Launch Marketing

OCTOBER 11, 2019

Lead generation best practices continue to evolve and reflect changes in consumer expectations. What was once a quest for quantity has shifted to a more selective pursuit of quality leads that ultimately translate to company revenue. So, how can marketing teams ensure that they are properly measuring performance and propelling a lead generation strategy that delivers revenue impact and sufficient quantities of valuable leads?

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Generation 48

InsightSquared

OCTOBER 11, 2019

September is surely a busy month with the end of quarter drawing near and everyone working extra hard for a strong Q3 finish. However, it didn’t stop the InsightSquared team from having another awesome month with tons of activities and fun. This month, InsightSquared welcomed Sitters Without Borders into the office for a lunch-and-learn event.

Work Management 176

Work Management Marketo Marketing Management Communities 176

Contently

OCTOBER 11, 2019

When you’re searching for a healthcare provider, you want more than a scientific expert. You need someone accessible, prompt, and trustworthy. Today’s patients need personalized advice and access to helpful resources. This changing tide is why many healthcare and pharmaceutical companies are rethinking their content strategies. In 2019, 81 percent of companies are aiming for better brand awareness, per Content Marketing Institute.

Creativity 134

Creativity Examples Content Marketing Planning 134

Biznology

OCTOBER 11, 2019

Businesses spend billions of dollars on apps. According to BuildFire, smartphone users spend 90% of their time on apps as opposed to web browsers. The proliferation of smartphones isn’t slowing down. Nor is the profusion of app developers, IDEs, and frameworks. While there is no magic formula to apply to your app to make it a top 100 on the App Store, there are a few structural elements every successful app has: Exceptional user experience design.

Loyalty 99

Loyalty User-Generated Content Curation Purchase 99

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Search Engine Journal

OCTOBER 11, 2019

Want to get a head start and create a content “advent” calendar of your own? Here’s how. The post How to Create a Holiday Content Strategy via @seocopychick appeared first on Search Engine Journal.

Marketing & Strategy 97

Marketing & Strategy Content Content Marketing Marketing 97

Liveintent

OCTOBER 11, 2019

Why is it important for D2C brands to diversify their marketing channels? Well, eBags’ Erin Gregory says, “a cardinal rule of marketing is that things stop working.” No CMO wants to be responsible for explaining that sales or conversions have dropped by double-digits because of something seemingly outside of the company’s control: a partner’s algorithm change, a drop in users on an outside platform, or even the complete shuttering of an app.

Advertising Channels 81

Advertising Channels Allocation Planning Advertising Agencies 81

Hubspot

OCTOBER 11, 2019

Mark Zuckerberg once said, "Move fast and break things. Unless you're breaking stuff, you're not moving fast enough.". However, that tendency in startups can lead to burned-out sales reps and a business ill-prepared to scale. That's why the goal shouldn't be to grow fast but to grow better. So when you experience slow business, remember that slow and steady wins the race.

Work Management 87

Work Management Burn Rate Business Sales Cycle 87

ClearVoice

OCTOBER 11, 2019

The food writing world is always competitive, with the traditional editorial market shrinking and growing poorer every day. Yet, for a certain kind of writer, this space offers a buffet of opportunity — with room at the table for more. Audarshia Townsend, a veteran lifestyle journalist, Chicago city expert and editor of glossy branded quarterly Restaurant, Inc., is of the more optimistic mindset.

Brand Identity 81

Brand Identity Branding Tips Ethics 81

Sprout Social

OCTOBER 11, 2019

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. The New York Times is considered by many to be the greatest general interest publication in the world, but until recently lagged behind its digital-first peers in terms of innovation

Storytelling 80

Storytelling Peer-to-peer Ad Frequency Ad Exchange 80

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

SEMrush

OCTOBER 11, 2019

Google Display Network is one of the most influential and profitable digital marketing channels that majority of Fashion & Lifestyle companies underutilize while it can be a goldmine of targeted, quality, lower of cost traffic. This research will cover essential knowledge for fashion vertical such as key research findings of audience demographics for both advertisers and publishers, valuable information on topics similarity for both advertisers and publishers, the most popular ad sizes, etc.

Display 77

Display Advertisements Advertising Stats 77

Martech Advisor

OCTOBER 11, 2019

While the telco industry faces many challenges, conversational AI can help alleviate some of these challenges. A virtual agent built on the right technology can automate much of the mundane work associated with customer service while enhancing the parts that already work well, writes Henry Vaage Iversen, CCO & co-founder, boost.ai. Often flooded with customer support requests, the service desks at many large telcos have their fair share of ups and downs.

Work Management 76

Work Management Conversion FAQ Lock-In 76

Roketto

OCTOBER 11, 2019

Let’s be real: If game-planning for a startup is hard, game-planning for a SaaS startup is even harder—it comes with the territory. Building and sustaining a highly-niche, online-only business has its own set of marketing challenges no matter how you look at it because anything universal can be pretty much thrown out the window, making good advice hard to come by.

Startups 64

Startups Planning Tips Marketing 64

Hubspot

OCTOBER 11, 2019

As a business owner, entrepreneur, or manager (or all the above), you know how important sales is to the success of your business. Salespeople make critical prospect connections, communicate the value of your product or service, and directly impact your bottom line. However, it’s also no secret that salespeople can sometimes get a bad rap — ever see a comic strip or a meme poking fun at the stereotypical pushy, tactless nature of the traditional salesperson?

Personalization 77

Personalization Work Management Marketing Management Customer Satisfaction 77

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

DivvyHQ

OCTOBER 11, 2019

Content marketing can be so powerful in defining a brand, engaging audiences and sparking growth, but many companies never see those benefits. Why? Simply put, they're doing it wrong. Ok, so what's the right way to do content marketing? Glad you asked. Let's dig in.

Content Marketing 72

Content Marketing Planning Content Paid Search Agency 72

Brightedge

OCTOBER 11, 2019

Google has recently announced that beginning in December 2019, mixed content will be blocked on HTTPS web pages. This update is designed to provide a more secure browsing experience across the web. We wanted to give our community a heads up about this coming HTTPS change as well as information about what it means and […]. The post HTTPS Update: Google Chrome Announces Block on Mixed Content appeared first on BrightEdge SEO Blog.

Google 68

Google Content SEO Communities 68

Hubspot

OCTOBER 11, 2019

Sometimes, commercials really get me. T-Mobile 's Super Bowl commercial this year is a prime example -- "What's for Dinner?" demonstrates the infuriating process of choosing what to do for dinner for a young couple, and it's gold. The reason T-Mobile's ad was so relatable is because of their market research. They looked at what their target audiences wanted -- including their thought processes, what informs their decisions, and the trade-offs they're willing to make for their products.

Analysis 69

Analysis Mobile Advertising Television marketing Customer Surveys 69

xiQ

OCTOBER 11, 2019

While Account-Based Marketing (ABM) promises to increase client engagement and deliver customized buyer experiences, it has not been able to address personalization at scale. It is a challenge to convert data into insights and insights into action in order to deliver a truly unique 1:1 experience. With the introduction of AI, we now have the ability to source massive quantities of data and convert it into actionable insights to scale 1:1 engagement and accelerate ABM.

Account Based Marketing 54

Account Based Marketing ABM Sales Qualified Leads Webinar Metrics 54

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Salesforce Marketing Cloud

OCTOBER 11, 2019

At Evergage, we know the way organizations connect with their customers and prospects can make or break the customer experience. With this in mind, we’ve invested over the years in creating the market-leading personalization and customer data platform (CDP), which enables companies to deliver relevant, individualized experiences however their audiences choose to engage with them.

Organic Leads 56

Organic Leads Marketing Prospects Relevance Marketing Leads 56

Directive Agency

OCTOBER 11, 2019

With consumers making purchasing decisions online, one of the most critical factors that affect where they buy from is their PPC landing page experience. This is due to the psychology behind the offer, messaging, and overall design of the page. This either drives users to bounce off your site or entices them to take the action you are eliciting. Statistics show that if you don’t prompt visitors to enter your sales funnel on the first try, the chances of them returning and performing the desired

Landing Pages 55

Landing Pages Ideal Customer Profiles PPC Top of Funnel 55

BenchmarkONE

OCTOBER 11, 2019

Ever feel like you’re being pulled in a hundred different directions? Having trouble keeping track of the multiple tasks and deadlines on your to-do list? Are things starting to slip through the cracks as a result? If you answered yes to any of these questions, it’s time to say goodbye to post-its and consider adopting a project management tool. PM tools are designed to help busy professionals plan, execute and manage multiple projects in one central dashboard.

Work Management 46

Work Management Budget Programs Allocation Tools 46

Outgrow

OCTOBER 11, 2019

Interactive Content Ideas For Your SaaS Business. Sometimes we feel that interactive content is like a type-A extrovert. You can take interactive content to any party, and you won’t have to worry about them lurking in the corner. And today we’ll be taking it to the best party of all – SaaS business. Today with this blog, we’ll give you ideas on how you can use interactive content for your SaaS business.

Top of Funnel 45

Top of Funnel Work Management Marketing Management Business 45

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Conductor

OCTOBER 11, 2019

For our Humans of Marketing series, we got the chance to speak to Tyson Baker, Digital Marketing Manager at Zimmer Biomet, about her marketing career and what drives her and her team. From Post Malone to Robert Rose of Content Marketing Institute, she shares her inspirations and what makes her approach to marketing, working mom-hood, and leadership unique.

Planning 45

Planning Work Management Marketing Management Marketing Analytics Tools 45

Modern B2B

OCTOBER 11, 2019

The way budgets are spent in B2B marketing departments has evolved in the last decade, due entirely to the change in channels available to marketers, and the buyers they are trying to capture. Rewind 10 years and you’d see B2B marketing budgets being spent on events and meetings – fill the top of the funnel and then let the sales team walk that lead all the way through the process until contracts are signed.

Top of Funnel 45

Top of Funnel B2B Gartner Digital Marketing Funnels 45

Optinmonster

OCTOBER 11, 2019

Making money on Instagram can seem like a challenge if you don’t have at least 10,000 followers already. But did you know that Instagram has more than 1 billion monthly users? That’s a lot of people, just waiting to find out about you, and what you have to offer! In this article, we’ll show you all the different ways you can make money on Instagram, even if you don’t have 10,000 followers yet.

eCommerce 42

eCommerce Advertising Agencies Social Media Advertorials 42

Martech Advisor

OCTOBER 11, 2019

The grocery industry is increasingly becoming digital, and legacy grocers are working to bring their online offerings up to speed. One digital transformation success story is California-based Northgate Market, says, Shashin Shah, CEO of Pimcore. The grocery industry is facing an evolving reality with the spur of digitalization. Most grocery retailers still rely on the traditional way of doing business; in fact, they are slow to change.

Digital Transformation 41

Digital Transformation Digital Asset Management Work Management Marketing Management 41

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

DivvyHQ

OCTOBER 11, 2019

Content marketing can be so powerful in defining a brand, engaging audiences and sparking growth, but many companies never see those benefits. Why? Simply put, they're doing it wrong. Ok, so what's the right way to do content marketing? Glad you asked. Let's dig in.

Content Marketing 40

Content Marketing Planning Content Paid Search Agency 40

Martech Advisor

OCTOBER 11, 2019

The Court of Justice of the European Union (EU) ruled on Sep. 24, 2019, that Google will not need to apply the “right to be forgotten” beyond the EU’s boundaries. This means Google’s search engine needs to remove search results of individuals or links to websites only in Europe after they receive a formal request. After the EU win, this landmark judgment has raised questions about the protection of intellectual property rights, privacy, and cybersecurity – globally.

Advertising Agencies 41

Advertising Agencies Google Privacy Rules 41

Valasys

OCTOBER 11, 2019

Prologue. Account-Based Sales Development is an amalgamation of integrated strategies encompassing personalized, omnichannel & multi-threaded outbound activities to architect high-value opportunities for both the prospects as well as the existing customers & optimize their experiences to ultimately help B2B brands optimize their core bottom-line endeavors including the sales revenue optimization.

B2B Sales 40

B2B Sales B2B Marketing Enterprise Management Ideal Customer Profiles 40