropical island vacation? Nope, it's for Unleash '20 in San Diego, the leading sales engagement conference ! But also make sure you pack a light jacket, because California.).

What are Marketo user’s biggest complaints about the tool?


I’m the founder & CEO of Net-Results, a marketing automation startup that regularly goes head-to-head with Marketo. I speak regularly with multi-year Marketo users considering whether they should switch to another platform. The most common complaints I hear: The interface is not intuitive.

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

ETP, ITP, and Tracking Prevention. How these can impact your Convert Experiences Reports


Before we dive into how ITP (Intelligent Tracking Prevention from Safari), ETP (Enhanced Tracking Protection from Mozilla), and Tracking Prevention from Microsoft Edge are impacting your Convert Experiences Reports, let’s get you up to date on these features.

How Brand Advertising is Beneficial for B2B Marketers


Brand advertising benefits B2B marketers as it evokes positive sentiments in the market for the brand in question. Before a product launch marketers deeply inspect about their brand identities, colors, fonts & other stylistic choices.


How Much Is Content Automation Adding to Your Marketing ROI?


In marketing, there’s an obvious expectation that your efforts will generate a return on investment. Each tool or resource you use should be contributing to this. So, how much is content automation contributing to your marketing ROI?

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B2B digital advertising, where did it all wrong?

Modern B2B

B2B digital advertising, where did it all go wrong? When we look under the hood of B2B digital advertising accounts, I’m often surprised by the set-up or structure of what’s going on.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.