How to Form an Effective Hypothesis for Optimized Testing
JANUARY 29, 2020
A strong hypothesis is the cornerstone to any meaningful and effective test. Every hypothesis that is proven or rejected provides your business with valuable insights behind visitor behavior and continues to drive your optimization plan while supporting company goals and objectives. Remind me, what exactly is a hypothesis? Before we dive into the components and best practices you should keep in mind when crafting your hypothesis, let’s first discuss what exactly a hypothesis is.