Fri.Oct 11, 2019

Prevent Bots, SPAM, and Data Garbage in Your Digital Marketing Forms


Tired of retrieving fake or inauthentic form submissions? Read this blog to eliminate bots, SPAM, and garbage data from your email marketing lists. Demand and Lead Generation

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Revenue-Driven Lead Generation: Four Questions Answered

Launch Marketing

Lead generation best practices continue to evolve and reflect changes in consumer expectations. What was once a quest for quantity has shifted to a more selective pursuit of quality leads that ultimately translate to company revenue.

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The Bigger Picture: How to Market to CMOs

Modern Marketing

Marketing to a CMO is different than to a practitioner. A practitioner is down in the weeds, running marketing programs. They care more about what software and tools they use, as they have a direct impact on their day-to-day work. They can get more detail oriented about getting things done.

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Convertkit Vs Mailchimp - What should you choose?


We have put these giants through a test, and we will tell you all. I will assume that you have not been living under a rock for the past few years, and you know exactly what are these two companies.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

5 Examples of Creative Healthcare Content Marketing


When you’re searching for a healthcare provider, you want more than a scientific expert. You need someone accessible, prompt, and trustworthy. Today’s patients need personalized advice and access to helpful resources.

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How Embarrassing Moments Lead to Creative Genius

Carla Johnson

October 11, 2019 I still remember it like it was yesterday. It was my first “real” job – I was the marketing director for a mid-size architecture firm. Every Monday started the same, with a meeting in the conference room. Just me and the five partners of the firm. I felt completely out of my league.

No Apologies: We’re Going to Force You to Do Content Marketing Right


Content marketing can be so powerful in defining a brand, engaging audiences and sparking growth, but many companies never see those benefits. Simply put, they're doing it wrong. Ok, so what's the right way to do content marketing? Glad you asked. Let's dig in.

Feast, Not Famine as a Food Content Freelancer: Tips From a Branded Mag Editor


The food writing world is always competitive, with the traditional editorial market shrinking and growing poorer every day. Yet, for a certain kind of writer, this space offers a buffet of opportunity — with room at the table for more.

Why Marketing Channel Diversification is Critical to D2C Sales Success


Why is it important for D2C brands to diversify their marketing channels? Well, eBags’ Erin Gregory says, “a cardinal rule of marketing is that things stop working.”

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

12 SaaS Marketing Tips for Startups


Let’s be real: If game-planning for a startup is hard, game-planning for a SaaS startup is even harder—it comes with the territory.

Positive Customer Experience Drives Revenue


Customer Experience is the perception a customer has of your brand. This perception is based on three elements: (1) Success: Are customers able to do the things they want to do?, (2) 2) Effort: How easy or hard is it to do the thing they want to do?,

The Awesome Things That Happened at InsightSquared in September


September is surely a busy month with the end of quarter drawing near and everyone working extra hard for a strong Q3 finish. However, it didn’t stop the InsightSquared team from having another awesome month with tons of activities and fun.

Display Advertising Stats 2019: SEMrush Study [Fashion Edition]


Google Display Network is one of the most influential and profitable digital marketing channels that majority of Fashion & Lifestyle companies underutilize while it can be a goldmine of targeted, quality, lower of cost traffic.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

How to Make Money on Instagram (Without 10K Followers)


Making money on Instagram can seem like a challenge if you don’t have at least 10,000 followers already. But did you know that Instagram has more than 1 billion monthly users? That’s a lot of people, just waiting to find out about you, and what you have to offer!

5 Ways a Project Management Tool Will Be a Game Changer for Your Team


Ever feel like you’re being pulled in a hundred different directions? Having trouble keeping track of the multiple tasks and deadlines on your to-do list? Are things starting to slip through the cracks as a result?

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While Account-Based Marketing (ABM) promises to increase client engagement and deliver customized buyer experiences, it has not been able to address personalization at scale. It is a challenge to convert data into insights and insights into action in order to deliver a truly unique 1:1 experience.

Cheers to Our Clients: Our Success is Yours


At Evergage, we know the way organizations connect with their customers and prospects can make or break the customer experience.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Capturing Leads With Emails: How To Write Your Way To More Sales

Martech Advisor

Email marketing has been around for a long time, but it’s still an incredibly effective way of communicating with customers.

15 Data-Driven Landing Pages Built to Convert

Directive Agency

With consumers making purchasing decisions online, one of the most critical factors that affect where they buy from is their PPC landing page experience. This is due to the psychology behind the offer, messaging, and overall design of the page.

DTC brands are getting out-of-home (OOH) marketing wrong


The OOH industry is in the midst of a renaissance, fueled in part by direct-to-consumer (DTC) brands ramping up spend. But, many advertisers are missing out on OOH’s full potential by treating it as a brand awareness play rather than leveraging new targeting and measurement capabilities to launch performance-driven campaigns. The out-of-home (OOH) advertising industry hasn’t seen growth like this in more than a decade. In Q2 2019, OOH revenue grew 7.7

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5 Key Ways Telcos Can Improve Customer Experience With Conversational AI

Martech Advisor

While the telco industry faces many challenges, conversational AI can help alleviate some of these challenges.

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Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Humans of Marketing: Tyson Baker


For our Humans of Marketing series, we got the chance to speak to Tyson Baker, Digital Marketing Manager at Zimmer Biomet, about her marketing career and what drives her and her team.

The Plain-English Guide to Conjoint Analysis


Sometimes, commercials really get me. T-Mobile 's Super Bowl commercial this year is a prime example -- "What's for Dinner?" demonstrates the infuriating process of choosing what to do for dinner for a young couple, and it's gold.

Top 10 Identity Resolution Software Companies for 2020

Martech Advisor

Identity Resolution – a rapidly growing marketing technology category that is seeing increasing adoption for both martech and ad tech use cases – is fast becoming a staple for enterprise-size marketing organizations.

How Interactive Content Can Help Generate Leads

SmartBug Media

If you’ve ever taken a quiz like “What should my next job be?,” done an online assessment to figure out which Friends character you’re most like, or used a calculator to determine what a monthly mortgage on your dream home would be, you’re already familiar with interactive content.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.