Tue.Nov 30, 2021

How to Build Trust With Your Customer Marketing Strategy

Marketing Insider Group

Many B2B companies spend a large amount of their marketing budget on customer acquisition. While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. One area companies often neglect to invest in is customer marketing.

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7 List Cleaning Tips For Better Engagement (And Tools To Get Started)

SendX

Would you like a huge garden with hundreds of weeds & rough patches or would you like a garden that's small but well maintained? I think most of us would go for a small but well-maintained one. Because we know it's the quality that matters. email list management Email List Cleaning

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How to Write a Blog Introduction Like a Pro

Marketing Insider Group

Aside from your headline, your blog introduction is the most important factor in determining whether a user will actually read your article. In fact, the average time people spend reading a blog post is only 15 seconds. Say what?! Think about it — we’ve all been there.

The Founder Interview Series #37: Mark Osuna Senn, Scopa Analytics

Webbiquity

Has this sort of thing ever happened to you? You’re browsing an ecommerce website or a blog, and you see a photo of a man and a woman running together; something in the photo catches your eye. So you click on it, and taken to a page where…you can buy the type of shoes she was wearing.

100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

4 Ways To Measure Brand Awareness

Marketing Insider Group

What do you think of when you hear the words “laundry detergent?” What about soft drinks? Fast food? Computers? Your answers probably looked something like: Tide, Coca-Cola, McDonald’s, and Apple. That’s brand awareness in action.

More Trending

Breaking News: MeritB2B and True Influence Join Forces

TrueInfluence

True Influence and MeritB2B – Future-Proof B2B Technology. RK Maniyani, Chief Technology Officer, True Influence. By now you have probably heard the news that True Influence has been acquired by MeritB2B. This is an exciting time for both companies.

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How To Build a Content Operations Framework (and Why You Need One)

Content Marketing Institute

It’s not good enough to only focus on your content marketing efforts. To meet evolving expectations, you now must construct, implement, and administer a framework for content operations throughout your brand.

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Breaking News: MeritB2B and True Influence Join Forces

TrueInfluence

True Influence and MeritB2B – Future-Proof B2B Technology. RK Maniyani, Chief Technology Officer, True Influence. By now you have probably heard the news that True Influence has been acquired by MeritB2B. This is an exciting time for both companies.

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Google November Core Update Is Over – What Happened? via @sejournal, @martinibuster

Search Engine Journal

Google announced that the November 2021 Core Update is over. Search marketers share their insights on the impact The post Google November Core Update Is Over – What Happened? appeared first on Search Engine Journal. News SEO

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

Sales Writing: Will Gender Be a Bigger Factor in 2022?

DivvyHQ

As a content pro, you likely know your target audience inside out. But how much attention do you pay to their gender when it comes to planning sales content that would hook them?

7 Reasons Why An HTML Sitemap Is Still A Must-Have via @sejournal, @5le

Search Engine Journal

While some debate whether an HTML sitemap is still needed for SEO, there are a lot of great reasons to have one. The post 7 Reasons Why An HTML Sitemap Is Still A Must-Have appeared first on Search Engine Journal.

First-, Second-, and Third-Party Data: It’s All Good Data, Right? Riiiight?

LeadsRX

All data is not created equal, so it’s important to base your MarTech strategy on a compliant-focused, first-party data approach. The famous Abbott & Costello skit of “Who’s on First?”

4 Pillars of Organizational Performance.

OnMessage

Many executives think purpose is paramount to business success. Others believe a rock-solid go-to-market strategy is what defines market leaders. Some see the company’s core values as the cornerstone of organizational success.

LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.

LeadsRx Announces New Capabilities That Reveal Entire Paths-To-Purchase for Mobile App Events Including Television, OTT, Podcast, Radio, Digital, and More

LeadsRX

LeadsRx Journey™ identifies all touchpoints on the customer’s path-to-purchase, giving app developers key insight into marketing programs that drive app installs and in-app events App developers can now increase return on ad spend by knowing how all marketing programs contribute to conversion events. Portland, Ore.,

The Digital Transformation Imperative: A Look at How Far Professional Services Firms Have Come

Hinge Marketing

The coronavirus pandemic accelerated the need for remote teams, location-independent business operations – and all of the digital transformations required to make these possible.

#41 How iOS 15 Impacts E-mail Marketing

LeadsRX

In this episode, we tackle the effects the Apple iOS 15 update is having on email marketing. The update that is causing a lot of grief for marketers is in Apple’s Mail Privacy Protection setting.

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LinkedIn Adds Live Video & Newsletters To Creator Mode via @sejournal, @MattGSouthern

Search Engine Journal

LinkedIn is rolling out access to live video and newsletters to users that have creator mode enabled on their personal profiles. The post LinkedIn Adds Live Video & Newsletters To Creator Mode appeared first on Search Engine Journal. LinkedIn News

A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.

How to Accurately Measure National TV Advertising with Attribution and Analytics

LeadsRX

In early November, LeadsRx announced its LeadsRx Attribution™ product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming.

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Building Your Ideal Customer Profile with Data

Heinz Marketing

By Brittany Lieu , Marketing Consultant at Heinz Marketing. How do you sell if you don’t know who you’re selling to? To truly answer this question, many adept B2B marketers know they must avoid a ‘ lazy ICP’ and know the value in developing a robust ideal customer profile. .

3 Tips to Innovate Your B2B Marketing

BOP Design

Doing the same things consistently in your B2B marketing can produce steady results, but what about trying new things? New channels? New strategies? Trying new things out in a B2B marketing strategy does come with certain risks, but often, is worth it.

Twitter Bans Sharing Photos Of Private Persons Without Consent via @sejournal, @MattGSouthern

Search Engine Journal

Twitter expands its private information policy to include "private media," which refers to photos and videos captured without a person's consent. The post Twitter Bans Sharing Photos Of Private Persons Without Consent appeared first on Search Engine Journal. News Twitter

Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

Micro Moments: What They Are and Why They Matter in The Building Industry

Navigate the Channel

When was the last time you personally hopped on Google to search for a particular item or service provider? If you’re like most people, it probably happened either today or within the last few days. But, what caused you to get there?

4 Ecommerce trends you need to know for 2022

Sprout Social

Today, it’s easier than ever to shop online with just a few touches on your smartphone. Before 2020, online shopping was already on the rise. The pandemic only pushed the growth of ecommerce faster with revenue projected at $5.02 billion in 2022.

Ways AI in B2B Marketing Is Making an Impact

Industrial Marketer

Modern technologies such as AI in B2B marketing are reshaping business reality. What was seen as science fiction a mere decade ago is slowly becoming a normal way of doing business in technologically advanced segments of economy.

FLAN: Google Research Finds Better Machine Learning via @sejournal, @martinibuster

Search Engine Journal

New Google machine learning model is better state of the art for solving natural language processing tasks The post FLAN: Google Research Finds Better Machine Learning appeared first on Search Engine Journal. News SEO

The #1 Reason Why Sales Coaching is Critical to Your 2022 Sales Success

Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates

Join Tim Hughes, Author of Social Selling – Influencing Buyers and Changemakers and Co-Founder/CEO of Digital Leadership Associates, as he details how investing in sales coaching will teach your team how to navigate social media and therefore create greater sales success.

2021 State of SEO Webinar: Your Questions Answered

Brightedge

Thank you for everyone who joined our State of SEO webinar in mid-November; we welcome you to access the on-demand recording at your convenience. We wanted to use this webinar as an opportunity to engage and see how the community was feeling about various aspects of SEO as we all plan for 2022.

The Customer Experience Is a Content Experience

Content Standard

Subscribe to our monthly newsletter , Content & Context, to receive future insights and updates on the content marketing world from Skyword CEO, Andrew C. Wheeler. Let’s talk about the convergence of content marketing and the customer experience (CX).

How to Calculate Website Conversion Rate (3 EASY Methods)

Optinmonster

Are you wanting to learn how to calculate your website conversion rate? Your website’s conversion rate is one of the most reliable ways to measure how well your advertising and marketing efforts are performing.