Mon.Dec 23, 2019

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5 Employee Compensation Trends of 2019 and What They Mean for 2020

Biznology

2019 saw impressive growth in the sales force, and with it came the need for businesses to find innovative ways to maintain their current workforce. One of the most common trends among employers this year was to add new compensation methods to entice current employees and attract skilled workers. Here are some of the most popular strategies that took off in 2019, and that we can expect to see skyrocket in the coming decade.

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Three Trending Digital Marketing Strategies Small Business Owners Should Try Now

Martech Advisor

Do you sometimes feel overwhelmed by the rapidly growing number of digital marketing trends? Constant Contact's Chief Marketing Officer John Orlando cuts through the clutter, sharing three marketing strategies to focus on in 2020. With so many marketing trends for businesses to track and try, it can be tough for small business owners to figure out which ones are worth focusing on with limited time and resources.

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The Key to Survival in a Post-Cookie World

Liveintent

Who stole the cookies from the cookie jar, you ask? Safari and Firefox. Allow me to explain. Safari and Firefox block third-party cookies on their browsers. These cookies carry consumer data between different sources, such as brands, publishers, and various technology platforms like demand-side platforms (DSPs), supply-side platforms (SSPs), and data management platforms (DMPs).

Lock-In 101
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10 Very Serious Rules for Writing End of Year Lists

Contently

It’s that time of year: It’s two days before Christmas, you check Google Analytics, and you realize you’re 20% short of your vanity pageview KPIs. What should you do? Luckily, there’s a solution that’s been around since biblical times: the end of year list. (Or even better this year: the END OF DECADE list.) When properly search and social optimized, it’s guaranteed to drive clicks.

Rules 88
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Top Experiential Marketing Trends to Look Out for in 2020

Martech Advisor

From CSR integrity to engaging large-scale events and activations, what experiential marketing trends will we see in 2020? George P. Johnson SVP of Client Services David Rich examines the top-predicted trends for the new year. The 2010s was a landmark decade for marketing change, where consumers' demand for high-quality experience instead of interruptive advertising reached its greatest height to date.

Trends 99

More Trending

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How Will AI Shape Personalization in 2020?

Martech Advisor

AI-powered personalization can create a pool of loyal, engaged customers who keep returning to your brand. In this article, we discuss: What is AI personalization in marketing? Five ways in which AI can help you make personalization a priority. Personalization trends to remember, and examples from Swisscom and GAP. Did you know that the global volume of consumer data flowing across the internet is expected to reach 212 exabytes per month in 2020?

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Customer Experience vs User Experience: Understanding the Difference

Stevens & Tate

When it comes to building your website and providing the best possible customer service , it’s all about creating a positive experience that will help increase conversions, retain customers, and improve your brand reputation. You may refer to this experience as the “customer experience” or the “user experience” However, these two types of experience are not actually the same thing.

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6 B2B Brands That Put the Creative in Their Content Marketing [Examples]

Content Marketing Institute

Valuing creativity makes a marked difference in B2B content marketing success. Here are six examples from the past year to inspire your B2B creativity in 2020 – and get your brand to appreciate creativity. Continue reading → The post 6 B2B Brands That Put the Creative in Their Content Marketing [Examples] appeared first on Content Marketing Institute.

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B2B Companies: Why Promote When You Can Personalize?

Salesforce Marketing Cloud

Think about a brand you interact with regularly. When you go to their website, how do you feel? Do you get excited, or are you frustrated? Can you find what you’re looking for, or do you have to dig around, clicking deep into the site for the right products or content? In this scenario, you’re [.].

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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5 Steps to Generating ROI With B2B Content in 2020

Martech Advisor

It’s that time of year again. With 2019 coming to a close and a new year rapidly approaching, it’s time to start planning your B2B content marketing strategy for 2020, writes, Courtney Beasley, VP of Marketing, Walker Sands. By now it’s safe to say that most marketers in today’s B2B sector recognize the value of incorporating content into their marketing strategy.

ROI 72
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How to Use Content to Nurture Leads and Build Rapport

BOP Design

I’ve tried various automation and software tools to figure out which businesses have visited the Bop Design website, what they viewed, and time on each page. Understanding these user behavior metrics and crafting content as a result is a great way to position our company as a thought leader. That’s great as far as Google’s Algorithm and SEO but how does content fit into closing deals?

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Top 6 Demand Generation Strategies Which Work!

Only B2B

When marketers set out to create demand generation strategies, a broad perspective is required. This is because demand generation requires a certain degree of cooperation between the sales and marketing departments. But, you can hit the bullseye with your content marketing efforts if you follow these 6 demand generation strategies. Content upgrades.

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Four ways to start 2020 on the wrong track

Heinz Marketing

You’ve probably spent part of December thinking about 2020. Perhaps you already have a strategy and game plan to start January. Or perhaps not. And even if your organization and/or department has goals set for the new quarter and year, do you know what you’ll be doing come January 2nd? Do you know what you need to work on, how you’ll do it, and which projects you’ll put aside?

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Lead Generation vs. Demand Generation: Top 6 Strategies Which Work!

Only B2B

We discussed the differences between lead generation and demand generation on the basis of content marketing strategy earlier. This is an extension of the post wherein we focus on different lead generation and demand generation strategies. Did you know that only 22% think their organizations approach to content marketing is very or extremely successful?

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The Guide to Successful Silent Videos for Facebook Video Ads (+ Examples)

Hubspot

In recent years, Facebook has become a powerful platform for posting, sharing, and watching videos. In fact, nowadays, people watch more than 100 million hours of Facebook videos on a daily basis. However, unlike traditional viewing on television and even YouTube, a large percentage of people watch Facebook videos from their smartphones, and play them silently from their news feed.

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Mastering Google Search Console: Everything You Need to Know

Optinmonster

Remember taking tests in high school? You’d study all week, make flashcards, and have endless highlights in your textbook. Test day would arrive, and you’d get to class feeling prepared but still nervous. And then you’d get the good news: “Today’s test is open-book. ”. You could now take the test knowing all the answers were right there in front of you in case you got stumped.

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Email-focused personalization is top priority for marketers

ClickZ

30-second summary: A new survey of its users by retail marketing platform Bluecore finds that targeted email personalization will be a top priority for marketers in the 2020s. The survey points to the need for a better definition of the different kinds of personalization, especially when compared to Gartner’s recent dismissal of the future appeal of one-to-one personalization, in general.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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AI for B2B Marketing: Roadmap for 2020

Valasys

The scope of artificial intelligence & machine learning (ML) is vast & when it comes to the implementation of AI for B2B marketing, there is so much of it being discovered & tested every day. Technological advancements have always helped the B2B industry. Artificial Intelligence (AI) ever since its inception, has taken the industry by storm by infusing the data-driven insights with marketing.

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Most Viewed Video Ads: Holiday Top 10

illumin

We love this week's chart because it features 4 brand new videos!! Most importantly, there are robots. and has anyone not seen that Boston Dynamics video yet because if you haven't, prepare to be blown away! Our other favorite is the Luis Vuitton content series launch, since they obviously got the point with a 60-second video spot that is dominating this week's chart and we bet it'll be there for at least a few more weeks.

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A Look at the Big Martech News of 2019: Implications for 2020

Martech Advisor

The martech industry is growing, both in market size as well as innovation. What were the major developments and trends in 2019, and how should marketers prepare for 2020? We explore the themes of the year gone by. This year the market size for the martech industry grew at over 25% in the USA and the UK, according to the WARC-BDO Marketing Technology survey.

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7 Sales And Marketing Tactics That Should Be Impeached In 2020

Square 2 Marketing

These Need To Be Removed From Your Plans To Free Up Budget And Accelerate Lead Generation. Impeachment is on everyone’s list of topics not to talk about during your family holiday celebration, but everyone and their brother is reading about it, writing about it and thinking about it. From Wikipedia, “Impeachment in the United States is the process by which a legislature. brings charges against a civil officer of government for crimes alleged to have been committed.”.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How Brands Can Earn Consumer Trust

The Customer

As new privacy regulations emerge, brands will increasingly be expected to earn consumer trust before data ever reaches a CDP. Customers don’t trust brands as much as they used to, and they’re especially wary of giving out their personal information. Perhaps unsurprisingly, brands are suffering the consequences of data breaches: One Deloitte Insights survey found that 64% of respondents deleted or declined to download apps after hearing of a data breach and that 27% stopped visiting websites ass

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What Does CDP Mean for CX Leaders?

Aberdeen

Did you know, three out of four CX leaders aren’t satisfied with their ability to use data to achieve their goals? That’s ironic, because companies have never had more data about their customers or prospects as they do now. Similarly, firms have never had such an abundance of technologies they can use to capture, store, and utilize data — so why are CX leaders unhappy with their ability to use this data?

POS 52
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Local SEO for Lawyers

DAGMAR Marketing

Local SEO campaigns are a crucial part of search engine optimization strategies for businesses such as law firms that want to increase their online visibility to attract new customers and clients. Let’s say, for example, that you’re a personal injury attorney located in Jacksonville, Florida. You’d use local SEO techniques so that when potential clients search in Google for a term like “automobile accident attorney near me,” Google would compare your location to that of the searchers.

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What Does CDP Mean for CX Leaders?

Aberdeen

Did you know, three out of four CX leaders aren’t satisfied with their ability to use data to achieve their goals? That’s ironic, because companies have never had more data about their customers or prospects as they do now. Similarly, firms have never had such an abundance of technologies they can use to capture, store, and utilize data — so why are CX leaders unhappy with their ability to use this data?

POS 52
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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Our Favorite Moments and Milestones from 2019

Magisto

2019 was one for the record books. We joined forces with the Vimeo fam, released powerful new features, and above all else, tons of beautiful stories came to life with Magisto and none of it would have been possible without you, our community, so thank you! While we’re on the feel-good train, we thought we’d give a fun recap of the numbers, the crowd pleasers, and some of what we’ve been up to this year.

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Tracking the Top CDP Acquisitions of 2019: Implications for Marketers

Martech Advisor

Martech product companies are looking to build out complete platforms to provide comprehensive solutions. Customer data platforms (CDPs) are becoming an important piece of these marketing clouds. What are the recent acquisitions in the CDP space and how do they impact marketers? In the martech world, the solution that probably got everyone the most excited in the past year is customer data platforms or CDPs.

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20 Tools Every Sales Rep Should Be Using Daily

Visitor Queue

As your company grows, so does your sales team, which in turn means that your tech stack will as well — but approaching the job of choosing which sales tools are correct for your sales team and your company is tough. This seemingly impossible task is only made harder through the 1000+ vendors. How can […]. The post 20 Tools Every Sales Rep Should Be Using Daily appeared first on Blog Visitor Queue.

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