Fri.Oct 18, 2019

Personalization vs Individualization: What They Are and How to Use Them

Modern Marketing

Every marketing article seems to include “personalization” as a critical strategy (and a key challenge), especially when talking about email marketing and ABM. It’s often a term that becomes interchangeable with other concepts, such as segmentation.

5 Actionable Ways To Increase Mindshare of Your Brand


Increase your brand footprint. You can use experiential marketing campaigns to increase your brand awareness and footprint. The goal is to get as many people as you can to know you brand and your brand purpose. Mindshare Brand Experience

The Ultimate Marketing Automation Checklist for Buyers

TrustRadius Marketing

Need help writing a marketing automation software requirements document? We’re here to help! This free marketing automation platform scorecard template can help you compare products so you can make the right decision for your marketing team.

Report: 86% of B2B Buyers Now Prefer Interactive Content from Marketers

KoMarketing Associates

When it comes to content marketing, new research suggests that B2B marketers may benefit from developing interactive assets, rather than ones with a static format.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Why Self-Employed Professionals Risk Being Replaced by AI (And What To Do About It)


One of the most significant downsides to artificial intelligence (AI) is it will doubtless take over jobs and leave humans unemployed. It’s a major concern for many members of the workforce.

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More Trending

Should you be Investing in ABM?


Here we are, smack dab in the middle of the first month of Q4, and I bet you’re starting to strategize for January 1. While closing out the year strong is top of mind, planning for the next is also a high priority.

The Complete App Store Optimization Guide

Method and Metric

App store optimization techniques to boost downloads and drive conversions. In 2017, there were 178 billion app downloads. That is a staggering number that is only projected to increase over time.

3 Ways to Drive Referrals Through Great Customer Service

Referral Rock

Guest Post Yaakov Karda is the co-founder of and a slow coffee enthusiast. When not brewing or working on the startup, he helps his wife with their art projects or explores Tel-Aviv on a bicycle. Think of the last time you went to a new restaurant. What made you decide to do that?

#LitmusGives: A Big Thank You to the Email Community for Supporting the Pine Street Inn


October is the month of giving here at Litmus.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Terminus announces updates to AI-driven ABM platform


Leading account-based marketing platform Terminus recently announced the release of updates to its ABM platform. Added features leverage Terminus’s B2B Account Graph” – a database of company-level digital identities that users access via the platform.

Pre, Post, Perform: The Three Pillars of a Successful Email Program


When we think about the email workflow and what it takes to build a successful email program, we too often focus exclusively on the pre-send process.

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Account-Based Sales and Marketing (ABM) in the Age of AI


The era of the anywhere, anytime enterprise has arrived! The B2B Buyer’s Journey Has Changed! B2B buyers no longer move through a funnel one step at a time. They do their research online, through subscription services, by following thought leaders and by reading client reviews and testimonials.

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The Power of Guest Blogging (And How to Get Started!)

Single Grain

When you're already working hard to grow your blog, the notion of spending time writing posts for another website may seem counterproductive. And yet, in the ever-evolving digital marketing landscape, guest posting remains a trusted technique for marketers and bloggers.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

What a Marketing Audit Is (and How to Do One)

SmartBug Media

A marketing audit is a comprehensive, systematic analysis of the business marketing environment of an organization, both internal and external.

Board Portals Are Essential for These 3 Reasons

Altitude Branding

Directors are busy people who need to succeed in competitive environments: for the sake of the organizations they’re helping to run, they need all the helpful tools possible. There are many technologies that claim to be modern miracles, but most of them don’t really deliver meaningful results.

What We Can Learn from Legacy Media


The folks who write the news, many of whom started their careers writing obituaries, are writing their industry’s obituary. And yes, they are aware of that profound, even sobering, irony.

What To Consider When Choosing an Affordable Office Chair

Altitude Branding

It wouldn’t be wrong to say that a chair is one of the most important things in an office and this is because that chair is the one thing where you have to spend the rest of your day.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

10 Years of Personalization: A Look Back at Where We Came From


I have been thinking about and talking to marketers about personalization for nearly a decade, and I have seen a lot of changes in the space over those 10 years. By the time I started Evergage in 2010 with my co-founder, Greg Hinkle, the one-to-one dream was well established.

How to Use Webinars Throughout the Buyer’s Journey


Every form of content has unique advantages, so it’s difficult to say any one type of content is head and shoulders above the rest. But, if you were to declare the webinar the ‘king’ of marketing content , you wouldn’t be alone.

Why Your Content Isn’t Driving the Results You Want


Content has become the foundation for so many of your most critical marketing tasks. If it’s not effective enough, things like demand generation, mid-funnel engagement , account-based marketing, and top-of-funnel lead generation will suffer.

What to Listen to When You Need to Get Stuff Done – IMHO

Heinz Marketing

By Winfield Salyards , Marketing Coordinator at Heinz Marketing. Happy Friday! It’s been a long week of projects for me and when it’s crunch time on my deliverables I often need to shut out everything and hunker down to get it done.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Digital Growth Amid Uncertainty: The IAB Ad Spend and IPA Bellwether Reports


This week saw the release of two key industry reports, the Q3 2019 IPA Bellwether and the IAB & PwC Adspend Update H1 2019. Here ExchangeWire details the key findings of the studies, and receives expert insight from across the advertising industry. Key findings – IPA Bellwether Q3 2019. –

7 Persuasive Copywriting Hacks That Will Lead to More Conversions


If you can persuade visitors, you have a good chance of getting them to take action — to click, learn more, or buy — all actions that lead to more coin in your pocket. . The key to persuasion is this: good copywriting.

The Weekly Wrap: Is TV Advertising the Next Frontier for Content Marketing?

Content Marketing Institute

Robert Rose offers a fresh take on Best Buy using its website for new revenue opportunities. Plus, hear from the founder of the Native Advertising Institute and click on an article about how to do native ads the right way.

Content Hit List


Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Repurpose With Purpose.

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.