PureB2B

OCTOBER 10, 2024

Do ad blockers impact display ads? Here are important strategies you need to know about display advertising and ad blockers.

Ads 85

Ads Marketing & Strategy Marketing Strategy B2B Marketing 85

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? Not too long ago, the answer may have been, “as many as your team can handle.” But times have changed. Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed.

Social Media 123

Social Media Media Effectiveness Branding 123

Martech

OCTOBER 10, 2024

Many marketing organizations spent the last couple of years watching their budgets carefully as interest rates rose and VC money dried up. As a result, many companies invested less in technology than they had in previous years. Dotdigital’s CMO Tracker survey asked 750 CMOs from the U.S., U.K. and Australia about their spending priorities. In this episode of the MarTech.org podcast, Juliette Aiken, CMO of Dotdigital, sits down to discuss the findings of the report.

CMO 128

CMO Marketing Automation Services Paid Search Agency Customer Surveys 128

SendX

OCTOBER 10, 2024

How much does ConvertKit cost? Know about ConvertKit pricing, their free plan, integrations, handling of unsubscribers, discounts, and refund policy. Updated for 2024.

Pricing 195

Pricing Price Cost 195

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brand Identity

Martech

OCTOBER 10, 2024

Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user behavior. This article covers what Microsoft Clarity is and how to set up custom events to maximize its value for your website. TL;DR Clarity is a free, no-frills heatmapping and user session recording tool.

Marketing Analytics Tools 72

Marketing Analytics Tools Analytics Marketing Websites Trigger Marketing 72

SmartBug Media

OCTOBER 10, 2024

If you handle protected health information (PHI), the Health Insurance Portability and Accountability Act (HIPAA) is your guiding light for data sharing. HIPAA is designed to respect individuals’ rights over their health information, and without it, your organization runs the risk of fines and legal scrutiny. The people you serve should be your priority!

Hubspot 59

Hubspot Enterprise Management Marketing Automation Services Paid Search Agency 59

Content Marketing Institute

OCTOBER 10, 2024

Are you happy with the content and marketing tools your organization uses? Or does it feel like something’s missing? If so, you’ll probably find it on this list of overlooked martech tools (and resources) that Content Marketing World speakers recommend.

Tools 137

Tools Resources Organization Content Marketing 137

CMSWire

OCTOBER 10, 2024

SEO tasks are among the use cases where the AI revolution is taking place. Continue reading.

Marketing & Strategy 121

Marketing & Strategy SEO Search Marketing Optimization 121

Martech

OCTOBER 10, 2024

Oracle this week unveiled new AI-powered capabilities for Oracle Fusion Cloud Service and Oracle Fusion Cloud Field Service. The ambitious aim is to automate the entire customer service lifecycle. These enhancements come at no additional charge, said Jeff Wartgow, VP of product management, CX Service at Oracle: “Oracle does not believe in charging for AI advancements within applications.

Marketing Management 114

Marketing Management Service Automation Marketing AI 114

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

Scoop.it

OCTOBER 10, 2024

Did you know that 82% of companies leverage content to generate traction? Content is king. It helps you attract a relevant audience and generate quality leads for your business organically. Content helps you generate awareness about your brand and educate your target audience. It enables you to promote your solutions and convey your message to the masses.

Marketing Management 105

Marketing Management Deliverability Content Guidelines 105

Martech

OCTOBER 10, 2024

It’s one thing to ramp up content production, but is the added productivity pumping out waste? This week, digital content experience company Siteimprove acquired MarketMuse, a content strategy and intelligence company. The aim of the acquisition is to connect content creation with content strategy capabilities, including research, planning and execution.

Ad Frequency 108

Ad Frequency Bandwidth Customer Satisfaction Forrester 108

ATAK Interactive

OCTOBER 10, 2024

In today’s digital age, having a website accessible to everyone, including individuals with disabilities, is not just a best practice—it is increasingly becoming a legal obligation. For small businesses in California, navigating the requirements surrounding ADA (Americans with Disabilities Act) compliance can be confusing. This guide will help clarify which businesses need to comply, what the requirements entail, how ADA compliance can positively impact your business beyond just legal reasons, a

Small Business Marketing 78

Small Business Marketing Marketing Websites Business Positioning 78

Martech

OCTOBER 10, 2024

A martech center of excellence (COE) is about more than just building a team; it’s about creating a hub of innovation within your digital marketing efforts. Whether your team is in-house, outsourced or a mix of both, understanding the key expertise required is essential for success. Let’s explore the various roles critical to building a strong martech COE. 6 essential pillars of a martech COE In the well-structured ecosystem of a martech COE, six primary groups collaborate to form a cohes

Ethics 69

Ethics Budget Programs Privacy Work Management 69

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

The Freeman Company

OCTOBER 10, 2024

Sustainable Exhibiting Guide: Apply sustainable strategies and practices to your booth structure, signage, flooring, furniture, and more.

Practices 60

Practices 60

Martech

OCTOBER 10, 2024

Holiday promotions got off to a slow start this week as consumers in Florida braced for the second of two big storms in as many weeks. Amazon’s Prime Big Deal Days concluded yesterday while Hurricane Milton made landfall near Tampa Bay. The extreme weather left its mark during a month when many have already started their holiday shopping. Salesforce found U.S. digital traffic down 6% in Southeast states in the days preceding Prime Big Deal Days.

Gartner 64

Gartner Amazon Verticals Pricing 64

DivvyHQ

OCTOBER 10, 2024

Are you analyzing your content performance? Identifying patterns and trends in your content's performance data provides you with valuable knowledge that can inform and benefit your content strategy and planning. Here are the content analysis tools you should consider.

Analysis 59

Analysis Tools Content Trends 59

CMSWire

OCTOBER 10, 2024

Separating politics and social media is a good thing. Continue reading.

Social Media 56

Social Media Media Facebook Social Marketing 56

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Bluetext

OCTOBER 10, 2024

When most people think of Halloween, images of pumpkins, spooky costumes , and haunted houses come to mind. But beyond trick-or-treating and ghost stories, Halloween offers a unique opportunity for businesses—especially B2B brands —to inject some creative flair into their branding efforts. While holidays like Halloween are often associated with B2C marketing , B2B companies can take advantage of the seasonal excitement to engage clients, refresh their brand image , and stand out in competitive m

Branding 52

Branding Brand Identity Buzz Copywriting 52

The Marketing Blender

OCTOBER 10, 2024

All businesses dream of hitting that magic button that immediately gets them more sales, more buyers, more revenue. Catching this drift, there are many quote-unquote outsourced B2B lead generation companies promising just that. “ Buy our subscription and we’ll send you 30,000 sales leads! Primed and ready for you to close the deal.” Who wouldn’t want that?

Lead Generation 52

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 52

SalesIntel

OCTOBER 10, 2024

To find accurate contact information — especially to find someone’s phone number — can be the difference between closing a deal and missing out on valuable opportunities. Direct phone conversations remain a powerful tool for building connections, clarifying complex solutions, and accelerating the buyer’s journey. However, the challenge lies in sourcing the right phone numbers efficiently.

Outreach 52

Outreach Ideal Customer Profiles Privacy Mobile Marketing 52

Digilant

OCTOBER 10, 2024

In today’s holiday shopping landscape, consumers expect a seamless experience across multiple channels. From browsing online to shopping in-store, and even discovering products via social media, holiday shoppers are everywhere—and your brand needs to be, too. In our first post on mastering the shortened holiday shopping window , we discussed the importance of early planning.

Touchpoints 52

Touchpoints Amazon Social Media Distribution 52

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Conversica

OCTOBER 10, 2024

The post Components of Trustworthy AI: Ensuring Safety & Security in Conversational AI appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.

Conversion 52

Conversion Branding Brand Identity Generation 52

New North

OCTOBER 10, 2024

What is Account-Based Marketing Software? If you want to reach your ideal accounts, your team needs specific Account-based marketing (ABM) software to make it happen. Even though messaging, offers, and positioning are all super important, the ABM software you use can be the strategic advantage needed when targeting specific, high-value customer accounts.

Account Based Marketing 52

Account Based Marketing Marketing Automation Services Work Management Marketing Management 52

Salesforce Marketing Cloud

OCTOBER 10, 2024

The healthcare and life sciences (HLS) industry is experiencing a rapid digital transformation. From advancements in personalized medicine to the integration of AI and IoT, the potential for innovation is immense. HLS organizations are feeling the pressure to adopt new technologies that improve patient care , boost operational efficiency, and make better use of data.

Digital Transformation 52

Digital Transformation Marketing Management Paid Search Agency Act-On 52

New North

OCTOBER 10, 2024

The evolution of ABM in B2B sales cycles reflects a shift from broad-based marketing to hyper-targeted, account-specific strategies. This approach proves particularly effective for tech companies dealing with complex products, long sales cycles, and multiple decision-makers within each account. Identifying and focusing on valuable accounts within ABM strategies can significantly enhance marketing effectiveness, maximize return on investment, and drive higher conversion rates and revenue growth.

Account Based Marketing 52

Account Based Marketing Sales Qualified Leads Sales Cycle Paid Content 52

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

ClearVoice

OCTOBER 10, 2024

You probably think complying with regulations in insurance content marketing will make your content boring, hard to write, and less effective. Part of that is true — having to follow more rules is harder than following no rules — but your content can still be fresh and engaging without breaking laws. And that’s good because breaking insurance marketing regulations can lead to fines, reputational damage, and other not-so-fun problems.

Creativity 52

Creativity Content Marketing Work Management Marketing Management 52

Oktopost

OCTOBER 10, 2024

Endless streams of online content are eroding our attention spans. What buyers, either B2C or B2B, scrolling through TikTok and buyers perusing LinkedIn have in common is that hordes of marketers are always clamoring for their attention. And we can already see the impact of this steep competition. Comparing year over year, many professionals report that overall post reach on LinkedIn has plummeted by 66%, while average engagement dropped by 16%.

Impressions 133

Impressions Paid Content Cost Per Click Click Rate 133

SalesIntel

OCTOBER 10, 2024

Email remains a dominant communication channel for marketers and sales teams. However, the quality of your email list can make or break your campaigns. Verified emails – those that have been confirmed as accurate and active – are essential for effective marketing, sales outreach, and, ultimately, revenue generation. The Importance of Using Verified Emails Verified emails ensure that the contacts you are reaching out to are real, active, and likely to engage with your messages.

Buy 40

Buy CAN-SPAM Data Hygiene Deliverability 40