Marketing Insider Group
NOVEMBER 16, 2020
Marketers today all struggle with the challenge to show ROI. That’s why technology has become a given for the modern marketer. MarTech tools can automate, optimize, and analyze your marketing programs like never before. The MarTech landscape is growing as more organizations realize the value of marketing technology, but what tools are the most important for driving sales?
Biznology
NOVEMBER 16, 2020
Quality customer service focuses on providing exceptional customer experiences. The goal is to convert leads into paying customers, build relationships with them, retain them, and turn them into brand advocates. To dramatically improve the effectiveness of your customer service, you need to collect customer data and act on it. In this article, you will learn how to collect and use big data to strengthen customer service.
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ANNUITAS
NOVEMBER 16, 2020
While some of you may already be familiar with ANNUITAS and the success we have leading our clients through Demand Marketing Transformation – helping them better orchestrate customer engagement and drive pipeline lift in order to achieve a Strategic Demand Marketing state (and if not, hello ) – you may not be familiar with the amazing team behind what we do. .
The Daily Egg
NOVEMBER 16, 2020
Have you ever thought about what happens between the time someone swipes their card and when the funds make it into your account? There are a lot of moving parts working together to make it seem instantaneous. But in reality, it’s not. It’s a complex process most people never think twice about. And the good […]. The post Best Merchant Services appeared first on The Daily Egg.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Content Marketing Institute
NOVEMBER 16, 2020
Live chat shouldn’t stay in the domain of customer service teams. You can use it to drive new, relevant content ideas and make your content marketing more effective. Let’s look at five opportunities. Continue reading → The post How to Use Live Chat Data to Drive New Content Marketing Ideas appeared first on Content Marketing Institute.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Sprout Social
NOVEMBER 16, 2020
Overview. At the start of the pandemic, the future was dim for Airbnb. The infamous hotel industry disruptor was now facing a devastating disruption of its own. Suspended travel, shelter-in-place and strict social distancing cost them $1 billion in canceled bookings—a loss that left them no choice but to postpone their long-awaited IPO plans, and cut their staff by almost 2,000 employees.
Convert
NOVEMBER 16, 2020
A Quick Guide to Statistics and A/B Testing: The Terms You Need To Know. It is nearly impossible to conduct a reasonable A/B testing experiment without having a grip on statistics. While a platform like Convert Experiences can take care of all the statistical measuring, reasoning, and analysis for you, having a basic understanding of some statistical terms will certainly help you.
Smartyads
NOVEMBER 16, 2020
Seo title Black Friday Advertising Ideas for 2020 Seo Descr Black Friday advertising ideas: when to start an advertising campaign, how to craft a message, how to target and reach the right audience using DSP. Black Friday Advertising Ideas: What’s Trending in 2020? Black Friday advertising season is peaking after.
Bannersnack
NOVEMBER 16, 2020
Let’s take a moment and think of a great user experience we had. I can remember one or two. For example, when I discovered Crypton Trading, the website that has a Magic 8-ball on the top of the screen with just one possible answer. Or when I entered Simply Chocolate’s website, and the chocolate bars, […]. The post Why Collaboration in Design Is Here to Stay first appeared on.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Visitor Queue
NOVEMBER 16, 2020
B2B sales leads are the lifeblood of every successful B2B organization. Without qualified leads to fill the pipeline, sales reps would have limited opportunities to convert new customers – which is the source of new revenue for any company. But leads don’t just fall from the sky (we wish!). Lead generation requires a well-thought-out strategy, […].
Hubspot
NOVEMBER 16, 2020
As any marketer will tell you, there are a myriad of benefits to using data to inform your marketing decisions. For instance, data can help marketers learn from past mistakes and pivot to create increasingly effective campaigns over time. Additionally, data can provide marketers with insights about their audience and what matters most to both prospects and customers.
DivvyHQ
NOVEMBER 16, 2020
As a company grows, it's not uncommon for marketers to lose track of all the content they've published. Inevitably, some of that content is probably outdated. But some of it is generating huge returns. Do you know which is which? Wouldn't it be helpful to take an inventory that helps you either purge or pump up the promotion? Here's some guidance (and a template) to help you execute your next content inventory.
Hubspot
NOVEMBER 16, 2020
As a sales rep, you have to reconcile the fact that you're trying to make as much money as possible with the fact that you can only make a finite amount of sales in a given quarter. The sky isn't the limit — but however far the best of your abilities can take you is. But in some cases, the money your company allows you to make stops short of your full potential.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
SmartBug Media
NOVEMBER 16, 2020
Lead nurturing is a powerful tool you can use to ensure your brand stays top of mind with prospects. It allows you to enroll contacts into a series of drip emails and nurture them further along the Buyer’s Journey. But did you know that 65 percent of B2B marketers have not established any lead nurturing? In this blog post, we’ll talk about four steps to take to set scalable lead nurture workflows in HubSpot, so that all of your contacts are being touched with relevant content that moves them clo
seo.co
NOVEMBER 16, 2020
Website Monetization – Table of Contents. + How Much Can You Actually Make? + 11 Ways to Make Money With Your Website. + 1. Sell Physical Products. + 2. Sell Digital Products. + 3. Sell Online Courses. + 4. Sell Membership Access. + 5. Sell Consulting Services. + 6. Blogging + Affiliate Marketing. + 7. Build an Email List. + 8. Publish Sponsored Content. + 9.
Moz
NOVEMBER 16, 2020
Posted by MeganRoseM Digital advertising is different nowadays. How and when we interact with ads online drastically changed in March when COVID-19 ushered in a new era of rolling global lockdowns, not to mention lifestyle changes that none of us could predict. And for native advertising in particular, ad performance has always relied on the nature of consumer behavior on the sites where they appear.
Hubspot
NOVEMBER 16, 2020
In Glengarry Glen Ross — arguably the most prominent, important film about sales ever made — four real estate salespeople are pitted against each other in a weeklong competition. The contest's incentive structure is steep and high-stakes. First place is a new Cadillac Eldorado. Second place is a set of steak knives. And third place is, "You're fired.".
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
EveryoneSocial
NOVEMBER 16, 2020
The company newsletter has long been a staple in the internal communications toolkit. And rightfully so! Organizations that want to keep employees connected, informed, and engaged need a consistent way to communicate company news and content. One of the most common and traditionally easy ways to achieve that goal was with a company newsletter. Until now.
illumin
NOVEMBER 16, 2020
For far too long, a gap has existed between the planning and the execution of digital advertising campaigns. Marketers plan their media in three phases: awareness, engagement, and conversion. What happens next? That plan is sent to the digital advertising team who spend dozens of hours setting up line item tactics inside an advertising […]. The post illumin is Advertising Automation appeared first on AcuityAds Inc.
Televerde
NOVEMBER 16, 2020
The buyer’s journey hasn’t changed much, but buyer and customer expectations certainly have. We understand the journey much better than we did even ten years ago, and it’s still not clear. Here’s what we do know: Today’s buyers are millennials who came of age with access to emerging technology. Buyers only spend 17% of the journey meeting with potential suppliers.
Conversica
NOVEMBER 16, 2020
Customer-facing teams know that communication is key, but that doesn’t mean it’s easy. Thoughtful communication takes attention, time, and effort. This is true whether you are talking to someone in-person or over a digital channel such as email, SMS or website chat. While technology can help scale communications via digital channels, it has to be the right technologies to ensure quality communication.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
ClearVoice
NOVEMBER 16, 2020
It’s no secret that more and more people work remotely than ever before. In fact, the entire workforce has changed drastically. A recent survey from the National Bureau of Economic Research shows that the remote workforce has nearly quadrupled to include 50 percent of U.S. workers. Over the last decade, the ‘ gig economy ‘ has flourished, and has led to the birth of new jobs, new roles, new opportunities, and new businesses, particularly in the areas of sales and marketing.
Outbrain
NOVEMBER 16, 2020
There is a key reason why native video has gained an edge over regular video, and here it is: Native videos are non-intrusive, so they don’t annoy the audience as other ads do. Native video ads aim to match the look, feel, and function of the web page on which they appear , often taking the format of in-feed ads and recommended content that matches the interest of the viewer.
Terminus
NOVEMBER 16, 2020
You are a genius. In fact, every person in your company is a genius, too. And if you can figure out why, you can reorganize your company to be more efficient, productive, and joyful. In the latest LinkedInLive episode, I’m joined by the legendary Patrick Lencioni , Founder & President of The Table Group and author of The Five Dysfunctions of a Team , to break down the 6 types of working genius and why they matter for your company.
Optinmonster
NOVEMBER 16, 2020
Every business can use more leads and conversions, right? Optimized landing pages can help you grow your business through increased brand awareness, online traffic, and developing trust with your target audience. In this post, you’ll learn how to create a landing page that converts traffic into leads and leads into customers. All in less than 5 minutes and without any coding.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Terminus
NOVEMBER 16, 2020
Communication is what separates us from other animals. Communication makes us human. So, why do most workplaces seem dead-set on stripping all the humanity from business communication? In this Takeover episode, host Ethan Beute speaks with Darin Dawson , President and Co-Founder of BombBomb , a company hoping to make a dent in the universe by rehumanizing the way we communicate in our careers with video.
Parse.ly
NOVEMBER 16, 2020
If you’ve ever published content online, you’ve likely used Google Analytics to monitor how it performs. But, despite the ubiquity of Google Analytics, the platform wasn’t built for content marketers or publishers. The tool doesn’t sufficiently measure content performance because Google Analytics: Only measures what happens on your website.
Terminus
NOVEMBER 16, 2020
The November Release from Terminus is here and we are bringing account-based marketing and sales engagement together into the most comprehensive ABM platform in the industry. With this release we are excited to share three big enhancements to the Terminus Platform. Our first game-changer, as you may have seen, is that we’ve acquired Growflare, a predictive AI platform for account intelligence.
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