Content Marketing Institute
JANUARY 4, 2021
While LinkedIn is primarily a B2B social media platform, both B2B and B2C brands can benefit from it. Executives from Virgin, GE, and Microsoft all publish on LinkedIn. Here’s what you and your brand should know. Continue reading → The post LinkedIn for Content Marketing: 3 Things You Should Know appeared first on Content Marketing Institute.
Marketing Insider Group
JANUARY 4, 2021
Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “T he Geeks Won: The Rise of Marketing Analytics, Performance Management and Data Science ”. It was near the end of a long and successful run working for SAP Digital Business Services Marketing, focused upon the art and science of marketing analytics with a bit of thought leadership mixed in.
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KoMarketing Associates
JANUARY 4, 2021
As more content marketers turn to video to resonate with their target audience, new research suggests that this form of media is going to continue to grow in importance. Vidyard and Demand Metric recently came together to conduct “The State of Video 2020” report, and statistics showed that in 2020, video was the most important form of content for most organizations (76%).
Marketing Insider Group
JANUARY 4, 2021
Hitting that next level of growth is challenging for any business. SaaS (software as a service) businesses may find it even more overwhelming. Being creative and cost-effective is essential. When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. You have to think lean and mean. For any SaaS company looking to accelerate growth with minimal investment, we’ve put together a list of actionable tactics to help you do just that.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Biznology
JANUARY 4, 2021
The most influential tool for sales success in 2020 was video conferencing. According to Hubspot , “74% of leaders who outperformed targets this year said virtual meetings were “as or more effective than face to face meetings.” In the same article, a spokesman for Zoom assures us that video is 34X as effective! Anyway, we can all agree that video is effective.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Sprout Social
JANUARY 4, 2021
Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. But it’s one thing to come up with a creative idea. It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole.
EveryoneSocial
JANUARY 4, 2021
For companies that want to drive efficiency for sales, investing in social selling tools is key to saving time and effort. Social selling is growing more useful than ever, especially for remote sales teams. Those companies and teams that embrace it are finding themselves ahead of the competition. According to a study from the Aberdeen Group , 73% of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quota 23% more often.
The Daily Egg
JANUARY 4, 2021
Want to cut to the chase? Our top recommendations for the best online legal services to suit just about any purpose are LegalZoom, Rocket Lawyer, and Incfile. When it comes to your business, you want to make sure you have all of your legal ducks in a row. If you don’t, it will not only […]. The post Best Online Legal Services appeared first on The Daily Egg.
SmartBug Media
JANUARY 4, 2021
It is a well-known fact that race car drivers rely on the quality of their cars, their skilled crew, and a variety of performance tools to help them win the race. The same principle may be applied to sales professionals who need the right knowledge, from the right source, with the right tools, at the right time to close the deal. Selling can be a team effort, and having the right tools can provide a sales rep with a strong competitive advantage.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Leading Results Rambings
JANUARY 4, 2021
By now I am almost certain that you have heard about the new social media platform sweeping the nation and scooping up users from Instagram, podcasts, TikTok and more.
Hubspot
JANUARY 4, 2021
Marketers are community-minded people. We collaborate across multiple departments in our own companies, while keeping track of competitive players and ensuring we're deeply connected to the needs and goals of our customers. So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective.
ATAK Interactive
JANUARY 4, 2021
Telling your customers that you are an “expert” isn’t enough to build credibility. Today’s B2B Marketing Agency Insights sees CEO Austin LaRoche delve into why it’s crucial to show your expertise to your customers rather than positioning yourself as one. Video transcription below: Welcome back to B2B Marketing Agency Insights.
Hubspot
JANUARY 4, 2021
Many businesses aim for their websites to rank highly in search engines, but it's a moving target. Google, for instance, updated its algorithm 3,234 times in 2018 to meet user needs (emphasizing the "optimization" part of SEO). You might remember when Google's featured snippet addition disrupted the numbered ranking system of search pages. Because the snippet's goal is to provide a simple answer from a strong piece of content, it might pull from the second or fourth website listed on the search
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
ATAK Interactive
JANUARY 4, 2021
Telling your customers that you are an “expert” isn’t enough to build credibility. Today’s B2B Marketing Agency Insights sees CEO Austin LaRoche delve into why it’s crucial to show your expertise to your customers, rather than positioning yourself as one. Video transcription below: Welcome back to B2B Marketing Agency Insights.
DivvyHQ
JANUARY 4, 2021
Would you want to engage with a boring sales person that is just spitting jargon at you? Of course not. So why does so much website copy out on the interwebs wreak of these traits? Let's fix it. Here are 6 ways to make some impactful improvements.
ActiveDEMAND
JANUARY 4, 2021
Inside many companies, people who are responsible for both marketing and sales may look at a symptom like stalled revenue and think they have a marketing problem, and jump to marketing automation to save the day. But what if it’s a sales problem? How do you tell the difference? In very broad strokes : Marketing Automation Problem. Sales Automation Problem.
Brandfolder
JANUARY 4, 2021
Is [creative operations]([link] "Creative Operations Overview"){:target="_blank"} really that different from project management? Or is it just the same set of practices—called by a different name? While the two have much.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Computer Market Research
JANUARY 4, 2021
According to the World Trade Organization, a whopping 75% of global trade is conducted through indirect channels. So, if you’re conducting business through a channel system, you’ve already got a spot among the popular crowd. However, with the constant changes in the economy and in how businesses operate, you may need to rethink your current channel management system.
Scoop.it
JANUARY 4, 2021
When you were initially growing your customer base, you probably spent most of your time and budget on marketing and sales—getting people to find out about you, learn about you, and trust you enough to buy from you. But once more and more people know of you and buy from you, there’s another part of your business you can’t neglect: your online reputation.
Brandfolder
JANUARY 4, 2021
Is [creative operations]([link] "Creative Operations Overview"){:target="_blank"} really that different from project management? Or is it just the same set of practices—called by a different name? While the two have much.
accelerate agency
JANUARY 4, 2021
If you’ve been at all involved with SEO, you’ll have heard of anchor text. It’s one of those hundreds of different terms related to the process of improving the SERP ranking of any webpage. It may also be one of the many pieces of jargon you don’t entirely understand. With so many different strands to SEO , it’s easy for some things to escape your attention.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Lake One
JANUARY 4, 2021
Manufacturers tend to excel at digital transformation on the manufacturing floor. When it comes to finding areas to improve manufacturing processes and scaling their business, manufacturing often leads other industries. However, when it comes to the rest of the business: sales, marketing, and operations, the manufacturing industry lags behind others in enterprise digital strategy.
illumin
JANUARY 4, 2021
Need a boost of holiday spirit to fuel your online shopping addiction? Then look no further! This year’s list of holiday campaigns focus on the season of gift giving. The top ads tapped into our pathos and featured brands decking the halls while ramping up the festive cheer. It’s that familiar time of year when […]. The post Most Viewed Video Ads: Holiday Ads That Caught Your Attention appeared first on AcuityAds Inc.
Leading Results Rambings
JANUARY 4, 2021
By now I am almost certain that you have heard about the new social media platform sweeping the nation and scooping up users from Instagram, podcasts, TikTok, and more.
Walker Sands
JANUARY 4, 2021
The global COVID-19 pandemic forced shifts across all organizational functions – marketing and communications is no exception. For many of us, initial game-plans had to be completely tossed out. Adapting with agility, flexibility, and creativity proved key in the “new normal” that arose in 2020. And as we delve into the new year, planning means looking back at what was learned in the early months of the pandemic to be successful.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Leading Results Rambings
JANUARY 4, 2021
By now I am almost certain that you have heard about the new social media platform sweeping the nation and scooping up users from Instagram, podcasts, TikTok, and more.
Marketing Graham
JANUARY 4, 2021
In the past, Google examined the desktop copy of your website to decide where it should rank on search results. Soon, Google will only look at the mobile phone version of your site. Oh, dear. Why has Google changed its policy? The answer is simple. In the last few years, the number of searches on mobile devices has overtaken the number performed on desktops.
ConvertKit
JANUARY 4, 2021
It started as a joke, really, during Noa Kageyama’s first year of graduate studies at Juilliard, walking to lunch with friends after a gig. By that time, Noa had been playing and practicing the violin almost every day since he was two years old, and he’d done the impossible; he was on a career path to become a full-time professional musician, studying at the world’s premier performing arts school.
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