Content Marketing Institute
MARCH 9, 2020
On the surface, engagement seems like an ideal goal. But take a deeper look at how difficult it is to determine its value. You may want to rethink engagement’s role in your content marketing strategy. Continue reading → The post Should Engagement Really Matter to Marketers Anymore? appeared first on Content Marketing Institute.
Biznology
MARCH 9, 2020
Our clients often ask us what kind of content we recommend for their content marketing to be successful. Since most of our clients define success as winning new business, the question is really about what kind of content marketing converts site your friends, followers, subscribers and site visitors? The answer is: any kind*, really. But all kinds work better if you can offer your prospects a range of content.
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Valasys
MARCH 9, 2020
The modern – age B2B marketing is majorly about prioritizing the preferences of the customers. Scaling up personalization, to streamline sales helps customers sail quickly through the sales cycle, resulting in optimized the sales conversions. The better understanding you will have of your customers & of your target-niche, the easier it becomes for you to target & convert the prospects into customers.
InsightSquared
MARCH 9, 2020
This International Women’s Day, we’d like to give a shoutout to women leaders in the tech industry, especially those in sales leadership positions. These women have been nominated by our own team, as people who inspire and empower us to strive, thrive and grow in our careers. Looking for sales leaders to follow for inspiration and best practices? Jill Konrath.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
MARCH 9, 2020
Even larger companies need to cut corners when it comes to their marketing budget. Learn how to minimize content creation costs for your company here. Just because you’re with a large company doesn’t mean that you have an unlimited budget for content marketing. In fact, some larger companies – especially those that have been around since dinosaurs walked the earth – still do the bulk of their marketing with traditional TV and print ads.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Biznology
MARCH 9, 2020
This article, authored by our Senior Advisor John Clemons , continues a special series titled “Creating Resiliency During the COVID-19 Crisis.” . This series will feature articles, podcasts and additional resources from our Consultants Collective member consultants, advisors and coaches, whose experience and expertise includes risk and change management, Asia, China, offshoring, leading distributed global teams, managing crises and internal communications, deploying and managing online collabor
Zoominfo
MARCH 9, 2020
Wash your hands frequently. Call the doctor if you have flu-like symptoms. Be prepared to work from home. These phrases have been repeated ad nauseam as the U.S. reacts to the coronavirus outbreak. And while ZoomInfo doesn’t monitor hand hygiene efforts or health care records, it does track one data type that offers insight into […].
Contently
MARCH 9, 2020
When I was a sophomore in high school, my entire physics class aced the quiz on hand-cranked electricity. That’s because the previous week, our eccentric teacher Captain Bob let me demonstrate the science by strapping two jumper cables to my eyelids and electrocuting myself in front of the entire class. It was something the class had never seen before, so the lesson stuck in their minds.
Zoominfo
MARCH 9, 2020
Wash your hands frequently. Call the doctor if you have flu-like symptoms. Be prepared to work from home. These phrases have been repeated ad nauseam as the U.S. reacts to the coronavirus outbreak. And while ZoomInfo doesn’t monitor hand hygiene efforts or health care records, it does track one data type that offers insight into the issue of employees working from home as a result to the coronavirus outbreak.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Adobe Experience Cloud Blog
MARCH 9, 2020
The search marketing industry is built to run like a macroeconomy. What do I mean by that? Search results are resources. . Websites are businesses. . Users are people. . Supply and demand are in effect. . Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . Let me break this idea down for you to show why it’s critical to think this way when executing any search marketing strategy.
Optinmonster
MARCH 9, 2020
Are your blog posts not converting as well as you’d like them to? Want to know the secrets of how to write a blog post that converts? In this article, we’ll share 7 tips that will help you write a blog post that converts. You see, most people that visit your blog post usually leave without reading it all the way through. And the worst part is that an even larger percentage of people who see your blog post whichever social media platforms you use never even click on it.
Bannersnack
MARCH 9, 2020
Welcome back to a new season of the Drag & Drop Show! Empathy is one of the most abstract concepts that are part of our emotional toolkit but also the one that everyone understands deeply. It almost slips through your fingers, this “ability to share someone else’s feelings or experiences by imagining what it would […].
DivvyHQ
MARCH 9, 2020
Is branded content part of your content marketing arsenal? While it may not increase sales or search engine traffic directly, it can be a very effective way to raise your brand profile and emphasize your core business values.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
ClearVoice
MARCH 9, 2020
You create mindful content. After all, you’ve embraced the results of a detailed content marketing audit, hired a branding firm to polish your messaging and discovered hundreds of attributes about your target audience. Now, go one step further. Does your content creation align with the path your potential customers take when engaging with your brand?
Martech Advisor
MARCH 9, 2020
In this article, Ido Raz of Bigabid explores the ways that advertisers can determine if a company they are working with is really data-based, uses machine learning and/or AI. Here’s something I often hear from advertisers: “What makes you different? And please don’t say ‘machine learning and AI’… we get dozens of people telling us that’s what they do, and it’s rarely true.” Companies know what buzzwords prospective clients want to hear, and t
ConvertKit
MARCH 9, 2020
A story about risk, bravery, and finding the beautiful side of failure. Photography by Rachel at Greenhouse Photo. It happened at 3:00AM. Chaitra Radhakrishna called her boyfriend, waking him up, euphoric: “I think I know what I want to do in my life.” It all started with beauty bloggers, her first “friends” after leaving her home of Bangalore, India to move to the US for a job.
SEMrush
MARCH 9, 2020
With Google treating the “NoFollow” attribute as a hint for indexing and crawling as of March 1st, this is a good time to have a closer look at nofollow links, both internal and external, and discuss the benefits they provide, and different ways to use them. Learn how to use rel=“sponsored“ and rel=“ugc“, things to avoid, and the value of nofollow for link building.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
MARCH 9, 2020
It's hard to believe Gen Z is already old enough to start working. It seems like just yesterday that business experts were writing about how my own generation -- millennials -- was about to completely upend the workforce. As I've watched journalists, researchers, and general social media users write about millennials and now Gen Z, I've found that they often say similar things.
Martech Advisor
MARCH 9, 2020
In this article, we chalk out the key comparisons between multichannel and omnichannel marketing in the areas of objectives, scope, strategy, data management, technological maturity and more. Table of Contents. Defining Multichannel and Omnichannel Marketing. The 4 Key Similarities. The 5 Key Differences. First, Defining Multichannel and Omnichannel Marketing.
Jifflenow
MARCH 9, 2020
Your Customer Meetings Do Not Have To Be. Keep Your Business Going with Virtual Meetings. The whole world is reeling from the impact of Covid-19 and among other activities, trade shows, conferences, roadshows, and summits are being canceled as a precaution. Large and even smaller events are not immune (no pun intended) to this and no one can predict when this situation will recover.
Heinz Marketing
MARCH 9, 2020
By Matt Heinz, President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Journal
MARCH 9, 2020
Join this webinar and learn how to stay ahead of the curve when it comes to your clients' content strategy. The post How to Evolve Your Clients’ Content Strategy [Webinar] via @lorenbaker appeared first on Search Engine Journal.
Litmus
MARCH 9, 2020
Email marketing is about more than just, well, email. And marketing. Like any other profession or pursuit, most of what we do in the email industry comes down to our relationships with others. Whether it’s our subscribers or stakeholders, how we communicate with people, our daily interactions, and what we learn from each other is what really matters.
Martech Advisor
MARCH 9, 2020
National Consumer Protection Week and World Consumer Rights Day make March a crucial month for consumer protection and consumer rights awareness. On the occasion of these events, let's look at what you should know about these two aspects from the GDPR and CCPA perspective. Consumer data is now the most crucial resource for organizations across the world.
Stevens & Tate
MARCH 9, 2020
There are a lot of marketing platforms out there that can be incredibly helpful when it comes to creating, managing, and tracking your marketing and sales efforts. Out of these platforms, HubSpot is one of the very best. The following are five reasons to consider using HubSpot as one of your main inbound marketing tools: 1. HubSpot Functions As An All-In-One Marketing Platform.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Outreach
MARCH 9, 2020
Any seasoned seller knows that breaking into a new market or vertical is no easy task, but it’s not impossible either. Back in 2018, a few motivated salespeople at Outreach broke into an unlikely niche: the sports ticketing market. Fast forward to 2020, and Outreach is already being used by several professional and college sports teams, including the Sacramento Kings (NBA), The Seattle Mariners (MLB), and Rutgers University (NCAA).
Aberdeen
MARCH 9, 2020
As 5G networks continue to become more common, leading service providers will be looking to deploy 5G capabilities that are secure and innovative. And with the right security infrastructure and platforms in place, these best-in-class providers will be better able to handle the demands of IoT, AR/VR, 4K video, and transformative cloud systems and microservices that will rise dramatically as 5G networks are deployed.
LeadSquared
MARCH 9, 2020
Every business interacts with its clients via email marketing to spread the word. But spending hours on writing and sending emails in numbers is not the way. When you send emails without analyzing them, you will be moving on a bumpy road. The results may be dismal, no matter how much effort you put in. Here, email marketing software can be of benefit.
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