Mon.Aug 12, 2019

The Art of Tidying Up Your Naming Conventions

Ontraport

“There is a saying that a messy room equals a messy mind,” says Organizing Consultant and Netflix reality star Marie Kondo in her New York Times Bestselling book series. If you’ve ever watched an episode of Kondo making her way through clients’ homes and transforming their lives through decluttering, you know exactly why “Konverts” binge […]. The post The Art of Tidying Up Your Naming Conventions appeared first on The Ontraport Blog. Marketing Tracking

Old School Meets New: Why Tactile Marketing Is Your Secret Weapon

ClearVoice

Many businesses struggle with effectively reaching customers in today’s digital age.

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How Elvis Re-Branded Las Vegas

Biznology

A lot happened in 1969 – the moon landing, Woodstock, the grisly Manson murders, the Stonewall uprising, etc. Perhaps less noteworthy, yet highly significant for a city known for entertainment, was Elvis Presley’s comeback 50 years ago at the International Hotel in Las Vegas.

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What Is Deepfake Video and What Can Be Done About It?

Outbrain

The most watched TV show of all time in the US was the final episode of M*A*S*H, broadcast in 1983, that drew a record viewership of over 100 million people. In that historic TV moment, it became clear just how powerful the medium was to our daily lives.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

WTF Does Mindy Kaling Know About Content Marketing

Marketing Insider Group

Content Marketing World, the premier event for content marketers, always has many sought after guests. This year, the keynote will be given by actress and writer Mindy Kaling. Mindy has built a super successful career and is obviously a funny and smart woman.

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Best Tweets from #SEMrushchat: How Small Businesses Can Beat Big Brands in SERPs

SEMrush

We had an in-depth conversation in last week‘s SEMrushchat and the information shared could help small business owners, marketers, and agencies.

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Enterprise Content Marketing: Being Agile When Change Is Needed

DivvyHQ

Content marketing across a large organization has unique challenges. The more departments and people involved, the more cumbersome it can be. However, content marketing is essential to a company’s growth.

What Is Demand Generation Marketing And Why Is It Important?

Only B2B

Trust me, this is not just another word that marketers can use to become a relevant marketer or a buzzword that is catchy and been tacked into inbound marketing. The post What Is Demand Generation Marketing And Why Is It Important? appeared first on ONLY B2B. blogs Demand Generation

Top Branding Blunders You Should Avoid [Video]

Hinge Marketing

TRANSCRIPTION: Hi. Today, I want to talk to you about some brand building blunders you should avoid. The first one is remembering your logo is not your brand. Common mistake people make that they think this logo, this is my brand.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

5 Types of Talk Triggers to Get People Talking About You

Vidyard

Every marketer’s dream is to turn their customers into brand ambassadors—or, at least, it should be! Brand ambassadors, or customer advocates, are walking, talking advertisements, who are free of charge. They provide the highest quality leads for one simple reason: authenticity.

Lead Nurturing; How to Transform your Leads into Revenue

Inbox Insight

Lead generation is an essential element of demand generation but if you think the work stops there, here’s some bad news…. 79% of marketing leads don’t convert ( HubSpot). But before you hang up your coat, here’s a collection of lead nurturing best practices worth exploring. Reading time: 4 minutes.

How to Create A Solid Messaging Framework: A Guide for B2B Marketers (+ Templates)

Pam Didner

What is a Messaging Framework? What Are the Benefits of a Messaging Framework? How to Create a Messaging Framework. Hidden Benefits After Finalizing Your Messaging Framework. Product-Specific Messaging Template. Thought-Leadership Messaging Template. Product-Specific Messaging Framework (Sample).

How To Improve Local SEO

Pearl Digital Marketing

What is local SEO? Before we dive into exploring how to improve local SEO, let’s make sure we understand what local SEO is.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Only 8% of stores use live chat correctly, new report says

ClickZ

“Now more than ever, excellent customer service is a company’s secret weapon against competitors and Amazon. Nothing invokes loyalty better than a great shopping experience.” ” Customer service provider Simplr has released a new report on the most common customer service pitfalls among ecommerce brands. They look specifically at the customer service experience of 500 US-based brands in “high-growth mode” in the month of May 2019.

Beyond That Joy Division T-Shirt—Factory Records’ Design Legacy

Ceros

Reading Time: 4 minutes. Manchester’s legendary Factory Records turns forty this year, and they’re celebrating the milestone with two vinyl box sets , as well as an exhibit of Factory artifacts at London’s Chelsea Space , opening in September.

15 Ways That Customer Testimonials Can Help to Grow Your Business

Unbound B2B

Introduction. When you run any marketing campaign, you do so to increase brand awareness and reputation and hence attract new leads to drive conversions. Customer testimonials are one of the most influential marketing tactics you can use to achieve these goals.

Mobile User Experience Best Practices in 2019

Blue Flame Thinking

Designing a good mobile user experience and interface is not an effortless task. Today’s mobile users are sophisticated, impatient, very goal oriented and expect to be able to immediately get what they need. Sound familiar?).

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

How to Use Amazon Reviews for Content and Product Development

Single Grain

To say that Amazon is an e-commerce giant is something of an understatement. According to eMarketer data, Amazon has nearly 50% of the retail market in the United States, putting it squarely at #1 for online sales.

How to Make Your Brand’s Podcast Soar to Top of the Charts

Content Marketing Institute

Podcasting is huge. No wonder everyone seems to be launching company podcasts these days. But instead of treating podcasting as just another content channel to tick, how will yours stand out in such a crowded field? Continue reading → The post How to Make Your Brand’s Podcast Soar to Top of the Charts appeared first on Content Marketing Institute. Company News

Strengthen your online reputation with Sprout’s new review management tool

Sprout Social

Your online reputation has never been more important for business success. The past few years have seen a massive growth in online reviews, particularly across social media sites like Facebook and Google My Business.

Reddit Marketing Strategies for Those Who Don’t Have Time for Reddit Marketing

Buffer

Reddit is one of the most vibrant communities on the Internet and a powerful source of attention. A positive Reddit mention can mean thousands of visits to your website or your product. Your audience may be there. Opportunities certainly exist there. Should you be there, too?

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

How 5G Will Impact Customer Experience in Mobile Marketing

Martech Advisor

Telecom companies have introduced 5G networks at select locations. Here is how 5G will impact customer experience in mobile marketing. Mobile Advertising

5 Actionable Tips to Boost Your Higher Education Marketing

The Lead Agency

Universities and other higher education providers are continuously looking for new ways to attract students. Students are a great target audience in terms of ROI as they are looking to make a significant investment in their education.

Deliverability Acronyms: A-Z Part 3

eDataSource

Email Deliverability Acronyms – Part 3 Q to Z. Congrats! You’ve survived our first two alphabet soup bowls of deliverability acronyms, jargon, abbreviations and initialisms. You’ve arrived at our final bowl of 22 acronym definitions and should now be well versed in email deliverability jargon.

22 Case Study Questions Every Marketer Should Ask

SmartBug Media

Originally written on March 17, 2017. Content was updated August 12, 2019. Case studies are one of the most powerful types of content in the inbound marketer’s toolbox.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!