Drew Neisser

AUGUST 30, 2024

Struggling with your executive job search? Dive into this can’t-miss episode featuring marketing guru Drew Neisser! Discover: Why the B2B CMO job market is so challenging right now The 6-step process to land your next role faster How to craft a personal brand that stands out Tactics for leveraging LinkedIn (and avoiding its pitfalls) Interview prep secrets to outshine the competition The truth about starting a consultancy during transition Plus: Should you build a personal websit

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CMO Consulting Communities Linkedin 52

SendX

AUGUST 30, 2024

eCommerce marketers are always hustling around the clock.

eCommerce 221

eCommerce Marketing Automation Planning Email Marketing 221

Contently

AUGUST 30, 2024

Everyone loves a good story, and your customers are no exception. But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. It’s not just about spinning a good tale; it’s about building trust and creating connections by allowing your customers to do the talking for you.

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Storytelling Marketing Mix Paid Content Word of Mouth 114

Martech

AUGUST 30, 2024

Ever since Google threatened to eliminate third-party cookies, there’s been a steady drumbeat that websites should switch to first-party data, which, many say, is better anyways. While it’s definitely a good idea to collect first-party data, third-party cookies were created for a very good reason, and they still remain a useful tool that website owners should not ignore — even as they become less common and reliable.

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Doubleclick Co-Registration Work Management Internet Marketing 120

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

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Sprout Social

AUGUST 30, 2024

Strong digital customer service is an expectation, not an exception to the rule. Because the days of customers sitting on hold or reps saying “I don’t know” are long gone. Modern buyers expect customer care that’s swift, comprehensive and seamless. They likewise expect brands to deliver all of the above through digital customer service. This can be a tall order for brands with limited personnel.

Work Management 104

Work Management Marketing Management Service Knowledge Base 104

Content Marketing Institute

AUGUST 30, 2024

Only one answer appears in an AI-assisted search. How can a brand be the one advertiser in it? What would the cost be? And what are AI platforms like Perplexity doing partnering with third-party publishers? Read on for some answers.

Advertising Agencies 82

Advertising Agencies Search Marketing Content Marketing Content 82

CMSWire

AUGUST 30, 2024

Explore how Black Business Month boosts economic growth, values-driven communication and diversity in tech. Continue reading.

Business 96

Business Branding Brand Identity 96

SmartBrief - Marketing

AUGUST 30, 2024

SmartBrief’s AI Impact virtual summit is back again this year, this time with a series of webinars that explore how AI is transforming work at the industry level. Join thought leaders and industry insiders to learn how you should be thinking about AI in your own work – and what it will take to make the most of it. The series kicks off with a deep dive into the future of work for HR and anyone reshaping teams and workforces in the age of AI.

Education 60

Education Webinar Metrics 60

CMSWire

AUGUST 30, 2024

Explore how synthetic data in marketing is revolutionizing market research and strategy with enhanced privacy, cost-efficiency and innovative insights. Continue reading.

Research 68

Research Privacy Marketing & Strategy Efficiency 68

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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illumin

AUGUST 30, 2024

Spotify is expanding its advertising base by rebranding its ad platform. But will the rebrand change the face of audio advertising? The world of audio marketing and podcast advertising is about to get more interesting as one of the biggest music streaming platforms rebrands its ad technology. Spotify’s self-serve advertising hub is getting a major overhaul , as the audio streaming giant looks to attract a wider range of advertisers.

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Paid Search Agency Advertising Agencies Ads Emarketing 52

CMSWire

AUGUST 30, 2024

Discover how a comprehensive customer technology strategy can align your teams and elevate your brand above the competition. Continue reading.

Optimization 61

Optimization Branding Brand Identity 61

Meerkat Marketing

AUGUST 30, 2024

Standing out on LinkedIn is more important than ever, given all the current noise and billions of content posts every year from personal and company page accounts. Whether you want to convert more LinkedIn members into clients or simply enhance your company’s visibility, the LinkedIn Premium Company Page subscription, an exclusive offering, was designed to help you achieve these goals.

Linkedin 52

Linkedin Paid Search Agency Companies Ideal Customer Profiles 52

Outgrow

AUGUST 30, 2024

EPISODE 214: Marketer of the Month Podcast with Anu Widyalankara Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Anu Widyalankara for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Anu and here’s what we discussed about – 1. Discussion of advancements in global real-time and instant payment systems. 2.

Digital Asset Management 52

Digital Asset Management Work Management Marketing & Strategy Marketing Management 52

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Orange Owl Blog

AUGUST 30, 2024

Startups Crafting a Cohesive Brand Identity for Startups: A Holistic Approach Vivek Goel August 30, 2024 Share : Table of Contents In today’s hyper-competitive market, a startup’s brand identity is far more than just a name or a logo—it’s the very essence of the business. A well-crafted brand identity serves as a promise to your customers and a guiding star for your internal team.

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Startups Branding Brand Identity Guidelines 52

Terkel Marketing

AUGUST 30, 2024

Yash Ganwal is the founder of Urban Monkey, a vibrant lifestyle streetwear brand. He enjoys discussing business, startups, and digital marketing, sharing insights and experiences to help others thrive in entrepreneurship. The Evolution of Startups in the Post-Pandemic World The global pandemic has reshaped the business landscape in ways few could have predicted, and startups […] The post The Role of User Experience in SEO: Why It Matters More Than Ever appeared first on Featured.

SEO 40

SEO Startups Features Business 40

SalesIntel

AUGUST 30, 2024

The importance of having access to accurate and up-to-date data for B2B sales and marketing today goes without saying. UpLead has established itself as a key player in this space, offering a range of tools designed to enhance lead generation and data enrichment. However, like any platform, UpLead has challenges, leading some users to explore alternatives that better fit their needs.

Marketing AI 40

Marketing AI Zoominfo Enterprise Management Outreach 40

Terkel Marketing

AUGUST 30, 2024

Phillip Scott Mandel is the CEO of Mandel Marketing and author of An MFA For Your MBA (2024). 5 Ways To Write Better Emails Business is fast; email is slow. Sure, compared to sending letters, email is lightning; but direct messages, text, and a conversation in person often seem much more effective. Nevertheless, sending […] The post 5 Ways To Write Better Emails appeared first on Featured.

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Email Marketing Features Conversion Effectiveness 40

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Valasys

AUGUST 30, 2024

Photo by Matias Malka on Unsplash When starting a business, understand the concept of intellectual property (IP) and craft a strategy to safeguard your business and its future goals. Entrepreneurs must take the required measures to protect their brand adequately, paving the way for business success and expansion. For startups operating on tight budgets, optimizing the value of a trademark holds significant weight.

Startups 40

Startups Allocation Copyright Budget Programs 40

Webbiquity

AUGUST 30, 2024

Contributed post. Effective content marketing is a creative and strategic endeavor—one that requires finesse, data-driven insights, and a solid dose of creativity. All of which classic marketers should have a passion for. Image credit: Helena Lopes on Pexels As we navigate through evolving technology, the threat/promise of artificial intelligence (AI), and shifting consumer preferences, it’s more crucial than ever for marketers to stay agile.

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Paid Content Marketing AI Content Marketing Top of Funnel 159