Mon.Dec 03, 2018

More Marketers are Standing Out from the Pack with Visual Content

KoMarketing Associates

As marketers look for new ways to resonate with their target audiences, new research suggests that using visual content marketing is paying off. Venngage recently published an infographic depicting visual marketing statistics to know for 2019.

How to Give Yourself Profit-Building Clout with Blog Posts

Marketing Insider Group

“I should write a book,” said one exasperated pediatrician whose patients’ after-hours questions kept her up practically all night.

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6 Ways Marketing Automation Is Evolving for CMOs

Modern Marketing

As a CMO, your job is to be ready for every marketing development. You’re never allowed to stand still, because the moment you do, something in your industry will change, and you’ll fall behind the competition. Unfortunately, turnover for marketing jobs is increasing.

Make the Most of the Holiday Marketing Season (and Beyond)

Marketing Insider Group

By Steve Olenski In the middle of this holiday shopping season, there are some strong indications that it could be record-breaking for many companies. Amazon reported a Cyber Monday shopping record, surpassing its own previous record earlier this year on Prime Day.

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Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica whitepaper to learn how important conversational AI is to your CX strategy.

The ties that bind us: content marketing proven to foster trust and comfort with customers

Tomorrow People

When content marketing is done well, successful companies will build trust and comfort with an audience — without the hard-sell treatment. This infographic puts in the numbers, but successful marketers agree it’s all about the relationship.

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More Trending

A Marketer’s Guide to Decoding Social Media Algorithms in 2019

Buffer

Social media algorithms play a very important role in the ability for marketers and business owners to make an impact online. And although algorithms are often difficult to understand, we need to learn to work with them and not against them if we want to find success.

12 Expert Ideas to Improve Your Content Marketing for Better Leads

Content Marketing Institute

Many brands leverage content marketing to generate qualified leads and boost sales. In fact, content marketing generates over three times more leads as outbound marketing and costs 62% less.

Acquisition Addiction’s Impact on Customer Experience ROI

Fusion Marketing Partners

Addiction to acquisition of customers is taking a toll on customer experience ROI. Did you know that 1.8 trillion dollars […]. Guest Expert Contributor

7 Research Tips to Know Your Target Audience on a Deeper Level

Kapost

A cursory look at any number of blog articles on improving your marketing will make one thing clear—you need to understand your customers to provide messaging that resonates with them.

The Path to Journey Management

Speaker: Kerry Bodine and Lindsay Sykes

The practice of journey mapping has reached fever pitch. But your mapping efforts are only effective if the resulting maps help you drive organization change — and then measure the results of your efforts. Join Intouch Insight and Kerry Bodine, CX expert and co-author of Outside In: The Power of Putting Customers at the Center of Your Business, as she shares Bodine & Co.’s latest research on this topic.

How to create performance marketing KPIs

Velocity Partners

How to create performance marketing KPIs in seven steps. B2B marketing teams don’t work with KPIs nearly enough. And that’s crazy because they are – as the title suggests – key. So why do so many marketing teams skip this utterly vital stage of any marketing process? It’s a head-scratcher.

It’s Time to Retest Your Page Speed [Google’s latest update]

Unbounce

Back in October, we were the first to claim that 2019 will be the year of page speed. We’ve got our eyes on the market and lemme tell you: Google is sending serious signals that it’s crunch time to deal with your slow pages. Faster pages are a strategic marketing priority.

Customer-Powered Success: Why Advocates Play a Crucial Role in the Post-Sale Journey

Influitive

Modern B2B enterprises must provide a flawless post-sale customers experience to drive high customer satisfaction and growth. Instead of only focusing on internal metrics like churn, retention, and NPS,” says Nick Mehta, CEO of Gainsight, “the most sophisticated companies are looking from the outside in, starting with the customer’s experience and desired outcomes and working.

Leading with Purpose—A Culture I Thrive in

Televerde

Prior to joining the team, I found myself meticulously researching Televerde and what it stands for. I was pleased to learn that they are a company leading with purpose and people —80% of its employees are located within the walls of Arizona and Indiana prisons.

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How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

The Top 13 Tips to Optimize Your Lead Capture Page

Ontraport

Follow these proven landing page strategies to optimize lead capture conversions. The post The Top 13 Tips to Optimize Your Lead Capture Page appeared first on The ONTRAPORT Blog. Landing Pages

6 Mistakes Employers Make Around the Holidays

Hatchbuck

Companies have their collective hands full come December. They may be balancing increasing demands on their business with the various needs of their employees, who may want time off to travel , spend time with family, or simply decompress.

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The Rosé Effect

Crimson Hexagon

Rose wine has become incredibly popular and rose flavors have begun popping up in other alcohols, like champagnes, ciders, and vodkas. Marketing alcohol consumer packaged goods CPG industry analysis rose wine wine wine trends

Top ten external traffic referral sources of November 2018

Parse.ly

Where were readers discovering articles and what were some of the top stories of the month? Here’s your quick traffic recap based on network data for November 2018. November 2018: Google Discover joins the top ten. There were 4.7

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Using Instagram Marketing to Drive Your Brand

Brightedge

Instagram has established itself as one of the most popular social media platforms. It boasts one billion users, 500 million of whom use it every day. It began as a platform that appealed to younger generations, and its younger audience has stuck around while also expanding into other demogrpahics.

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SEO Changes in 2018

EMagine B2B Blog

It’s no secret that SEO is an ever-evolving industry and will continue to be for years to come. Believe it or not, 2018 happened to be one of the most active years for SEO changes. I simply cannot remember a more active year and I’ve been working with SEO for over fifteen years.

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The Impact of Bad B2B Marketing Data

Zoominfo

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience?

SEO Changes in 2018

EMagine B2B Blog

It’s no secret that SEO is an ever-evolving industry and will continue to be for years to come. Believe it or not, 2018 happened to be one of the most active years for SEO changes. I simply cannot remember a more active year and I’ve been working with SEO for over fifteen years.

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Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

We Asked, You Answered: The Data Behind the Changing Customer Journey

ClearVoice

As marketers, we are so busy creating content, generating leads, or putting out the proverbial fire, that we don’t take time to look around and get a sense of the market. This article, and others this week, illustrate how you can collect and use data to escape the echo chamber of marketing.

Feature Launch: Mobile App for iOS

Outbound Engine

We know how important it is to stay connected. As a small business owner, it’s a necessity for your business to thrive. Communication is crucial to keeping your customers and finding new ones. Knowing this, we’ve been working hard on an exciting update for OutboundEngine customers.

Marketing Predictability: Flip Your Marketing Funnel On Its Head

Marketing 261

Thanks to Leadsift for having me contribute to their 1-Minute Learning Series. The original video interview with Alex Field highlighting how to reverse engineer your marketing funnel lives on Leadsift’s Linkedin page. Reverse Engineer Your Marketing Funnel.

The Definitive Guide to Holiday Conversations About Your Job

Modern B2B Marketing

It happens every year. After going back to the kitchen for thirds, you return to the dinner table. You top off your glass of wine, and prepare to eat like you haven’t tasted food in a week.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Email Drip Campaign Best Practices and Tips

SendGrid

Email drip campaigns, also known as email automation, allow email marketers to send emails to recipients based on a pre-determined schedule.

9 Tips For Brand Building Through Web Design

Altitude Branding

Websites have gained much popularity in the marketing industry today. Brands are keener on building their name and growing their audience through websites. They’re even more popular because of social media, where its links can be attached.

Technology Adoption for Financial Advisors

FMG Suite

Technology adoption has become a sink or swim situation for financial advisors. Innovations are shaking up many of the traditional […]. General Marketing Marketing Tips Technology Marketing Marketing Technology Marketing Tools technology

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