Sun.Apr 01, 2012

Lead Nurturing: Market to personality and behavior, not job title

B2B Lead Generation Blog

Tweet In my most recent research project, the MarketingSherpa 2012 Executive Guide to Marketing Personnel , we identified key behavioral and motivational differences between marketing specialists. Much of what we learned applies beyond HR and can improve your lead nurturing and sales efforts. The key to navigating your way to a sales-ready lead is navigating through individual personalities.

Which Industry is Growing its Audience Fastest? [CHART]

Modern Marketing

by Egan Cheung | Tweet this One of the key elements to a healthy revenue engine is the ability to increase the audience for your message. With all other factors remaining constant, the more people you are able to reach with your message, the more potential business opportunities you will uncover.