Mon.Dec 03, 2018

More Marketers are Standing Out from the Pack with Visual Content

KoMarketing Associates

As marketers look for new ways to resonate with their target audiences, new research suggests that using visual content marketing is paying off. Venngage recently published an infographic depicting visual marketing statistics to know for 2019.

How to Give Yourself Profit-Building Clout with Blog Posts

Marketing Insider Group

“I should write a book,” said one exasperated pediatrician whose patients’ after-hours questions kept her up practically all night.

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The ties that bind us: content marketing proven to foster trust and comfort with customers

Tomorrow People

When content marketing is done well, successful companies will build trust and comfort with an audience — without the hard-sell treatment. This infographic puts in the numbers, but successful marketers agree it’s all about the relationship.

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Make the Most of the Holiday Marketing Season (and Beyond)

Marketing Insider Group

By Steve Olenski In the middle of this holiday shopping season, there are some strong indications that it could be record-breaking for many companies. Amazon reported a Cyber Monday shopping record, surpassing its own previous record earlier this year on Prime Day.

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Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

How to Get More Qualified Leads into Your Lead Capture Forms

Reachforce

There are times when your lead generation goal is simply to get as many new leads as you can. As a brand new business, you want to reach as many people as possible. If you're ramping up your email marketing, you may also want to grow your list more quickly with less qualified leads. leads

6 Ways Marketing Automation Is Evolving for CMOs

Modern Marketing

As a CMO, your job is to be ready for every marketing development. You’re never allowed to stand still, because the moment you do, something in your industry will change, and you’ll fall behind the competition. Unfortunately, turnover for marketing jobs is increasing.

More Trending

12 Expert Ideas to Improve Your Content Marketing for Better Leads

Content Marketing Institute

Many brands leverage content marketing to generate qualified leads and boost sales. In fact, content marketing generates over three times more leads as outbound marketing and costs 62% less.

Acquisition Addiction’s Impact on Customer Experience ROI

Fusion Marketing Partners

Addiction to acquisition of customers is taking a toll on customer experience ROI. Did you know that 1.8 trillion dollars […]. Guest Expert Contributor

6 Mistakes Employers Make Around the Holidays

Hatchbuck

Companies have their collective hands full come December. They may be balancing increasing demands on their business with the various needs of their employees, who may want time off to travel , spend time with family, or simply decompress.

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Leading with Purpose—A Culture I Thrive in

Televerde

Prior to joining the team, I found myself meticulously researching Televerde and what it stands for. I was pleased to learn that they are a company leading with purpose and people —80% of its employees are located within the walls of Arizona and Indiana prisons.

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7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Top ten external traffic referral sources of November 2018

Parse.ly

Where were readers discovering articles and what were some of the top stories of the month? Here’s your quick traffic recap based on network data for November 2018. November 2018: Google Discover joins the top ten. There were 4.7

A Marketer’s Guide to Decoding Social Media Algorithms in 2019

Buffer

Social media algorithms play a very important role in the ability for marketers and business owners to make an impact online. And although algorithms are often difficult to understand, we need to learn to work with them and not against them if we want to find success.

Feature Launch: Mobile App for iOS

Outbound Engine

We know how important it is to stay connected. As a small business owner, it’s a necessity for your business to thrive. Communication is crucial to keeping your customers and finding new ones. Knowing this, we’ve been working hard on an exciting update for OutboundEngine customers.

The Top 13 Tips to Optimize Your Lead Capture Page

Ontraport

Follow these proven landing page strategies to optimize lead capture conversions. The post The Top 13 Tips to Optimize Your Lead Capture Page appeared first on The ONTRAPORT Blog. Landing Pages

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How to create performance marketing KPIs

Velocity Partners

How to create performance marketing KPIs in seven steps. B2B marketing teams don’t work with KPIs nearly enough. And that’s crazy because they are – as the title suggests – key. So why do so many marketing teams skip this utterly vital stage of any marketing process? It’s a head-scratcher.

SEO Changes in 2018

EMagine B2B Blog

It’s no secret that SEO is an ever-evolving industry and will continue to be for years to come. Believe it or not, 2018 happened to be one of the most active years for SEO changes. I simply cannot remember a more active year and I’ve been working with SEO for over fifteen years.

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The Definitive Guide to Holiday Conversations About Your Job

Modern B2B Marketing

It happens every year. After going back to the kitchen for thirds, you return to the dinner table. You top off your glass of wine, and prepare to eat like you haven’t tasted food in a week.

We Asked, You Answered: The Data Behind the Changing Customer Journey

ClearVoice

As marketers, we are so busy creating content, generating leads, or putting out the proverbial fire, that we don’t take time to look around and get a sense of the market. This article, and others this week, illustrate how you can collect and use data to escape the echo chamber of marketing.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

It’s Time to Retest Your Page Speed [Google’s latest update]

Unbounce

Back in October, we were the first to claim that 2019 will be the year of page speed. We’ve got our eyes on the market and lemme tell you: Google is sending serious signals that it’s crunch time to deal with your slow pages. Faster pages are a strategic marketing priority.

The Beginner's Guide to Design Patterns

Hubspot

To fully understand the importance of design patterns, let's start with an example -- when a user uses your product, how do they save their landing page, blog post, template, etc.? Do their projects auto-save, or do they need to press a "Save" button? Let's say you choose auto-save. Great.

Career Recipe:  Season to Taste with Salt and Pepper

Heinz Marketing

By Sheena McKinney , Executive Assistant to President Matt Heinz of Heinz Marketing. I recently had the honor of speaking on a panel with top Seattle Executive Assistants during Seattle Start Up Week. I was introduced as having 30+ years of experience. It made me sound so old!

Are More People Getting Their News Online Than on TV? The Answer May Surprise You

Hubspot

New data from the Pew Research Center says that U.S. consumers would rather watch the news -- not read or listen to it -- and would prefer to do so on TV, not online. Their viewing loyalties have yet to migrate fully to the web," the report says. Just over four-in-ten U.S.

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Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

The Impact of Bad B2B Marketing Data

Zoominfo

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience?

9 Tips For Brand Building Through Web Design

Altitude Branding

Websites have gained much popularity in the marketing industry today. Brands are keener on building their name and growing their audience through websites. They’re even more popular because of social media, where its links can be attached.

Can Financial Advisors Use Press Releases For Marketing?

FMG Suite

Have you considered utilizing press releases for your marketing strategy? Whether you actually send them to local publications, or just […]. Marketing Tips

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4 wins at The International B2B Marketing Awards!

Really B2B

We’re thrilled to announce that we had another fantastic year at the International B2B Marketing Awards - adding four more awards to our trophy case.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Technology Adoption for Financial Advisors

FMG Suite

Technology adoption has become a sink or swim situation for financial advisors. Innovations are shaking up many of the traditional […]. General Marketing Marketing Tips Technology Marketing Marketing Technology Marketing Tools technology

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5 Popular Job Boards That Will Help You Hire The Most Qualified Candidates

Hubspot

As a recruiter, your job isn’t just limited to finding qualified candidates to fill your company’s new roles. You also have to promote these roles and convince the best applicants to join your company. In other words, you’re not just a recruiter -- you’re also a marketer and a sales person.

Creative Uses for Lead Capture

Lead Liaison

Businesses can use Lead Liaison’s GoExhibit!™ in many ways – it’s not just for trade shows! GoExhibit!™ is an event lead management solution, powered by a slick mobile app, aptly named GoCapture!™. If you’re using an event lead management solution like ours, this article will help you explore the other ways you can use the system and/or mobile app to capture leads. We’ve rounded up seven creative uses for event lead capture using our system. Everyday Lead Capture.

The Rosé Effect

Crimson Hexagon

Rose wine has become incredibly popular and rose flavors have begun popping up in other alcohols, like champagnes, ciders, and vodkas. Marketing alcohol consumer packaged goods CPG industry analysis rose wine wine wine trends

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.