Thu.Jul 25, 2019

Don’t Give Away The Ending: The Basics of WhiteBoarding for B2B Sales

Golden Spiral

The Article in 60 Seconds. Instead of using a pitch deck, consider getting on your feet, grabbing a few markers, and building your B2B sales presentation on a dry erase board. We spoke with Richard Ellis to discover the philosophy taught by DSG Consulting. Whiteboarding can: Improve customer engagement. Provide flexibility for the sales team. Build credibility. Enable sales through marketing. Sales

Keeping Your Options Open: The Benefits of an Open Marketing Automation Ecosystem

Act-On

An open marketing automation ecosystem can help you choose a MarTech stack that supports your unique mission and goals. Marketing Automation

How to Lose the Lead Gate and Turn Your PDFs into Qualification Engines

SnapApp

The holy grail, the tried and true, the O.G.—B2B B2B marketers have long relied on the gated PDF as a critical part of content marketing and demand generation. And why wouldn’t you?

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8 Top Goals Achievable with Content Marketing

Reachforce

Is content the king of your marketing strategy? We hear all the time how content rules the web. and it does. Without it, you can't attract, engage, and inform your audience, so you can forget about converting them.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How the Raptors Redefined Fan Engagement During the 2019 NBA Playoffs

ScribbleLive

When the Toronto Raptors took the 2019 NBA Championship to Game 6 against the Golden State Warriors, it was an epic moment. Not only was it Toronto’s first NBA title, but it was also the first time that the Larry O’Brien NBA Championship Trophy came North of the US border.

More Trending

Thermo Fisher Scientific’s 3D, Interactive Application Achieves 50% Inbound Close Rate

Kaon

Thermo Fisher Scientific faced several challenges when demonstrating the Invitrogen Attune NxT Flow Cytometer, a complex, combined instrument and software solution.

SearchChat Podcast: AI in Marketing–Where Are We On The Hype Curve?

Biznology

“Come on. All this AI stuff, around marketing and sales, that’s all just hype, right? That’s not a real thing that matters. Maybe it’ll matter someday. But it doesn’t yet matter today.”. That’s a question I got recently, and it got Steve Zakur and I wondering where we are on the hype curve.

McDonald’s drops CMO role and creates a new SVP marketing technology role (under the CIO)

chiefmartech

Normally, I don’t write about career moves on this blog. But an article that appeared in Ad Age this week about the upcoming departure of famed McDonald’s CMO Silvia Lagnado — and the company’s decision to not name a new CMO — caught my attention.

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For Better Results, Think of Content Marketing Like a Product

Content Marketing Institute

Your content marketing can’t achieve its potential if it’s structured as one project after another. Cleveland Clinic marketing leaders share how to give your content marketing a product-focused approach for bigger success.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Elements and Principles of Design To Use For Inspiration

Bannersnack

You’re probably wondering what makes good design and how you can create visual materials that stand out. While no one can answer this question in just one paragraph, you should know that there are a few elements and principles of design that can make your work much more manageable.

5 Things Every SaaS Salesperson Should Know About Marketing

SmartBug Media

“Let’s get ready to rumble!”. Do the famous words of ring announcer Michael Buffer play in your head every time you meet with your marketing team? Trust me, you’re not alone.

Accessibility vs. Inclusion: What it Takes to Create More Inclusive Email Marketing Experiences

Litmus

In case you haven’t heard, email accessibility is a big deal. We’ve seen more folks talking about accessibility through blog posts, conference sessions, and social media. .

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[Checklist] What is CCPA and is being compliant with GDPR enough?

Marsden Marketing

Just when you thought you were compliant for anything that could be thrown your way with GDPR , California turned up the heat with their own California Consumer Privacy Act (CCPA) that goes into effect January 1, 2020. Don’t have time to read everything but need to know the highlights?

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

The Crazy Reason Why Engagio Just Celebrated Our 233rd Customer

Engagio

Engagio recently celebrated our 233rd customer. We took an entire day to commemorate customer #233 by drinking wine at Wente Vineyards, playing bocci ball at Campo de Bacci, eating pizza, and enjoying each other’s company.

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How to Write a B2B Content Campaign Brief [with a Downloadable Template]

Kapost

Perhaps Maria was on to something when she advised the Von Trapp children to “start at the very beginning, a very good place to start.” ” Because when we get a. The post How to Write a B2B Content Campaign Brief [with a Downloadable Template] appeared first on Kapost Blog.

The Power of Employees on Social Media For B2B Organizations

Hinge Marketing

Social networks are massive outlets and continue to grow every year. And while social media was designed primarily for sharing personal life events, videos, and random status updates, it has evolved into something much larger today. .

Inclusive Relevance: Your Content’s Job Description

Marketing Interactions

A funny thing happened with the growth of information availability.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

How to Use Predictive Analytics for Better Marketing Performance

Single Grain

With the rise of Big Data and Artificial Intelligence, marketers have more powerful analytics tools at their disposal than ever before.

How Reducing Friction For B2B Buyers Can Boost Conversion & Revenue: 3 Examples From Star Marketers

PathFactory

I recently went to IKEA to buy a new bed frame, but I somehow ended up with a shopping cart full of twinkly string lights, a new houseplant (even though I never water my old ones), a bag of frozen Swedish meatballs, and a jar of lingonberry jam. Why did this happen?

What To Do When Your B2B Email Marketing Campaign Isn’t Working

The Lead Agency

Are your B2B email marketing campaigns converting? If not, you’re likely wasting time and resources on an approach that isn’t actually delivering real value to your business. That being said, email marketing has the potential to be an incredibly powerful tool.

Podcasting Beginners Guide: How and Why You Should Start Podcasting 

SEMrush

In this guide, Matt Siltala & Dave Rohrer break down everything you need to know to get started in podcasting. Get tips on choosing partners, finding a podcasting angle, determining an audience, factors to consider before you start, and see options for the technical side of podcasting. Marketing

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

How To Build A Mailing List For Marketing

Only B2B

How to build a mailing list, especially an effective one, is a treasure hunt that marketers pursue on every basis. Adding, updating and editing an email list is all about. The post How To Build A Mailing List For Marketing appeared first on ONLY B2B. blogs

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9 Tips for Getting Exceptional Content at Your Next Live Event

ClearVoice

Your company is putting a lot of spend toward a live event — maybe one that’s a standalone, produced by your company. Or maybe you’re sponsoring a larger event. Either way, planning an event takes a lot of connecting the dots.

In Transit to Influencer Marketing: Interview with Travel Vlogger Haley Dasovich I Traackr

Traackr

Haley Dasovich gives us insight into a day-in-the-life of a travel influencer and the dynamics of working with hospitality brands on influencer marketing

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5 Ways to Boost Profits Using Technology

Hatchbuck

Without a doubt, it’s an exciting time to own a business. Technological advances have made it possible for companies to be more efficient, produce and ship products faster, capture more opportunities, boost customer loyalty and, most importantly, make more money.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.