Sun.Aug 11, 2019

How to Blend Your Voice With a Brand’s Voice


When you write, you sound precise and witty. The brand that just hired you wants to sound perky and optimistic. You are all about long, complicated sentences. The brand likes it short and sweet, with blocky text and tons of images.

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Handling Of Crisis Management

Altitude Branding

In your company, a crisis is an event or circumstance that alters the regular dynamics of business processes. Appearing unexpectedly, crises can come from both internal and external factors.

PR 56

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"Study Finds:" How Data-Driven Content Marketing Builds Links and Earns Press Mentions


Posted by KristinTynski In 2019, high-authority links remain highly correlated with rankings. However, acquiring great links is becoming increasingly difficult.

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Need an additional source of income? The best Home-Based Business Opportunity

Altitude Branding

The best home-based business opportunity, through Big Ear Inc., means that you become a provider for Big Ear, a company that offers ear protection. This home-based business opportunity will add an additional source of income while you try to make ends meet, or if you want to have disposable income.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Have the Differences Between B2B and B2C Marketing Disappeared?

B2B Marketing Directions

Recently, it's become popular to downplay the differences between B2B and B2C marketing. Some industry analysts and commentators have forcefully argued that all marketing should be viewed as "business-to-human," "human-to-human," or something similar.

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More Trending

What We Can Learn from Viral Video Marketing & Examples of How It’s been Successful

Stevens & Tate

When it comes to creating content, going viral is the ultimate goal. Unfortunately, there’s no blueprint for viral video marketing. You could spend tens of thousands of dollars on a 30-second video jam-packed with visual effects, hilarious dialogue, and well-known actors, and it still might not go viral; yet, some random person might upload a ten-second video of their cat and somehow it gets seen by a billion people within a day.

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Essential KPIs that Matter to Savvy Social Media Managers

Altitude Branding

This post is contributed by Olu Bunmi. Social media managers must master and monitor certain essential key performance indicators (KPIs) for more effective social media management, which encompasses the process of strategizing, creating and managing content and interactions across social networks.