Kapost

JANUARY 1, 2018

I’m a list maker. Always have been. I think I find lists appealing because they get all the possibilities out in one place where I can see them. But traditional. The post Agile Prioritization: Solving the “Everything is a Priority” Problem appeared first on Kapost Content Marketing Blog.

Content Marketing 61

Content Marketing Content Research Marketing 61

Content Marketing Institute

JANUARY 1, 2018

These days, most companies recognize the importance of mobile optimization for the customer experience. Indeed, as customers increasingly use their smartphones on the go, brands must offer mobile-friendly sites and easy ways to obtain customer service. However, optimization is just one way to earn loyalty. To fully engage these customers, every brand should consider the numerous mobile technologies that are transforming the customer experience.

Loyalty 49

Loyalty Customer Satisfaction SMS Mobile Marketing 49

The Freeman Company

JANUARY 1, 2018

FreemanXP leadership on the strategy of VR

Campaigns 40

Campaigns 40

Heinz Marketing

JANUARY 1, 2018

By Matt Heinz, President of Heinz Marketing. Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. Pacific. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ve already featured some great guests and have a line up of awesome content and special guests into 2016.

Budget Programs 47

Budget Programs Work Management Marketing Automation Services High Quality Lead 47

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

TaylorMadeIn KEW

JANUARY 1, 2018

credit: phototechno on iStock. In 2017 many of us in B2B marketing started to think differently about what we do. We began to question much of the hype that dominates our profession as well as many of the assumptions we accept without challenge. In doing so, we have begun to shift our perspective from a focus solely on tactics to the wider goals and objectives of our organisations.

B2B Marketing 0

B2B Marketing Planning B2B Marketing & Strategy 0

Content Marketing Institute

JANUARY 1, 2018

When you have been in any industry for awhile, it’s easy to feel a bit burnt out on the topic. As the former head of editorial at CMI I’ve read thousands of articles, written hundreds of posts, and had countless conversations about content marketing. Still, I continue to have aha moments that impact how I approach content marketing. This article is a potluck of my top lightbulb ideas in 2017 that I hope will help you evolve your content marketing programs in 2018.

Planning 0

Planning Content Marketing WOM Marketing Analytics Tools 0