Webbiquity

SEPTEMBER 20, 2019

Guest post. Over the past decade, WordPress use has grown tremendously, and it has evolved from a blogging platform into the world’s most widely implemented content management system (CMS). According to studies , over 34 percent of all websites run on the WordPress CMS platform, built on PHP and MySQL technologies. Most website owners choose WordPress to manage their websites because of the minimal resources and technical skills required.

SEO 165

SEO CMS Development Tips Lead Ranking 165

DivvyHQ

SEPTEMBER 20, 2019

Some people used to think content marketing was a fad. Do those people still have jobs? As technology pushes the practice of content marketing forward, content automation has quickly become the next frontier. Let's explore what the future may hold and identify some of the specific ways in which companies of the future will automate their content process.

Automation 45

Automation Content Practices Content Marketing 45

Industrial Marketing Today

SEPTEMBER 20, 2019

An industrial website redesign is a major undertaking. It is not something that you should do on a whim or expect to launch a new site in a few weeks. According to a survey done by IEEE GlobalSpec, 60% of industrial companies will increase spending on their company website and 52% on content creation … Industrial Website Redesign and Content Marketing Strategy are Connected Read More » The post Industrial Website Redesign and Content Marketing Strategy are Connected by Achinta Mitra a

Marketing Websites 94

Marketing Websites Marketing & Strategy Marketing Strategy Content Marketing 94

InsightSquared

SEPTEMBER 20, 2019

Salesforce provides a number of features to build out and reinforce your sales methodology. When moving to Lightning there are additional options such as Path and the updated Lead Conversion page to consider. Making changes to your sales process requires planning, an understanding of the process-related features available, and some best practices for the transition. .

Process 149

Process Validation Forecasting Terms and Conditions 149

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Contently

SEPTEMBER 20, 2019

If you want action, add a ticking clock to the mix. Hollywood has been using that formula for years. Think of the bomb about to detonate ( Speed ), the person about to wake up ( Inception ), and the game about to end (every sports movie ever). Back to the Future wouldn’t have been much of a movie if Marty McFly could return the DeLorean to 1985 whenever he wanted.

ROI 136

ROI Content Marketing Planning Urgency Marketing 136

Roketto

SEPTEMBER 20, 2019

So, you’re finally ready to start building a marketing plan for your SaaS business. That means you can just do some SEO research, automate some email sequences, write a few blog posts, toss some forms on your site, and Bob’s your uncle, right?

Planning 89

Planning Marketing Plans Ad Building SEO 89

BuzzSumo

SEPTEMBER 20, 2019

Between GDPR updates and falling reach on Facebook, marketers are in a tailspin. Now more than ever, we need to know what types of posts draw attention on Facebook, and we need to build our strategies around them. For those used to thinking in terms of tactics and tricks, this news may come as a relief: Relax, love and humanity are the keys! Those two big ideas need to be communicated in conversational marketing using words that resonate with your audience.

Social Media 95

Social Media Social Marketing Conversion Media 95

Search Engine Journal

SEPTEMBER 20, 2019

Here are seven essential traits of an ethical content writer. The post 7 Traits of an Ethical Content Writer via @DholakiyaPratik appeared first on Search Engine Journal.

Ethics 89

Ethics Content Education Content Marketing 89

ClickZ

SEPTEMBER 20, 2019

In our roundup of this week’s martech news, we highlight: Salesforce has added two new clouds, for each Consumer Goods and Manufacturing. LinkedIn’s CMO posted that she will be stepping down at the end of the year. Uberall announced a partnership with Trustpilot to simplify online reputation management. AdRoll has released a new Brand Awareness solution for DTC marketers.

Linkedin 85

Linkedin Marketing Management CMO Analysis 85

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

SEMrush

SEPTEMBER 20, 2019

Low-value pages can negatively influence your business. With this post, you will learn a method which will help you find blog archive and product listing pages with little or no content, and so you can implement the required actions action.

Product 84

Product Content Business SEO 84

Content Marketing Institute

SEPTEMBER 20, 2019

This week, Robert Rose raps on the benefits of including a “B” story in business-case presentations; explores troubling data on trust in online news; and delivers a double dose of tips for overcoming anxiety when presenting on stage. Continue reading → The post The Weekly Wrap: All About How to Win at Presenting appeared first on Content Marketing Institute.

Trust Marketing 78

Trust Marketing Tips Content Marketing Content 78

PureB2B

SEPTEMBER 20, 2019

With MQL on your side, your company should be able to generate the right ROI for your business by increasing conversion rates. Narrowing down which leads qualify as MQLs allow your sales team to approach with the right nurturing strategy for conversions. However, there are methods you may be overlooking when pushing MQLs through the sales funnel and getting the conversions you're looking for.

Lead Ranking 62

Lead Ranking Marketing Qualified Leads ROI MQL 62

BuzzSumo

SEPTEMBER 20, 2019

With more than a billion users across the world, it’s probably fair to say that, no matter what market your company is in, your leads and customers are on Facebook. And, yes, this has proven true even for B2B. So, it should go without saying that your company needs a presence on Facebook in 2019. The question is, how do you set yourself up for success?

Facebook 72

Facebook Paid Search Agency Best Practices Verticals 72

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Litmus

SEPTEMBER 20, 2019

Today, thousands of iPhone fans will make their trip to the Apple store to pick up their brand new iPhones. Plus, even more will update their phones to iOS 13—Apple’s newest mobile OS—over the next couple of days. If your subscribers are among them, will that impact how your emails look? . While screen sizes and resolutions for the new iPhones remain the same (that’s great news for email marketers!

Email Marketing 70

Email Marketing Class Mobile Marketing Opt-out 70

Hubspot

SEPTEMBER 20, 2019

When you're developing or launching a new product, service, or business, you'll want to have a general sense of how receptive your target market will be to it. Typically, this is done through extensive market research -- and one key component of the market research process is running a focus group. A focus group is a small group of people, typically representative of your target market, that you run ideas and questions about your product, service, or business by.

Focus Group 75

Focus Group Business Work Management Template 75

Brandpoint

SEPTEMBER 20, 2019

Kristi Daraban is no stranger to the marketing world. She’s been in executive leadership positions in the digital and social media marketing space for over 15 years at companies like Disney Channel, Nestle and Universal Studios. Now, she’s an Associate Vice President within Nationwide’s Digital Center of Excellence. At Nationwide, Kristi spends her time overseeing enterprise social media for both B2B and B2C brand platforms.

Relevance 63

Relevance Top of Funnel B2B Thought Leadership Social Media 63

chiefmartech

SEPTEMBER 20, 2019

We had a fantastic MarTech event this week. Huge thanks to everyone who contributed and participated in it. My keynote was “Platforming Marketing” — how the next stage of martech maturity is about applying platform principles in marketing to empower your entire organization to leverage martech capabilities in their work. While we did not record the keynote live, I decided to recreate a version of it with Loom: I hope to see you at a future MarTech.

Video Marketing 67

Video Marketing Work Management Marketing Organization 67

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

BuzzSumo

SEPTEMBER 20, 2019

It’s easy to forget that marketing is really just the art and practice of influence. After all the buzzwords and technological bells and whistles, marketing is really about moving people from passivity to partnership. Once you understand how to do this through building influence, your company won’t just enjoy more customers but more customers who feel an authentic connection to your brand – a profitable advantage. .

Paid Search Agency 64

Paid Search Agency Work Management Marketing Management Youtube 64

SendGrid

SEPTEMBER 20, 2019

Learn about 3 easy to use (and often neglected) SEM tactics any organization can use to effectively grow high-quality email list signups. The post 3 SEM Tactics for Growing Your Email List appeared first on SendGrid.

SEM 64

SEM Tactics High Quality Lead Organization 64

SmartBug Media

SEPTEMBER 20, 2019

Instagram has become a great platform to use in your marketing strategy. In fact, 80 percent of Instagram’s one billion users follow a business account. Creating posts, sharing stories, and tagging your customers is what people like to see. More and more companies have started using it to make their brand presence more prominent. It’s a great way to showcase your product or service or simply show off what your brand is about.

Planning 63

Planning Business Paid Search Agency Marketing & Strategy 63

Martech Advisor

SEPTEMBER 20, 2019

Traditional CRMs step aside – it’s all about geospatial CRMs built for field sales reps now. Matthew Sniff, founder and CEO of Map My Customers explains why sales-driven organizations need to care about the impact these location-based CRMs will have on their sales outcomes. The importance of the relationship between a company and its customers cannot be overstated.

Startups 58

Startups CRM Marketing Management Pricing 58

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

BenchmarkONE

SEPTEMBER 20, 2019

The words digital and disruption go hand in hand. In fact, it seems there are new digital trends disrupting the marketing world on an almost daily basis. Remember back in 2006, when Facebook first took the stage? Today, social media is a key marketing initiative for businesses across the globe and in just about every industry. In 2019, the digital landscape is still evolving.

Trends 56

Trends Business Marketing & Strategy User-Generated Content 56

PureB2B

SEPTEMBER 20, 2019

With MQL on your side, your company should be able to generate the right ROI for your business by increasing conversion rates. Narrowing down which leads qualify as MQLs allow your sales team to approach with the right nurturing strategy for conversions. However, there are methods you may be overlooking when pushing MQLs through the sales funnel and getting the conversions you’re looking for.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads ROI MQL 52

SendGrid

SEPTEMBER 20, 2019

Learn from 4 experts about how to create and launch a social media and display ad campaign that combines your email marketing, transactional email, and display advertising. Our new guide provides design, strategy, and segmentation tips for display ads. The post The Expert’s Guide to Social and Display Ads appeared first on SendGrid.

Display 56

Display Ads Segmentation Social Media 56

DivvyHQ

SEPTEMBER 20, 2019

Some people used to think content marketing was a fad. Do those people still have jobs? As technology pushes the practice of content marketing forward, content automation has quickly become the next frontier. Let's explore what the future may hold and identify some of the specific ways in which companies of the future will automate their content process.

Automation 45

Automation Content Practices Content Marketing 45

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Versium

SEPTEMBER 20, 2019

It’s not just about reaching more people, it’s about reaching more of the right people. Here’s how Versium helped this client extend their digital campaign reach. Digital display ads on Facebook, LinkedIn, and Google-powered sites are becoming more popular in targeting business decision makers. Many sites allow marketers to target their ads to a list of professionals.

Paid Search Agency 45

Paid Search Agency Companies Display Linkedin 45

Cortex

SEPTEMBER 20, 2019

Over the last few years, we’ve seen more retail stores close and more e-commerce companies dominate their industries. Why is this? Marketing is evolving. Consumers are buying into brand experience. You should think of your brand as a hotel --and develop a personality around it--a lifestyle that consumers can latch on to. Would you want to stay at your brand if it were a hotel?

Social Media 45

Social Media Buy Brand Identity Branding 45

Choozle

SEPTEMBER 20, 2019

Megan Sullivan-Jenks, Director of Marketing, Choozle: We sometimes like to kick these off by asking the most important questions first. If you could only eat one food for the rest of your life, what would it be and why? Emily Branson, Media Manager, Digital & Social, Exclamation Media Group: Ooh, definitely cheese! If I can cheat, it would be anything with cheese in it.

Paid Social Agency 40

Paid Social Agency Paid Search Agency Advertising Agencies Work Management 40