Thu.Mar 17, 2022

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Word of Mouth Has Gone Digital

Go Beyond SEO

Word of mouth (WoM) has gone digital. It’s no longer good enough to hear from one or two people that a movie is good or entertaining. We won’t consider a hotel that doesn’t meet our own health and safety standards. We now rely upon a consensus of reviews before we make our decisions, even if it is something as simple as choosing a movie from our couch.

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5 Ways to Build an Authentic Brand in 2022

Unbounce

In a market where it takes so much work to gain customer trust, what can you do to become a trustworthy brand? According to the Gustavson Brand Trust Index, brand trust fell to an all-time low in 2020. But the following year , the same researchers discovered a trait that could help you bring that trust back: authenticity. Brand authenticity and brand trust have a major relationship going on.

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5 Evergreen Content Tips for a Year-Round Marketing Strategy

Content Marketing Institute

Evergreen content hits may show up in your content library by chance. But when you plan to create evergreen pieces (whether from scratch or by repurposing), you make your content marketing strategy’s success more likely than lucky. Here’s how to start.

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Nearly 50% Of Twitter Users Tweet Less Than 5 Times A Month via @sejournal, @MattGSouthern

Search Engine Journal

Does Twitter have an engagement problem? A new study from Pew Research Center finds 49% of US adults on Twitter qualify as “lurkers.”. The post Nearly 50% Of Twitter Users Tweet Less Than 5 Times A Month appeared first on Search Engine Journal.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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The 3 P’s of Creating and Delivering Stand Out B2B Webinars

Launch Marketing

In remote and hybrid working environments, webinars have become increasingly popular due to the ease of access and ability to watch on-demand, any time. Most webinars are also free of charge, saving you and your team money versus if you were to attend a conference or tradeshow that would take up some marketing budget. While webinars are being utilized across all industries, B2B webinars have certainly become one of the primary ways to distribute information, and even gain quality leads.

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A Content Marketer’s Guide to the Sales Process

DivvyHQ

We've said it before and we'll say it again. If your company is trying to grow, your content marketing and sales teams can't stay snuggled in their comfy silos. Instead, they need to support each other through every step of the sales process. But what does that process look like, and how can content support it? Here's a helpful guide for content marketers.

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How To Set Up IndexNow Using Rank Math WordPress SEO Plugin via @sejournal, @martinibuster

Search Engine Journal

Set up IndexNow on a WordPress site by using the Rank Math SEO Plugin in 3 easy steps. The post How To Set Up IndexNow Using Rank Math WordPress SEO Plugin appeared first on Search Engine Journal.

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Cable TV subscriptions set to drop below 50% of all US households

Martech

Fewer than half of all U.S. households will have a cable TV subscription by 2023, according to a new study. The study, by Insider Intelligence , expects the total number of pay TV households to drop to 65.1 million, a 4.8% decrease from 2022. That is 49.5% of all U.S. households. This continues the cord cutting trend that’s hit cable very hard. From 2016 to 2021, pay TV has lost more than 50 million adult viewers (or 25.5 million households).

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Using A Facebook Page vs Profile For Marketing Your Business via @sejournal, @brentcsutoras

Search Engine Journal

Optimizing your Facebook page is becoming more important than ever to make sure you are reaching your target market. The post Using A Facebook Page vs Profile For Marketing Your Business appeared first on Search Engine Journal.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Why real-time personalization drives loyalty and growth at scale

Martech

80% of customers agree the experience a company provides is as important as its products or services. That’s why enabling more human conversations through 1:1 personalized journeys drives loyalty and engagement for consumers, translating to growth and efficiency for your business. But getting started on the personalization path is easier said than done, especially with competing priorities across your business’ teams.

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10 Best Website Builders For Small Businesses Compared

Optinmonster

Does creating a small business website seem intimidating or time-consuming? We’re here to help you compare the best website builders to make running your small business easier! Having a small business website is more important than ever. While social media is great, it’s also limiting. Plus, creating a website makes your business more professional.

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Validity for Good uses email verification methods to deliver critical messages

Martech

Validity has expanded its Validity for Good program to help deliver messages with critical information to those who need it in Ukraine. During a time of crisis, organizations want to get messages about public safety out to their entire email list, which frequently overwhelms spam filters. Inboxes are also loaded up with phishing scams and malware from bad actors in these critical times.

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New LinkedIn Tool Finds Top Skills Needed For Any Job via @sejournal, @MattGSouthern

Search Engine Journal

A new tool from LinkedIn allows you to find the top skills employers want candidates to have for almost any job position. The post New LinkedIn Tool Finds Top Skills Needed For Any Job appeared first on Search Engine Journal.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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The Trade Desk announces Adobe CDP integration

Martech

Today, The Trade Desk announced an integration with Adobe’s Real-Time CDP, making it the first DSP integration with the Adobe CDP for CTV campaigns. Advertisers can also use their first-party data on the CDP for all other channels through The Trade Desk. This is another move that aims at providing ways to activate data in campaigns after the anticipated depreciation of third-party cookies.

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30 Sure-Fire Steps to Become a Successful Freelance Writer

CopyBlogger

You may or may not know that I haven’t always been Copyblogger’s Editor-in-Chief — I previously spent years (and years). Continue Reading. The post 30 Sure-Fire Steps to Become a Successful Freelance Writer appeared first on Copyblogger.

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Use These 3 SEO Metrics To Measure Your Content Marketing ROI

Conductor

Proving ROI for SEO isn’t easy. It’s one of the main reasons people are not as bought into SEO as they are with other marketing channels. It’s not like paid search where you can easily attribute a click on an ad to a keyword and measure the conversions against your initial investment to see if it was worth it. Other marketing channels often have easier metrics to define success , like open rates for emails, the total number of subscribers to a podcast, or the social engagements on a post.

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Good morning: The measurement challenge

Martech

Good morning, Marketers, may all your KPIs be green and your clovers four-leafed today. The carpenters’ rule of “measure twice, cut once” is some of the best advice there is. Especially if, as in marketing, your measuring stick frequently changes. Google’s decision to end the use of third-party cookies in Chrome is one such. That means an end to view-through conversions, a favorite way for folks to prove the ROI on digital advertising.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Local SEO For Beginners: Getting Started via @sejournal, @BrianHarnish

Search Engine Journal

Just getting started with local SEO? See who needs it and how it coincides with voice search, mobile, and organic SEO, as well. The post Local SEO For Beginners: Getting Started appeared first on Search Engine Journal.

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How To Tell if Your Customers Are About To Leave You

Salesforce Marketing Cloud

Keeping customers happy is a pursuit that goes back as far as business itself. As business landscapes change, the challenges companies face to keep customers engaged and happy change too. Failing to notice signs that your customers aren’t getting what they want can cause formerly loyal customers to inch toward the door. And even worse – into the arms of a competitor.

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Should You Submit Your Sitemap Every Month? via @sejournal, @RyanJones

Search Engine Journal

Do you need to submit XML sitemaps every month, or only when you make changes? How about HTML files? Discover the answers with Adam Riemer. The post Should You Submit Your Sitemap Every Month? appeared first on Search Engine Journal.

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3 Questions About SEO You Should Never Ask

B2B Digital Marketer

Learn the ins and outs of SEO and apply it to your business. The pandemic created a huge change and increase in complexities to the point that there is no more going back to the old way of doing business. One such change is search engine optimization. Before, it would usually be assigned to an IT person or a web developer, or someone involved in computers.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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19 Best Email Fonts That Won’t Let You Down in 2022

SendGrid

Finding a font that fits your brand's style and is readable can be a challenge! Learn more about email safe fonts. The post 19 Best Email Fonts That Won’t Let You Down in 2022 appeared first on SendGrid.

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Editorial Operations Behind The Scenes With Jennifer Rotner

MarketMuse

Scaling content while maintaining quality is no easy feat. In this inspiring conversation, you'll learn the challenges content teams face and how to overcome them.

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Are Relevance, Distance, & Prominence Google Ranking Factors? via @sejournal, @kristileilani

Search Engine Journal

Can prominence, distance, and relevance affect your organic search rankings? From customer reviews to local maps, see whether these will truly help your business. The post Are Relevance, Distance, & Prominence Google Ranking Factors? appeared first on Search Engine Journal.

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A Guide to Affiliate Marketing

SendGrid

Often, you’ll hear affiliate marketing touted as a way to make money in your sleep. That’s because once the affiliate sets up a campaign, it can generate passive income for months and even years to come. For businesses, it’s a low-maintenance way to reach potential customers and increase sales. That sounds like a win-win. But […]. The post A Guide to Affiliate Marketing appeared first on SendGrid.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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A Complete Guide on Sales Territory Planning | Varicent

Varicent

The adage “fail to plan, plan to fail” applies to sales management as much as any other sphere in business. While sales managers often have extensive experience developing sales territory plans, the stakes are now higher than ever. There’s a significant premium on getting your sales territory plan right, in the same way, there is on getting your quota planning right or getting your sales team fully trained.

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How Content Marketing and Public Relations Go Hand-in-Hand?

Outgrow

How Content Marketing and Public Relations Go Hand-in-Hand? Nothing in marketing can work in silos. You have to constantly use that creative head to figure out how to cross-connect different marketing areas. In this blog, we’ll talk about how content marketing and public relations together set a strong foundation for your marketing goals. . Taking all our learnings from PR expert Michelle Garrett’s talk on the recent edition of # SparkToroHours , we bring to you this guide on public relations an

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SEO BrightNow: March 15, 2022

Brightedge

The first two weeks of March have seen several important SEO developments, some of which may point to even bigger changes further down the road. First and foremost, Google’s desktop page experience rollout is now complete. So it’s time to start thinking about desktop signals if you haven’t already optimized for them. The continued growth of IndexNow is also notable, with several well-known software providers signing up to the protocol this month.

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