Fri.Oct 18, 2019

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5 Actionable Ways To Increase Mindshare of Your Brand

Cortex

1. Increase your brand footprint. You can use experiential marketing campaigns to increase your brand awareness and footprint. The goal is to get as many people as you can to know you brand and your brand purpose.

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The Ultimate Marketing Automation Checklist for Buyers

TrustRadius Marketing

Need help writing a marketing automation software requirements document? We’re here to help! This free marketing automation platform scorecard template can help you compare products so you can make the right decision for your marketing team. Check out this list of 26 key marketing automation requirements, brought to you by buyers who have been through the process before.

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Report: 86% of B2B Buyers Now Prefer Interactive Content from Marketers

KoMarketing Associates

When it comes to content marketing, new research suggests that B2B marketers may benefit from developing interactive assets, rather than ones with a static format. DemandGen recently published its “2019 State of Video and Interactive Content” report, and statistics showed that the majority of buyers (86%) prefer interactive content they can access on demand, as opposed to static content formats.

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How to create a referral program that increases cash flow

Kabbage

Everyone wants an easy way to up their cash flow. But, easy doesn’t always mean results. Whichever way you spin it, you’re going … Read More. The post How to create a referral program that increases cash flow appeared first on Grow With Kabbage.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Why Self-Employed Professionals Risk Being Replaced by AI (And What To Do About It)

Biznology

One of the most significant downsides to artificial intelligence (AI) is it will doubtless take over jobs and leave humans unemployed. It’s a major concern for many members of the workforce. Researchers from the University of Buffalo discovered higher-paid individuals, such as medical professionals and lawyers, are less at risk of getting replaced than low-skilled workers.

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Account-Based Sales and Marketing (ABM) in the Age of AI

xiQ

The era of the anywhere, anytime enterprise has arrived! The B2B Buyer’s Journey Has Changed! B2B buyers no longer move through a funnel one step at a time. They do their research online, through subscription services, by following thought leaders and by reading client reviews and testimonials. Their demands and expectations of sales representatives have also evolved.

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How to Optimize Your Blog Content for People Who Skim via @jamarketer

Search Engine Journal

Use these tips to improve your content for people who skim, deliver a better experience, and drive more conversions. The post How to Optimize Your Blog Content for People Who Skim via @jamarketer appeared first on Search Engine Journal.

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Account-Based Sales and Marketing (ABM) in the Age of AI

xiQ

The era of the anywhere, anytime enterprise has arrived! The B2B Buyer’s Journey Has Changed! B2B buyers no longer move through a funnel one step at a time. They do their research online, through subscription services, by following thought leaders and by reading client reviews and testimonials. Their demands and expectations of sales representatives have also evolved.

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What a Marketing Audit Is (and How to Do One)

SmartBug Media

A marketing audit is a comprehensive, systematic analysis of the business marketing environment of an organization, both internal and external. It covers the organization's goals, objectives, strategies, and principles in order to identify any problems or areas of opportunity and recommend a course of action that best suits the needs of the business.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How Digital Marketers Can Benefit from VPN

Smartyads

Digital marketers apply a great variety of tools during their daily workflow. They collect and analyze data from many different sources, as well, they create many types of content for enormous variety of platforms (vlogs, blogs, webpages, all forms of social media, podcasts, flyers, emails, and more).

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The Weekly Wrap: Is TV Advertising the Next Frontier for Content Marketing?

Content Marketing Institute

Robert Rose offers a fresh take on Best Buy using its website for new revenue opportunities. Plus, hear from the founder of the Native Advertising Institute and click on an article about how to do native ads the right way. Continue reading → The post The Weekly Wrap: Is TV Advertising the Next Frontier for Content Marketing? appeared first on Content Marketing Institute.

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Why Your Content Isn’t Driving the Results You Want

Aberdeen

Content has become the foundation for so many of your most critical marketing tasks. If it’s not effective enough, things like demand generation, mid-funnel engagement , account-based marketing, and top-of-funnel lead generation will suffer. But consistently creating quality content for every stage of the buyer’s journey is easier said than done—and there’s new research that shows just how difficult it can be.

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B2B Buyer & Buying Process Trends to Address in 2020

The Mx Group

The post B2B Buyer & Buying Process Trends to Address in 2020 appeared first on The Mx Group.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Google Images: Blessing in Disguise for e-commerce

Martech Advisor

Google Images are now a blessing for those operating in the e-commerce Industry, as the search engine giant has partnered with Getty Images. You cannot see the 'view image' and 'search by image' button, which ultimately leads to more traffic to the publisher's website, shares, Dwayne Charrington, ProProfs. Centuries back, we followed the barter system where goods were exchanged with one another.

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#LitmusGives: A Big Thank You to the Email Community for Supporting the Pine Street Inn

Litmus

October is the month of giving here at Litmus. That means we encourage Litmus team members around the globe to volunteer, but it also means that we want to use the power of Litmus Live and the wonderful email community that comes together for it to support local charity organizations that are close to our hearts. . That’s why we had the Pine Street Inn join us for Litmus Live.

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Why You Don't Need to Be a Data Scientist to Reap the Benefits of Big Data

Martech Advisor

Business users don’t have to be data scientists to benefit from big data. By using AI-powered customer analytics platforms that present data from a wide variety of channels in easily understood visuals they can gain actionable insights, says, Derek Wang, co-founder & CEO, Stratifyd. Data scientists are sought after by companies around the world to extract meaning from and interpret data using tools and methods ranging from statistics and machine learning, to human reasoning.

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What We Can Learn from Legacy Media

DivvyHQ

The folks who write the news, many of whom started their careers writing obituaries, are writing their industry’s obituary. And yes, they are aware of that profound, even sobering, irony. Here's what we - as business owners, as employees, as marketers - can learn from the death spiral of legacy media to make our futures death-spiral free when change (eventually) comes a-knockin.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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10 Years of Personalization: A Look Back at Where We Came From

Salesforce Marketing Cloud

I have been thinking about and talking to marketers about personalization for nearly a decade, and I have seen a lot of changes in the space over those 10 years. By the time I started Evergage in 2010 with my co-founder, Greg Hinkle, the one-to-one dream was well established.

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What California's New Data Privacy Act Means for Marketers

Hubspot

Disclaimer : This blog post is not legal advice for your company to use in complying with U.S. data privacy laws like CCPA. Instead, it provides background information to help you better understand CCPA. This legal information is not the same as legal advice, where an attorney applies the law to your specific circumstances, so we insist that you consult an attorney if you’d like advice on your interpretation of this information or its accuracy.

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“Hey Customer, Permission to Speak Freely?”

Martech Advisor

In today’s retail market, customers are shopping across more channels than ever before. Because of this, retailers are shifting their focus to e-commerce. However, when it comes to creating a customer consent strategy, it’s critical to make sure your strategy covers everyone, not just online shoppers. With the right API-driven technologies, it can be simple to communicate and collect consent at the right step of the customer journey, says, Tara Kelly, CEO of SPLIC.

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Terminus announces updates to AI-driven ABM platform

ClickZ

Leading account-based marketing platform Terminus recently announced the release of updates to its ABM platform. Added features leverage Terminus’s B2B Account Graph” – a database of company-level digital identities that users access via the platform. The upgrade also includes more machine learning capabilities which enable marketers to trigger outreach based on opportunity stages, first-party response and engagement data, and predictive intent data.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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What We Can Learn from Legacy Media

DivvyHQ

The folks who write the news, many of whom started their careers writing obituaries, are writing their industry’s obituary. And yes, they are aware of that profound, even sobering, irony. Here's what we - as business owners, as employees, as marketers - can learn from the death spiral of legacy media to make our futures death-spiral free when change (eventually) comes a-knockin.

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3 Ways to Drive Referrals Through Great Customer Service

Referral Rock

Guest Post Yaakov Karda is the co-founder of Chatra.io and a slow coffee enthusiast. When not brewing or working on the startup, he helps his wife with their art projects or explores Tel-Aviv on a bicycle. Think of the last time you went to a new restaurant. What made you decide to do that? Was it an incentive to go or were you trying to break out of the norm and add some excitement to your regular routine?

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What We Can Learn from Legacy Media

DivvyHQ

The folks who write the news, many of whom started their careers writing obituaries, are writing their industry’s obituary. And yes, they are aware of that profound, even sobering, irony. Here's what we - as business owners, as employees, as marketers - can learn from the death spiral of legacy media to make our futures death-spiral free when change (eventually) comes a-knockin.

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Easy Ways to Optimize the Adobe Connect Poll Pod

MeetingOne on Webinars

Few platforms offer the same number of features as Adobe Connect. While tools like Breakout Rooms and the Engagement Dashboard are best in town, we still feel some of their simpler tools make the biggest difference. In particular, we love the Adobe Connect poll pod. Polling is critical for online events, like webinars, and online training. Polls give participants a way to express their opinions and thoughts.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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ABM: Align and Accelerate: How A Technology and Data Leader Built a Sales Pipeline in 120 Days

Strategic-IC

Acxiom and Strategic IC will showcase their successful ABM programme at The B2B Marketing Conference 2019 ABM: Align and Accelerate on 5 November 2019. Stand Out in Technology’s Competitive Landscape. The B2B technology sector continues to grow unabated. Increasingly competitive and innovative at the same time, the modern B2B technology buyer is faced with more choice than ever before - and, in an era of customer-led marketing, vendors need ever-more imaginative ways to stand out from the crowd

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How to Optimize the Adobe Connect Chat Pod for Better Experiences

MeetingOne on Webinars

Adobe Connect offers one of the most robust feature sets on the market. While tools like the Engagement Dashboard and Share Pod are best in the market, we have to recognize that many of their more basic tools are equally important. Foremost among these is the Adobe Connect chat pod. Chats are essential to every online meeting and event. They offer an alternative form of participation to verbal exchanges.

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Talkdesk Analyst Summit Takeaways

Aberdeen

Earlier this week, I attended Talkdesk’s Analyst summit. The event provided an opportunity to discuss the company’s product, market messaging updates, and future roadmap with company executives and partners. The summit also gave insight into how various clients are using the company’s platform to support their CX programs. Here are my takeaways from the event. 100% Up-Time.