Mon.Aug 19, 2019

Marketing Funnel for Beginners: A How-To Guide


Whether you are in B2B sales or eCommerce sales, your work is most likely related to marketing, planning, analyzing, and finding better ways to attract and retain customers. And, even if you are aware of it or not, you are already involved in some kind of a marketing funnel.

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7 B2B Marketing Strategies to Build Brand Awareness

BOP Design

Whether your brand has been around for decades or is a new start-up, it’s important to continually build brand awareness. Even if you are a demonstrated industry leader like Cisco or Microsoft, brand awareness is critical to the success of your business. Why Brand Awareness Matters.

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Does Content Automation Really Save Your Team Time?


Time is a precious commodity for any content team. This is especially true for lean teams. Boosting productivity is essential for success, and you probably already use some type of technology to help you do that. But are you leveraging content automation?

How the Romance Niche Can Help You Fall in Love with Content Marketing Again

Marketing Insider Group

When you first get started with content marketing, the novelty and excitement of a new marketing technique mean you’ll probably be full of enthusiasm and have loads of great ideas for content.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Content Marketing in a Mobile World

Modern Marketing

As a content creator in my organization, my goals are like those of other B2B companies: Create engaging content. Understand what content is effective (and less so). Increase our volume of visual content. Identify ways to repurpose content. Optimize all our content.

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More Trending

The 5 Problems That AI and High-Tech Kill in Logistics


Artificial Intelligence is known as a problem-killer for businesses. It’s especially true for logistics with its variety of interconnected business processes and complex tasks. No wonder a lot of companies rely on logistics app development or build custom software to streamline business processes.

Organizational Silos? How to Battle Content Chaos and Win

Content Marketing Institute

Our hero was presented a formidable task. The CMO just announced he was going to solve the “content problem.” His mission? To battle the chaos resulting from large teams operating in silos. Could he and his team do it? Continue reading → The post Organizational Silos?

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Best Tweets from #SEMrushchat: Social Media Strategies Every Brand Should Follow


Many think social media marketing is easy, but in reality, it takes a lot of work, effort, research, planning, and strategy. Last week, the SEMrushchat was about social media strategies that should apply to all brands.

7 Ideas To Increase Sales Through New And Existing Clients

Only B2B

Although having a great sales team can make a huge difference in your brand’s bottom line, you don’t want to risk the rest of your business solely on their ideas. The post 7 Ideas To Increase Sales Through New And Existing Clients appeared first on ONLY B2B. blogs sales

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Google Analytics vs. Quantcast: Which Analytics Platform Is More Powerful?


Over the years, “ big data ” has shifted to focus more on actionable data. To accurately capture actionable data, marketers, agencies and businesses of all shapes and sizes have seen the value and ROI in investing in analytics platforms.

How To Calculate Email Marketing ROI

Only B2B

Email marketing ROI is defined in other words as Return on investment (ROI) as a consequence of Email marketing. Calculation of the ROI is carried out via a formula which. The post How To Calculate Email Marketing ROI appeared first on ONLY B2B. blogs email marketing

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11 of the Best Free Video Marketing Tools Out There in 2019


For anyone who thinks video marketing is expensive, I have a big secret to share. There are hundreds of free video marketing tools out there to help you at every stage of the video process, from ideation and scripting to naming, planning, editing, and distribution.

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How To Syndicate Your Content For More Visibility

Only B2B

Before we explore the topic of how to syndicate your content, it would be worthwhile to get a brief clarity on what syndicating content means. Syndicating content will mean republishing. The post How To Syndicate Your Content For More Visibility appeared first on ONLY B2B. blogs Content Syndication

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5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Cross-channel attribution via incrementality measurement: Measured CEO/Co-founder


“While multi-touch attribution (MTA) was supposed to end the struggle to prove campaign value, all it has proven is that it’s extremely expensive, time-consuming, and nearly impossible for fast-growing brands deploying significant walled-garden media.”.

10 Life Hacks for Freelance Writers


As a freelance writer, your income sinks or swims on your own ability to find work, stay productive and get stuff done. Here are 10 life hacks that can make your writing much more efficient and make your freelance business much more successful. Time Management Hacks. “We’re

Who Were HubSpot's 5 Fastest Growing New App Partners in Q2?


The ecosystem of app partners who integrate with HubSpot’s platform continues to grow. With dozens of new partners joining us in the first half of this year, HubSpot customers have access to an ever wider selection of specialized capabilities that they can add to their portals.

The Stranger Things In B2B Marketing: 5 Ways to Avoid The Upside-Down of ABM


I’m big on taking lessons learned in one discipline and applying them to different situations. I believe when you get this cross-pollination of ideas, that’s where innovation happens (not to mention, there’s high entertainment value).

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Email Accessibility for Designers: 8 Best Practices You Should Follow


Visual design is more than mere decoration. Great email designs aren’t just pretty, but make it easy for your subscribers to digest your content, find key information, and take action quickly—regardless of your subscribers’ ability.

Transitioning to a New or Merged Salesforce Instance


An unchanging and permanent Salesforce configuration is almost unheard of in the start-up space. As companies grow and sales processes morph, we need to reconsider our Salesforce instance and adjust the set up in such a way that reflects our maturing business.

11 Ways to Improve Your Facebook Ads Relevance Score

Single Grain

Do you enjoy burning through your ad budget will little to show for it? Of course not. But that’s exactly what you are doing if you are running Facebook ads with a low ad relevance score.

A Crash Course in Microcopy: How to Craft the Perfect Words for Social Media Captions


Copywriting is one of the most essential skills for a marketer to have. Good copy is everywhere! Websites, advertisements, blog posts, and especially on social media. We want to give you the tools to write exceptional copy for even the tiniest of things on social: captions, tweets, Stories, and more.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

14 Beginner Tips for Growing Your Brand on YouTube


YouTube is the second most-visited site on the web. It has almost 2 billion monthly users, watching videos in more than 80 languages. This growing audience makes mastering YouTube a must for any marketer. But how do you get started on this booming platform?

FMG Suite Marketing Strategist Explains His Four Marketing Pillars

FMG Suite

One of the greatest challenges financial advisors face is keeping up with the latest marketing trends. They’re so busy taking care of their current clients and running their business that they don’t have time to learn marketing.

Do Pop-up Ads Actually Work?

SmartBug Media

Originally written on June 10, 2016. Content was updated August 19, 2019. I hate pop-ups… More than likely, you do too. The inventor of pop-up ads in the mid-1990s has publically apologized. You have run into countless pop-up ads on the internet—perhaps even in the last few minutes.

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The What, Why And How Of B2B Marketing Automation | g2m Solutions

G2M Solutions

Automation. The sacred word uttered through strategy meetings, marketing WIPs and job interviews the B2B world over. digital marketing

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The Key to Marketers’ Happiness

Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs

Every year marketers are bombarded by research that covers the top tools, hottest trends, and latest marketing ideas, but there's almost no research that focuses on the marketer as a person. Very little of that focuses on YOU. Until now. Join MarketingProfs Director of Marketing Matt Snodgrass as he recaps the findings from the latest MarketingProfs Marketer Happiness Report!