Fri.Oct 11, 2019

Prevent Bots, SPAM, and Data Garbage in Your Digital Marketing Forms


Tired of retrieving fake or inauthentic form submissions? Read this blog to eliminate bots, SPAM, and garbage data from your email marketing lists. Demand and Lead Generation

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Revenue-Driven Lead Generation: Four Questions Answered

Launch Marketing

Lead generation best practices continue to evolve and reflect changes in consumer expectations. What was once a quest for quantity has shifted to a more selective pursuit of quality leads that ultimately translate to company revenue.

The Bigger Picture: How to Market to CMOs

Modern Marketing

Marketing to a CMO is different than to a practitioner. A practitioner is down in the weeds, running marketing programs. They care more about what software and tools they use, as they have a direct impact on their day-to-day work. They can get more detail oriented about getting things done.

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Convertkit Vs Mailchimp - What should you choose?


We have put these giants through a test, and we will tell you all. I will assume that you have not been living under a rock for the past few years, and you know exactly what are these two companies.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

5 Examples of Creative Healthcare Content Marketing


When you’re searching for a healthcare provider, you want more than a scientific expert. You need someone accessible, prompt, and trustworthy. Today’s patients need personalized advice and access to helpful resources.

More Trending

No Apologies: We’re Going to Force You to Do Content Marketing Right


Content marketing can be so powerful in defining a brand, engaging audiences and sparking growth, but many companies never see those benefits. Simply put, they're doing it wrong. Ok, so what's the right way to do content marketing? Glad you asked. Let's dig in.

Feast, Not Famine as a Food Content Freelancer: Tips From a Branded Mag Editor


The food writing world is always competitive, with the traditional editorial market shrinking and growing poorer every day. Yet, for a certain kind of writer, this space offers a buffet of opportunity — with room at the table for more.

12 SaaS Marketing Tips for Startups


Let’s be real: If game-planning for a startup is hard, game-planning for a SaaS startup is even harder—it comes with the territory.

Positive Customer Experience Drives Revenue


Customer Experience is the perception a customer has of your brand. This perception is based on three elements: (1) Success: Are customers able to do the things they want to do?, (2) 2) Effort: How easy or hard is it to do the thing they want to do?,

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

The Awesome Things That Happened at InsightSquared in September


September is surely a busy month with the end of quarter drawing near and everyone working extra hard for a strong Q3 finish. However, it didn’t stop the InsightSquared team from having another awesome month with tons of activities and fun.

How to Make an Ad: A 10-Step Guide


Advertising is changing -- in fact, in 2020, companies will spend more than $250 billion on media advertising for the first time in U.S. history. More companies are spending money on advertising than ever before.

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How Embarrassing Moments Lead to Creative Genius

Carla Johnson

October 11, 2019 I still remember it like it was yesterday. It was my first “real” job – I was the marketing director for a mid-size architecture firm. Every Monday started the same, with a meeting in the conference room. Just me and the five partners of the firm. I felt completely out of my league.

How Interactive Content Can Help Generate Leads

SmartBug Media

If you’ve ever taken a quiz like “What should my next job be?,” done an online assessment to figure out which Friends character you’re most like, or used a calculator to determine what a monthly mortgage on your dream home would be, you’re already familiar with interactive content.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

The Plain-English Guide to Conjoint Analysis


Sometimes, commercials really get me. T-Mobile 's Super Bowl commercial this year is a prime example -- "What's for Dinner?" demonstrates the infuriating process of choosing what to do for dinner for a young couple, and it's gold.

How to Use Event Marketing to Generate Leads & Close Sales

Single Grain

Want to hear a secret? Having an online store doesn’t mean that you have to limit yourself to marketing your brand online.

Display Advertising Stats 2019: SEMrush Study [Fashion Edition]


Google Display Network is one of the most influential and profitable digital marketing channels that majority of Fashion & Lifestyle companies underutilize while it can be a goldmine of targeted, quality, lower of cost traffic.

DTC brands are getting out-of-home (OOH) marketing wrong


The OOH industry is in the midst of a renaissance, fueled in part by direct-to-consumer (DTC) brands ramping up spend. But, many advertisers are missing out on OOH’s full potential by treating it as a brand awareness play rather than leveraging new targeting and measurement capabilities to launch performance-driven campaigns. The out-of-home (OOH) advertising industry hasn’t seen growth like this in more than a decade. In Q2 2019, OOH revenue grew 7.7

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

5 Ways a Project Management Tool Will Be a Game Changer for Your Team


Ever feel like you’re being pulled in a hundred different directions? Having trouble keeping track of the multiple tasks and deadlines on your to-do list? Are things starting to slip through the cracks as a result?

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Capturing Leads With Emails: How To Write Your Way To More Sales

Martech Advisor

Email marketing has been around for a long time, but it’s still an incredibly effective way of communicating with customers.

Why Marketing Channel Diversification is Critical to D2C Sales Success


Why is it important for D2C brands to diversify their marketing channels? Well, eBags’ Erin Gregory says, “a cardinal rule of marketing is that things stop working.”

15 Data-Driven Landing Pages Built to Convert

Directive Agency

With consumers making purchasing decisions online, one of the most critical factors that affect where they buy from is their PPC landing page experience. This is due to the psychology behind the offer, messaging, and overall design of the page.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

5 Key Ways Telcos Can Improve Customer Experience With Conversational AI

Martech Advisor

While the telco industry faces many challenges, conversational AI can help alleviate some of these challenges.

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How to Create a Holiday Content Strategy via @seocopychick

Search Engine Journal

Want to get a head start and create a content “advent” calendar of your own? Here’s how. The post How to Create a Holiday Content Strategy via @seocopychick appeared first on Search Engine Journal. Content Marketing

Social Spotlight: A lesson in social storytelling from The New York Times

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

Humans of Marketing: Tyson Baker


For our Humans of Marketing series, we got the chance to speak to Tyson Baker, Digital Marketing Manager at Zimmer Biomet, about her marketing career and what drives her and her team.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.