Tue.Oct 19, 2021

B2B Web Design Trends You Should Expect to See More of in 2022

Webbiquity

Guest post by Eleanor Hecks. Business to business (B2B) brands sometimes adopt new trends a bit more slowly than business to consumer (B2C) companies. However, they also aren’t as fast to embrace fads that go out of style in a month or two.

Design 241

63% of Marketers to Use Email Newsletters to Enhance First-Party Data

KoMarketing Associates

As marketers look for new ways to collect data amidst the decline of third-party cookies, new research suggests that more of them are looking toward email newsletters. LiveIntent and Advertiser Perceptions recently conducted a joint survey to determine how marketers are shifting their strategies.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

18 SaaS Best Practices: Contracts, Customer Success, Web Design & More

Roketto

Managing a SaaS company is a bit like being a racecar driver. No one cares that you’re hitting speeds of 200 mph if there are 20 cars ahead of you. Featured SaaS Marketing

How to Make Sure Your Dashboard Passes the Test | One Good Idea

Vision Edge Marketing

Several times every week we have conversations with customers about measurement, metrics, dashboards and scorecards. Given that today, almost everyone is able to click on some kind of Martech or CRM tool and produce a data report, you might wonder why this topic keeps surfacing?

Test 187

Virtual Event Strategy: Building a High-ROI Annual Plan for 2022

Speaker: David Edwards, Senior Manager, Virtual Events, BrightTALK

While B2B marketers have used events as an effective marketing tool for decades, virtual events have more recently evolved into an essential part of the marketing mix. But the myriad of options can make it confusing to put together a virtual event strategy that positively impacts your marketing goals - not just your budget.

4 Ways Tech Marketers Can Spend Excess Budget in Q4 to succeed in 2022

SWZD

How can tech marketers with excess budget in Q421 maximize the impact and plan for a successful 2022? We’ve outlined the top four ways to prep for the busy year ahead.

More Trending

Good Job! Complimenting Competitors in Marketing can Tip Sales in Your Favor [Research]

Sword and the Script

Research out the Fuqua School of Business involving 4,000 people finds complimenting competitors likely to tip buyers in your favor. I’ve had many clients and former employers that were sensitive to any mention of the competition over the years.

Use Loyalty Content To Sustain Your Hard-Won Customer Relationships

Content Marketing Institute

If you think new customer acquisition should be content marketing’s primary goal, you may want to think again. Read on for tips, examples, and more about how to make content and customer retention go hand in hand.

A Guide to Using Intent Data in Your ABM Program

Only B2B

ABM has gained significant prominence among B2B marketing companies in recent years. According to a Sirius Decisions poll, over 90% of B2B marketers believe ABM is a vital element of their marketing strategy.

Creatopy Joins UNFINISHED

Bannersnack

2 minutes read As a company whose mission is to empower creativity, we at Creatopy are committed to making a statement and revolutionizing how the world communicates visually. As we constantly evolve, we are in a perpetual state of learning. Therefore, “perfection” is what we aim for. Everybody is.

The Definitive Guide to Account-Based Experience

ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail.

Teaching music online is a great way for musicians to make money

ConvertKit

We've all heard the (frankly, rude) adage, “those who can't do, teach.” ” The truth is, a lot of widely successful and capable musicians feel compelled to share their skillset with the next generation of musicians. We think that should be applauded—not ridiculed nor diminished.

Cleaning Up and Re-Filling Your Pipeline: How to Identify More Qualified Opportunities

ClickDimensions

As companies assess their sales tactics and results over the last 18 months, one thing is clear – buyers now demand a digital-first experience. If organizations cannot cater to their buyers’ digital demands, they will struggle to fill their pipeline and end up with lackluster sales.

Tracking Update Could Net Apple Billions In Search Ads Revenue via @sejournal, @mirandalmwrites

Search Engine Journal

Apple's Search Ads revenue and market share ballooned since IDFA died with the iOS14 rollout. Competitors and analysts have questions. The post Tracking Update Could Net Apple Billions In Search Ads Revenue appeared first on Search Engine Journal. News Paid Search

Search 108

Customer acquisition with email newsletters

Liveintent

Email is a powerful channel for driving one-to-one connections and retention amongst customers. In fact, 59% of consumers say that emails influence their purchase decisions after receiving promotional content.

Deliver Magic Moments with Direct Mail and Corporate Gifting

Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel! Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.

Google Alerts Not Working, Here Are 3 Free Alternatives via @sejournal, @MattGSouthern

Search Engine Journal

Google Alerts is not working, the company advises. An issue has been identified that is in the process of being resolved. Here are some alternatives. The post Google Alerts Not Working, Here Are 3 Free Alternatives appeared first on Search Engine Journal. News SEO

How to Humanize the Chatbot Experience for Your Customers

DivvyHQ

Did you know that chatbots are the fastest-growing brand communication channel? Consumers have warmed up to these "robotic" aids and when they are executed to mimic a human conversation, companies can benefit in multiple ways.

5 New Google Quality Rater Guidelines Updates & Why They Matter via @sejournal, @lilyraynyc

Search Engine Journal

Google added 5 revisions to its Search Quality Raters Guidelines changelog. See what's new in YMYL content, 'lowest page quality,' and more. The post 5 New Google Quality Rater Guidelines Updates & Why They Matter appeared first on Search Engine Journal. News SEO

What’s New in ConvertKit: Cycle 5

ConvertKit

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private like our finances and our deliverability.

How to Increase ABM Performance with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

Cleaning Up and Re-Filling Your Pipeline: How to Identify More Qualified Opportunities

ClickDimensions

As companies assess their sales tactics and results over the last 18 months, one thing is clear – buyers now demand a digital-first experience. If organizations cannot cater to their buyers’ digital demands, they will struggle to fill their pipeline and end up with lackluster sales.

Ready To Buy HubSpot? 7 Ways To Ensure You Get Full Value For Your Investment

Square 2 Marketing

We’ve heard from far too many companies that have purchased HubSpot and have yet to realize full value for their investment. This isn’t HubSpot’s fault, it’s yours.

Google E-A-T and SEO

MarketMuse

E-A-T stands for expertise, authoritativeness, and trustworthiness. Learn how to create content that excels in these attributes. Content Optimization

What Makes SEO a Primary Source of B2B Leads?

Industrial Marketer

SEO, or search engine optimization, is critical for any business that wishes to increase organic website traffic and drive B2B leads. The better visibility of your pages in search results, the more likely you are to attract future and existing customers.

SEO 68

Bigger, Faster, Better: Considerations for Scaling Up Your Own Engagement Engine

Speaker: David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget

Customer acquisition and growth requires intentional strategy. Join David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget as they share their 20+ years of experience in crafting engagement engines at scale.

How to Get More Views on TikTok: 14 Essential Strategies

Hootsuite

The time has come: you’ve started a TikTok account — congratulations! You’ve embraced the short-form video app that’s been sweeping the globe ( 2 billion downloads and counting !) and have been creating videos , honing your TikTok editing skills and perfecting your Doja Cat dance moves.

View 97

How A Content Contingency Plan Can Help You Stay Calm in a Crisis

Scoop.it

Even the best of plans can get waylaid, which is why it’s a smart move to have a plan B. Or a contingency plan, as it’s officially known. Most responsible managers make sure they have something in place before project kick-off. But how many have a plan B specifically for content? Answer: not many.

How To Spy On Competitors With Python & Data Studio via @sejournal, @seocounseling

Search Engine Journal

Learn how to scrape Google for a set of keywords and visualize competitor insights using Python and Data Studio. The post How To Spy On Competitors With Python & Data Studio appeared first on Search Engine Journal.

17 SEO Blogs for Everyone from Beginners to Experts

SEMrush

We share our picks for the best SEO blogs to read in 2021 for professionals of every skill level.

SEO 95

Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

I Lost 90% of My Organic Search Traffic – What Happened? via @sejournal, @rollerblader

Search Engine Journal

A digital marketer submits a website for evaluation by an SEO pro. See why it lost 90% of its Google traffic. The post I Lost 90% of My Organic Search Traffic – What Happened? appeared first on Search Engine Journal. Ask an SEO

How to Generate Leads for Small Business: 5 PROVEN Tips

Optinmonster

Are you wondering how to generate leads for your small business? Lead generation is crucial for your business’s success and viability, no matter what size it is. Luckily, there are many tools and tricks to help you generate these leads without needing super-specialized knowledge or skills.

Liz Nead on Building your Diversity Toolkit

Carla Johnson

October 19th, 2021 Where you grow up has a big effect on who you are. People from a big city are used to crowds and the hustle-bustle. Small town folks, on the other hand, tend to appreciate a more laid-back, peaceful life on a cul-de-sac where they know all their neighbors’ names.

Build 65