Wed.Feb 03, 2021

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Content Marketing Agency Vs In-House Writers

Marketing Insider Group

The measure of any marketing strategy is in its effectiveness. In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. And that is derived from the value our content brings to a brand’s prospects and current customers. In-house writers are too often measured on whether they completed their tasks, and if the leadership team is happy with the content.

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A Speck of Promise for Women in the Workforce

Zoominfo

To gauge the progress that’s been made for women in the workforce, we took a look at how many women are managers and CEOs compared to the overall workforce of each industry–using ZoomInfo’s database. We also looked into how women may have had their careers impacted by the pandemic. The conclusion, similar to the data on diversity in 2020, is exactly what one might expect: Progress is being made, but there’s still a long way to go.

Insiders

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Why Messages Fail

Biznology

One of the main reasons why messages fail is that the writers don’t know what their audiences want to hear. You probably know what you want to say; most organizations do. But, do you know what your audiences want to hear? Many leaders assume that they do, based on their years of experience and the voices of people around them. Often, they are mistaken.

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How to Use Instagram Stories to Get More Followers

Content Marketing Institute

A half-billion people use Instagram Stories every day. Businesses create one-third of the most viewed Stories. You can’t ignore Stories. Consider these seven ideas on how to do them well. Continue reading → The post How to Use Instagram Stories to Get More Followers appeared first on Content Marketing Institute.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The B2B Marketer’s Quick Start Guide: Introduction

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. There are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. If you’ve ever seen Scott Brinker’s annual Marketing Technology Landscape Supergraphic , you’ll agree with me. In 2015 there were around 2,000 martech solutions and in 2021 there are 8,000!

More Trending

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Best MRP Software

The Daily Egg

If your business constructs, manufactures, or repairs products that have a specific delivery date, you require detailed information about the raw materials you need, when you need them, and how much you need. Manufacturing resource planning (MRP) software is designed to help you manage this process with laser-like precision while increasing your operation’s productivity.

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How to Put Together a Great Whitepaper

Benchmark Email

Whitepapers are a valuable asset for your company, and there are several great reasons to create them as part of your content marketing efforts. When used correctly, whitepapers can provide your prospects with a resource they’ll use time and time again — and can provide a boost of authority for your brand (as well as… The post How to Put Together a Great Whitepaper appeared first on Benchmarkemail.

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10-minute emails: How I save time on development

Litmus

I remember looking at the first email I was told to edit the code for and going, “What? Why do they have all these tables!?” And then “fixing” it so it worked on my Apple Mail. Somehow, that email got me a job on a marketing team building emails and landing pages. This may sound familiar; it seems like most people stumble into email marketing. One of the things you don’t realize you’re also stumbling into is creating a lot of emails in a short amount of time.

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How to Maintain Quality When Outsourcing Digital Content Creation

Benchmark Email

One of the challenges organizations often encounter when they decide to outsource digital content creation is quality. It’s true that there are countless content mills that crank out low-quality articles at unbeatable prices, but you can find quality copy tailored to your voice and audience with the right approach to outsourcing. Getting your money’s worth… The post How to Maintain Quality When Outsourcing Digital Content Creation appeared first on Benchmarkemail.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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What Is B2B (Business-to-Business)?

ClearVoice

What is B2B? The term B2B, nearly always used to abbreviate business-to-business , is an umbrella category for all companies that market and sell products to other businesses. It is also the term used for marketing campaigns that target other businesses instead of consumers. B2B commerce can be for goods or services, and on just about any scale. When multinational software company SAP provides data processing to a national healthcare corporation, that is a B2B relationship.

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Printers & Agencies: “How to Sell More To Your Clients By Offering ‘Real’ OptiChannel Services (And Create More Leads & Sales For Them With *THIS* Unusual Strategy)”

MindFire

If you’re thinking about scaling up the digital campaign services you offer clients, using channels like: Direct Mail Personalized URLs (“PURLs”) Email SMS Ringless Voicemail Social Media Personalized Landing Pages / Microsites. Then watch this session now. After a decade of work with thousands of printers, agencies, and marketing services companies worldwide, it’s clear there’s a small set of strategies that correlate with success (rarely discussed; most are kept s

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What Is an Ebook?

ClearVoice

We’re here to help you choose the most appropriate content types to fulfill your content strategy. In this series, we’re breaking down the most popular content types to their most basic fundamentals — simple definitions, clarity on formats, and plenty of examples — so you can start with a solid foundation. What is an ebook? An ebook or “electronic book” is an instantly accessible book with digital pages designed to be read on a computer, tablet or mobile device.

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20 Articles On CRMs: What They are and How They Benefit your Marketing and Sales Strategy

BenchmarkONE

Staying organized isn’t as easy as you’d think. There’s always a call to hop onto or an email that pops up, causing you to drop what you’re doing and move on to the next thing. Keeping track of your to-do list, your important contacts, and your completed tasks feels more like a chore than part of the job. . Which is why having a CRM is an invaluable resource.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Run a Facebook Giveaway: A 6-Step Guide

Hubspot

Did you know that 78.4% of contest shares are done on Facebook ? And that on average, 34% of new fans are acquired through a contest ? Additionally, Facebook has over 2.7 billion monthly active users as of the second quarter of 2020. As a marketer, those stats are hard to ignore. Social media contests and giveaways are an excellent way to engage fans and acquire followers.

Facebook 101
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Powering Email Delivery for Software Vendors

SendGrid

Learn what an independent software vendor (ISV) should look for in an email service provider and how Twilio SendGrid is uniquely positioned to serve ISVs. The post Powering Email Delivery for Software Vendors appeared first on SendGrid.

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The Necessary Skills of Modern Sales Enablement Leaders

SmartBug Media

Guest author Jackie Light is a Content Marketing Specialist for Sales Enablement PRO. If sales enablement is a ship, then a sales enablement leader is the captain who manages the crew, oversees efficient operations, and ensures the vessel stays on course to get where it needs to go. Although there are many types of sales enablement leaders, they should all possess a general toolkit of skills, knowledge, and capabilities that are essential to the success of the sales org and the company’s bottom

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2021 High Growth Study on AEC Firms Released

Hinge Marketing

2020 will likely be remembered as the year that changed everything—marked by a global pandemic, a hectic election cycle and social change. Yet in spite of it all, many Architecture, Engineering and Construction (AEC) firms have managed to thrive, riding the waves of uncertainty and resetting their course. The Hinge Research Institute’s newly released 2021 High Growth Study: AEC Edition tells their story.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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4 Kinds Of Content That’ll Generate Backlinks For Your Website (Without Begging)

DivvyHQ

There's no denying the quality signals that backlinks provide for search engines. But if you're not being thoughful about the content you're creating, backlinks will likely not come organically at the volume you desire. Luckily, we have smart people like Owen Jones of 5 Star Content sharing his SEO expertise, including the content formats that generate the most backlinks.

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12 Tips for Mastering Inside Sales, According to HubSpot Experts

Hubspot

Whether it be ugly ducklings, misfit toys, or square pegs in round holes, some things just don't fit in — but in most cases, it's purely situational. Ugly ducklings can turn into swans. Misfit toys had an entire island to themselves. And not all holes are round. Sometimes fitting in just means shifting circumstances — and that principle applies to different brands of sales.

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How to Plan Your Buyer’s Journey with ABM

PureB2B

Marketing strategies are evolving at a ridiculous pace. As a result, competition among businesses is tougher than it’s ever been! Years ago, companies focused on a quantity over quality strategy. You know, cast your net wide enough and you’ll close in on some pretty good deals. But digital transformation has changed the game, and Account-based Marketing (ABM) is winning so far.

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5 Ways to Use Search as a Growth Channel for B2B in 2021

Moz

Posted by Victor_Ijidola Unlike B2C brands, B2B businesses are often characterized by: low search volumes on Google. high competition on scarcely available keywords. And there’s evidence to support this — usually, where a seven-year-old B2C company is getting 500K visitors per month from SEO, a B2B brand the same age could be seeing only 15K visitors per month.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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How to Plan Your Buyer’s Journey with ABM

PureB2B

Marketing strategies are evolving at a ridiculous pace. As a result, competition among businesses is tougher than it’s ever been! Years ago, companies focused on a quantity over quality strategy. You know, cast your net wide enough and you’ll close in on some pretty good deals. But digital transformation has changed the game, and Account-based Marketing (ABM) is winning so far.

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What Is B2C (Business-to-Consumer)?

ClearVoice

What is business-to-consumer? Often abbreviated to B2C, business-to-consumer is a broad category for all “personal use” transactions: for the customer’s own enjoyment, not a business use. While “consumer” describes an individual, it can also apply to a household or social group. . B2C commerce can be in goods or services. B2C service providers, from home improvement to telecom to healthcare, tend to market directly to consumers, while B2C goods can be marketed directly or through retailers.

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Corporate Communications Plan: The Roadmap for Success

EveryoneSocial

Successful companies are strategic with the way they communicate. In fact, developing a corporate communications plan can be one of the most important ways to build a stronger brand. Trust is created by the ways that businesses share authentically about themselves and how they respond to difficult situations. Communications teams benefit from putting a lot of effort into the way they craft messaging and tell stories about their brand.

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How to Control Order of Operations in Marketo

Perkuto

If you spend significant time building in Marketo, you will very likely encounter scenarios where things don’t happen the way you’d expect. For example, you may have two different Smart Campaigns - which are perfectly functional - but produce an undesired result because they didn’t execute in the right order. Chances are, your issues are due to the order of operations.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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How to Use eCommerce Marketing Automation for More Sales

LeadSquared

eCommerce marketing automation is an opportunity to speed up, simplify, and improve your sales and marketing tasks. In particular, mailing and communication with users. 51% of companies are already using marketing automation of some sort. But when it comes to e-commerce business, a thoughtful approach can drive better benefits. Here are five ways in which marketing automation can improve lead conversion rates in the e-commerce business.

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What Is Email Content?

ClearVoice

We’re here to help you choose the most appropriate content types to fulfill your content strategy. In this series, we’re breaking down the most popular content types to their most basic fundamentals — simple definitions, clarity on formats, and plenty of examples — so you can start with a solid foundation. What is email content? Email content is any message sent to a subscriber, customer or prospect’s inbox on a personal basis or by using a comprehensive email builder or automation p

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Insights for Professionals reveals winners of the IFP Content Awards 2020

Inbox Insight

Results are in – which brands triumphed in the IFP content Awards 2020? With fierce competition in the world of B2B content marketing, Insights for Professionals (IFP) have set out to discover content trail blazers who have been leading the way on their global publishing platform. As experts in curating B2B thought leadership from leading brands, the bar was set high this year.