Marketing Insider Group
APRIL 6, 2018
For the 169th episode of The Marketing Book Podcast, I interviewed Alex Goldfayn, author of Selling Boldly: Applying the New Science of Positive Psychology to Dramatically Increase Your Confidence, Happiness, and Sales. The author argues persuasively that fear is the single greatest killer of sales. And the financial cost of fear is colossal. The book […].
Content Marketing Institute
APRIL 6, 2018
Content is a brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements. Here’s the formula to strategically evolve your brand communication: 1.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Influitive
APRIL 6, 2018
You’ve probably heard it declared that “customer service is the new marketing” on several prolific business blogs. In an age where bad experiences can easily go viral on social media, it’s a pretty accurate sentiment. Brands should be investing in effective, empathetic service teams if they want to generate more positive word of mouth in our.
Biznology
APRIL 6, 2018
If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. The report’s insights are based on a year’s worth of data covering 500 businesses and over 600 million video streams on Vidyard’s hosting platform.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Adobe Experience Cloud Blog
APRIL 6, 2018
At Influitive’s Advocamp summit, countless professionals regaled the crowd with tales of how software enhanced their careers, touched their lives, and even earned them promotions. They drove home a valuable point that often gets lost in all the talk about generating demand and marketing to accounts: If your product helps your customers get promoted, it will spread like wildfire.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hubspot
APRIL 6, 2018
As a writer for the HubSpot Sales Blog, I'm always crafting new email templates. And my favorite source of inspiration is in HubSpot Sales -- I'll open up "Templates" and browse the real emails HubSpot salespeople are sending their prospects. Not only can I see average open rate for individual templates, I can also gauge their performance by response rate and click rate (i.e., how many recipients clicked on the links within the template).
xiQ
APRIL 6, 2018
Most companies today recognize the benefits of a customer intimacy strategy. By knowing more about a customer, you can adapt products to specific customer needs. Communication can be tailored to meet the customer’s interests as well as their communication style. Staying abreast of news about your customer provides additional opportunities to spur top-of-mind awareness.
Rev
APRIL 6, 2018
Donovan Bailey, the Olympian sprinter from Canada, once said, “Follow your passion, be prepared to work hard and sacrifice, and above all, don’t let anyone limit your dreams.”. Certainly, there have been many highly productive and successful people who have talked about the importance of passion in their work. From the comedian Bernie Mac to the singer Josh Groban, people who are at the top of their game in their respective industries often point to their passion for their work as a noteworthy k
xiQ
APRIL 6, 2018
Targeted content for targeted audiences ignites customer engagement like you have never experienced before. xiQ measured customer engagement across a number of ABM projects. In each instance, a personalized email digest was curated, daily, using xiQ’s Curation Workbench and sent via email to key purchasing influencers and decision makers in named accounts.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
APRIL 6, 2018
Within the past several months, before news first broke of voter profiling firm Cambridge Analytica improperly obtaining and using personal user data, Facebook said it would be making a large degree of changes as to how it handles advertisements. Those promises came when it was first revealed in 2017 that the social media behemoth had been weaponized by foreign actors to spread misinformation and influence the 2016 U.S. presidential election.
xiQ
APRIL 6, 2018
Most companies today recognize the benefits of a customer intimacy strategy. By knowing more about a customer, you can adapt products to specific customer needs. Communication can be tailored to meet the customer’s interests as well as their communication style. Staying abreast of news about your customer provides additional opportunities to spur top-of-mind awareness.
Vidyard
APRIL 6, 2018
Welcome to this edition of Modern Marketing Point of View. Today we hear from the dazzling Patrice Greene, President of Inverta. Patrice joins us to discuss what’s changing in the world of marketing, what’s working in content, and what marketing can learn from sales. What’s changing in modern marketing? Patrice thinks the major change happening in marketing right now is that companies are diversifying their approach.
xiQ
APRIL 6, 2018
Targeted content for targeted audiences ignites customer engagement like you have never experienced before. xiQ measured customer engagement across a number of ABM projects. In each instance, a personalized email digest was curated, daily, using xiQ’s Curation Workbench and sent via email to key purchasing influencers and decision makers in named accounts.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
APRIL 6, 2018
In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. In an effort to make the user search experience easier and more direct, Google created SERP features, on-page content that gives users answers to their queries without requiring them to click into an organic result. Although on-page SERP features are optimal for the user, they can make it harder for marketers to get noticed in organic search results, even when they'r
JotForm
APRIL 6, 2018
JotForm is pretty much a paperless office. As you may expect, we use our own product to streamline many of our workflows and data collection. But sometimes we are taken by surprise when we run into external entities that use paperwork, they may request us to print out a document, sign it with a pe.
Outreach
APRIL 6, 2018
Look around the office. Take your time, I'll wait. There’s about to be a lot less of you if you trust in data coming from Forrester. In 2015, researchers estimated that one million B2B sales jobs will be eliminated due to self-serve e-commerce before 2020. The survey also revealed that 75 percent of B2B buyers prefer to buy online on their own schedule.
DealSignal
APRIL 6, 2018
The post <span class="ds_resourcetype">NEWS: </span>DealSignal Shares Data Discovery, Enrichment And Verification Platform appeared first on DealSignal.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Crafted Agency
APRIL 6, 2018
We share 3 Salesforce Apps that will help you drive business process improvement at your organization.
Alaniz
APRIL 6, 2018
The post Guide to Choosing the Right SF Web Dev Agency appeared first on Alaniz Marketing.
Hubspot
APRIL 6, 2018
Sales Tips. Generate more leads by keeping track of less-obvious trigger events: Shifts in hiring, leadership change, etc. Make sure you’re accommodating your prospect’s agenda as well as yours. For every two benefits you give the prospect, ask a question confirming you’re on the right track. Listen to an energizing song before you make calls. You can close deals faster by sending your prospects three versions of the contract rather than two.
Adobe Experience Cloud Blog
APRIL 6, 2018
I am a Marketing Nation Summit veteran—this year will be my 5 th Summit—and maybe I say this every year, but it’s FOR REAL this year—2018 is going to be the best Summit yet! The marketing team at Marketo has put together a lineup of sessions, entertainment, and keynotes that are totally going to give you FOMO (fear of missing out) if you don’t join us.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Strategic-IC
APRIL 6, 2018
In this video interview series, we speak to marketing thought leaders across a number of industries to find out how marketing is changing in their space. Here, we speak to James Smith, Director of Strategic Account Marketing at Envigo , to find out how Envigo are responding to marketing changes, and where marketing in Life Sciences may be heading next.
Rev
APRIL 6, 2018
One of the biggest challenges most sales teams face is training sellers in how to close. After all, this is something that’s part science, part personality, and part skill; it can be hard to distinguish between the three. However, by breaking down the process and finding the pain-points, you’ll be in a much better position moving forward and have your team become a rockstar sales force.
Bionic
APRIL 6, 2018
The new ANA contract is either a worst nightmare or a dream come true for media agencies. Some have already lost business, others have tagged it as an existential threat, and the rest have embraced it as the perfect opportunity to snatch clients away from competitors. Which is it for you – an opportunity or a threat? Get ahead of this contract with this article – Gain a better understanding of the ANA Contract and the new risks it exposes for your agency.
Rev
APRIL 6, 2018
In the age of the Internet of Things , engaging your target audience is more important than ever. With so much advertising vying for your customers’ attention on so many platforms and devices, your content needs to connect with them on a deeper level. The only way to establish that connection is to learn who your customers are, what they want, and how you can provide it with the content you publish and ultimately the products and services you offer.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Contently
APRIL 6, 2018
One sunny afternoon last June, I met Olga Mykhoparkina, an ex-colleague and fellow marketer, for coffee. After commiserating over the challenges of content marketing and sharing some strategies to address them, a simple idea struck us. Our audiences overlapped some, but we weren’t competitors—so what if we joined forces on a few pieces of content?
QuanticMind
APRIL 6, 2018
A Beginner’s Guide to Machine Learning and Artificial Intelligence. Big data is like teenage sex; Everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it. — Dan Ariely, Professor of Psychology and Behavioral Economics, Duke University.
Expert insights. Personalized for you.
139 
Let's personalize your content