Marketing Insider Group
JANUARY 8, 2025
Standing out in a sea of advertisements is no small feat and will take some effort. Native advertising is a subtle yet valuable approach that blends promotional content seamlessly into the format of the platform it appears on. Unlike traditional ads, which can feel invasive or disruptive, native ads match the tone, style, and context of their surroundings.
CMSWire
JANUARY 8, 2025
Could XMail challenge emails status quo? Lets discuss its potential to reshape the email ecosystem and address key challenges for marketers. Continue reading.
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ClearVoice
JANUARY 8, 2025
Tough conversations in content marketing are unavoidable. This is true whether you’re dealing with critical feedback from a client, an underperforming freelancer, or team issues (or all three). But with the right communication strategy and tools, you can handle these interactions with ease. Learn how to maintain positive relationships, increase project quality, and achieve your goals by improving your communications. 3 Types of Difficult Conversations (and Potential Solutions) Difficult co
CMSWire
JANUARY 8, 2025
Five pivotal themes shaping marketing in 2025, incorporating insights from leading voices in the industry. Continue reading.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Martech
JANUARY 8, 2025
The faster the sales process, the faster the revenue growth. Unfortunately, as we learned in science class, of friction slows acceleration or can stop it altogether. Whether thats adding complexity to a simple process or frustrating customers with needless back and forth, friction is bad news for deal velocity. This isnt just a sales problem, either.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
JANUARY 8, 2025
Whether you are a small startup with a simple ecommerce system or a global retailer with a complex sales process, clear dashboarding and insightful reporting are key for teams to work effectively. However, reports often take significant time and effort to create, only for the data to be questioned or ignored. Maintaining these reports also uses valuable resources that would be better spent reviewing results and making informed decisions.
Hubspot
JANUARY 8, 2025
Youre selling something to someone who just wouldnt budge. No matter how you angle your pitch, how well you attempt to align your solution with their needs, or how many glowing testimonials you share, theyre just not buying it. Literally. Somehow, the deal slips through your fingers, and so does the prospect. Youre left wondering where it all went wrong.
Martech
JANUARY 8, 2025
Seventy percent of marketers say identifying audiences across multiple touchpoints is harder than ever. Sixty-six percent say they are using 16 or more marketing solutions. The conclusions are based on a Forrester survey of 325 marketers in Q4 2024 supported by TruAudience from TransUnion. It’s the complexity of the stack, Forrester concludes, that is throwing up increasing barriers to delivering personalization, scaling marketing efforts, onboarding AI and making marketing spend efficient
Visitor Queue
JANUARY 8, 2025
In the coming years, brands face a whole new terrain of behaviour from consumers that will shape marketing strategies that no one thought of before. No year will feel this change as much as the year we are currently in, 2025. As teams start to look at what happened last year and try to navigate […] The post Marketing Trends to Look out for in 2025 appeared first on Visitor Queue Blog | Identify Website Traffic.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Martech
JANUARY 8, 2025
Composable digital experience platform Contentstack announced the acquisition of Lytics, the real-time CDP founded in 2013. Contentstack’s primary current offering is its headless CMS. Lytics’ first-party data management capabilities are expected to supplement the existing Contentstack Personalize. Capabilities Lytics will bring include: Real-time engagement data and audience insights for both known and unknown visitors to sites powered by Contentstack.
Marketri
JANUARY 8, 2025
Marketri, a leading fractional marketing services organization with deep expertise in the accounting industry, announces its inclusion in the BDO Alliance USA Business Resource Network (BRN). This collaboration aims to provide independent members of the BDO Alliance USA with valuable marketing insights, guidance, and support to drive their growth and success in an increasingly competitive landscape.
sagefrog
JANUARY 8, 2025
B2B marketing teams are facing growing complexities as they strive to connect with increasingly savvy audiences. The expectations placed on in-house teams have expanded dramatically, with marketers expected to be strategists, data analysts, tech experts, and creative leaders all at once. Wearing multiple hats often leaves teams wondering how to balance priorities, manage resources, and deliver results for their leadership teams.
Valasys
JANUARY 8, 2025
An effective marketing team is vital for any successful organization. However, today’s hypercompetitive market puts additional pressure on these teams to create novel campaigns, achieve high conversion rates, and maintain brand visibility. Improving team efficiency is essential to meeting expectations without overburdening them. A systematic approach to task management, using appropriate tools, and nurturing professional growth are among some of the main contributors to team productivity.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
CMSWire
JANUARY 8, 2025
Contentstack wakes up a sleeping CDP industry acquisition-wise by acquiring Lytics. Continue reading.
SocialPilot
JANUARY 8, 2025
When evaluating social media management tools like Zoho Social, pricing is often a deciding factor. Whether youre a social media manager handling a few accounts or a business owner managing multiple platforms, you want a plan that works without paying for extras you dont need. Zoho Social offers a range of pricing plans designed to suit different user levels, but how well does it deliver on its promises?
Lake B2B
JANUARY 8, 2025
Education industry email lists are an incredibly versatile tool that can transform how educators, administrators, and businesses within the sector communicate and collaborate. By leveraging these lists, stakeholders can engage with their audiences meaningfully, share valuable information, and drive positive outcomes in education.
Only B2B
JANUARY 8, 2025
Hope you are where your prospect is searching for the solution to their problemsviewing your blog, videos, and case studies. Thats because B2B buyers spend 83% of their time researching and discussing their problems and decisions internally and only 17% talking to suppliers , showing that eight touchpoints are required to secure the initial meeting.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Single Grain
JANUARY 8, 2025
If you’re looking for the optimal tactics to fuel your account based marketing strategy, this is the article for you. We’ve been honing in on ABM strategies here at Single Grain, and we have a few power plays you ought to try out. We’ve assembled ten core areas you’ll want to consider to ensure your ABM campaign is successful right out of the gate.
EveryoneSocial
JANUARY 8, 2025
TK The post Internal Employer Branding appeared first on EveryoneSocial.
Inbox Insight
JANUARY 8, 2025
The key to a successful demand generation strategy is all about nurturing your audience throughout their entire journey, not just chasing the sale at the finish line. Its a balance between strategy, creativity, and relationship-building, which is where this weeks guest truly shines. Meet Natasha Tibbetts, VP of Media at Swell Media. With a career spanning several decades and with a wealth of experience in strategy and media planning, Natasha has become a go-to expert in the B2B marketing world.
SalesIntel
JANUARY 8, 2025
Consider its Monday morning, and youre staring at your pipeline report. Its a far cry from what it looked like three years ago. Buyers who once moved predictably through your funnel now take a winding, unpredictable journey across a maze of digital touchpoints. Sound familiar? If it does, youre in good company. The B2B sales landscape has shifted so dramatically that even seasoned sales leaders are rethinking their strategies.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
Outgrow
JANUARY 8, 2025
EPISODE 224: Marketer of the Month Podcast with Kasia Jablonska Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Kasia Jablonska for our monthly podcast – Marketer of the Month ! We had some amazing insightful conversations with Kasia and heres what we discussed about – 1. Using data-driven insights for content and audience decisions. 2.
Confessions of a B2B Marketer
JANUARY 8, 2025
Finn Thormeier LinkedIn Finn Thormeierl on X (Formerly Twitter) The Founder-Led Marketing Show Website Tom Hunt LinkedIn Tom Hunt X (Formerly Twitter) Tom Hunt Website Others Mentioned Josh Fechter LinkedIn Houston Golden LinkedIn Dave Gerhardt LinkedIn Chris Donnelly LinkedIn Adam Robinson LinkedIn Bridget Hyacinth LinkedIn Matt Barker LinkedIn Oleg Vishnepolsky LinkedIn Alexis Ohanian Sr.
Lake B2B
JANUARY 8, 2025
Email marketing in todays digital world is considered one of the most effective ways for law firms to build relationships and generate leads. Now imagine yourself in a seminar filled with a bunch of unknown people who could seek your legal guidance. What if you could personally go to them and whisper about your whereabouts?
Valasys
JANUARY 8, 2025
Improving your sound effects (SFX) library is a vital step in elevating the overall quality of your project, whether it’s a film, game, podcast, animation, or any other medium where sound plays a significant role. A rich, varied, and high-quality sound effects library helps create an immersive experience for your audience. In this guide, we will explore a comprehensive approach to enhancing your SFX library by identifying key factors, techniques, and resources to consider. 1.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Seismic
JANUARY 8, 2025
A well-organized content library is the cornerstone of efficient and effective enablement. When designed thoughtfully, your library becomes more than a repositoryits a tool that enhances productivity, ensures security, and scales alongside your business. Heres how to set up a library in Seismic that works seamlessly for your teams. The Importance of a Well-Structured Library An organized library empowers content owners to manage, create, and sunset content efficiently, all while enabling end use
Mereo
JANUARY 8, 2025
This year our selling tools and data are more advanced than ever before. Our buyers are growing savvier and more value-hungry, expecting sophisticated customization and personalization in seller interactions. And, after a couple of years of stagnant macro economics, market indicators are for a more promising commerce flow emerging. Every business leader wants their selling team to achieve sales excellence.
Versium
JANUARY 8, 2025
We’re excited to announce that Versium has been recognized by G2, the world’s leading software review platform, with several prestigious badges for Winter 2025! These awards are a testament to our unwavering commitment to delivering exceptional products and services that exceed customer expectations.Here’s a breakdown of our achievements: These awards are a direct result of the hard work and.
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