Thu.Jul 25, 2019

Don’t Give Away The Ending: The Basics of WhiteBoarding for B2B Sales

Golden Spiral

The Article in 60 Seconds. Instead of using a pitch deck, consider getting on your feet, grabbing a few markers, and building your B2B sales presentation on a dry erase board. We spoke with Richard Ellis to discover the philosophy taught by DSG Consulting. Whiteboarding can: Improve customer engagement. Provide flexibility for the sales team. Build credibility. Enable sales through marketing. Sales

Keeping Your Options Open: The Benefits of an Open Marketing Automation Ecosystem

Act-On

An open marketing automation ecosystem can help you choose a MarTech stack that supports your unique mission and goals. Marketing Automation

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How to Lose the Lead Gate and Turn Your PDFs into Qualification Engines

SnapApp

The holy grail, the tried and true, the O.G.—B2B B2B marketers have long relied on the gated PDF as a critical part of content marketing and demand generation. And why wouldn’t you? A downloaded PDF used to be an indication that a prospect is deep enough into the buying process to be quickly nurtured and sent to sales in an inbound marketing model.

How the Raptors Redefined Fan Engagement During the 2019 NBA Playoffs

RockContent

When the Toronto Raptors took the 2019 NBA Championship to Game 6 against the Golden State Warriors, it was an epic moment. Not only was it Toronto’s first NBA title, but it was also the first time that the Larry O’Brien NBA Championship Trophy came North of the US border. And while that’s history-making on its own; it’s eclipsed by how the team, the owners, the media, and an entire country won the title for best fan engagement.

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Thermo Fisher Scientific’s 3D, Interactive Application Achieves 50% Inbound Close Rate

Kaon

Thermo Fisher Scientific faced several challenges when demonstrating the Invitrogen Attune NxT Flow Cytometer, a complex, combined instrument and software solution. Product demonstrations required technical sales specialists and impeccable coordination between internal teams, in addition to demo model availability and exorbitant shipping and set-up costs. .

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SearchChat Podcast: AI in Marketing–Where Are We On The Hype Curve?

Biznology

“Come on. All this AI stuff, around marketing and sales, that’s all just hype, right? That’s not a real thing that matters. Maybe it’ll matter someday. But it doesn’t yet matter today.”. That’s a question I got recently, and it got Steve Zakur and I wondering where we are on the hype curve. Is it really just all hype? Maybe not — platform companies are snapping up data scientists the way early internet companies snapped up web developers. The real question might be “is there value in AI?”

How To Build A Mailing List For Marketing

Only B2B

How to build a mailing list, especially an effective one, is a treasure hunt that marketers pursue on every basis. Adding, updating and editing an email list is all about. The post How To Build A Mailing List For Marketing appeared first on ONLY B2B. blogs

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McDonald’s drops CMO role and creates a new SVP marketing technology role (under the CIO)

chiefmartech

Normally, I don’t write about career moves on this blog. But an article that appeared in Ad Age this week about the upcoming departure of famed McDonald’s CMO Silvia Lagnado — and the company’s decision to not name a new CMO — caught my attention. Another CMO role disappearing is newsworthy — that’s been emerging as a trend lately.

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Elements and Principles of Design To Use For Inspiration

Bannersnack

You’re probably wondering what makes good design and how you can create visual materials that stand out. While no one can answer this question in just one paragraph, you should know that there are a few elements and principles of design that can make your work much more manageable. The elements of design are the […]. Design

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

For Better Results, Think of Content Marketing Like a Product

Content Marketing Institute

Your content marketing can’t achieve its potential if it’s structured as one project after another. Cleveland Clinic marketing leaders share how to give your content marketing a product-focused approach for bigger success. Continue reading → The post For Better Results, Think of Content Marketing Like a Product appeared first on Content Marketing Institute. Company News

In Transit to Influencer Marketing: Interview with Travel Vlogger Haley Dasovich I Traackr

Traackr

Haley Dasovich gives us insight into a day-in-the-life of a travel influencer and the dynamics of working with hospitality brands on influencer marketing

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Accessibility vs. Inclusion: What it Takes to Create More Inclusive Email Marketing Experiences

Litmus

In case you haven’t heard, email accessibility is a big deal. We’ve seen more folks talking about accessibility through blog posts, conference sessions, and social media. . At Litmus, we’ve invested in tools to help make more accessible emails , talked about it on our podcast , and written about it extensively in The Ultimate Guide to Email Accessibility ebook. And, at Litmus Live , we have a number of amazing talks lined up on creating more accessible emails for subscribers. .

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[Checklist] What is CCPA and is being compliant with GDPR enough?

Marsden Marketing

Just when you thought you were compliant for anything that could be thrown your way with GDPR , California turned up the heat with their own California Consumer Privacy Act (CCPA) that goes into effect January 1, 2020. Don’t have time to read everything but need to know the highlights? Here are the three major goals of CCPA: [1]. Consumers will have the right to know what information large corporations are collecting about them.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Write a B2B Content Campaign Brief [with a Downloadable Template]

Kapost

Perhaps Maria was on to something when she advised the Von Trapp children to “start at the very beginning, a very good place to start.” ” Because when we get a. The post How to Write a B2B Content Campaign Brief [with a Downloadable Template] appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo. Content Creation

The Power of Employees on Social Media For B2B Organizations

Hinge Marketing

Social networks are massive outlets and continue to grow every year. And while social media was designed primarily for sharing personal life events, videos, and random status updates, it has evolved into something much larger today. . Now, consumers and business professionals gravitate to social platforms for product recommendations and to research purchasing decisions. And how popular have social networks become, especially the big three (Facebook, LinkedIn, Twitter)?

Beyond Prospecting: How to Use Video in the Rest of Your Sales Process

Vidyard

We all know one-to-one video is highly effective for boosting click-through rates and getting an initial response from a prospect. Whether you use the whiteboard-and-wave webcam or screen share approach, video is proven to get up to 3x the response rate and 5x more meetings booked than boring text-based emails. But once you’ve made that initial connection with a prospect, how do you continue to use video through the rest of the sales cycle?

What To Do When Your B2B Email Marketing Campaign Isn’t Working

The Lead Agency

Are your B2B email marketing campaigns converting? If not, you’re likely wasting time and resources on an approach that isn’t actually delivering real value to your business. That being said, email marketing has the potential to be an incredibly powerful tool. Luckily for you, there are various practical, actionable tactics that can be integrated into your current strategy to get the results you’re after.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

The Millennial Branding Playbook

Ceros

Reading Time: 2 minutes. When it comes to selling unsexy things—mattresses, pans, or generic Viagra —a wave of new consumer companies have rewritten the rules with a predictable, practically interchangeable, visual playbook. Their trademark look is a checklist that’s quickly growing stale: negative space, pastels , full-bleed photography (preferably of ingredients), a well-curated Instagram, and models who ooze American Apparel.

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5 Ways to Boost Profits Using Technology

BenchmarkONE

Without a doubt, it’s an exciting time to own a business. Technological advances have made it possible for companies to be more efficient, produce and ship products faster, capture more opportunities, boost customer loyalty and, most importantly, make more money. Think this is something only other business owners do? Think again. In fact, here are five specific ways any entrepreneur can take advantage of technology to become more profitable. Automated accounting.

How Reducing Friction For B2B Buyers Can Boost Conversion & Revenue: 3 Examples From Star Marketers

PathFactory

I recently went to IKEA to buy a new bed frame, but I somehow ended up with a shopping cart full of twinkly string lights, a new houseplant (even though I never water my old ones), a bag of frozen Swedish meatballs, and a jar of lingonberry jam. Why did this happen? It’s because IKEA makes it so damn easy to buy their stuff. Did I wake up that morning intending to buy an unusual, tangy Swedish jam? I certainly did not.

Inclusive Relevance: Your Content’s Job Description

Marketing Interactions

A funny thing happened with the growth of information availability. Once B2B buyers figured out they could access whatever information they needed to understand a new subject, answer a question, or evaluate a product they no longer needed to talk to a vendor until they decided to invite them to the conversation. Fully 62% of buyers believe they can learn all they need to know to create a short list of vendors to consider without ever speaking to any of them. If that doesn’t scare you, it should.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Podcasting Beginners Guide: How and Why You Should Start Podcasting 

SEMrush

In this guide, Matt Siltala & Dave Rohrer break down everything you need to know to get started in podcasting. Get tips on choosing partners, finding a podcasting angle, determining an audience, factors to consider before you start, and see options for the technical side of podcasting. Marketing

Who’s Driving the Data Movement? Social Media Managers

Buffer Social

What if the most valuable data person on your team is your social media manager ? It certainly might not seem that way at first blush. When you think of all the many data roles on a team, social media rarely bubbles to the top. Instead, you think of: Data scientists. Growth marketers. Analysts and quants. Or maybe there’s no data team and it’s just you and your closest confidantes, poring over the numbers together.

?The future of sales enablement is personalization: an exclusive preview of new Forrester study commissioned by Seismic

Seismic

Sales enablement is having a moment. LinkedIn has almost 9000 open sales enablement positions across the United States alone. So, it is high time to delve into what sales enablement really looks like in 2019. Seismic commissioned Forrester Consulting on a July 2019 study [1]. reporting on the present and future of enablement, surveying nearly 400 sales enablement decision makers representing organizations across multiple industries. What are the results of the research?

Project management tools for social media managers

Sprout Social

If you’re like the average social media manager , you’ve got a suite of skills and a set of projects to match. Even when you schedule time blocks for content creation, no two days are the same. It’s easy to lose track of time and projects. That’s where a project management tool comes in handy. A project management tool will help you stay on track, sort through the mess to surface the important tasks and provide you with a foundation to continue with other projects.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.