Mon.Aug 12, 2019

The Art of Tidying Up Your Naming Conventions


“There is a saying that a messy room equals a messy mind,” says Organizing Consultant and Netflix reality star Marie Kondo in her New York Times Bestselling book series. If you’ve ever watched an episode of Kondo making her way through clients’ homes and transforming their lives through decluttering, you know exactly why “Konverts” binge […]. The post The Art of Tidying Up Your Naming Conventions appeared first on The Ontraport Blog. Marketing Tracking

Old School Meets New: Why Tactile Marketing Is Your Secret Weapon


Many businesses struggle with effectively reaching customers in today’s digital age.

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How Elvis Re-Branded Las Vegas


A lot happened in 1969 – the moon landing, Woodstock, the grisly Manson murders, the Stonewall uprising, etc. Perhaps less noteworthy, yet highly significant for a city known for entertainment, was Elvis Presley’s comeback 50 years ago at the International Hotel in Las Vegas.

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What Is Deepfake Video and What Can Be Done About It?


The most watched TV show of all time in the US was the final episode of M*A*S*H, broadcast in 1983, that drew a record viewership of over 100 million people. In that historic TV moment, it became clear just how powerful the medium was to our daily lives.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

WTF Does Mindy Kaling Know About Content Marketing

Marketing Insider Group

Content Marketing World, the premier event for content marketers, always has many sought after guests. This year, the keynote will be given by actress and writer Mindy Kaling. Mindy has built a super successful career and is obviously a funny and smart woman.

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Top Branding Blunders You Should Avoid [Video]

Hinge Marketing

TRANSCRIPTION: Hi. Today, I want to talk to you about some brand building blunders you should avoid. The first one is remembering your logo is not your brand. Common mistake people make that they think this logo, this is my brand.

Video 81

What Is Demand Generation Marketing And Why Is It Important?

Only B2B

Trust me, this is not just another word that marketers can use to become a relevant marketer or a buzzword that is catchy and been tacked into inbound marketing. The post What Is Demand Generation Marketing And Why Is It Important? appeared first on ONLY B2B. blogs Demand Generation

5 Types of Talk Triggers to Get People Talking About You


Every marketer’s dream is to turn their customers into brand ambassadors—or, at least, it should be! Brand ambassadors, or customer advocates, are walking, talking advertisements, who are free of charge. They provide the highest quality leads for one simple reason: authenticity.

Improving decision making is main objective of marketing data dashboards

Smart Insights

Tools 70

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

How 5G Will Impact Customer Experience in Mobile Marketing

Martech Advisor

Telecom companies have introduced 5G networks at select locations. Here is how 5G will impact customer experience in mobile marketing. Mobile Advertising

How to plan event-triggered automated email campaigns

Smart Insights

Using tables and flow charts to visualize and plan automated contact strategies Research shows that behavioural email marketing is a powerful technique to automatically follow-up online customer actions to help increase conversion to sale at a low cost.

Negative Vs. Positive Google Ads Keywords — Make Them Work Together

Martech Advisor

Binh An Nguyen, ???????Founder Founder and CEO of Market Ease Business Promotions states the importance of negative keywords and why marketers must use them as a filter.

Unlocking the PPC potential of search query data

Smart Insights

Search Query data can help you create a PPC campaign that gets great results. Search query data isn’t just handy for identifying negative keywords, it’s the secret to unlocking the hidden potential within your pay-per-click search or shopping campaigns.

PPC 65

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

15 Ways That Customer Testimonials Can Help to Grow Your Business

Unbound B2B

Introduction. When you run any marketing campaign, you do so to increase brand awareness and reputation and hence attract new leads to drive conversions. Customer testimonials are one of the most influential marketing tactics you can use to achieve these goals.

22 Case Study Questions Every Marketer Should Ask

SmartBug Media

Originally written on March 17, 2017. Content was updated August 12, 2019. Case studies are one of the most powerful types of content in the inbound marketer’s toolbox.

Lead Nurturing; How to Transform your Leads into Revenue

Inbox Insight

Lead generation is an essential element of demand generation but if you think the work stops there, here’s some bad news…. 79% of marketing leads don’t convert ( HubSpot). But before you hang up your coat, here’s a collection of lead nurturing best practices worth exploring. Reading time: 4 minutes.

How to Make Your Brand’s Podcast Soar to Top of the Charts

Content Marketing Institute

Podcasting is huge. No wonder everyone seems to be launching company podcasts these days. But instead of treating podcasting as just another content channel to tick, how will yours stand out in such a crowded field? Continue reading → The post How to Make Your Brand’s Podcast Soar to Top of the Charts appeared first on Content Marketing Institute. Company News

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

5 Actionable Tips to Boost Your Higher Education Marketing

The Lead Agency

Universities and other higher education providers are continuously looking for new ways to attract students. Students are a great target audience in terms of ROI as they are looking to make a significant investment in their education.

4C Introduces a Data Attribution Solution to Optimize Ad Campaigns

Martech Advisor

Bring Your Own Data’ Solution Leverages Custom Reporting Metrics To More Effectively Measure Business Outcomes and Optimize Ad Campaigns. AdTech

Deliverability Acronyms: A-Z Part 3


Email Deliverability Acronyms – Part 3 Q to Z. Congrats! You’ve survived our first two alphabet soup bowls of deliverability acronyms, jargon, abbreviations and initialisms. You’ve arrived at our final bowl of 22 acronym definitions and should now be well versed in email deliverability jargon.

How to Get More Facebook Engagement with One Task a Day


No matter what industry your company is in, your market is most likely on Facebook. They’re most likely on it a lot , too. So, if you’re not currently leveraging the world’s largest social media platform for all it’s worth, there’s probably a pretty good reason for that.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Mobile User Experience Best Practices in 2019

Blue Flame Thinking

Designing a good mobile user experience and interface is not an effortless task. Today’s mobile users are sophisticated, impatient, very goal oriented and expect to be able to immediately get what they need. Sound familiar?).

Best Tweets from #SEMrushchat: How Small Businesses Can Beat Big Brands in SERPs


We had an in-depth conversation in last week‘s SEMrushchat and the information shared could help small business owners, marketers, and agencies.


Reddit Marketing Strategies for Those Who Don’t Have Time for Reddit Marketing


Reddit is one of the most vibrant communities on the Internet and a powerful source of attention. A positive Reddit mention can mean thousands of visits to your website or your product. Your audience may be there. Opportunities certainly exist there. Should you be there, too?

How to Use Amazon Reviews for Content and Product Development

Single Grain

To say that Amazon is an e-commerce giant is something of an understatement. According to eMarketer data, Amazon has nearly 50% of the retail market in the United States, putting it squarely at #1 for online sales.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy