Trade Press Services Newsletter

OCTOBER 3, 2024

There’s a generational shift taking place in B2B purchasing. Studies show that younger buyers now represent two-thirds of B2B decision-makers. While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: Gen Z. Born between 1997 and 2012, Generation Z is the first generation to grow up with technology at its fingertips.

B2B Marketing 279

B2B Marketing B2B Peer-to-peer Marketing & Strategy 279

Contently

OCTOBER 3, 2024

For B2B marketers, staying ahead of the competition often hinges on how effectively you leverage data and insights. The right B2B SEO tools can be a game-changer, helping content strategists not only understand an audience but also fine-tune strategy and drive more qualified leads. Whether you’re a seasoned SEO content strategist or just getting started, or you’ve hired a SEO strategist from Contently’s talent network , using the software at your disposal can make the differenc

Budget Programs 137

Budget Programs Enterprise Management CMS Development SEO 137

Martech

OCTOBER 3, 2024

Loyalty. What’s emotion got to do with it? That emotional connection to a brand is extremely important to customer loyalty. It’s often been thought to be a key driver of loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. True loyalty is about more than transactional convenience or pricing considerations.

Loyalty 137

Loyalty Brand Identity Branding Customer Satisfaction 137

illumin

OCTOBER 3, 2024

Marketing measurement is essential, but marketers must leverage multiple methods to garner an accurate understanding of their success. Media mix modeling (MMM) and multi-touch attribution (MTA) are the most important methods of measurement; by using both of them, marketers can better understand how and why their campaigns work (or don’t). Why is marketing measurement important?

Multi-Touch Attribution 59

Multi-Touch Attribution Multi-Channel Touchpoints Lead Ranking 59

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

B2B Marketing

Martech

OCTOBER 3, 2024

The C-suite continues to see marketing and sales as the areas where AI is providing the best ROI, according to a new Marketbridge survey. Fifty-two percent of C-suite executives and marketing leaders at B2B technology companies surveyed said AI is assisting in deploying marketing and sales resources more cost-effectively to capture market opportunities.

Marketing Automation Services 70

Marketing Automation Services Paid Search Agency Multi-Channel Advertising Agencies 70

Martech

OCTOBER 3, 2024

This week, rideshare company Lyft added significant measurement and targeting abilities to its ad platform, Lyft Media. Partnerships with key adtech companies allow Lyft Media advertisers to connect ad exposures during the use of the company’s services to outcomes like store visits and in-app purchases. Over the last two years, Lyft has built out its ad platform to cover all parts of a customer’s experience.

Media 75

Media Advertising Agencies Mobile Advertising Advertisements 75

B2BMarketing.net

OCTOBER 3, 2024

There can be no doubt that branding works. Countless studies over many years, tracking multiple measures, prove again and again how effective a strong brand can be for a company’s market leadership. Annual reports dedicated to evaluating and ranking global corporate brands, B2C and B2B, lend significant proof to brand value. LinkedIn’s B2B Institute, in partnership with the Ehrenberg-Bass Institute of Marketing, brings scientific support to their claim that the 2020s will be the decade of the “g

Work Management 69

Work Management Advertising Agencies Paid Search Agency Lead Ranking 69

SmartBug Media

OCTOBER 3, 2024

As soon as the weather cools, the hype begins: Black Friday and Cyber Monday (BFCM) are around the corner, and they’re make-or-break moments for e-commerce businesses. (No pressure, of course.) The stakes are high, with millions of customers ready to spend—but even primed-to-purchase customers can be notoriously unforgiving. A few extra seconds of load time can mean the difference between a record-breaking sales day and a sea of abandoned carts.

Optimization 64

Optimization Terms and Conditions Bundling Traffic 64

Salesforce Marketing Cloud

OCTOBER 3, 2024

Just-in-time (JIT) inventory management is a streamlined inventory management philosophy that aims to minimize inventory waste and optimize production efficiency. By producing goods only as needed, JIT helps businesses reduce holding costs, improve cash flow, and free up valuable storage space. Here’s everything you need to know about JIT inventory management, including its methodology, advantages, and potential drawbacks.

Work Management 111

Work Management Marketing Management Allocation Customer Satisfaction 111

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brand Identity

MarketJoy

OCTOBER 3, 2024

Avoid the common traps and misconceptions that often plague outbound lead generation efforts. In this blog, you’ll discover the top three mistakes to steer clear of and how to sidestep these pitfalls from the outset! Outbound lead generation is a powerful tool for growing your business, but it’s easy to fall into traps that can sabotage your success.

Lead Generation 98

Lead Generation Ideal Customer Profiles Lead Ranking Lead Scoring 98

ScanmarQED

OCTOBER 3, 2024

So, you’ve built a solid Marketing Mix Model (MMM) to make sense of your past performance, but the real value lies ahead—using it to forecast and optimise. This is where MMMs shine, offering data-backed insights for decision-making that can drive future success. Sounds straightforward, right? Well… not so fast. Moving from a backward-looking analysis to a forward-looking application isn’t always as simple as it seems.

Forecasting 98

Forecasting Marketing Mix Lead Ranking Optimization 98

Tiecas

OCTOBER 3, 2024

Fractional CMO for manufacturers is a concept gaining traction as small to mid-sized companies in the industrial sector face growing pressures to stay competitive.

CMO 98

CMO Cost High Quality Lead Paid Search Agency 98

Marketri

OCTOBER 3, 2024

Washington, D.C. October 3, 2024 – Deb Andrews, Founder & CEO of Marketri, was recently named to the National Small Business Association (NSBA) Leadership Council. NSBA is the nation’s oldest small-business advocacy organization, and operates on a staunchly nonpartisan basis. Andrews, a recognized leader in the small-business community, joins the NSBA Leadership Council alongside other small-business advocates from across the country as they work to promote the interests of small busin

Advertising Agencies 62

Advertising Agencies Business Paid Search Agency Small Business Marketing 62

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

SEO

Valasys

OCTOBER 3, 2024

VAIS, a proprietary score, generated by Valasys Media proudly presents its first B2B SaaS-based Data Insight platform, Valasys AI. Leveraging hybrid ML models, predictive analytics, and natural language processing, Valasys AI transforms the entire sales pipeline. Right from prospecting to outreach, this data insight platform does not give you mere breadcrumbs but a roadmap that leads to better conversion.

Top of Funnel 52

Top of Funnel Lead Ranking Work Management Marketing Management 52

Martech

OCTOBER 3, 2024

Navigating the future of digital advertising is no easy feat – especially with programmatic ads set to capture 86% of ad revenue by 2026. Top brands are already seizing the opportunity by investing in smart programmatic strategies and seeing massive returns. Join Agital and StackAdapt for a live webinar on Oct. 9 at 1 p.m. ET to dive deep into the art and science of programmatic ads and target personas.

Work Management 75

Work Management Webinar Metrics Advertisements Advertising 75

Fuld & Company Blog

OCTOBER 3, 2024

BP has embarked on a strategic realignment, reevaluating its renewable energy investments under new leadership, following in Shell’s footsteps. Former CEO Bernard Looney pursued ambitious growth in wind energy, hydrogen, EV charging, and biofuels as part of BP’s transformation into an integrated energy company. However, interim CEO Murray Auchincloss has adopted a more measured approach, focusing on streamlining operations.

Acquisitions 52

Acquisitions Cost Traffic Generation 52

JotForm

OCTOBER 3, 2024

In Salesforce, go to Salesforce Setup. Search for “Teams” and select Teams Integration. Provide the necessary access. In Microsoft Teams, go to the Admin Center. Add the Salesforce app. Sign into your Salesforce account from Teams. Microsoft Teams and Salesforce are two of the.

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Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

Content Marketing Institute

OCTOBER 3, 2024

Do you avoid some content marketing tasks? Do you say you don’t have the time when you really do? Avoidance is often the response when you fear the unfamiliar or unknown. But it’s time to get uncomfortable and do these five things.

Content Marketing 132

Content Marketing Content Paid Search Agency Marketing 132

Sprout Social

OCTOBER 3, 2024

Sprout's monthly series that explores the social media posts and campaigns inspiring us, and breaks down what makes them so genius.

Social Media 123

Social Media Media Campaigns Content 123

CMSWire

OCTOBER 3, 2024

Find out the four types of social media influencer and which type is best for your organization's digital marketing efforts. Continue reading.

Social Media 123

Social Media Media Social Marketing Organization 123

Brandwatch Marketing

OCTOBER 3, 2024

Limited edition products and rare items are hot on the market right now. Here's how to manufacture rarity to boost sales.

Brand Identity 98

Brand Identity Branding Product Marketing 98

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

CMSWire

OCTOBER 3, 2024

A digital experience platform forms the core of modern, public facing digital experience architectures. Understand what's critical to know about today's DXPs. Continue reading.

Digital Experience Platform 123

Digital Experience Platform 123

ClearVoice

OCTOBER 3, 2024

When it comes to insurance, trust is the name of the game. And yet, many people eye insurance companies with the same suspicion they reserve for those “limited-time” sales that never seem to end. But there’s a way to flip the script — content marketing. By creating honest, helpful content, insurance companies can build the kind of trust that makes customers think, “Hey, these folks are actually on my side.

Ad Building 97

Ad Building Brand Identity Branding Content 97

CMSWire

OCTOBER 3, 2024

How will the AI legislation debate influence marketing strategies? Continue reading.

Marketing & Strategy 113

Marketing & Strategy Marketing Strategy Marketing Generation 113

Brandwatch Marketing

OCTOBER 3, 2024

Limited edition products and rare items are hot on the market right now. Here's how to manufacture rarity to boost sales.

Brand Identity 95

Brand Identity Branding Product Marketing 95

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

CMSWire

OCTOBER 3, 2024

Meta's moonshot device arrives. Continue reading.

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Heinz Marketing

OCTOBER 3, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing For many organizations today, sustainable growth is the new goal. This kind of long-term vision requires a different approach, one that demands cross-functional orchestration. And who better to make this happen than the COO? After all, it is the COO who can operationalize the company’s vision through a unified Revenue Growth strategy, a strategy that narrows the gaps between sales, customer success, product, and marketing.

Marketing Analytics Tools 94

Marketing Analytics Tools Lead Ranking Training Planning 94

Hubspot

OCTOBER 3, 2024

AI … Will it decimate the human race? Replace the workforce entirely? Or will it dissipate into the ether, not with a bang, but with a whimper? As with many issues of our time, somewhere between the hype and speculation lies the truth. When it comes to AI business integration, specifically, the truth is surprisingly moderate. Beyond my own experience, I’ve spent a ton of time interviewing others actively using the tech.

Marketing AI 78

Marketing AI Work Management Tips Marketing Management 78