Tue.Nov 20, 2018

article thumbnail

Why marketers are bad at empathy and what to do about it

Markempa

No one will ever say “we don’t focus on the customer.” But, most marketers are bad at empathizing with customers. Let me explain: Dr. Johannes Huttula did a study with 480 experienced marketing managers. They asked marketers to step into their customer’s shoes and predict what they would reply in a market test. BTW – […].

article thumbnail

What Does 2019 Hold for Digital Marketing? 9 Agency Owners Bare Their Hearts

Marketing Insider Group

As 2018 draws to an end and the holiday shopping season picks up steam, marketers find themselves standing at crossroads yet again. Consumers are growing increasingly aware and doing a lot more research before they buy, regulatory authorities are closely watching what firms do with data, and technology continues to mold buyer behavior at breakneck […].

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Definitive List of Black Friday, Cyber Monday & Holiday Season SaaS Deals

SendX

Black Friday & Cyber Monday are over. But, SendX is still offering a deal. SendX ?—?SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. Deal - 25% OFF across all MONTHLY plans.

article thumbnail

The Beginner’s Guide to B2B Marketing Attribution Modeling

Zoominfo

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead ( source ).

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

5 Questions Answered on Small Business Marketing Strategy

Marketing Insider Group

Figuring out a marketing strategy when you’re the owner of a small business can seen daunting. Before you start worrying about marketing, though, it’s important to learn the most you can about your business and set goals that can help you succeed first. Knowing what demographics you’re going to market to as well as how […]. The post 5 Questions Answered on Small Business Marketing Strategy appeared first on Marketing Insider Group.

More Trending

article thumbnail

8 Tactics & Tools PPC Marketers Should Be Thankful for in 2018

KoMarketing Associates

2018 has been a crazy year in the world of PPC Marketing. Advertisers have seen new tools, drastic interface changes, and a complete re-branding of Google’s paid program (RIP AdWords). Just like the holiday season, it’s easy to get overwhelmed by the ever changing PPC world. With Thanksgiving only a few days away, it’s a perfect time to get in the mood of being grateful.

PPC 123
article thumbnail

The Definitive List of Cyber Monday SaaS Deals

SendX

Ellen Davis, was the senior VP of research & strategic initiatives for the National Retail Federation (NRF) when he coined the term Cyber Monday in 2005. He had been noticing a recurring spike in online sales on the Monday following Thanksgiving. People were making purchases from their work computers where they had faster internet connections so that their kids couldn’t get a sneak peek at their gifts.

article thumbnail

Make Every AR Experience Magical with These Best Practices

Kaon

Kaon AR ® (augmented reality) is designed to be intuitive and easy to use on any mobile device compatible with Apple’s ARKit or Google’s ARCore (newer Apple or Android devices running the latest versions of the mobile operating systems). However, there are several best practices and tips we have compiled to ensure that every AR experience you, or your customer, has is as realistic and magical as it should be.

Practices 113
article thumbnail

5 Trends that Will Define the Future of Marketing Automation

Adobe Experience Cloud Blog

The evolution of marketing automation has had a profound influence on marketers and buyers alike. From the days of spray-and-pray email marketing and complicated database marketing, the technology and expertise of marketers have truly elevated marketing automation as a practice. Today, we use technology to analyze buyers’ digital body language to personalize, engage, and incite action on dozens of channels.

article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

SEMrush Social Media Events Calendar 2019

SEMrush

As a community or social media manager, you will be glad to have this event calendar at hand. It allows you to filter the events by month, category or even country to help you build exceptional thematic and occasion-based campaigns. Add a bit of fun to your marketing activities with the SEMrush Social Media Events Calendar 2019!

article thumbnail

Why Social Media Must Play A Major Role In Your Channel Marketing Strategy

EveryoneSocial

If your company works heavily with channel partners or has a few activated, having a strategic channel marketing strategy in place will be a top priority. And while there are many different tactics to apply to your company’s channel marketing plan, social media is actually one that needs to play a major role. Certainly, you may be using social media with your channel partners already, but how much focus are you placing on it?

article thumbnail

How a Branded Hashtag Campaign Helped Tommy’s Superfoods to Reach More Than One Million People

Buffer

When Tommy Williams was growing up in Austin Texas, he probably didn’t think his love for cooking and local farmers markets would lead to starting a nationally-recognized food brand. But that’s exactly what happened. Williams began to embrace his entrepreneurial spirit after college. As a graduate, he started selling a variety of salsas and spice mixes in local retailers — and this is where his passion for promoting a healthier way of eating really came to the fore.

Campaigns 102
article thumbnail

Want More Creative Content Ideas? Break These 6 ‘Rules’

Content Marketing Institute

? ? “Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them.”.

Rules 95
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Employee Advocacy for Financial Services: Webinar Takeaways, Part 1

Oktopost

It’s no secret that many financial services have embraced employee advocacy, citing the 2008 crisis as a turning point in the relationship between financial services and their customers. To see how the financial services industry can make the most of advocacy, I co-hosted a webinar with finance marketing expert Andrew Davies, Director of Digital Marketing […].

article thumbnail

Find the Best Black Friday Deals Using SEMrush!

SEMrush

The Topic Research tool generates subtopics, sorted by volume, to see what people are querying regarding their main topic. With the Topic Research tool, you can find Black Friday deals, coupons, and ads for your favorite stores. This can be taken down to a local level, or kept on a national level as well!

article thumbnail

How to Write the Perfect Bio for Your CV Portfolio and Get More Work

ClearVoice

Your bio is one of the most important features of your CV Portfolio , or any writer profile for thatmatter. I’d say that your bio and writing samples are the two most important factors brands take into consideration when deciding whom to give assignments to. And that means it had better be good. This is where most writers suddenly remember they have houseplants to water or spices to alphabetize.

article thumbnail

5 Ways Emotional Writing Can Save Your Holiday Content Campaign

Emplifi

Halloween is over, and it seems the skies have opened: holiday content is all around us. Users are ready for the attack of newsletters, blogs, social media posts, and TV ads at every corner; so they perceive it as nothing but one big blind spot, and therefore, ignore it. To avoid being scrolled past and beat out the competition, make sure you are equipped with the right ammunition.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

25 Photo Slideshow Examples in Web Design To Boost Your Creativity

Bannersnack

The photo slideshow trend has been around for over 10 years in web design, but the technology behind it has evolved quite a bit in the last few years. In 2018, HTML5 sliders are all about oversize pictures, creative motion animations, and bold color. Since above the fold content became a proven way to hook […].

article thumbnail

Storm Watch: Holiday Retail Forecast

Liveintent

The Holiday Shopping season is upon us. To help all your retailers out there know what to expect over the coming weeks, we turn to our local weatherman for our Holiday Retail Forecast. Grab your galoshes and pack your parkas, because we’re looking at a high of $720 billion and about 10 thousand orders per minute over the Black Friday/Cyber Monday weekend.

article thumbnail

Help! Is There an Editor in the House?

Leading Results Rambings

In Portland, Maine, a judge awarded a dairy company’s employees $5 million in retroactive overtime pay because the wording of the overtime exemptions wasn’t clear. But why? How?

article thumbnail

Marketing Email vs. Transactional Email: What’s the Difference?

SendGrid

How we define the differences between marketing email and transactional email. The post Marketing Email vs. Transactional Email: What’s the Difference? appeared first on SendGrid.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

Paid Content Promotion: Advertising Audiences Actually Want

Content Standard

As a consultant, I’ve noticed an odd dilemma emerge among my client companies. Many brands are willing to allocate substantial funds for the creation and launch of content initiatives. However, I see tons of resistance when it comes to rerouting ad spend to promote these content efforts. What gives? Why would decision-makers agree to the value of owned content experiences and then balk at the suggestion of paying to promote them?

article thumbnail

Anchor Text: The Short & Sweet Guide

Hubspot

When’s the last time you thought about the specific text you hyperlink in order to direct readers to another page on your website? This text, known as anchor text, doesn’t get much attention. But if done right, it can bolster your SEO efforts. Optimizing your anchor text, the clickable, hyperlinked text on your website, might sound like a trivial tactic.

article thumbnail

Competitive Analysis is Customer Analysis

Brandwatch Marketing

Analyzing your competitors—whether it is through traditional market research or through real-time social media analytics—goes way beyond the simple head-to-head between you and a rival. We discuss how customer insights is critical to competitive intelligence. “I have been up against tough competition all my life. I wouldn’t know how to get along without it.”. – Walt Disney.

article thumbnail

What is a Thought Leader and How Do I Become One Myself?

Golden Spiral

Thought leadership is another buzzword that is used — in B2B technology and SaaS industries in particular — that often leaves leaders scratching their heads, looking to answer questions like: What is a thought leader? How do we become a true thought leader in our space? How do we know we’re not just contributing to the noise? Is thought leadership worth the hype?

article thumbnail

How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

article thumbnail

Why Sales Engagement Is About Way More Than Just Booking Meetings

Outreach

This post is based on a podcast interview with Jacco vanderKooij from WinningByDesign. To hear this episode, and many more like it, subscribe to The Sales Engagement Podcast. If you don’t use iTunes, you can listen to every episode here. Here’s a quick question for you: When you have a headache and you go to the store to buy a pill to cure your headache, why do you choose one medicine over others?

Pricing 63
article thumbnail

Lead Generation vs Demand Generation

Albacross

When it comes to driving traffic and converting visitors to your site, there are two ways to do this: through lead generation and demand generation. These marketing funnels have been around for a while now and are part of your bigger content marketing strategy. Content is crucial in today’s marketing world and plays a vital role in both, lead and demand generation.

article thumbnail

Treat Me Like a Person, Not a Persona [The Customer Code Series]

Hubspot

Editor's note: This is the third post in an 11-part series on the HubSpot Customer Code. You can subscribe to the full series here. Businesses need customer personas. Personas are a powerful tool to help align vectors. When everyone understands who your customer is, what their problems are, and how your business can help them you find that making decisions about hiring, budgeting, and even specific tactics becomes much easier.