Fri.Oct 18, 2019

Personalization vs Individualization: What They Are and How to Use Them

Modern Marketing

Every marketing article seems to include “personalization” as a critical strategy (and a key challenge), especially when talking about email marketing and ABM. It’s often a term that becomes interchangeable with other concepts, such as segmentation.

5 Actionable Ways To Increase Mindshare of Your Brand


Increase your brand footprint. You can use experiential marketing campaigns to increase your brand awareness and footprint. The goal is to get as many people as you can to know you brand and your brand purpose. Mindshare Brand Experience

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The Ultimate Marketing Automation Checklist for Buyers

TrustRadius Marketing

Need help writing a marketing automation software requirements document? We’re here to help! This free marketing automation platform scorecard template can help you compare products so you can make the right decision for your marketing team.

Report: 86% of B2B Buyers Now Prefer Interactive Content from Marketers

KoMarketing Associates

When it comes to content marketing, new research suggests that B2B marketers may benefit from developing interactive assets, rather than ones with a static format.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Why Self-Employed Professionals Risk Being Replaced by AI (And What To Do About It)


One of the most significant downsides to artificial intelligence (AI) is it will doubtless take over jobs and leave humans unemployed. It’s a major concern for many members of the workforce.

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The Complete App Store Optimization Guide

Method and Metric

App store optimization techniques to boost downloads and drive conversions. In 2017, there were 178 billion app downloads. That is a staggering number that is only projected to increase over time.

Account-Based Sales and Marketing (ABM) in the Age of AI


The era of the anywhere, anytime enterprise has arrived! The B2B Buyer’s Journey Has Changed! B2B buyers no longer move through a funnel one step at a time. They do their research online, through subscription services, by following thought leaders and by reading client reviews and testimonials.

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Pre, Post, Perform: The Three Pillars of a Successful Email Program


When we think about the email workflow and what it takes to build a successful email program, we too often focus exclusively on the pre-send process.

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7 Persuasive Copywriting Hacks That Will Lead to More Conversions


If you can persuade visitors, you have a good chance of getting them to take action — to click, learn more, or buy — all actions that lead to more coin in your pocket. . The key to persuasion is this: good copywriting.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

#LitmusGives: A Big Thank You to the Email Community for Supporting the Pine Street Inn


October is the month of giving here at Litmus.

Should you be Investing in ABM?


Here we are, smack dab in the middle of the first month of Q4, and I bet you’re starting to strategize for January 1. While closing out the year strong is top of mind, planning for the next is also a high priority.

The Weekly Wrap: Is TV Advertising the Next Frontier for Content Marketing?

Content Marketing Institute

Robert Rose offers a fresh take on Best Buy using its website for new revenue opportunities. Plus, hear from the founder of the Native Advertising Institute and click on an article about how to do native ads the right way.

What a Marketing Audit Is (and How to Do One)

SmartBug Media

A marketing audit is a comprehensive, systematic analysis of the business marketing environment of an organization, both internal and external.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

Why Your Content Isn’t Driving the Results You Want


Content has become the foundation for so many of your most critical marketing tasks. If it’s not effective enough, things like demand generation, mid-funnel engagement , account-based marketing, and top-of-funnel lead generation will suffer.

What to Listen to When You Need to Get Stuff Done – IMHO

Heinz Marketing

By Winfield Salyards , Marketing Coordinator at Heinz Marketing. Happy Friday! It’s been a long week of projects for me and when it’s crunch time on my deliverables I often need to shut out everything and hunker down to get it done.

10 Years of Personalization: A Look Back at Where We Came From


I have been thinking about and talking to marketers about personalization for nearly a decade, and I have seen a lot of changes in the space over those 10 years. By the time I started Evergage in 2010 with my co-founder, Greg Hinkle, the one-to-one dream was well established.

Terminus announces updates to AI-driven ABM platform


Leading account-based marketing platform Terminus recently announced the release of updates to its ABM platform. Added features leverage Terminus’s B2B Account Graph” – a database of company-level digital identities that users access via the platform.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

The Power of Guest Blogging (And How to Get Started!)

Single Grain

When you're already working hard to grow your blog, the notion of spending time writing posts for another website may seem counterproductive. And yet, in the ever-evolving digital marketing landscape, guest posting remains a trusted technique for marketers and bloggers.

What We Can Learn from Legacy Media


The folks who write the news, many of whom started their careers writing obituaries, are writing their industry’s obituary. And yes, they are aware of that profound, even sobering, irony.

How Digital Marketers Can Benefit from VPN


Digital marketers apply a great variety of tools during their daily workflow.

What We Can Learn from Legacy Media


The folks who write the news, many of whom started their careers writing obituaries, are writing their industry’s obituary. And yes, they are aware of that profound, even sobering, irony.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

3 Ways to Drive Referrals Through Great Customer Service

Referral Rock

Guest Post Yaakov Karda is the co-founder of and a slow coffee enthusiast. When not brewing or working on the startup, he helps his wife with their art projects or explores Tel-Aviv on a bicycle. Think of the last time you went to a new restaurant. What made you decide to do that?

What We Can Learn from Legacy Media


The folks who write the news, many of whom started their careers writing obituaries, are writing their industry’s obituary. And yes, they are aware of that profound, even sobering, irony.

Board Portals Are Essential for These 3 Reasons

Altitude Branding

Directors are busy people who need to succeed in competitive environments: for the sake of the organizations they’re helping to run, they need all the helpful tools possible. There are many technologies that claim to be modern miracles, but most of them don’t really deliver meaningful results.

Digital Growth Amid Uncertainty: The IAB Ad Spend and IPA Bellwether Reports


This week saw the release of two key industry reports, the Q3 2019 IPA Bellwether and the IAB & PwC Adspend Update H1 2019. Here ExchangeWire details the key findings of the studies, and receives expert insight from across the advertising industry. Key findings – IPA Bellwether Q3 2019. –

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.