Mon.Aug 17, 2020

What is CTR and how to increase your keyword’s Click-Through Rate


It doesn’t matter if you are applying SEO techniques or investing in sponsored links; certain metrics are fundamental to improving your Digital Marketing strategy’s performance and success. Take, for example, your CTR (Click-Through Rate), a very important indicator of any strategy.

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How Much Should Content Marketing Cost?

Marketing Insider Group

There’s a lot of confusion surrounding the cost of content marketing today. That’s because there are so many variables that go into pricing and overall spend.

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Customer Experience (CX): how to deliver the best experience possible to your clients


Did you ever think about how each person really feels when they come into contact with your brand? More than just the mechanic act of browsing and buying? Then, you were thinking about Customer Experience. CX quickly became a major factor for Digital Marketing success in the past few years.

How to Create Exhibitor & Sponsor Value In Virtual or Hybrid Events

Marketing Insider Group

The value of your event revolves around creating an organic environment (virtual or hybrid) where exhibitors and sponsors can meet prospective clients, and attendees can find insights, discover opportunities, build relationships, and acquire solutions for their businesses.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

The Second Wave of Pandemic Technology Adoption


“Can you hear me?”. See my screen?”. “ Good.” ” *Thumbs Up *. With the efficiency of a Nascar pit crew, working from home for many in corporate America has become routine.

More Trending

How Marketo Engage Creates Customer Advocates for Life — Q&A


In the most recent installment of our customer success webinar series, I had the opportunity to chat with the two rockstars behind Marketo Engage’s award-winning customer advocacy program: Kevin Lau, Global Head of Customer Advocacy, and Will Harmon, Customer Marketing Manager.

Hiring a SaaS Marketing Agency - 14 Things to Evaluate


SaaS marketing pains got you down? You’re not alone. Time and time again, growing SaaS companies decide to take the marketing reigns and have a crack at making it big time. Nine times out of ten, they fall flat on their face. Featured SaaS Marketing

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6 Proven Tips for Successful Facebook Videos

Content Marketing Institute

Video now makes up 15% of brands’ content on the world’s biggest social media platform. Learn how to improve engagement in your Facebook video program with these tips culled from a study of over 10.5 million posts between 2014 and 2020.

Organic vs. Paid Social Media: How to Integrate Both into Your Strategy


Weighing the options between organic vs paid social media? We’ll save you some legwork: you’re probably going to want to do a bit of both. Paid and organic social are different beasts best harnessed for different goals.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Trending in Email Design: 3D Imagery


In our “Trending in Email Design” series, we look at the hottest digital design trends and dive into how they translate into email marketing. In this edition, we’ll explore some really cool 3D techniques that make your images pop.

Standing Out in the Crowded Content Marketing World with Visual Storytelling


The role of content marketing is to deliver value, not interrupt consumers with spam calls, junk mail, or even catchy ads. To stand out in your prospects’ crowded inbox, though, you may need to take a page out of Madison Avenue’s playbook.the page about visual storytelling.

The New Customer Journey: How Live Video Is Transforming the Travel Industry

Contently - Strategy

Stephen Oddo launched the tour company Walks in 2010. As part of a pre-launch test, Oddo and his co-founder signed up for Second Life, an online virtual world, and digitally traveled to famous landmarks and monuments in Italy. They stood in front of tourist destinations and gave tour guide spiels.

Hiring a SaaS Marketing Agency - 14 Things to Evaluate


SaaS marketing pains got you down? You’re not alone. Time and time again, growing SaaS companies decide to take the marketing reigns and have a crack at making it big time. Nine times out of ten, they fall flat on their face. Featured SaaS Marketing

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

7 Concrete Ways to Boost Your App Downloads


Are you looking for ways to get more app downloads? After launching your app, it can be frustrating when downloads aren’t as high as you want them to be. After all, you probably invested a lot of time, money, and energy into your app’s creation. So why isn’t anyone interested?

How to increase your Instagram engagement (in under 1 hour per week)


Jump ahead. A quick refresher on Instagram engagement. What's a “good” engagement rate on Instagram? How to increase your Instagram engagement (in under 1 hour per week). Repeat this process each week to boost your Instagram engagement.

Sales Pipeline Radio, Episode 217: Q & A with Will Curran @ItsWillCurran

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning.

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Five Cross-Channel Marketing Best Practices You Need to Follow


Today’s typical consumer researches and shops across many channels and devices: social media, web, catalog, in-store, mobile, laptop, etc.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

10 content marketing performance measures you probably aren’t using but definitely should be

Velocity Partners

Most content marketers aren't good at measurement beyond simple analytics report. It's time to change that

Customers: Now you’ve got them, how do you keep them?


You’ve heard it time and time again— customer retention will continually result in better return on investment. But the biggest challenge for most businesses is where to begin.

How to Manage YouTube Comments: Viewing, Moderating, Replying and More


It’s true, cute cat videos are hard to ignore on YouTube. But if you’re using this social media channel as part of your marketing strategy , then your brand needs to pay attention to YouTube comments too.

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How to Make a Photo Collage with Bannersnack


No one can argue with the power of visual content. It can express emotion and tell a story without needing any other words. Imagine how much more you’re able to capture by creating a photo collage.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

The fashion outsider


Five-year-old Brandice Daniel and her mom walked hand-in-hand, straight to the sewing and fabric section of the store; “Pick a pattern out of the simplicity book,” her mom said. My mom sewed our clothes. Not because my mom was a designer, but because we were struggling so much financially.

Combining platforms creates efficiencies and drives sales


Guest blog post by Bobby Martin, CEO and co-founder of Vertical IQ. We all like convenience.

4 Pros and Cons of Migrating from WordPress to the New HubSpot CMS

SmartBug Media

In this article, we’ll look at four pros and four cons of migrating your WordPress website to the new iteration of HubSpot’s content management system, named CMS Hub.

The Refreshed ActiveDEMAND Website


We’ve got a fresh new look to our website and we thought we’d share the special little bits that are included in it and how we did it. WordPress. Our website is on WordPress.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.