Mon.Mar 26, 2012

Trending Sources

Email marketing: Overcoming message overload

The B2B Research Blog

I’ve always felt my groaning inbox bore testament to the popularity of email marketing. Now my suspicions are confirmed. . The latest report in B2B Marketing’s Benchmark series reveals that a whopping nine in ten (88%) B2B marketers make use of the technique.

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Grow SMB Revenues With Buyer-Based Marketing

Tony Zambito

This is part 3 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . Buyer Persona © All Rights Reserved Cristian Cardenas.

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The Death of Branding [INFOGRAPHIC]

Tomorrow People

What is branding and why does it matter? Branding is a word that is used a great deal these days. But what does it actually mean? The Design Council defines a brand as: “a set of associations that a person (or group of people) makes with a company, product, service, individual or organisation.

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Best Web Presence Optimization Guides and Tips of 2011

Webbiquity

One of the most interesting aspects of web presence optimization (WPO) is how frequently bloggers and journalists write about the concept without actually using the term.

5 Key Aspects of Accurate Marketing Automation System Software Pricing

Simplify your software evaluation process with this free Marketing Automation Systems software pricing guide! Don't let price confusion keep you from selecting the best Marketing Automation software for your organization's needs. Download your free guide today!

More Trending

Is Rex Hammock the Groucho Marx of New Media?

B2B Memes

In his autobiography, The Last Laugh , S. Perelman recalls that his first book included the following blurb from Groucho Marx: “From the moment I picked up your book until I laid it down, I was convulsed with laughter. Some day I intend reading it.”. Perelman doesn’t say how he felt about it, but given his admiration of the Marx Brothers, he was surely delighted.

Do You Treat Your Sales Teams Like The Hunger Games?

Sales Intelligence View

The Hunger Games is the #1 movie in US box offices with $155 Million dollars. I haven’t seen the movie but I have read the book and I couldn’t help but think about how the Hunger Games can be applied to business environments.

63% of B2B Companies Don't Generate Leads From Social Media [New Data]

Hubspot

Social media lead generation has been notoriously challenging for B2B companies. It makes sense -- when your industry isn't consumer-focused, it's difficult to attract a large audience relevant to your business.

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Do You Treat Your Sales Teams Like The Hunger Games?

Sales Intelligence View

The Hunger Games is the #1 movie in US box offices with $155 Million dollars. I haven’t seen the movie but I have read the book and I couldn’t help but think about how the Hunger Games can be applied to business environments. No one should expect camouflage training a cornucopia of weapons and supplies when they start their job but their should be some training and tools provided. The Hunger Games in Sales.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Really Simple SEO

Direct Response Coach

Search engine optimization (SEO) seems very complicated, doesn’t it. Just the name itself will make you dizzy. Then there’s the onslaught of advice you get around keywords, meta data, inbound links and, of course, content creation. It’s a bit overwhelming especially if you don’t focus on this topic. You can see why people feel the [.]. Bob McCarthy's Blog General Web Marketing

How to Make Your B2B Content Marketing More Successful

Modern B2B Marketing

by Maria Pergolino As customers receive more and more and more and more email from companies like yours, it’s more and more and more important than ever to make sure that your message is hyper-relevant. How do you do that?

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Why Every Marketer Needs Closed-Loop Reporting

Hubspot

Closed-loop reporting is one of the most powerful tools that we online marketers have at our disposal. Not only does it allow us to demonstrate our work’s value to our bosses, organizations and clients, but it also enables us to improve our marketing.

No Foolin-Sales Mgmt Should be Thinking Summer

Your Sales Management Guru

No Foolin-Sales Leadership Should be Thinking Summer. This past week during a consulting session with a client, with both the President and their sales manager we discussed several points that I thought would be good items to bring up in this week’s blog. April 1 st is right around the corner and I want all of you reading this not be this year’s fool. The first point, which is not an unusual topic, was to ensure both the president and sales management were in agreement as to weekly priorities.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Makeover Your Dashboard: 8 Metrics That Count - VR Marketing Blog

Vertical Response

Move Beyond Concept to Create Content Like a Publisher

Avitage

For marketers who have embraced the publishing mindset in support of inbound and content marketing strategies, execution has emerged as the new barrier to success. You understand the need to think like a publisher. You have shifted content focus from vendor and product collateral, to customer educational content. You blog, create whitepapers or e-books, conduct webinars and even dabble in videos. Linked-in and Facebook pages (and now Google Plus) have led to YouTube and Slideshare channels.

Online Publisher Uses SnapApp Sweepstakes to Collect Over 100,000 Leads

SnapApp

Figment is an online community for teens and young adults. Members can share their writing, connect with other readers and writers, and discover new stories and authors. They wanted to engage their very active community in a unique and entertaining way.

Do You Treat Your Sales Teams Like The Hunger Games?

Sales Intelligence View

The Hunger Games is the #1 movie in US box offices with $155 Million dollars. I haven’t seen the movie but I have read the book and I couldn’t help but think about how the Hunger Games can be applied to business environments.

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

Facebook Timeline: 3 Ways to Get the Most from Your Favorite Apps

SnapApp

Facebook Timeline upgrade for Brand Pages is in full swing! here's a video tutorial & overview of the changes ) With your fancy new look come a dozen little ways for you to engage, educate, entertain and convert your Facebook fans.