Mon.Aug 12, 2019

The Art of Tidying Up Your Naming Conventions


“There is a saying that a messy room equals a messy mind,” says Organizing Consultant and Netflix reality star Marie Kondo in her New York Times Bestselling book series. If you’ve ever watched an episode of Kondo making her way through clients’ homes and transforming their lives through decluttering, you know exactly why “Konverts” binge […]. The post The Art of Tidying Up Your Naming Conventions appeared first on The Ontraport Blog. Marketing Tracking

Old School Meets New: Why Tactile Marketing Is Your Secret Weapon


Many businesses struggle with effectively reaching customers in today’s digital age.

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How Elvis Re-Branded Las Vegas


A lot happened in 1969 – the moon landing, Woodstock, the grisly Manson murders, the Stonewall uprising, etc. Perhaps less noteworthy, yet highly significant for a city known for entertainment, was Elvis Presley’s comeback 50 years ago at the International Hotel in Las Vegas.

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What Is Deepfake Video and What Can Be Done About It?


The most watched TV show of all time in the US was the final episode of M*A*S*H, broadcast in 1983, that drew a record viewership of over 100 million people. In that historic TV moment, it became clear just how powerful the medium was to our daily lives.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

WTF Does Mindy Kaling Know About Content Marketing

Marketing Insider Group

Content Marketing World, the premier event for content marketers, always has many sought after guests. This year, the keynote will be given by actress and writer Mindy Kaling. Mindy has built a super successful career and is obviously a funny and smart woman.

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Top Branding Blunders You Should Avoid [Video]

Hinge Marketing

TRANSCRIPTION: Hi. Today, I want to talk to you about some brand building blunders you should avoid. The first one is remembering your logo is not your brand. Common mistake people make that they think this logo, this is my brand.

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Lead Nurturing; How to Transform your Leads into Revenue

Inbox Insight

Lead generation is an essential element of demand generation but if you think the work stops there, here’s some bad news…. 79% of marketing leads don’t convert ( HubSpot). But before you hang up your coat, here’s a collection of lead nurturing best practices worth exploring. Reading time: 4 minutes.

5 Types of Talk Triggers to Get People Talking About You


Every marketer’s dream is to turn their customers into brand ambassadors—or, at least, it should be! Brand ambassadors, or customer advocates, are walking, talking advertisements, who are free of charge. They provide the highest quality leads for one simple reason: authenticity.

How to Get More Facebook Engagement with One Task a Day


No matter what industry your company is in, your market is most likely on Facebook. They’re most likely on it a lot , too. So, if you’re not currently leveraging the world’s largest social media platform for all it’s worth, there’s probably a pretty good reason for that.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Only 8% of stores use live chat correctly, new report says


“Now more than ever, excellent customer service is a company’s secret weapon against competitors and Amazon. Nothing invokes loyalty better than a great shopping experience.” ” Customer service provider Simplr has released a new report on the most common customer service pitfalls among ecommerce brands. They look specifically at the customer service experience of 500 US-based brands in “high-growth mode” in the month of May 2019.

What Is Demand Generation Marketing And Why Is It Important?

Only B2B

Trust me, this is not just another word that marketers can use to become a relevant marketer or a buzzword that is catchy and been tacked into inbound marketing. The post What Is Demand Generation Marketing And Why Is It Important? appeared first on ONLY B2B. blogs Demand Generation

Best Tweets from #SEMrushchat: How Small Businesses Can Beat Big Brands in SERPs


We had an in-depth conversation in last week‘s SEMrushchat and the information shared could help small business owners, marketers, and agencies.

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How to Make Your Brand’s Podcast Soar to Top of the Charts

Content Marketing Institute

Podcasting is huge. No wonder everyone seems to be launching company podcasts these days. But instead of treating podcasting as just another content channel to tick, how will yours stand out in such a crowded field? Continue reading → The post How to Make Your Brand’s Podcast Soar to Top of the Charts appeared first on Content Marketing Institute. Company News

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

15 Ways That Customer Testimonials Can Help to Grow Your Business

Unbound B2B

Introduction. When you run any marketing campaign, you do so to increase brand awareness and reputation and hence attract new leads to drive conversions. Customer testimonials are one of the most influential marketing tactics you can use to achieve these goals.

Beyond That Joy Division T-Shirt—Factory Records’ Design Legacy


Reading Time: 4 minutes. Manchester’s legendary Factory Records turns forty this year, and they’re celebrating the milestone with two vinyl box sets , as well as an exhibit of Factory artifacts at London’s Chelsea Space , opening in September.

How to Use Amazon Reviews for Content and Product Development

Single Grain

To say that Amazon is an e-commerce giant is something of an understatement. According to eMarketer data, Amazon has nearly 50% of the retail market in the United States, putting it squarely at #1 for online sales.

Enterprise Content Marketing: Being Agile When Change Is Needed


Content marketing across a large organization has unique challenges. The more departments and people involved, the more cumbersome it can be. However, content marketing is essential to a company’s growth.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

22 Case Study Questions Every Marketer Should Ask

SmartBug Media

Originally written on March 17, 2017. Content was updated August 12, 2019. Case studies are one of the most powerful types of content in the inbound marketer’s toolbox.

How 5G Will Impact Customer Experience in Mobile Marketing

Martech Advisor

Telecom companies have introduced 5G networks at select locations. Here is how 5G will impact customer experience in mobile marketing. Mobile Advertising

5 Actionable Tips to Boost Your Higher Education Marketing

The Lead Agency

Universities and other higher education providers are continuously looking for new ways to attract students. Students are a great target audience in terms of ROI as they are looking to make a significant investment in their education.

Reddit Marketing Strategies for Those Who Don’t Have Time for Reddit Marketing


Reddit is one of the most vibrant communities on the Internet and a powerful source of attention. A positive Reddit mention can mean thousands of visits to your website or your product. Your audience may be there. Opportunities certainly exist there. Should you be there, too?

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Deliverability Acronyms: A-Z Part 3


Email Deliverability Acronyms – Part 3 Q to Z. Congrats! You’ve survived our first two alphabet soup bowls of deliverability acronyms, jargon, abbreviations and initialisms. You’ve arrived at our final bowl of 22 acronym definitions and should now be well versed in email deliverability jargon.

Strengthen your online reputation with Sprout’s new review management tool

Sprout Social

Your online reputation has never been more important for business success. The past few years have seen a massive growth in online reviews, particularly across social media sites like Facebook and Google My Business.

Mobile User Experience Best Practices in 2019

Blue Flame Thinking

Designing a good mobile user experience and interface is not an effortless task. Today’s mobile users are sophisticated, impatient, very goal oriented and expect to be able to immediately get what they need. Sound familiar?).

How To Improve Local SEO

Pearl Digital Marketing

What is local SEO? Before we dive into exploring how to improve local SEO, let’s make sure we understand what local SEO is.

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.