Marketing Insider Group

MAY 9, 2016

There is a common perception among some marketers and individuals outside the industry that B2B purchasing decisions are made solely based on rational evidence – because business is business and it is not supposed to be “personal.” But the fact is that emotions do play a critical role, and sometimes can even be the driving […]. The post Swiped: 5 Steps To Content Marketing In A Post-Tinder World appeared first on Marketing Insider Group.

Content Marketing 132

Content Marketing Content B2B Marketing Purchase 132

Biznology

MAY 9, 2016

If you want an alternative to the usual gang of businesses cited from conference-room podiums as “disruptive,” I’d suggest a rarely mentioned candidate whose impact will far exceeds taxicabs and hotel rooms. I’m speaking of Amazon. Not the retailer, but the cloud computing division of that company. Amazon Web Services (AWS) is not only throwing off more profit than a retail business that is nine times its size, but it may turn out to be the company’s most valuable long-term asset.

Marketing Management 106

Marketing Management Amazon Gartner Advertising Agencies 106

Marketing Insider Group

MAY 9, 2016

Marketing and selling content operations isn’t sexy. But it could be one of the most important focus areas for marketing leaders. See Is Content Operations Your Next Focus Area? Almost every week I see fresh survey results that continue to reflect the long-standingchallenges that B2B marketers face (Content Marketing Institute). More importantly, I speak with people […].

Content 129

Content Customer Surveys B2B Marketing Marketing 129

ANNUITAS

MAY 9, 2016

Spring is my favorite season for many reasons, but one of the top reasons is the annual Marketo Marketing Nation Summit #MKTGNATION where like-minded marketers that are passionate about all things marketing and especially marketing automation, come together to share knowledge, experience and insights that are helpful for all marketers. Events like the Marketo Summit bring fresh ideas to marketers by renewing the spirit of learning and innovation.

Marketo 100

Marketo Peer-to-peer Planning Marketing Automation Services 100

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Convince & Convert

MAY 9, 2016

Each quarter, a brand receives an average of 9,052 inbound social messages that require a response. Any social media manager or social customer care agent knows that there’s a great deal of overlap in the Tweets a brand attracts. After all, great minds think alike—right? Your followers and fans are bound to take the words right out of each other’s mouths and ask the same questions or express similar feelings.

Response Rate 98

Response Rate Allocation Enterprise Management Twitter 98

Convince & Convert

MAY 9, 2016

Teamwork Makes the Dream Work. Today, we have two phenomenal women on the Business of Story Podcast. Nancy Duarte is the Principal of Duarte Inc., the largest design firm in Silicon Valley, not to mention the fifth-ranked women-owned firm. She is a communication expert who has been featured in Forbes, Fast Company, Fortune, Wired, The Wall Street Journal, The New York Times, The Huffington Post, The L.A.

Business 80

Business Storytelling Twitter Resources 80

Hubspot

MAY 9, 2016

While it might not be as powerful as the industry standard, Microsoft Excel, Google's online spreadsheet tool, Google Sheets, provides several other advantages. From offering more collaboration capabilities, to having a more attractive price point (re: free), it's no wonder that more and more marketers are turning to Google Sheets for their reporting.

Google 55

Google Validation Marketing Analytics Tools Rules 55

Kapost

MAY 9, 2016

I’ll start by openly confessing that I’ve never given much thought to Tyra Banks, the director, producer, and host of “America’s Next Top Model.” So I never would have guessed that the quirky supermodel would be invited as a keynote speaker at Oracle’s Modern Marketing Experience. A supermodel and former talk show host at an Oracle conference?

Psychographics 52

Psychographics Business Television marketing Demographics 52

Hubspot

MAY 9, 2016

Whether you're new to marketing or decades into your career, conversion rate optimization is an ever-changing topic and necessary asset in your marketing playbook. Looking to learn more about your audience? Want to manipulate your existing resources to improve their performance? How about growing your business by improving lead flow? Wouldn't that be nice?

Work Management 53

Work Management Conversion Google Marketing Management 53

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Leadspace

MAY 9, 2016

Accurate data is the key to successful B2B marketing and lead generation. When I looked at the agenda for the 2016 Marketo Marketing Nation Summit, it got me thinking about the future of data, lead generation and the evolution of B2B marketing. At Leadspace, we truly believe (and our case studies validate) that accurate data paves the way for successful demand generation campaigns and engagement.

Marketo 48

Marketo B2B Marketing Enterprise Management Planning 48

Funnelholic

MAY 9, 2016

For everyone who follows me, you know full well that my first week in April was all about the TOPO Summit. I also promised that I would go back to regularly scheduled programming, but something happened that was really cool…people created some amazing content from the Summit. Regardless of the fact these content pieces related to Summit, there was incredible creativity and a focus on high value.

Peer-to-peer 47

Peer-to-peer Content Thought Leadership Account Based Marketing 47

ActiveDEMAND

MAY 9, 2016

Building Your Client’s Site’s Story Data-driven marketing provides a wealth of data about prospects – who they are, where on the Web they are coming from and what they are looking for. Personalization tools allow marketers to not only personalize who the prospect is, but contextualize what they are looking for – think about it like this: If a visitor arrives on your client’s site from a partner page or a particular section of, say, a review site, personalization can reinforce that to

Marketing Automation Services 41

Marketing Automation Services Ad Building Work Management Advertising Agencies 41

Brandfolder

MAY 9, 2016

When your brand has international partners in over 80 countries, providing the right brand assets to the right people is no easy task. And, when your brand is rapidly growing.

Product 40

Product Branding Brand Identity 40

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The Freeman Company

MAY 9, 2016

The State of the Brand Experience Industry (It’s Good!

Marketing 40

Marketing Branding Brand Identity 40

Convince & Convert

MAY 9, 2016

“Branding is dead!” “Long live branding!” Our relationship with the construct of branding is a little sketchy these days. While we don’t trust traditional brand advertising to the degree we once did in the broadcast era, today’s crowded digital marketplace demands strong brands with great stories if you want to stand out online.

Branding 81

Branding Brand Identity SIC Work Management 81

Adobe Experience Cloud Blog

MAY 9, 2016

Author: Alexandra Nation Ah, my first software demo–I remember it like it was yesterday (it was four years ago). Somewhere out there is a shell-shocked prospect wondering why on earth they even took my call. If you’re in a client-facing role and looking to improve your demo and presentation skills, this blog post is for you. For your amusement or horror, below is a list of some of the missteps I made during that call: My voice shook from nerves and too much coffee.

Product 77

Product Marketing Management Marketo Thought Leadership 77

Contently

MAY 9, 2016

A few months ago, Joe Lazauskas, Contently’s editor-in-chief, was selected as a judge for the Digiday Content Marketing Awards. Our first thought was: W ow, there are a lot of content marketing awards. Our second thought was: Now everyone will get to see Joe’s headshot. You see, while most marketers opt for safe choices, Joe is the one who looks like he’s posing for a Mentos commercial.

Campaigns 69

Campaigns Paid Search Agency Content Small Business Marketing 69

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Hinge Marketing

MAY 9, 2016

Professional services firms depend on referrals for continued growth. And many firms stridently cling to the belief that clients—both current and past—are their primary source for those much-needed referrals. After a closer look , we found this faith in clients as a referral source to be wrong. According to a survey of 500 professional services companies, people who have never worked with your firm—strangers—are likely your top referral source.

Allocation 48

Allocation Word of Mouth Conference Correlation 48

Hubspot

MAY 9, 2016

In their continued effort to promote video content in the News Feed, Facebook recently launched Facebook Live , a live video streaming service that lets anyone broadcast live videos from their mobile device straight to their Facebook News Feed. Why are marketers getting so excited about Facebook Live? Because it's an awesome way for them to use the power of live video to communicate their brand stories and build authentic, intimate relationships with fans and followers.

Facebook 61

Facebook Broadcasting Privacy Video Marketing 61

KEO Marketing

MAY 9, 2016

YouTube, Google’s video platform, attracts more than 800 million unique visitors each month. Because of this seemingly endless reach, it’s an essential network to include in digital marketing strategies to boost online advertising and inbound marketing efforts. If you’ve already invested in creating a YouTube channel for your business, Brafton offers an infographic that shows 10 ways businesses can optimize their video marketing efforts.

Youtube 48

Youtube Advertising Channels Optimization Business 48

Contently

MAY 9, 2016

How many hours are you going to spend at work today? Here’s a better question: How many of those hours will you actually work ? If your workday is anything like mine, you might sit down, ready to focus on that important project—and then get distracted by a new email. Later you might take a quick break to reply to some Twitter mentions, before spending 20 minutes reading articles that look really interesting in your feed.

Spending 96

Spending Work Management Social Media Twitter 96

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Marketing Insider Group

MAY 9, 2016

Your consumer population is a community, and they deserve ongoing support. In 2016, real-time strategies win. Companies can’t expect to profit from number acquisition alone, and they’re changing to retention-heavy mobile marketing strategy. Mobile conversion rates have increased by 64 percent compared to desktop, and for several reasons. The smartphone’s anywhere, anytime design makes ongoing customer […].

Acquisitions 116

Acquisitions Mobile Marketing Paid Search Agency Conversion Rate 116

Contently

MAY 9, 2016

This past week brought a piece of news that felt totally inevitable. No, I’m not talking about Donald Trump being crowned the presumptive Republican nominee. I’m talking about LinkedIn launching its own version of Instant Articles. According to BuzzFeed News, LinkedIn is exploring its own version of Instant Articles that will allow publishers and brands to post content directly on the social network.

Linkedin 76

Linkedin Paid Search Agency Facebook Video Marketing 76