Mon.Aug 19, 2019

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Marketing Funnel for Beginners: A How-To Guide

Bannersnack

Whether you are in B2B sales or eCommerce sales, your work is most likely related to marketing, planning, analyzing, and finding better ways to attract and retain customers. And, even if you are aware of it or not, you are already involved in some kind of a marketing funnel. Awareness Consideration Conversion Loyalty Advocacy What […].

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7 B2B Marketing Strategies to Build Brand Awareness

BOP Design

Whether your brand has been around for decades or is a new start-up, it’s important to continually build brand awareness. Even if you are a demonstrated industry leader like Cisco or Microsoft, brand awareness is critical to the success of your business. Why Brand Awareness Matters. The contacts at your existing clients may be leaving or taking new roles, your market may be experiencing an uptick in new business ventures, your existing clients may not be aware of all your capabilities, or you ma

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Does Content Automation Really Save Your Team Time?

DivvyHQ

Time is a precious commodity for any content team. This is especially true for lean teams. Boosting productivity is essential for success, and you probably already use some type of technology to help you do that. But are you leveraging content automation? Or maybe you’re still wondering if content automation would really save your team time? Content automation, when executed well, can be a huge time saver.

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How the Romance Niche Can Help You Fall in Love with Content Marketing Again

Marketing Insider Group

When you first get started with content marketing, the novelty and excitement of a new marketing technique mean you’ll probably be full of enthusiasm and have loads of great ideas for content. However, as time goes on, and the novelty starts to wear off, you may find yourself low on ideas and inspiration. This feeling […]. The post How the Romance Niche Can Help You Fall in Love with Content Marketing Again appeared first on Marketing Insider Group.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Transitioning to a New or Merged Salesforce Instance

InsightSquared

An unchanging and permanent Salesforce configuration is almost unheard of in the start-up space. As companies grow and sales processes morph, we need to reconsider our Salesforce instance and adjust the set up in such a way that reflects our maturing business. Some changes are small (renaming Opportunity Stages, to name one example) while others require a more significant lift.

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Transitioning to a New or Merged Salesforce Instance

InsightSquared

An unchanging and permanent Salesforce configuration is almost unheard of in the start-up space. As companies grow and sales processes morph, we need to reconsider our Salesforce instance and adjust the set up in such a way that reflects our maturing business. Some changes are small (renaming Opportunity Stages, to name one example) while others require a more significant lift.

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7 Ideas To Increase Sales Through New And Existing Clients

Only B2B

Although having a great sales team can make a huge difference in your brand’s bottom line, you don’t want to risk the rest of your business solely on their ideas. The post 7 Ideas To Increase Sales Through New And Existing Clients appeared first on ONLY B2B.

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ABM Maturity Quiz: Are You Ready?

Madison Logic

Account-based marketing remains a key buzzword in the B2B marketing industry. While the techniques are not new, technology has made these strategies more accessible than ever – meaning more companies than ever are adopting ABM, whether they are ready for it or not. Understanding your organization’s readiness for ABM is a key metric that will. The post ABM Maturity Quiz: Are You Ready?

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How To Calculate Email Marketing ROI

Only B2B

Email marketing ROI is defined in other words as Return on investment (ROI) as a consequence of Email marketing. Calculation of the ROI is carried out via a formula which. The post How To Calculate Email Marketing ROI appeared first on ONLY B2B.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Do Pop-up Ads Actually Work?

SmartBug Media

Originally written on June 10, 2016. Content was updated August 19, 2019. I hate pop-ups… More than likely, you do too. The inventor of pop-up ads in the mid-1990s has publically apologized. You have run into countless pop-up ads on the internet—perhaps even in the last few minutes. When doing research on this article, I went through several dozen case studies, blog posts, polls, articles, and market research pages; all but 3 used some form of pop-up advertising.

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How To Syndicate Your Content For More Visibility

Only B2B

Before we explore the topic of how to syndicate your content, it would be worthwhile to get a brief clarity on what syndicating content means. Syndicating content will mean republishing. The post How To Syndicate Your Content For More Visibility appeared first on ONLY B2B.

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Google Analytics vs. Quantcast: Which Analytics Platform Is More Powerful?

ClearVoice

Over the years, “ big data ” has shifted to focus more on actionable data. To accurately capture actionable data, marketers, agencies and businesses of all shapes and sizes have seen the value and ROI in investing in analytics platforms. Analytics platforms can help provide data and insights around website traffic, audience and visitor demographics and other buyer patterns and trends, helping marketers and businesses to make more informed decisions.

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Organizational Silos? How to Battle Content Chaos and Win

Content Marketing Institute

Our hero was presented a formidable task. The CMO just announced he was going to solve the “content problem.” His mission? To battle the chaos resulting from large teams operating in silos. Could he and his team do it? Continue reading → The post Organizational Silos? How to Battle Content Chaos and Win appeared first on Content Marketing Institute.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Best Tweets from #SEMrushchat: Social Media Strategies Every Brand Should Follow

SEMrush

Many think social media marketing is easy, but in reality, it takes a lot of work, effort, research, planning, and strategy. Last week, the SEMrushchat was about social media strategies that should apply to all brands. Our guest, Bitly, and our community discussed strategies, things to avoid, actionable tips, and respected brands.

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A Crash Course in Microcopy: How to Craft the Perfect Words for Social Media Captions

Buffer

Copywriting is one of the most essential skills for a marketer to have. Good copy is everywhere! Websites, advertisements, blog posts, and especially on social media. We want to give you the tools to write exceptional copy for even the tiniest of things on social: captions, tweets, Stories, and more. Consider this a crash course in copywriting for all the little things you write on social media everyday.

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The Stranger Things In B2B Marketing: 5 Ways to Avoid The Upside-Down of ABM

Engagio

I’m big on taking lessons learned in one discipline and applying them to different situations. I believe when you get this cross-pollination of ideas, that’s where innovation happens (not to mention, there’s high entertainment value). I also believe you can learn lessons from everything in life, even fictional TV shows. After all, my post on 7 Lessons from Game of Thrones To Advance Your Career was my most popular blog that month.

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Who Were HubSpot's 5 Fastest Growing New App Partners in Q2?

Hubspot

The ecosystem of app partners who integrate with HubSpot’s platform continues to grow. With dozens of new partners joining us in the first half of this year, HubSpot customers have access to an ever wider selection of specialized capabilities that they can add to their portals. What are some of the recently added apps that are gaining the most traction in our ecosystem?

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Market Your Business on Social Media

Smartyads

Small businesses are always looking for ways to reach out to potential customers. Conventionally, they rely on print and electronic media to put their word out there. But high internet penetration and tech innovations over the last few decades have changed the way businesses reach out to customers.

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RingCentral

SWZD

This week, we spoke with Deepak Bahree , AVP of Digital Demand Generation at RingCentral. As with our earlier interview with Box, RingCentral serves a broad potential market, and it was interesting to learn how they go about approaching such a wide opportunity. About RingCentral. Headquartered in Belmont, CA, RingCentral is a public company (NYSE: RNG) that provides communications and collaboration solutions including voice, video, team messaging, collaboration, SMS, conferencing, online meeting

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Cross-channel attribution via incrementality measurement: Measured CEO/Co-founder

ClickZ

“While multi-touch attribution (MTA) was supposed to end the struggle to prove campaign value, all it has proven is that it’s extremely expensive, time-consuming, and nearly impossible for fast-growing brands deploying significant walled-garden media.”. When Trevor Testwuide and his co-founder Madan Bharadwaj set out to launch Measured in 2017, their mission was to “inform the true causal influence of media tactics” for DTC retailers.

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5 Marken, die Ihre digitale Transformation um ihre Kunden herum ausgerichtet haben

Adobe Experience Cloud Blog

Sich gezielt auf das Kundenerlebnis zu fokussieren hilft den Unternehmen dabei, im Wettbewerb mitzuhalten und in der heutigen, hochgradig kompetitiven Geschäftswelt zu gewinnen – das war das wichtigste Fazit der Keynote-Session, die am 23. März 2019 auf dem Adobe Summit – The Digital Experience Conference gehalten wurde. „Leistungsstarke Erfahrungen verändern die Art und Weise wie wir denken, interagieren, arbeiten und uns zu der Welt um uns herum in Beziehung setzen,“ sagte Adobe-CEO Shantanu N

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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FMG Suite Marketing Strategist Explains His Four Marketing Pillars

FMG Suite

One of the greatest challenges financial advisors face is keeping up with the latest marketing trends. They’re so busy taking care of their current clients and running their business that they don’t have time to learn marketing. Even if advisors do sporadically catch up on marketing best-practices, the ever-changing field will quickly leave them behind.

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The What, Why And How Of B2B Marketing Automation | g2m Solutions

G2M Solutions

Automation. The sacred word uttered through strategy meetings, marketing WIPs and job interviews the B2B world over.

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SEO Best Practices from a Search Engine Optimization Agency

KEO Marketing

SEO 101: Best Practices from a Search Engine Optimization Agency Things are always changing in the world of search engine optimization (SEO). One thing that remains constant is the need to publish valuable content on a regular basis. Search engines drive as many as 70% of all business to business… Read More. The post SEO Best Practices from a Search Engine Optimization Agency first appeared on Inbound Marketing | B2B Marketing.

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Blog: Driving Consistency into Your Sales Processes for Higher Performance

Conversica

Is your Sales team as effective as they could be? Even the best Sales rep knows there are only so many hours in a day to follow up with leads via emails, SMS text messages, and phone calls. Some of these efforts result in conversions, while others amount to little more than time spent. If your workforce is handling a high volume of customer interactions on a daily basis, leads may slip through the cracks.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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SEO Best Practices from a Search Engine Optimization Agency

KEO Marketing

SEO 101: Best Practices from a Search Engine Optimization Agency Things are always changing in the world of search engine optimization (SEO). One thing that remains constant is the need to publish valuable content on a regular basis. Search engines drive as many as 70% of all business to business… Read More. The post SEO Best Practices from a Search Engine Optimization Agency first appeared on Inbound Marketing | B2B Marketing.

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The Car Shopper’s Journey – Tactics to Reach In-Market Buyers

Porch Group Media

The Car Shopper’s Journey – Tactics to Reach In-Market Buyers. Most automakers have been experiencing flat or declining growth over the past few years. As a result, dealer optimism is low regarding growth in vehicle sales this year. Research by 9 Clouds confirm this, finding that the highest priority for dealerships is increasing leads. . One major concern for car dealers is peer-to-peer ride-sharing services like Uber and Lyft, which are continuing to grow in popularity.

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SEO 101: Best Practices from a Search Engine Optimization Agency

KEO Marketing

SEO 101: Best Practices from a Search Engine Optimization Agency Things are always changing in the world of search engine optimization (SEO). One thing that remains constant is the need to publish valuable content on a regular basis. Search engines drive as many as 70% of all business to business… Read More.