Fri.Mar 17, 2023

article thumbnail

Why your B2B marketing landing pages aren’t converting

The Lead Agency

You’ve invested time and money into launching a B2B digital marketing campaign to attract potential customers. But despite your efforts, your landing pages aren’t converting, leaving you with a sinking feeling of disappointment and frustration. In this article, we’ll explore why your landing pages may not be converting and provide actionable tips to help turn your B2B marketing strategy around Long loading time We’ve all clicked on an ad, only to be left waiting for the landing

article thumbnail

What Does Data-Driven Marketing Actually Mean?

ANNUITAS

Raise a hand if you’ve heard the phrase, “We need to be data-driven”? Keep it up if you have no idea how to actually put it into practice. If that’s you, you’re not alone. While it’s no surprise that data has taken a front row seat in all areas of business, the words “data-driven” are nearing buzzword territory; it sounds like a good plan in theory, but can lack substance when it comes to putting it into practice.

Planning 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Audience First SEO With HubSpot - Ep. 304 via @sejournal, @lorenbaker

Search Engine Journal

How do you create & use SEO personas? How does that translate into better link building? Find out in this episode of the SEJ Show. The post Audience First SEO With HubSpot [Podcast] appeared first on Search Engine Journal.

Hubspot 111
article thumbnail

Twitter’s Unskippable and Sephora x TikTok Add New Twist to a Proven Content Strategy

Content Marketing Institute

Twitter and Sephora announced branded education content programs to teach video and social media concepts. Both embody a trend: creating content courses to help their audiences, partners, and customers succeed even on topics not directly tied to the brand’s products.

Content 110
article thumbnail

How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

article thumbnail

Want to Make the Most Out of Instagram for Your Business? Here’s How.

US Data Corporation

Want to make the most out of Instagram for your business? We'll explain how. From daily posts to being engaged. Exposure will create revenue. Here is a comprehensive guide on how to make the most of Instagram for your business, from getting started to making money. The post Want to Make the Most Out of Instagram for Your Business? Here’s How. appeared first on US Data Corporation.

Business 105

More Trending

article thumbnail

Why Is Market Research Important for Any Product or Service Launch?

SmartBug Media

Market research is a valuable tool that can help you understand the needs and preferences of your potential customers. When it comes to launching a new product or service , having a thorough understanding of what people are looking for, along with their opinions and attitudes about your brand, can be integral in creating an effective marketing strategy.

article thumbnail

Inc. Names HG Insights Best In Business in the Pacific Region

HG Data

HG Insights has been named as the “best-of-the-best” in the Pacific region by Inc. magazine — awarded to the 1,125 fastest-growing companies in the country! Inc.’s Regionals awards honor companies that have made an outsized impact in their fields and on society. An evolution of the annual Inc. 5000 franchise, this regional list represents a … The post Inc.

article thumbnail

Habu releases new data clean room enhancements

Martech

This week, enterprise data collaboration company Habu announced enhancements to its platform and key partnerships with the likes of Snowflake and Amazon that support the platform’s interoperability. “Our goal is to empower organizations across the ecosystem to execute data collaboration at scale, without the need for ongoing technical resources or the need to move the data,” said Matt Kilmartin, Habu co-founder and CEO, in a company release.

article thumbnail

Inc. Names HG Insights Best In Business in the Pacific Region

HG Data

HG Insights has been named as the “best-of-the-best” in the Pacific region by Inc. magazine — awarded to the 1,125 fastest-growing companies in the country! Inc.’s Regionals awards honor companies that have made an outsized impact in their fields and on society. An evolution of the annual Inc. 5000 franchise, this regional list represents a … The post Inc.

article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

How A Customer Journey Influences Your Content Strategy via @sejournal, @hethr_campbell

Search Engine Journal

Learn how to map out each stage of the sales funnel so you can identify opportunities to refine your content strategy and convert more leads. The post How A Customer Journey Influences Your Content Strategy appeared first on Search Engine Journal.

article thumbnail

How to Refine Your Content Distribution Strategy

ClearVoice

You research for weeks, weed through data, scour case studies, and find all the best statistics to create a massive guide. You just know your audience is going to love this. But then…nothing. Nothing happens. The traffic is dismal. You know this is good content. So, what happened? The fallout may be in your distribution strategy. No one sees your great content because it is not getting to where your audience is.

article thumbnail

How a Millennial Marketer’s Journey to Adopting Podcasts Can Help B2B Marketers Reach Their ICP

Heinz Marketing

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally. Listening to something in audio format (that isn’t music) can be difficult for me; I prefer visuals and subtitles (even though I’m a hearing person) and have a challenging time staying “tuned in” to what is being said either on the radio, in an audiobook,

article thumbnail

More AI writing assistants in action

Martech

In part one of this two-part article, we looked at ChatGPT, Writer and Jasper. In this part, we look at WriteSonic and Copy.ai. 4. WriteSonic WriteSonic is one of the most affordable AI writing tools designed to generate long-form pieces of up to 3,000 words. You can find helpful comments about it on the software review site G2. The kicker is that you can find pretty much the same reviews for each tool on the list, so let’s test WriteSonic on a real task.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

4 Ways to Revamp Your Marketing Strategy and Increase Sales

Navigate the Channel

You may depend heavily on referrals and word-of-mouth to grow your business, but as much as WOM and referrals form the foundation of a successful business, those tactics alone won’t sustain the growth needed to meet your long-term sales goals. The trouble lies in thinking only tactically, instead of strategically. OK, that sounds easy, but what if you’re not sure what a strategy is, let alone understand the difference between a strategy and tactics?

article thumbnail

The Future of B2B Growth Digital Marketing: Trends to Watch

New North

There are many marketing strategies out there, and each one has a guiding principle of some kind: product-led growth, lead generation, and brand building are common approaches. While there are valuable elements in each school of thought, growth marketing has quickly become the strongest path to success for B2B companies. What Is B2B Growth Marketing?

article thumbnail

5 ways to build an authentic brand in 2023

Unbounce

In a market where it takes so much work to gain customer trust, what can you do to become a trustworthy brand? According to the Gustavson Brand Trust Index, brand trust fell to an all-time low in 2020. But the following year , the same researchers discovered a trait that could help you bring that trust back: authenticity. Brand authenticity and brand trust have a major relationship going on.

article thumbnail

3 reasons B2B sales teams struggle with online customer adoption

Sana Commerce

For B2B sales teams being told their online channel should be transforming their strategy, online customer adoption can be a serious hurdle. This is a problem that is all too familiar for most sales leaders and sellers: investing in a channel that is meant to make your job easier at best keeps it the same, only with higher KPIs, and at worst complicates it, presenting new problems.

article thumbnail

5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

article thumbnail

How Does Email Validation Work?

TowerData

Marketers are increasingly pressured to do more with less. Often, this involves leveraging as many channels as possible, including email. In fact, 59% of consumers say marketing emails influence their purchase decisions. Email is fairly flexible, easy to use, and cost-effective—a win-win-win.

article thumbnail

B2B E-commerce replatforming checklist

Sana Commerce

How will this checklist help you? Our e-commerce replatforming checklist helps guide you through each stage of your replatforming project. Use it to ensure that you don’t miss any critical steps and avoid common pitfalls when looking for a new e-commerce provider and preparing to change your platform. We’ve included 3 checklists for you to check off and fill in, as well as free templates and example stories to help you along the way.

B2B 52
article thumbnail

Why is Facebook Ads Benchmarking Necessary?

Valasys

Introduction Are you struggling to evaluate the performance of your Facebook Ads? If you’re an advertiser on Facebook, you’ll know that it can be challenging to assess the effectiveness of your ad campaigns. Facebook’s vast array of ad formats and targeting options allows you to reach your desired audience with ease. This means that you need to set a Facebook Ads Benchmarking to assess that effectiveness.

article thumbnail

DealSignal vs. ZoomInfo: Comparison Guide

DealSignal

In A Nutshell Looking for fresh, accurate leads that won’t break the bank? DealSignal is the answer. Using cutting-edge machine learning algorithms, DealSignal identifies the most promising leads from a range of sources including social media, news articles, and job postings. While ZoomInfo tops out at max 70% data accuracy, DealSignal offers fresher, more accurate, dynamic data at a market-leading 97% + thanks to our dynamic, multi-step verification process that uses AI and machine learni

article thumbnail

What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

article thumbnail

B2B Marketers Confront Generative AI

Drew Neisser

AI is on the up and up. As Chat GPT’s servers try to keep up with the buzz of users looking to play with the popular copywriting tool, there’s a whole lot more going on across the generative AI space. Enter Noah Brier , Founder of Percolate, Variance, and most recently brxnd.ai , an organization dedicated to helping brands, marketers, and agencies navigate the ever-changing world of AI.

article thumbnail

How to Get How to Get Started With SMS Marketing

Vision6

Are you looking for a new way to reach your customers and promote your business? SMS marketing can deliver powerful results in a cost-efficient way. Despite this, some marketers are still hesitant to dip their toes in, due to the myths and misconceptions surrounding SMS marketing. Prepare to have those myths – like that it’s obsolete or annoys customers – be debunked.

SMS 52
article thumbnail

How to move your B2B customers online

Sana Commerce

Struggling to get B2B buyers to purchase via your web store? Get 5 tips on how to improve your B2B e-commerce adoption from e-commerce expert Armand van den Bos. In this video, you’ll learn how to: Persuade reluctant or inexperienced customers to shop online Optimize your online store so visitors can easily find what they’re looking for Give your teams the digital skills they need to be successful Use marketing automation to sell smarter Gather customer feedback to further improve yo

B2B 52
article thumbnail

Modern Founder and CEO Nicola Ray celebrated in E2E Female 100 List

Modern B2B

The E2E Female 100 , which launches with an event at the House of Commons tonight, is the first of six tracks being revealed by E2E this year, each focusing on distinct, but equally important aspects of UK business. It has been designed to showcase the very best British companies that are excelling, experiencing consistent growth and presenting disruptive business strategies creating an impact, not just in their own sector, but also on a national and global scale.

article thumbnail

Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

article thumbnail

Programmatic Advertising 101: How to Navigate Automated Media Buying in 2023

Bannersnack

17 minutes read The average American is estimated to see up to an overwhelming 10,000 ads daily. Moreover, all of these ads are tailored to each individual. Pretty incredible, right? Ever wondered how advertisers manage to deliver such a large amount of curated ads on millions of websites and apps? I have two words for you: programmatic advertising.

article thumbnail

3 reasons B2B sales teams struggle with online customer adoption

Sana Commerce

For B2B sales teams being told their online channel should be transforming their strategy, online customer adoption can be a serious hurdle. This is a problem that is all too familiar for most sales leaders and sellers: investing in a channel that is meant to make your job easier at best keeps it the same, only with higher KPIs, and at worst complicates it, presenting new problems.

article thumbnail

Seven of the Best Tactics to Generate B2B Leads

Webbiquity

Guest post by Nadia Basaraba. Generating high-quality leads is consistently cited as one of the top two goals (along with increasing brand awareness) of B2B marketers. But with so many lead generation tactics available, it can be difficult to determine the most productive techniques and channels to focus on. Image credit: Scott Graham on Unsplash More than half of B2B companies struggle to consistently generate high-quality leads.

Tactics 306