Mon.Aug 19, 2019

Marketing Funnel for Beginners: A How-To Guide


Whether you are in B2B sales or eCommerce sales, your work is most likely related to marketing, planning, analyzing, and finding better ways to attract and retain customers. And, even if you are aware of it or not, you are already involved in some kind of a marketing funnel.

7 B2B Marketing Strategies to Build Brand Awareness

BOP Design

Whether your brand has been around for decades or is a new start-up, it’s important to continually build brand awareness. Even if you are a demonstrated industry leader like Cisco or Microsoft, brand awareness is critical to the success of your business. Why Brand Awareness Matters.

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Does Content Automation Really Save Your Team Time?


Time is a precious commodity for any content team. This is especially true for lean teams. Boosting productivity is essential for success, and you probably already use some type of technology to help you do that. But are you leveraging content automation?

How the Romance Niche Can Help You Fall in Love with Content Marketing Again

Marketing Insider Group

When you first get started with content marketing, the novelty and excitement of a new marketing technique mean you’ll probably be full of enthusiasm and have loads of great ideas for content.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Content Marketing in a Mobile World

Modern Marketing

As a content creator in my organization, my goals are like those of other B2B companies: Create engaging content. Understand what content is effective (and less so). Increase our volume of visual content. Identify ways to repurpose content. Optimize all our content.

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More Trending

The 5 Problems That AI and High-Tech Kill in Logistics


Artificial Intelligence is known as a problem-killer for businesses. It’s especially true for logistics with its variety of interconnected business processes and complex tasks. No wonder a lot of companies rely on logistics app development or build custom software to streamline business processes.

11 of the Best Free Video Marketing Tools Out There in 2019


For anyone who thinks video marketing is expensive, I have a big secret to share. There are hundreds of free video marketing tools out there to help you at every stage of the video process, from ideation and scripting to naming, planning, editing, and distribution.

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Google Analytics vs. Quantcast: Which Analytics Platform Is More Powerful?


Over the years, “ big data ” has shifted to focus more on actionable data. To accurately capture actionable data, marketers, agencies and businesses of all shapes and sizes have seen the value and ROI in investing in analytics platforms.

Organizational Silos? How to Battle Content Chaos and Win

Content Marketing Institute

Our hero was presented a formidable task. The CMO just announced he was going to solve the “content problem.” His mission? To battle the chaos resulting from large teams operating in silos. Could he and his team do it? Continue reading → The post Organizational Silos?

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How To Calculate Email Marketing ROI

Only B2B

Email marketing ROI is defined in other words as Return on investment (ROI) as a consequence of Email marketing. Calculation of the ROI is carried out via a formula which. The post How To Calculate Email Marketing ROI appeared first on ONLY B2B. blogs email marketing

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10 Life Hacks for Freelance Writers


As a freelance writer, your income sinks or swims on your own ability to find work, stay productive and get stuff done. Here are 10 life hacks that can make your writing much more efficient and make your freelance business much more successful. Time Management Hacks. “We’re

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7 Ideas To Increase Sales Through New And Existing Clients

Only B2B

Although having a great sales team can make a huge difference in your brand’s bottom line, you don’t want to risk the rest of your business solely on their ideas. The post 7 Ideas To Increase Sales Through New And Existing Clients appeared first on ONLY B2B. blogs sales

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Cross-channel attribution via incrementality measurement: Measured CEO/Co-founder


“While multi-touch attribution (MTA) was supposed to end the struggle to prove campaign value, all it has proven is that it’s extremely expensive, time-consuming, and nearly impossible for fast-growing brands deploying significant walled-garden media.”.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

How To Syndicate Your Content For More Visibility

Only B2B

Before we explore the topic of how to syndicate your content, it would be worthwhile to get a brief clarity on what syndicating content means. Syndicating content will mean republishing. The post How To Syndicate Your Content For More Visibility appeared first on ONLY B2B. blogs Content Syndication

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The Stranger Things In B2B Marketing: 5 Ways to Avoid The Upside-Down of ABM


I’m big on taking lessons learned in one discipline and applying them to different situations. I believe when you get this cross-pollination of ideas, that’s where innovation happens (not to mention, there’s high entertainment value).

Do Pop-up Ads Actually Work?

SmartBug Media

Originally written on June 10, 2016. Content was updated August 19, 2019. I hate pop-ups… More than likely, you do too. The inventor of pop-up ads in the mid-1990s has publically apologized. You have run into countless pop-up ads on the internet—perhaps even in the last few minutes.

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Email Accessibility for Designers: 8 Best Practices You Should Follow


Visual design is more than mere decoration. Great email designs aren’t just pretty, but make it easy for your subscribers to digest your content, find key information, and take action quickly—regardless of your subscribers’ ability.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

A Crash Course in Microcopy: How to Craft the Perfect Words for Social Media Captions


Copywriting is one of the most essential skills for a marketer to have. Good copy is everywhere! Websites, advertisements, blog posts, and especially on social media. We want to give you the tools to write exceptional copy for even the tiniest of things on social: captions, tweets, Stories, and more.

Transitioning to a New or Merged Salesforce Instance


An unchanging and permanent Salesforce configuration is almost unheard of in the start-up space. As companies grow and sales processes morph, we need to reconsider our Salesforce instance and adjust the set up in such a way that reflects our maturing business.

10 Tips I Learned About Creating Viral Campaigns From Larry Kim


We all dream about that one campaign that just really takes off -- I'm talking about the Game of Thrones of the content marketing world. However, few marketers can say they've created a piece of content so effective that it completely changed the course of their business.

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14 Beginner Tips for Growing Your Brand on YouTube


YouTube is the second most-visited site on the web. It has almost 2 billion monthly users, watching videos in more than 80 languages. This growing audience makes mastering YouTube a must for any marketer. But how do you get started on this booming platform?

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

FMG Suite Marketing Strategist Explains His Four Marketing Pillars

FMG Suite

One of the greatest challenges financial advisors face is keeping up with the latest marketing trends. They’re so busy taking care of their current clients and running their business that they don’t have time to learn marketing.

11 Ways to Improve Your Facebook Ads Relevance Score

Single Grain

Do you enjoy burning through your ad budget will little to show for it? Of course not. But that’s exactly what you are doing if you are running Facebook ads with a low ad relevance score.

Transitioning to a New or Merged Salesforce Instance


An unchanging and permanent Salesforce configuration is almost unheard of in the start-up space. As companies grow and sales processes morph, we need to reconsider our Salesforce instance and adjust the set up in such a way that reflects our maturing business.

SEO 101: Best Practices from a Search Engine Optimization Agency

KEO Marketing

SEO 101: Best Practices from a Search Engine Optimization Agency Things are always changing in the world of search engine optimization (SEO). One thing that remains constant is the need to publish valuable content on a regular basis.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.