Thu.Jul 25, 2019

Don’t Give Away The Ending: The Basics of WhiteBoarding for B2B Sales

Golden Spiral

The Article in 60 Seconds. Instead of using a pitch deck, consider getting on your feet, grabbing a few markers, and building your B2B sales presentation on a dry erase board. We spoke with Richard Ellis to discover the philosophy taught by DSG Consulting. Whiteboarding can: Improve customer engagement. Provide flexibility for the sales team. Build credibility. Enable sales through marketing. Sales

Keeping Your Options Open: The Benefits of an Open Marketing Automation Ecosystem


An open marketing automation ecosystem can help you choose a MarTech stack that supports your unique mission and goals. Marketing Automation

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How to Lose the Lead Gate and Turn Your PDFs into Qualification Engines


The holy grail, the tried and true, the O.G.—B2B B2B marketers have long relied on the gated PDF as a critical part of content marketing and demand generation. And why wouldn’t you?

How the Raptors Redefined Fan Engagement During the 2019 NBA Playoffs


When the Toronto Raptors took the 2019 NBA Championship to Game 6 against the Golden State Warriors, it was an epic moment. Not only was it Toronto’s first NBA title, but it was also the first time that the Larry O’Brien NBA Championship Trophy came North of the US border.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

SearchChat Podcast: AI in Marketing–Where Are We On The Hype Curve?


“Come on. All this AI stuff, around marketing and sales, that’s all just hype, right? That’s not a real thing that matters. Maybe it’ll matter someday. But it doesn’t yet matter today.”. That’s a question I got recently, and it got Steve Zakur and I wondering where we are on the hype curve.

More Trending

Podcasting Beginners Guide: How and Why You Should Start Podcasting 


In this guide, Matt Siltala & Dave Rohrer break down everything you need to know to get started in podcasting. Get tips on choosing partners, finding a podcasting angle, determining an audience, factors to consider before you start, and see options for the technical side of podcasting. Marketing

McDonald’s drops CMO role and creates a new SVP marketing technology role (under the CIO)


Normally, I don’t write about career moves on this blog. But an article that appeared in Ad Age this week about the upcoming departure of famed McDonald’s CMO Silvia Lagnado — and the company’s decision to not name a new CMO — caught my attention.

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Elements and Principles of Design To Use For Inspiration


You’re probably wondering what makes good design and how you can create visual materials that stand out. While no one can answer this question in just one paragraph, you should know that there are a few elements and principles of design that can make your work much more manageable.

Design 101

For Better Results, Think of Content Marketing Like a Product

Content Marketing Institute

Your content marketing can’t achieve its potential if it’s structured as one project after another. Cleveland Clinic marketing leaders share how to give your content marketing a product-focused approach for bigger success.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

In Transit to Influencer Marketing: Interview with Travel Vlogger Haley Dasovich I Traackr


Haley Dasovich gives us insight into a day-in-the-life of a travel influencer and the dynamics of working with hospitality brands on influencer marketing

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The Crazy Reason Why Engagio Just Celebrated Our 233rd Customer


Engagio recently celebrated our 233rd customer. We took an entire day to commemorate customer #233 by drinking wine at Wente Vineyards, playing bocci ball at Campo de Bacci, eating pizza, and enjoying each other’s company.

How To Build A Mailing List For Marketing

Only B2B

How to build a mailing list, especially an effective one, is a treasure hunt that marketers pursue on every basis. Adding, updating and editing an email list is all about. The post How To Build A Mailing List For Marketing appeared first on ONLY B2B. blogs

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[Checklist] What is CCPA and is being compliant with GDPR enough?

Marsden Marketing

Just when you thought you were compliant for anything that could be thrown your way with GDPR , California turned up the heat with their own California Consumer Privacy Act (CCPA) that goes into effect January 1, 2020. Don’t have time to read everything but need to know the highlights?

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

How to Write a B2B Content Campaign Brief [with a Downloadable Template]


Perhaps Maria was on to something when she advised the Von Trapp children to “start at the very beginning, a very good place to start.” ” Because when we get a. The post How to Write a B2B Content Campaign Brief [with a Downloadable Template] appeared first on Kapost Blog.

The Power of Employees on Social Media For B2B Organizations

Hinge Marketing

Social networks are massive outlets and continue to grow every year. And while social media was designed primarily for sharing personal life events, videos, and random status updates, it has evolved into something much larger today. .

Thermo Fisher Scientific’s 3D, Interactive Application Achieves 50% Inbound Close Rate


Thermo Fisher Scientific faced several challenges when demonstrating the Invitrogen Attune NxT Flow Cytometer, a complex, combined instrument and software solution.

Accessibility vs. Inclusion: What it Takes to Create More Inclusive Email Marketing Experiences


In case you haven’t heard, email accessibility is a big deal. We’ve seen more folks talking about accessibility through blog posts, conference sessions, and social media. .

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Inclusive Relevance: Your Content’s Job Description

Marketing Interactions

A funny thing happened with the growth of information availability.

What To Do When Your B2B Email Marketing Campaign Isn’t Working

The Lead Agency

Are your B2B email marketing campaigns converting? If not, you’re likely wasting time and resources on an approach that isn’t actually delivering real value to your business. That being said, email marketing has the potential to be an incredibly powerful tool.

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5 Ways to Boost Profits Using Technology


Without a doubt, it’s an exciting time to own a business. Technological advances have made it possible for companies to be more efficient, produce and ship products faster, capture more opportunities, boost customer loyalty and, most importantly, make more money.

How Reducing Friction For B2B Buyers Can Boost Conversion & Revenue: 3 Examples From Star Marketers


I recently went to IKEA to buy a new bed frame, but I somehow ended up with a shopping cart full of twinkly string lights, a new houseplant (even though I never water my old ones), a bag of frozen Swedish meatballs, and a jar of lingonberry jam. Why did this happen?

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Project management tools for social media managers

Sprout Social

If you’re like the average social media manager , you’ve got a suite of skills and a set of projects to match. Even when you schedule time blocks for content creation, no two days are the same. It’s easy to lose track of time and projects. That’s where a project management tool comes in handy.

9 Tips for Getting Exceptional Content at Your Next Live Event


Your company is putting a lot of spend toward a live event — maybe one that’s a standalone, produced by your company. Or maybe you’re sponsoring a larger event. Either way, planning an event takes a lot of connecting the dots.

Beyond Prospecting: How to Use Video in the Rest of Your Sales Process


We all know one-to-one video is highly effective for boosting click-through rates and getting an initial response from a prospect.

Designing for Humans and Bots, Too: How a HubSpot Designer Approaches SEO


In the early days of the web, design and SEO weren't really friends -- websites with good SEO often had a weak design, while websites with impressive design often weren't great for SEO.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!