Sun.Aug 04, 2024

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Top 50 Global Thought Leaders and Influencers on Project Management 2024

Thinkers360

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Project Management for 2024. Congratulations to all our Project Management influencers who participated! Top 50 Global Thought Leaders and Influencers on Project Management 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

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Beware of the McNamara Fallacy When Creating Your Marketing Strategy

B2B Marketing Directions

Most of you have probably heard the story about the inebriated man who had lost his house keys and is searching for them under a street light. A police officer comes over and asks what he's doing. "I'm looking for my keys," the man says. He points to a spot about 20 feet away and says, "I lost them over there." The police officer looks puzzled and asks, "Then why are you looking for them all the way over here?

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7 Most Essential Ways to Advertise Your Pet Products

Fount Media

The pet industry is evolving worldwide and is one of the most dynamic and fastest-moving businesses. The number of prospective customers in this field is substantial, driven by the enormous demand for pets and pet products. Consequently, marketing plays a significant role in adapting to industry trends and developments. As The post 7 Most Essential Ways to Advertise Your Pet Products appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.

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Automating Net Promoter Score® Data Collection

Genroe

Implementing a system to automate data collection and reporting for Net Promoter Score data is an important step in using the NPS Process. The post Automating Net Promoter Score® Data Collection appeared first on Genroe | Customer Experience | Net Promoter Score.

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4 Simple Decisions to Unlock Your Post-Cookie Targeting Strategy

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

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What is Generative Engine Optimisation (GEO)?

Marketing Graham

Generative Engine Optimisation (GEO) represents the latest evolution in search optimisation, tailored to align with the mechanics of AI-driven search results like Google AI Snippets and LLMs such as ChatGPT and Bard (now Gemini). Unlike traditional SEO, which focuses on keywords, backlinks, and meta tags, GEO optimises content for AI-generated responses.