Zoominfo
DECEMBER 3, 2018
There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience? Unfortunately, low-quality data is a real problem for many companies—simply because B2B data decays so rapidly.
Marketing Insider Group
DECEMBER 3, 2018
“I should write a book,” said one exasperated pediatrician whose patients’ after-hours questions kept her up practically all night. She meant, perhaps, that she should chronicle her trials and tribulations with an autobiographical work—as British country veterinarian James Herriot (of All Creatures Great and Small) did with great success. As someone who specializes in marketing, I’d […].
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Influitive
DECEMBER 3, 2018
Modern B2B enterprises must provide a flawless post-sale customers experience to drive high customer satisfaction and growth. “Instead of only focusing on internal metrics like churn, retention, and NPS,” says Nick Mehta, CEO of Gainsight, “the most sophisticated companies are looking from the outside in, starting with the customer’s experience and desired outcomes and working.
Marketing Insider Group
DECEMBER 3, 2018
By Steve Olenski In the middle of this holiday shopping season, there are some strong indications that it could be record-breaking for many companies. Amazon reported a Cyber Monday shopping record, surpassing its own previous record earlier this year on Prime Day. And for the five-day period from Thanksgiving through Cyber Monday, the retail giant […].
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Adobe Experience Cloud Blog
DECEMBER 3, 2018
It happens every year. After going back to the kitchen for thirds, you return to the dinner table. You top off your glass of wine, and prepare to eat like you haven’t tasted food in a week. The perfect forkful of food is loaded, you open your mouth like it’s the gate to Disneyland, and seconds before you jump on the gravy train, your Aunt Martha asks the question you feared from across the table: “So honey, what exactly do you do at work all day?”.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Buffer
DECEMBER 3, 2018
Social media algorithms play a very important role in the ability for marketers and business owners to make an impact online. And although algorithms are often difficult to understand, we need to learn to work with them and not against them if we want to find success. Luckily for us, big social networking sites often share updates on exactly what their algorithm prioritizes.
Kapost
DECEMBER 3, 2018
A cursory look at any number of blog articles on improving your marketing will make one thing clear—you need to understand your customers to provide messaging that resonates with them. The post 7 Research Tips to Know Your Target Audience on a Deeper Level appeared first on Kapost Content Marketing Blog.
Ontraport
DECEMBER 3, 2018
Follow these proven landing page strategies to optimize lead capture conversions. The post The Top 13 Tips to Optimize Your Lead Capture Page appeared first on The ONTRAPORT Blog.
SEMrush
DECEMBER 3, 2018
Facebook Live is great, but as with any kind of social media marketing, you need to proceed with caution. Blindly jumping in and assuming your video will make an impact is a bad idea — period. In this article you will find tips and strategies to help you ensure your live videos are effective and will reach your target audiences.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
JotForm
DECEMBER 3, 2018
281 billion. That’s how many emails the Radicati Group estimates are sent each day. The same March 2018 report estimated that there will be 3.8 billion email accounts by the end of the year. Why does this matter to medical practices?
Fusion Marketing Partners
DECEMBER 3, 2018
Addiction to acquisition of customers is taking a toll on customer experience ROI. Did you know that 1.8 trillion dollars […].
Hubspot
DECEMBER 3, 2018
As a recruiter, your job isn’t just limited to finding qualified candidates to fill your company’s new roles. You also have to promote these roles and convince the best applicants to join your company. In other words, you’re not just a recruiter -- you’re also a marketer and a sales person. As a marketer of your employer’s mission and culture, you need to think like a content strategist, especially during the digital age.
EMagine B2B Blog
DECEMBER 3, 2018
It’s no secret that SEO is an ever-evolving industry and will continue to be for years to come. Believe it or not, 2018 happened to be one of the most active years for SEO changes. I simply cannot remember a more active year and I’ve been working with SEO for over fifteen years. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Televerde
DECEMBER 3, 2018
Prior to joining the team, I found myself meticulously researching Televerde and what it stands for. I was pleased to learn that they are a company leading with purpose and people —80% of its employees are located within the walls of Arizona and Indiana prisons. I was required to visit the call centers at Arizona Correctional Perryville for a round of interviews.
EMagine B2B Blog
DECEMBER 3, 2018
It’s no secret that SEO is an ever-evolving industry and will continue to be for years to come. Believe it or not, 2018 happened to be one of the most active years for SEO changes. I simply cannot remember a more active year and I’ve been working with SEO for over fifteen years. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway.
BenchmarkONE
DECEMBER 3, 2018
Companies have their collective hands full come December. They may be balancing increasing demands on their business with the various needs of their employees, who may want time off to travel , spend time with family, or simply decompress. Both sides of that equation are crucial—nobody wants to lose out on new business, especially at the end of the year when it’s crunch time for meeting goals and quotas.
Velocity Partners
DECEMBER 3, 2018
How to create performance marketing KPIs in seven steps. B2B marketing teams don’t work with KPIs nearly enough. And that’s crazy because they are – as the title suggests – key. So why do so many marketing teams skip this utterly vital stage of any marketing process? It’s a head-scratcher. And usually a result of thinking of generating KPIs as a pure data challenge.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
PFL
DECEMBER 3, 2018
Once advertising on the internet went from new-fangled to mainstream, most marketers shifted their focus toward new media channels like Facebook, Google Display ads, and content marketing to get the word out about their products and services. But direct mail is making a comeback. Let’s break down direct mail marketing and why it’s relevant again. […].
Brightedge
DECEMBER 3, 2018
Instagram has established itself as one of the most popular social media platforms. It boasts one billion users, 500 million of whom use it every day. It began as a platform that appealed to younger generations, and its younger audience has stuck around while also expanding into other demogrpahics. Fifty-nine percent of users are under […]. The post Using Instagram Marketing to Drive Your Brand appeared first on BrightEdge SEO Blog.
Madison Logic
DECEMBER 3, 2018
Marketers today struggle with endless possibilities when it comes to ABM programs. Who do they target? How do they measure what’s working? Are they aligned with sales? With 2019 around the corner it’s time to take your ABM experience to the next level. Join Ceros, Clari, and Madison Logic on December 6th at 2pm ET/11am. The post The Secret to Building Better ABM Experiences appeared first on Madison Logic Blog.
Hubspot
DECEMBER 3, 2018
New data from the Pew Research Center says that U.S. consumers would rather watch the news -- not read or listen to it -- and would prefer to do so on TV, not online. "Their viewing loyalties have yet to migrate fully to the web," the report says. "Just over four-in-ten U.S. adults (44%) prefer TV, compared with about a third (34%) who prefer the web.".
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Salesforce Marketing Cloud
DECEMBER 3, 2018
This blog post was co-authored by Logan Goulett. You’ve poured your blood, sweat and tears (and budget) into your Black Friday and Cyber Monday strategies and came out on the other side relatively unscathed. And hopefully, of course, your company reaped the benefits. Congratulations! But now the real work begins.
SendGrid
DECEMBER 3, 2018
Email drip campaigns, also known as email automation, allow email marketers to send emails to recipients based on a pre-determined schedule. Setting up email drip campaigns removes many of the administrative and unstimulating tasks such as preparing, segmenting, and scheduling email marketing campaigns so that you can direct your creative energy into elements such as email content and design.
Hubspot
DECEMBER 3, 2018
To fully understand the importance of design patterns, let's start with an example -- when a user uses your product, how do they save their landing page, blog post, template, etc.? Do their projects auto-save, or do they need to press a "Save" button? Let's say you choose auto-save. Great. Now, how much time do you have? Do you want to go into each individual page and code for the auto-save component, with a big potential for error?
Brandwatch Marketing
DECEMBER 3, 2018
Rose wine has become incredibly popular and rose flavors have begun popping up in other alcohols, like champagnes, ciders, and vodkas.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Heinz Marketing
DECEMBER 3, 2018
By Sheena McKinney , Executive Assistant to President Matt Heinz of Heinz Marketing. I recently had the honor of speaking on a panel with top Seattle Executive Assistants during Seattle Start Up Week. I was introduced as having 30+ years of experience. It made me sound so old! Fortunately I wholeheartedly embrace my age and my gray hair so I was able to take it in stride.
Lead Liaison
DECEMBER 3, 2018
Businesses can use Lead Liaison’s GoExhibit!™ in many ways – it’s not just for trade shows! GoExhibit!™ is an event lead management solution, powered by a slick mobile app, aptly named GoCapture!™. If you’re using an event lead management solution like ours, this article will help you explore the other ways you can use the system and/or mobile app to capture leads.
Marketing 261
DECEMBER 3, 2018
Thanks to Leadsift for having me contribute to their 1-Minute Learning Series. The original video interview with Alex Field highlighting how to reverse engineer your marketing funnel lives on Leadsift’s Linkedin page. Reverse Engineer Your Marketing Funnel. For a good majority of marketers in the tech industry, our core mandate is to generate leads, and more times than we can count, CEOs, executives, and sales aimlessly tell marketing, “we need leads.” No.
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