KoMarketing Associates

DECEMBER 13, 2018

As content marketers, we need to consistently produce new material to see results. How much content you need depends on your business needs, industry, and a host of other factors – but a recent study found 60 percent of marketers create at least one piece of content every day. . Google’s algorithm prioritizes high-quality content that showcases expertise, authoritativeness, trustworthiness, so now is the time to hone in on those writing skills.

SEO 128

SEO Top of Funnel Tips Lead Scoring 128

Webbiquity

DECEMBER 13, 2018

Guest post by Stuart Cooke. When harnessed to its full potential, it’s surprising how powerful LinkedIn can be as a marketing tool. Not only can building a presence on the platform help to boost brand awareness, but it allows you to provide users with quality content, which in turn enhances your status as a trusted, go-to source in your industry. That said, there are a few things to keep in mind when tuning your company’s LinkedIn strategy to use it to its full potential, such as taking in

Linkedin 217

Linkedin Paid Search Agency Companies Banners 217

Marketing Insider Group

DECEMBER 13, 2018

How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? It’s a marketer’s worst nightmare. You swear you did everything right, but when it comes time for the results to pour in, they never show. The likely culprit? Bad buyer […]. The post 5 Reasons Why Your Buyer Personas Aren’t Good Enough appeared first on Marketing Insider Group.

Buyer Personas 197

Buyer Personas Spending Campaigns Marketing & Strategy 197

Tomorrow People

DECEMBER 13, 2018

“ Content is king, but knowing what to produce, and what to do with it, is what will keep it upon its throne ”, says Ian Heathcook, commerical and marketing director at Griffiths Waite. At Griffiths Waite, we have a very specific range of clients we want to target. We work predominantly with large insurance and finance firms, and when we’re looking to take on new projects, we’ve got a pretty good idea of who could benefit from our services.

Work Management 179

Work Management Marketing Management Service Trends 179

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Zoominfo

DECEMBER 13, 2018

Thanks to the influx of information made available online in the last decade or so, modern business professionals are thriving. With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like prospect research, sales outreach, and professional development.

Youtube 187

Youtube Advertising Channels B2B Thought Leadership Zoominfo 187

KoMarketing Associates

DECEMBER 13, 2018

As marketers look for more ways to resonate with their target audience, new research suggests that content personalization may be the key to achieving their goal. More importantly, customers appear to be willing to provide more information to receive personalized marketing content. Signal recently published “The Quest for the Perfect Identity-Driven Marketer” report and discovered that seven out of 10 customers prefer content and ads that is tailored to their personal interests.

Marketing Report 149

Marketing Report Personalization Paid Search Agency Content 149

Adobe Experience Cloud Blog

DECEMBER 13, 2018

Let’s face it: The marketing world moves quickly. So quickly that as you chase down the latest and greatest channels and tools available , it’s possible to lose sight of the very foundation that enabled you to get this far. It’s important to position your brand where people spend their time, and having your marketing team experiment with creative new channels, such as new social media platforms, is vitally important.

Marketing Websites 131

Marketing Websites Top of Funnel Thought Leadership Landing Pages 131

Zoominfo

DECEMBER 13, 2018

Thanks to the influx of information made available online in the last decade or so, modern business professionals are thriving. With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like sales prospect research , sales outreach, and professional development.

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Biznology

DECEMBER 13, 2018

Keeping up with the latest digital marketing trends often feels like a chore for marketers and brands. During the holiday season, it’s even more stressful when combined with everything else there is to do. As a small business owner, it’s good to be aware of the latest trends that will shape the marketing strategies this holiday season and moving forward.

Trends 106

Trends Curation Viral Marketing Marketing & Strategy 106

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Brandpoint

DECEMBER 13, 2018

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. Using search analytics tools, they can identify the posts that are performing well and the ones that need optimization. The benefits of creating and optimizing content can be significant for businesses.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Vidyard

DECEMBER 13, 2018

The late, great Walter Cronkite was arguably the world’s most famous newscaster. But, if the greatest generation will forgive us, he was also a bit of talking head. Mr. Cronkite could afford to be – in the 1960s, video was new and a person could entertain viewers just by talking at the camera. Today, not so much. Audiences have more sophisticated tastes and expectations.

Video Marketing 110

Video Marketing Examples Paid Search Agency Sales Qualified Leads 110

Unbounce

DECEMBER 13, 2018

Google Ads amounts to billions of dollars in revenue for the search engine giant, but what about your revenue? Standing out in this competitive—and, let’s face it, cluttered—environment can be a huge challenge for advertisers, especially if they’re just starting out. There’s only so much space on a search results page to go around, after all.

Ads 111

Ads Google Mobile Advertising Clickthrough 111

ClearVoice

DECEMBER 13, 2018

Is good grammar still important? While texting and verbal slang are widely accepted in many scenarios, your grammar skills will set you apart in professional settings. Poor grammar skills, fairly or unfairly, can taint you or your brand’s credibility and have an impact on the way others perceive you or your brand. It’s not easy being a grammarian these days.

Rules 111

Rules Intent Branding Brand Identity 111

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Sprout Social

DECEMBER 13, 2018

Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. Take a moment to reflect on this past year’s successes and losses. Which campaigns and content types fell flat? What could you do better at in 2019? As 2018 comes to a close, let’s take a look at what you should prioritize in 2019 and what you should let go of. 1.

Social Media 111

Social Media Social Marketing Paid Search Agency Advertising Agencies 111

SEMrush

DECEMBER 13, 2018

Social media marketing is an enormous opportunity for businesses, but too many end up squandering it by not treating it like a true, strategic platform. In this post, we are going to look at 4 data-driven ways to get more out of your social media marketing using information that you can find in just a few minutes.

Social Media 101

Social Media Social Marketing Media Marketing 101

Kapost

DECEMBER 13, 2018

Too often, B2B content lacks bravado. But don’t worry, there’s hope! If you can stand out from that crowd, you’ll develop a more engaged audience that has a stronger relationship. The post 7 Mistakes That Make B2B Content Boring (Plus the Solutions for Each) appeared first on Kapost Content Marketing Blog.

B2B 94

B2B Content B2B Marketing Content Marketing 94

Engagio

DECEMBER 13, 2018

A lot of activity happens outside of your funnel. Customers talk to colleagues, do research on 3rd party sites, read articles written about you, or interact with any other media that you do not own. This makes it hard to track them in your funnel, thus we are all subject to “funnel blindness.” It’s a term that I’ve been hearing more recently, and I wanted to dive deeper on the subject.

Top of Funnel 81

Top of Funnel CMO Marketing Funnels Purchase Intent 81

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B2B Marketing

Heinz Marketing

DECEMBER 13, 2018

By Matt Heinz, President of Heinz Marketing. “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s. Every week on Thursdays we feature a B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.

Work Management 84

Work Management Skype Marketing Management CAN-SPAM 84

ClearVoice

DECEMBER 13, 2018

It is no surprise that '32% of marketers say visual images are the most important form of content for their business,' and why Instagram has such a high number of engagement. #ContentMarketing | #SocialMedia | @SingWeist Click To Tweet. As of June 2018, Instagram has reached 1 billion monthly active users, which is up from 800 million in September 2017.

Focus Group 79

Focus Group Stats Studies Profiling 79

Circle Studio

DECEMBER 13, 2018

What do clients want? Ask them! Have you ever spent time with someone who seems to talk incessantly about herself, ignores your input and interests, and perhaps even acts as if you’re much better acquainted than you really are? If you’re like most people, you didn’t enjoy that interaction. However, for many companies, that’s exactly how they are communicating with their clients and prospects through their marketing.

Effectiveness 68

Effectiveness Aggregators Opinions Paid Search Agency 68

Vidyard

DECEMBER 13, 2018

The late, great Walter Cronkite was arguably the world’s most famous newscaster. But, if the greatest generation will forgive us, he was also a bit of talking head. Mr. Cronkite could afford to be – in the 1960s, video was new and a person could entertain viewers just by talking at the camera. Master Video for Sales In just 20 minutes, you can gain the fundamentals to effectively sell using video Sign up Free Today, not so much.

Video Marketing 65

Video Marketing Examples Paid Search Agency Sales Qualified Leads 65

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Atomic Reach

DECEMBER 13, 2018

The Call-to-Action (CTA) is a fundamental ingredient to any successful marketing plan. In digital marketing, the CTA is normally a button with copy, and the modern digital world is largely dependent on the effectiveness of the CTA button. If you have a website, you have a call-to-action, or multiple CTAs. There is no such thing as a winning marketing campaign until and unless there is an effective CTA which leads the visitor to take an action.

Conversion 73

Conversion Click Rate Conversion Rate CTR 73

Outreach

DECEMBER 13, 2018

It takes epic effort to make countless cold calls every day. If sales pros could do without it, they gladly would. But even with the widespread use of email, texting, and social media messaging, the phone call retains its status as an effective and crucial channel for engaging potential buyers. Without behavioral change (more on this later), loving cold calls would be impossible unless you’re an outlier (read: borderline crazy). .

Cold Calling 71

Cold Calling Tips Advertising Benchmark Social Media 71

Smarte

DECEMBER 13, 2018

As a marketer, you must have managed lot of email marketing campaigns. The ones which gave you a good ROI […]. The post Why real-time data maintenance is the future of data hygiene? appeared first on SMARTe Inc.

Data Hygiene 66

Data Hygiene ROI Email Marketing Campaigns 66

Convert

DECEMBER 13, 2018

There are two key questions growth marketers and optimizers ask over and over again. What. Why. The former is generally answered by analytics suites like Google Analytics which tell you exactly what visitors are doing on the site, where they are dropping off and in what numbers. Why – that’s trickier. And “Why” is generally.

Marketing Analytics Tools 65

Marketing Analytics Tools Conversion Analytics Growth Marketing 65

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Marketing Strategy

Hubspot

DECEMBER 13, 2018

A week without at least one pointless meeting is like getting accepted into Hogwarts. It’d be a dream come true, but sadly, it’ll probably never happen (don’t ever stop waiting for that owl to drop you your letter, folks!). Pointless meetings infest the workplace. In fact, Atlassian estimates that you’ll waste 31 hours in unproductive meetings each month.

Sample 71

Sample Efficiency Product Allocation 71

Salesforce Marketing Cloud

DECEMBER 13, 2018

Believe it or not, 2019 is almost here! As you think through your marketing and customer communication strategies for the coming year, personalization is undoubtedly top-of-mind for you (after all, we found in our annual survey that 88% of marketers believe their prospects and customers expect a personalized experience).

Personalization 65

Personalization Customer Surveys Marketing Prospects Marketing Strategy 65

EveryoneSocial

DECEMBER 13, 2018

The below article is a guest post from Chanell Alexander, a writer for TechnologyAdvice. You can learn more about her at the end of this post. . Typically, the discussion of using social media in the workplace is met with criticism. For many employers, it is seen as a distraction and a potential for company problems. This approach makes sense as much of the data out today indicates extensive social media use at work.

Media Plans 64

Media Plans Social Media Planning Paid Search Agency 64