Wed.Jan 29, 2020

How to Form an Effective Hypothesis for Optimized Testing


A strong hypothesis is the cornerstone to any meaningful and effective test. Every hypothesis that is proven or rejected provides your business with valuable insights behind visitor behavior and continues to drive your optimization plan while supporting company goals and objectives. Remind me, what exactly is a hypothesis? Before we dive into the components and best practices you should keep in mind when crafting your hypothesis, let’s first discuss what exactly a hypothesis is.

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How to Get Valuable External Content Sources

Content Marketing Institute

For your company to be seen as a valuable information resource – not a product-hawking brand – treat your content marketing like a media outlet. The first step? Incorporate sources that don’t work for your company. Continue reading → The post How to Get Valuable External Content Sources appeared first on Content Marketing Institute. Company News


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Video Thumbnail Guide: How to Inspire Clicks


You’ve put a ton of effort into planning, filming, and editing your video, and you’re confident it’s great content that viewers will love. But what if they never get a chance to see it? Your video thumbnail is the gateway to your content. Like a movie poster, it should convey everything a potential viewer needs to know to compel them to watch. Sure, your video platform will generate an automatic thumbnail for you.

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Trend Lightly: Keeping Up with Kidfluencers I Traackr


We’re navigating the gray area between entrepreneurship and exploitation, in which parents and talent agents drive revenue from children

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Cold Call Sales Voicemail Scripts That Get Callbacks


We’ve talked about cold calls time and time again on the ZoomInfo Blog. Do they work? How can you find more success with cold calling? And so on. But we’ve yet to discuss the next step after your cold call fails to get picked up. So without further ado, here’s Account Executive Dave Harris on […]. B2B Sales

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5 Tips to Create an Effective Instagram Marketing Strategy


Instagram has become one of the most popular social media channels, continuously counting more and more users. The latest Instagram statistics by Statista show that the social media app had reached 1 billion monthly active users in 2018. The number is higher now. This means that turning your marketing efforts to this platform is one of the best steps you can take for growth.

YouTube Hashtags: The Secret to Video Marketing Success

Martech Advisor

YouTube hashtags were introduced in 2016 to support hashtag-based searching. Hashtags on YouTube have evolved since then to provide a better video search experience for viewers and to help content creators make their videos discoverable. Let’s explore how you can use hashtags on YouTube for video marketing success. Before we get started, let’s first understand hashtags on YouTube. What Are YouTube Hashtags?

12 Experts Reveal Their Account Based Marketing Tactics For 2020

Unbound B2B

Account-based Marketing is getting higher attention these days. Account-based marketing is a planned approach to marketing in which your time and resources focus on a key group of specific accounts. You can’t arrive on any B2B online marketing journals nowadays without hearing about it. We just need to look around the internet to see that it is turning more and more personalized. As a B2B marketer, the ability to personalize, at scale, represents a great opportunity.

How AI Can Transform Poor Customer Service for the Airlines Industry

Martech Advisor

The global airline industry is growing at a lighting pace with nearly 8.2 billion passengers expected to fly around the world by 2037. As the world of aviation is witnesses an unprecedented digital transformation, managing expectation of digital-savvy customers have never been trickier before.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

High Growth 2020 Study Shows Companies Can Grow 3x Faster by Using These 5 Strategies

Hinge Marketing

“Our business was built on relationships and referrals.”. I hear this all the time from professional service providers. But that’s not a sustainable growth strategy in today’s marketplace…and the research backs that up. Companies today face new challenges. A talent shortage will make recruiting and retention difficult. Technology and automation will reshape the skills needed in marketing departments. And only the most proactive companies will keep up with swift changes in buyer behavior.

Yelp vs. Google: Which Is the Best Marketing Option for SMBs?

Martech Advisor

Since 2004, Yelp has built a strong presence in the U.S. with millions of registered users – 51% of whom make $100,000+ a year. This makes Yelp a stiff competitor to Google, particularly for smaller businesses. In this article, we discuss: The intent and demographics of Yelp vs. Google users. Google ads vs. Yelp ads. Yelp vs. Google Reviews and the Factors influencing them. The final verdict and our recommendations. Small businesses, particularly those in the U.S.,

Consent Rate Optimization, a New Discipline in Website Optimization


Why We Need White Hat Consent Rate Optimization and to Fight Dark Patterns Have you ever got tricked into agreeing to sneaky clauses in online legal agreements just because you don’t read the small print on the internet? Me too. I feel pressured into clicking buttons like “Accept all” when there’s an article I want. Marketing

A Creative’s Guide to the 2020 Oscars: Best Visual Effects


Reading Time: 5 minutes. If you’ve ever watched behind-the-scenes footage of a superhero movie or animated feature, you might’ve had the magic of movies ruined for you by a bunch of actors standing in front of a green screen wearing glorified Halloween costumes. Indeed, neither the glow emitting from Kylo Ren’s lightsaber nor the Incredible Hulk exists in the real world. But in exchange for a part of your childlike innocence, you got an insightful look into the work of visual effects artists.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

The State of In-housing 2020: Creativity and ROI Flourishing


Across Europe, in-housing is now surpassing its previous “trend” label and fast becoming a necessity. In fact, 85% of marketers have moved, or are in the process of moving operations in-house. Not only are more and more brands taking control of their digital marketing but astonishingly these same brands are reporting a spike in creativity and better ROI thanks to moving operations in-house. Yet, as well as these benefits are still challenges for brands to overcome.

Our Marketing Strategy Is Rooted in Cannabis Education – With Janelle Powell


Welcome back to the Drag & Drop Show! This week we have a pretty exciting episode for you because we are taking a dive into a world that more and more people are interested in: the cannabis community. Our guest, Janelle Powell, is the Director of Marketing at Jadeo, Canada’s leading cannabis social network for […]. Advertising Podcast

How to Make Collecting Campaign Feedback Less Painful


“Can you review this email for me? Sending you a quick test!”. Hey, could you review the email I sent you the other day? Thanks!”. Wait, where are Tom’s comments?”. If you’ve used any of these phrases in the past month, you probably have the email review blues. Symptoms include scattered feedback, conflicting comments, hours of bouncing between comments and editing, and an increase in headaches. Unfortunately, it’s a trend our community is experiencing more and more.

What We've Learned from the Last Decade of Email Marketing


A lot can change in a year, but 10 years? That’s where we really learn what we’re made of in the world of marketing. I’ve been in the MarTech and AdTech space for 18 years now, and since we all know it’s helpful to learn from one another, I’d like to share 5 ways I’ve seen the space change in the last decade. And, at the end of my little retrospective trip down memory lane, I have 5 thoughts on where we’re headed in 2020. Let’s get started

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Eliminate the Blindspots Lurking in Your Pipeline


To a CRO or RevOps leader, predictability is key and surprises are almost always the enemy. So what if you learned four key deals currently in this quarter’s Commit have not interacted with your rep in the past 30+ days? And there are no meetings scheduled. You’d have questions, right? That’s exactly what occurred last week as we met with a very savvy sales leader at a mid-size tech company. Her initial reaction was doubt—something had to be wrong.

Build a Powerful Multi-Channel Marketing Strategy with FMG Suite

FMG Suite

What good is a brand message if it doesn’t reach your ideal client? The best marketing strategy uses multiple channels to reach and engage prospects––email marketing, social media, website content, and even personalized greeting cards. In this webinar, we show you how powerful multi-channel marketing can be and how easy it is to get started. Watch this 20-minute presentation and learn: The most important reason advisors need to embrace multi-channel marketing.

Avoid Employee Turnover with These 8 Tactics


Qualified talent is one of the greatest commodities in business today. The more talented, hardworking, and sharp your employees are, the better your company operates and delivers to its clients. But, finding the right people isn’t always easy, especially when there’s more and more competition out there. . When you do finally find those great people to fill your company, what if you lose them? When employees quit, it’s not only discouraging and disappointing, but it’s costly.

Mastering Social Media Analytics: An Interview with Ryan Sweeney of Ignite Social Media


Ryan Sweeney is the Director of Analytics at Ignite Social Media and has been in the industry of social analytics since “ before the major networks released official analytics platforms.” ” That means he’s more than equipped to lead a workshop at this year’s Social Media Strategies Summit in San Francisco titled “Insights with Impact: Maximize the Value of Your Social Media Analytics.”

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Why B2B Lead Generation Is Dying A Slow Death (And What To Do About It)


Find the original article published by Triblio’s CEO Andre Yee on Forbes here. How do you impact revenue for your company? If you’re a B2B marketer, that’s the question you’re faced with every single day at work. And if you’ve answered this question anytime in the past decade, the answer probably involved implementing a marketing automation platform and executing a multistage lead generation funnel.

What Is the Future of B2B Sales? [2020 Update]


We're going to be talking a lot this year about sales transformation. B2B sales is a dynamic industry. New products and processes are constantly springing up all year round that want to give you a run for your money, especially in the software/technology space. Even established salespeople and companies need to update their processes in order to stay ahead of the competition. So, what sales practices are going to be trending this year? What should you look out for?

Q&A with Acquia Chief Marketing Officer, Lynne Capozzi


30-second summary: These days, marketing organizations are operating less on gut instinct and more on data-driven insights. Marketers have tools in the stack to look at what’s working and what’s not working. While some companies may eliminate the title, that doesn’t mean the role of CMO will go away completely — it will just evolve, and maybe get a brand refresh. The most savvy and sophisticated marketers today are thinking beyond websites.

2020 vision: three resolutions marketers are committing to this year

Sprout Social

The new year is synonymous with new resolutions, with research showing three in 10 Americans have plans to make a resolution for 2020. And while some resolve to work out more or eat more healthily, marketers are setting goals to grow their careers and elevate their strategies. On the list of marketers’ resolutions? Learning to stay on top of new trends, networking with other professionals and creating relevant content are just some of the goals marketers have planned for 2020.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.