Mon.Nov 16, 2020

How Using the Right MarTech Tools Can Help Drive Sales

Marketing Insider Group

Marketers today all struggle with the challenge to show ROI. That’s why technology has become a given for the modern marketer. MarTech tools can automate, optimize, and analyze your marketing programs like never before.

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WordPress ecommerce: when to use it, best plugins, and tips to get started


Selling products online is a viable means to earn revenue in several different markets. All that you need is a competent platform that allows you to publish your items and make them available for potential customers.


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How to Use Big Data to Improve Customer Service


Quality customer service focuses on providing exceptional customer experiences. The goal is to convert leads into paying customers, build relationships with them, retain them, and turn them into brand advocates.

How to Easily Create a Landing Page (in Under 5 Minutes)


Every business can use more leads and conversions, right? Optimized landing pages can help you grow your business through increased brand awareness, online traffic, and developing trust with your target audience.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Meet the ANNUITAS Evangelists


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How to Use Live Chat Data to Drive New Content Marketing Ideas

Content Marketing Institute

Live chat shouldn’t stay in the domain of customer service teams. You can use it to drive new, relevant content ideas and make your content marketing more effective. Let’s look at five opportunities.

Focusing on the work you were created for


It started with piano (and Whitney Houston). Eight-year-old Vannesia Darby watched The Preacher’s Wife almost every day, so when she saw the Whitney Houston song from the movie – “I Believe in You and Me” – in her mom’s piano book, she thought: I have to learn how to play this song.

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How to Set Scalable Lead Nurture Workflows in HubSpot

SmartBug Media

Lead nurturing is a powerful tool you can use to ensure your brand stays top of mind with prospects. It allows you to enroll contacts into a series of drip emails and nurture them further along the Buyer’s Journey.

A/B Testing Statistics: Why Statistics Matter in Experimentation


A Quick Guide to Statistics and A/B Testing: The Terms You Need To Know. It is nearly impossible to conduct a reasonable A/B testing experiment without having a grip on statistics.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Get More B2B Leads in 2021

Visitor Queue

B2B sales leads are the lifeblood of every successful B2B organization. Without qualified leads to fill the pipeline, sales reps would have limited opportunities to convert new customers – which is the source of new revenue for any company. But leads don’t just fall from the sky (we wish!).

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Why Collaboration in Design Is Here to Stay


Let’s take a moment and think of a great user experience we had. I can remember one or two. For example, when I discovered Crypton Trading, the website that has a Magic 8-ball on the top of the screen with just one possible answer.

Black Friday Advertising Ideas: What’s Trending in 2020?


Seo title Black Friday Advertising Ideas for 2020 Seo Descr Black Friday advertising ideas: when to start an advertising campaign, how to craft a message, how to target and reach the right audience using DSP. Black Friday Advertising Ideas: What’s Trending in 2020?

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How Uses Data-driven Marketing to Guide Strategy


As any marketer will tell you, there are a myriad of benefits to using data to inform your marketing decisions. For instance, data can help marketers learn from past mistakes and pivot to create increasingly effective campaigns over time.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Social Spotlight: How Airbnb kept the lights on when everyone was home

Sprout Social

Overview. At the start of the pandemic, the future was dim for Airbnb. The infamous hotel industry disruptor was now facing a devastating disruption of its own.

11 Ways to Monetize a Website

Website Monetization – Table of Contents. + How Much Can You Actually Make? + 11 Ways to Make Money With Your Website. + Sell Physical Products. + Sell Digital Products. + Sell Online Courses. + Sell Membership Access. + Sell Consulting Services. + Blogging + Affiliate Marketing. +

Content Analytics: A Primer For Content Marketers & Publishers

If you’ve ever published content online, you’ve likely used Google Analytics to monitor how it performs. But, despite the ubiquity of Google Analytics, the platform wasn’t built for content marketers or publishers.

What Is Accessibility, and Why Does It Matter?


Reading Time: 4 minutes. Businesses all over the world need to ensure that people of all abilities can enjoy their products, devices, and services, and accessibility is simply removing those barriers that might prevent people with disabilities from doing so.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

illumin is Advertising Automation


For far too long, a gap has existed between the planning and the execution of digital advertising campaigns. Marketers plan their media in three phases: awareness, engagement, and conversion. What happens next?

Do You Know What Your Customers Want? Here are 5 Things You may be Neglecting


The buyer’s journey hasn’t changed much, but buyer and customer expectations certainly have. We understand the journey much better than we did even ten years ago, and it’s still not clear. Here’s what we do know: Today’s buyers are millennials who came of age with access to emerging technology.

Multi-Channel Intelligent Virtual Assistants: Meeting Customers Where They Are


Customer-facing teams know that communication is key, but that doesn’t mean it’s easy. Thoughtful communication takes attention, time, and effort. This is true whether you are talking to someone in-person or over a digital channel such as email, SMS or website chat.

The New Best Practices for Native Advertising on Editorial Sites


Posted by MeganRoseM Digital advertising is different nowadays. How and when we interact with ads online drastically changed in March when COVID-19 ushered in a new era of rolling global lockdowns, not to mention lifestyle changes that none of us could predict.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

The Top Skills (and Tools) Marketing Technologists Need for Teamlancing


It’s no secret that more and more people work remotely than ever before. In fact, the entire workforce has changed drastically. A recent survey from the National Bureau of Economic Research shows that the remote workforce has nearly quadrupled to include 50 percent of U.S. workers.

A Concise Framework for Native Video Ads Marketing


There is a key reason why native video has gained an edge over regular video, and here it is: Native videos are non-intrusive, so they don’t annoy the audience as other ads do.


Working Genius: What Gifts Do You Bring to Work?


You are a genius. In fact, every person in your company is a genius, too. And if you can figure out why, you can reorganize your company to be more efficient, productive, and joyful.

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Why We Need to Humanize Business Communication


Communication is what separates us from other animals. Communication makes us human. So, why do most workplaces seem dead-set on stripping all the humanity from business communication?

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.