Fri.Jan 17, 2020

Five GDPR Considerations For Your Email Marketing Campaigns


Guest post by Stuart Cooke. The vast majority of all businesses, including 93% of B2B companies , use email marketing as an integral part of their marketing strategy. Over the years this has remained one of the most effective channels to engage customers and generate sales leads.

What is Multicultural Marketing? Why it Matters in 2020 and Beyond


As marketing tactics become more sophisticated and competition for audience attention becomes more and more fierce, it’s more critical than ever to demonstrate an understanding of what your audience is looking for.

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A/B Testing: The ABCs of Paid Social Media


The reason social media is such a strong marketing tool, apart from the massive reach it offers, is the versatility of ads that marketers can create to engage with their audiences.

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5 Content Marketing Goals Every Brand Should Have

Modern Marketing

This is a reposted article. View the original post at: [link]. According to Content Marketing Institute’s (CMI) 2018 Benchmarks, Budgets, and Trends—North America report , 31% of respondents rated their organization as doing a fair or poor job of aligning metrics with content goals.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How Can Artificial Intelligence Benefit Your Business?


Artificial intelligence is the future of the technology industry and the impact of it is being felt by businesses around the world. AI has transformed how we even think of customer service.

More Trending

How to Position Yourself as a Freelance Leader Versus a Freelance Laborer


You know that client. The one who wears you down to a much lower rate, expects you to do revision after revision — at no extra pay of course — and then pays you late every time. They don’t respect you, your knowledge, or your work. It’s a freelancer’s nightmare.

Six tips to help tell your company sustainability story

Integrated B2B

The world has made a fundamental shift in the way it views sustainability since the United Nations Framework Convention on Climate Change’s (UNFCCC) Paris Agreement was signed by 195 countries in 2016.

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7 Tools You Need to Get Content Analytics Right in 2020


Software can't replace a content production team, but it can help them optimize the effectiveness of the content they produce. Here’s a list of 7 content analytics tools that your inner data geek is going to love, and some tips on how to get the most out of them.

How HubSpot Integrates Sales and Marketing

ATAK Interactive

“The hurt caused to companies (of any size) by the technology silos between marketing and sales departments will force a fundamental relook at how they deploy these technologies.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Is Your Work a Passion, a Love, Or Something Else? [The Weekly Wrap]

Content Marketing Institute

Robert Rose explores the difference between passion and love when it comes to work. He looks at predicted workplace changes and talks marketing to marketers. Plus, he points to an article on how to make content survive the committee.

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8 tips to speed up WordPress performance


30-second summary: The faster your website, the higher your chances to engage with new visitors and potential customers. The closer a server is to your visitors, the smaller the latency they’ll experience.

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5 Methods To Improve Workplace Morale For Your Employees

Altitude Branding

Keeping your business running smoothly and making a profit depends largely on your employee morale. Studies show people who do not enjoy their job do subpar work and miss more days than those who like their work.

6 Ways to Improve Customer Loyalty with AI

Single Grain

Artificial intelligence (AI) is a super hot topic right now in marketing. According to a Teradata study, 80% of enterprises report that their organization already has some form of AI in production.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

36 Experts Reveal Best Sales Tools To Boost Your Sales In 2020


When it comes to sales, using the right tool can have a huge impact on your bottom line. There’s an extensive range of sales software out there and figuring out which one you should invest in can be a challenging task. No need to worry, though. We’ve got your back.

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What is Multicultural Marketing? Why it Matters in 2020 and Beyond


As marketing tactics become more sophisticated and competition for audience attention becomes more and more fierce, it’s more critical than ever to demonstrate an understanding of what your audience is looking for.

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How B2B Marketers can stay close to their Customers


Effective marketing is difficult to get right.

Data Privacy Issues for SaaS Companies in the Age of GDPR

SmartBug Media

GDPR has been in effect since May 2018, yet many marketers are still adapting their marketing ops and data management to be compliant.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Want To Increase The Space In Your Office? Mezzanine Floors Can Help Make Space

Altitude Branding

Your business is scaling up, but your workspace isn’t! Does your office feel congested? How would you manage all the piles of goods and employees in such a constrained space? You need not move the premises or walls to increase the existing space of your office or your warehouse.

6 Fresh Customer Experience Hacks for 2020

Martech Advisor

Investment in Customer Experience (CX) is continually growing, as brands strive to offer customers a superior quality of experience. In this article, we turn to six of the world’s leading CX experts to bring you valuable tips and insights.

Dwell Time is the SEO Metric You Need to Track


This morning, I made a quick Google search. When the results page loaded, I spent time clicking through the first page of websites to find what I was looking for. When I didn't find my answer, I clicked back to that results page to look at the next one.

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How Do We Get Our Subject Matter Experts to Create Content? – VIDEO

Circle Studio

How do we get our subject matter experts to create content? In the latest video episode from circle S studio, Tim Asimos, Partner and Director of Digital + Growth discusses several ways to get more content from subject matter experts. Video Transcript.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

10 Secret SEO Tricks for 2020

Strong SEO is incredibly important to bringing new visitors to your website. However, it’s a tricky art to master for relatively small companies. Here are 10 tips and tricks typically overseen by businesses that can be worth thousands in the long run. Get a Google Plus page.

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A Fair Chance: How Formerly Incarcerated Talent is Entering (And Succeeding) in the Workforce


Michelle Cirocco, Chief Social Responsibility Officer at Televerde, joins Jennifer Brown’s podcast to discuss the work that her company does helping women in prison learn valuable business skills, while also helping businesses accelerate their sales pipeline.

Top 10 Digital Marketing Articles of this Week: 17th January 2020!


Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search. Please visit PageTraffic Buzz for the full article. Digital Marketing

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Improving Cross-Channel Marketing With Customer Data


Being successful in the marketing world today requires more attention to detail and advanced planning than ever before. It's not that the goals of marketers have drastically changed, it's that today's consumers have changed how they ingest marketing content.

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

CRM Is Not Enough: Outreach Is Joining the Platform of Independents


The sales engagement platform (SEP) evolved from a need for a system that integrates seamlessly with your CRM and generates higher sales performance.

Job Hunting Tips

Altitude Branding

While the internet has greatly changed job searching, it has not changed the basic guidelines for being hired. In this article, we are going to look at these basic guidelines to help you increase your chances of landing work. Determine What You Are Looking For.

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How to Create the Perfect Webinar Landing Page


Picture this. You're running your first webinar. You've spent countless hours slicing and dicing your slides , polishing your presentation skills, and testing your tools. You take a deep breath, join the webinar room…. And there's no-one there.