Fri.May 01, 2020

6 Ways Marketers Can Adapt in Times of Uncertainty

Content4Demand

Change is nothing new, especially for marketers. But we’re living in especially volatile times, leading to new professional realities that are requiring us to adapt. We recently gathered our expert content strategist for a panel discussion about the ways B2B marketers are adapting their content to adjust to changing circumstances. The conversation included actionable tips and real examples from clients in a range of industries. If you missed the webcast, you can watch it on demand here.

What Marketers Should Know About Personality-Based Marketing

xiQ

Abridged and adapted by xiQ (April 28, 2020) from the Harvard Business Review article “What Marketers Should Know About Personality-Based Marketing” published May 02, 2018. B2B Sellers and Marketers can now adopt a personalized approach to their work based on behavioral science. This adaptation of the original HBR article aims at providing a better understanding of personality marketing — what it is, how it works, and why it matters in the context of B2B sales and marketing.

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How to Create a Tripwire Funnel (And Why You Should to Boost Sales!)

Optinmonster

Do you have an awesome product to sell, but you’re having a hard time getting customers to buy it? If so, we may have just the tool you need to get the ball rolling: A tripwire funnel. Tripwire funnels are a super powerful strategy that turn cold traffic into big spenders within minutes of being on your site. And you can create this great marketing tool with OptinMonster. Before we get into that, we’re going to look more closely at: What are tripwires in marketing?

8 Email Marketing Improvements to Make During Slow Periods

Oracle

When your business’s promotional email frequency is high during its peak season, chances are that your email program is almost exclusively focused on getting that next email out the door. However, you generally have more time to think about your strategy and invest in lasting improvements during your off-season—as well as during slow periods like the one that some businesses are experiencing now because of the coronavirus.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

8 Best Practices for Software Sales Demos

Zoominfo

Your SaaS product is new! Exciting! It will save future customers time and money! So why doesn’t anyone want a demo? “It’s It’s like trying to schedule a meeting for buying a timeshare!” says Director of Sales Michael Veschio. Sure, you get free lunch—but it’s an hour of your time, and you’re going to be sold to the whole time. Not worth the free lunch, for most people.”. A lot of companies struggle to get prospects to show up to sales demos.

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7 Tips for Engaging Your Audience with a Virtual Event Community

Higher Logic

During the plethora of free webinars and events happening right now, how can you help your virtual event stand out from the crowd? We’ve heard a lot about how difficult it is to keep people engaged when they’re participating at their desks. It’s probably even harder when they’re working from home, due to all the distractions. To counter this, try adding an unexpected element: community engagement.

Cardlytics combines ad tech with fintech to create a unique walled garden for advertisers

ClickZ

30-second summary: Atlanta-based Cardlytics is an ad platform that operates within banks’ native digital channels. Cardlytics brings the worlds of ad tech and fintech together within a fraud-free and brand-safe environment, offering a high degree of trust. Cardlytics boasts an audience within the US of more than 125M monthly active users. Larger than Snap, Twitter, and Pinterest.

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How to Be Productive While Working From Home

SmartBug Media

Without a crystal ball or time machine, no one could have predicted just how important it would be to have employees who are capable not only of working from home, but also of maintaining productivity while juggling remote schooling schedules, pets, chores, self care, and more. Long before COVID-19 struck, many organizations were warming to and even embracing the remote lifestyle, while others— including the federal government —were reversing work-from-home (WFH) policies altogether.

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How to Successfully Scale Your Email Team, Part 1: People

Litmus

Sending great email isn’t easy. But sending great email at scale is a whole different challenge. How do you set up your program to handle more—and more complex—campaigns, all while keeping your brand voice and email quality consistent? Experts from Litmus and Salesforce sat down to discuss the three elements of a scalable email program: people, processes, and tools.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

10 Tips to Quarantine for the Working Parents

Heinz Marketing

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. Josh’s latest Heinz Marketing blog post on the 10 Tips to Quarantine with Your Partner inspired me to write a post of my own based on my situation. His tips are so great, don’t get me wrong, but if you have kids like me, you might be thinking “Surrreeeeee, there is SO much time to pick up a new hobby or binge watch 15 seasons of Survivor!”.

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7 SEO Quick Wins During COVID-19 via @Stevenvvessum

Search Engine Journal

Got some extra time on your hands during COVID-19 and in need of results? Tackle these SEO quick wins right now. The post 7 SEO Quick Wins During COVID-19 via @Stevenvvessum appeared first on Search Engine Journal. Content Marketing SEO

11 Outstanding product landing page examples that convert

ConvertKit

Jump ahead. What is a product landing page? How do product landing pages differ from lead generation landing pages? What types of products can you sell with a product landing page? 5 essential elements every product landing page should include. Here's the dirty truth: even seasoned entrepreneurs and online creators sometimes find designing product landing pages to be a nightmare.

Interview with an Innovator: Dave Birss on Removing Barriers to Great Ideas

Carla Johnson

Learn how drinking alcohol can help remove barriers to creativity, innovation and coming up with great ideas. The post Interview with an Innovator: Dave Birss on Removing Barriers to Great Ideas appeared first on Carla Johnson. Creativity Innovation Dave Birss Research

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

3 Ways to Build a Successful ABM Content Strategy

Listenloop

For a B2B, developing successful marketing can be quite challenging. Marketing in B2B differs from a ‘traditional’, more common to the wide audiences B2C approach in quite a few ways: Focusing on creating personalized connections. Marketing starts with establishing a relationship with the target audience, and both B2B and B2C businesses do it differently.

How To Start An Online Course pt.2 – Hosting and Distribution

Method and Metric

You’ve gone through the entire process of researching, filming, and editing your online course – where are you going to upload it? Where you’re going to host, market, and distribute your course are big decisions, and what platform you choose will depend on a host (heh) of factors.

NatWest Group Renews Contract for Artesian Solutions’ Relationship Intelligence and Customer Insight Platform

Artesian Solutions

LONDON, England, May 1, 2020 – NatWest, part of the Royal Bank of Scotland Group, has today announced the renewal of its agreement with Artesian Solutions as the Banks’ core relationship intelligence and customer insight platform.

25 Live Video Stats Marketers Need to Know in 2020

Hubspot

In the past year or so, live video has quickly become one of the most popular types of online content, especially on social media. Not only is Facebook Live thriving, with one in five videos being live streams , but other major platforms like Instagram , Twitter , YouTube , and -- most recently -- LinkedIn , have embraced similar features. Aside from the older social media platforms allowing live streams, some emerging platforms, like Twitch.tv , now cater specifically to live stream viewers.

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Interview with an Innovator: Dave Birss on Removing Barriers to Great Ideas

Carla Johnson

Learn how drinking alcohol can help remove barriers to creativity, innovation and coming up with great ideas. The post Interview with an Innovator: Dave Birss on Removing Barriers to Great Ideas appeared first on Carla Johnson. Creativity Innovation Dave Birss Research

What Is An IP Address?

Visitor Queue

I know we have all heard the words “IP Address”, but what do they actually mean? And what do they actually do? First, the “IP” part of IP address stands for “Internet Protocol”, and the “address” refers to a unique number that gets linked to all online activity you do. Think of this as a […]. The post What Is An IP Address? appeared first on Blog Visitor Queue. IP Address

A Drink With Tessa Barron, ON24’s VP of Marketing

EverString

The post A Drink With Tessa Barron, ON24’s VP of Marketing appeared first on EverString. Account-Based Marketing Virtual Events

Stuck at Home? Here are the Deliveries & Services that Can Make it Easier

Convert

Nearly half the world’s population is on lockdown as the Covid-19 pandemic rages on. Most countries on lockdown have restricted movement except for workers providing essential services in food, healthcare, delivery, etc. As lockdowns extend and the fear of contracting the virus keeps more people indoors, grocery and food shopping will be put on hold.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How to Write Elevator Pitches That Win Prospects

ClearVoice

An elevator pitch is a short, succinct introduction of you and your business to a new connection — whether it’s a potential investor, partner, employee or colleague. The term itself doesn’t describe what’s part of the pitch, but rather, the length: 30 seconds to 1 minute. This powerful tool can boost your company, take your career to the next level and lead to better, stronger sales.

How to Get a Google Knowledge Panel

MarketMuse

Everything you wanted to know about Google Knowledge Panel including how to increase your chance of acquiring one. The post How to Get a Google Knowledge Panel appeared first on MarketMuse. SEO Content Strategy

NEWS: Helping Resilient Revenue Teams During the COVID-19 Crisis

DealSignal

Helping Resilient Revenue Teams During the COVID-19 Crisis. We’re all in this together. DealSignal has always been committed to providing top-quality customer service, as well as the guaranteed highest-quality data. To best serve our fellow marketing and sales colleagues during these turbulent times, we’re focused on ways we can help teams prioritize and focus their outreach to deliver pipeline, while conserving their restricted resources. Helping the helpers.

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Account-Based Marketing (ABM) : 7 Ways To Achieve Results

Unbound B2B

Introduction. Account-based marketing is not the most common phenomenon, but marketers in the know value it nonetheless for its fast results. If you are looking for a new marketing strategy to include in your campaign, look no further than ABM. Here are the seven ways to achieve results with account-based marketing. #1 1 Find Out What Matters to Your Customers. First and foremost, you need to determine what it is that matters to your customers the most.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.