B2B Marketing Directions

DECEMBER 4, 2016

Over the past few years, it's become abundantly clear that delivering outstanding experiences to existing and potential customers is critical for competitive success. There's a widespread recognition among marketers and other company leaders that customer experience has become a new basis of competition for B2B companies. Numerous research studies have shown that company leaders now view customer experience as an important driver of revenue growth and competitive advantage.

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Work Management Marketing Management Correlation Forrester 53

TaylorMadeIn KEW

DECEMBER 4, 2016

I just read in detail the Content Marketing Institute (CMI) 2017 B2B Content Marketing Benchmarking Report (North America) which was published at the end of September. This latest report claims that, while last year content marketing was in a ‘trough of disillusionment’, the tide has turned. The headline finding is that 62% of B2B marketers (in North America) now say that their organisation’s overall approach to content marketing has been more successful compared to a year ago – though onl

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B2B Marketing Paid Search Agency Content Marketing B2B 48

EverString

DECEMBER 4, 2016

Many. The post 5 Reasons Your SDR Team Needs Marketing Support appeared first on EverString.

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Paid Search Agency Marketing 54

i-Scoop

DECEMBER 4, 2016

Companies across the globe are digitally transforming as they are challenged to improve business processes and develop new capabilities and business models. In this economic reality where entire industries are disrupted, actionable intelligence is the new currency. Data and information have become core business assets, sources of revenue and critical enablers in the information age.

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Digital Transformation Ad Building Process Business 48

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Genroe

DECEMBER 4, 2016

The post Webinar: Using Customer Feedback To Grow Sales appeared first on Genroe.

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