Drew Neisser

AUGUST 30, 2024

Struggling with your executive job search? Dive into this can’t-miss episode featuring marketing guru Drew Neisser! Discover: Why the B2B CMO job market is so challenging right now The 6-step process to land your next role faster How to craft a personal brand that stands out Tactics for leveraging LinkedIn (and avoiding its pitfalls) Interview prep secrets to outshine the competition The truth about starting a consultancy during transition Plus: Should you build a personal websit

CMO 52

CMO Consulting Communities Linkedin 52

Webbiquity

AUGUST 30, 2024

Contributed post. Effective content marketing is a creative and strategic endeavor—one that requires finesse, data-driven insights, and a solid dose of creativity. All of which classic marketers should have a passion for. Image credit: Helena Lopes on Pexels As we navigate through evolving technology, the threat/promise of artificial intelligence (AI), and shifting consumer preferences, it’s more crucial than ever for marketers to stay agile.

Paid Content 169

Paid Content Marketing AI Content Marketing Top of Funnel 169

Contently

AUGUST 30, 2024

Everyone loves a good story, and your customers are no exception. But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. It’s not just about spinning a good tale; it’s about building trust and creating connections by allowing your customers to do the talking for you.

Storytelling 132

Storytelling Marketing Mix Paid Content Word of Mouth 132

Sprout Social

AUGUST 30, 2024

Strong digital customer service is an expectation, not an exception to the rule. Because the days of customers sitting on hold or reps saying “I don’t know” are long gone. Modern buyers expect customer care that’s swift, comprehensive and seamless. They likewise expect brands to deliver all of the above through digital customer service. This can be a tall order for brands with limited personnel.

Work Management 129

Work Management Marketing Management Service Knowledge Base 129

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brand Identity

Martech

AUGUST 30, 2024

Fashion and beauty brands are often early tech adopters. Many are digital-native, forging tailored D2C digital strategies. And there are so many competitive brands that any innovation could give one an edge, especially as the busy holiday season approaches. Apparel and home decor retailer Tuckernuck, and beauty brand Kitsch, have adopted AI-powered tools in Meta’s Advantage+ shopping campaigns solution to drive campaign performance on social media.

Marketing AI 109

Marketing AI Campaigns Branding Brand Identity 109

Terkel Marketing

AUGUST 30, 2024

Phillip Scott Mandel is the CEO of Mandel Marketing and author of An MFA For Your MBA (2024). 5 Ways To Write Better Emails Business is fast; email is slow. Sure, compared to sending letters, email is lightning; but direct messages, text, and a conversation in person often seem much more effective. Nevertheless, sending […] The post 5 Ways To Write Better Emails appeared first on Featured.

Email Marketing 74

Email Marketing Features Conversion Effectiveness 74

Meerkat Marketing

AUGUST 30, 2024

Standing out on LinkedIn is more important than ever, given all the current noise and billions of content posts every year from personal and company page accounts. Whether you want to convert more LinkedIn members into clients or simply enhance your company’s visibility, the LinkedIn Premium Company Page subscription, an exclusive offering, was designed to help you achieve these goals.

Linkedin 52

Linkedin Paid Search Agency Companies Ideal Customer Profiles 52

Outgrow

AUGUST 30, 2024

EPISODE 214: Marketer of the Month Podcast with Anu Widyalankara Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Anu Widyalankara for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Anu and here’s what we discussed about – 1. Discussion of advancements in global real-time and instant payment systems. 2.

Digital Asset Management 52

Digital Asset Management Work Management Marketing & Strategy Marketing Management 52

illumin

AUGUST 30, 2024

Spotify is expanding its advertising base by rebranding its ad platform. But will the rebrand change the face of audio advertising? The world of audio marketing and podcast advertising is about to get more interesting as one of the biggest music streaming platforms rebrands its ad technology. Spotify’s self-serve advertising hub is getting a major overhaul , as the audio streaming giant looks to attract a wider range of advertisers.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ads Emarketing 52

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

SalesIntel

AUGUST 30, 2024

The importance of having access to accurate and up-to-date data for B2B sales and marketing today goes without saying. UpLead has established itself as a key player in this space, offering a range of tools designed to enhance lead generation and data enrichment. However, like any platform, UpLead has challenges, leading some users to explore alternatives that better fit their needs.

Marketing AI 40

Marketing AI Zoominfo Enterprise Management Outreach 40

CMSWire

AUGUST 30, 2024

Explore how Black Business Month boosts economic growth, values-driven communication and diversity in tech. Continue reading.

Business 115

Business Branding Brand Identity 115

Content Marketing Institute

AUGUST 30, 2024

Only one answer appears in an AI-assisted search. How can a brand be the one advertiser in it? What would the cost be? And what are AI platforms like Perplexity doing partnering with third-party publishers? Read on for some answers.

Advertising Agencies 106

Advertising Agencies Search Marketing Content Marketing Content 106

CMSWire

AUGUST 30, 2024

Explore how synthetic data in marketing is revolutionizing market research and strategy with enhanced privacy, cost-efficiency and innovative insights. Continue reading.

Research 73

Research Privacy Marketing & Strategy Efficiency 73

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

MKT1

AUGUST 30, 2024

These templates help you set your marketing strategy/foundation. They should be referenced during marketing planning ( see planning templates here ) and revisited anytime you have major shifts in your company or market.

Template 52

Template Marketing Analytics Tools Marketing & Strategy Marketing Strategy 52

CMSWire

AUGUST 30, 2024

Discover how a comprehensive customer technology strategy can align your teams and elevate your brand above the competition. Continue reading.

Optimization 64

Optimization Branding Brand Identity 64

Martech

AUGUST 30, 2024

Ever since Google threatened to eliminate third-party cookies, there’s been a steady drumbeat that websites should switch to first-party data, which, many say, is better anyways. While it’s definitely a good idea to collect first-party data, third-party cookies were created for a very good reason, and they still remain a useful tool that website owners should not ignore — even as they become less common and reliable.

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Doubleclick Co-Registration Work Management Internet Marketing 126

SmartBrief - Marketing

AUGUST 30, 2024

SmartBrief’s AI Impact virtual summit is back again this year, this time with a series of webinars that explore how AI is transforming work at the industry level. Join thought leaders and industry insiders to learn how you should be thinking about AI in your own work – and what it will take to make the most of it. The series kicks off with a deep dive into the future of work for HR and anyone reshaping teams and workforces in the age of AI.

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Education Webinar Metrics 64

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Orange Owl Blog

AUGUST 30, 2024

Startups Crafting a Cohesive Brand Identity for Startups: A Holistic Approach Vivek Goel August 30, 2024 Share : Table of Contents In today’s hyper-competitive market, a startup’s brand identity is far more than just a name or a logo—it’s the very essence of the business. A well-crafted brand identity serves as a promise to your customers and a guiding star for your internal team.

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Startups Branding Brand Identity Guidelines 52

Terkel Marketing

AUGUST 30, 2024

Yash Ganwal is the founder of Urban Monkey, a vibrant lifestyle streetwear brand. He enjoys discussing business, startups, and digital marketing, sharing insights and experiences to help others thrive in entrepreneurship. The Evolution of Startups in the Post-Pandemic World The global pandemic has reshaped the business landscape in ways few could have predicted, and startups […] The post The Role of User Experience in SEO: Why It Matters More Than Ever appeared first on Featured.

SEO 40

SEO Startups Features Business 40

Valasys

AUGUST 30, 2024

Photo by Matias Malka on Unsplash When starting a business, understand the concept of intellectual property (IP) and craft a strategy to safeguard your business and its future goals. Entrepreneurs must take the required measures to protect their brand adequately, paving the way for business success and expansion. For startups operating on tight budgets, optimizing the value of a trademark holds significant weight.

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Startups Copyright Allocation Budget Programs 40