Zoominfo

JULY 28, 2019

In today’s technology and data-driven landscape, marketers are under constant pressure to prove the value of their efforts. But with the amount of data and analytics we have access to, it can be difficult to differentiate between the important marketing metrics and the not-so-important marketing metrics. If you’re struggling to report on the success of your marketing campaigns, we’re here to help. .

B2B Marketing 240

B2B Marketing B2B Zoominfo Conversion Rate 240

ClearVoice

JULY 28, 2019

You scratch my back, I’ll scratch yours. You are the company you keep. What goes around comes around. All of the sayings are ones we’ve heard — and been reminded of — time and time again, but for good reason: They’re, well, true. Not only in life but in business — especially when you’re a moonlighter. The world of referrals fosters elbow-rubbing, career advancement and plenty of mutually beneficial work.

Work Management 92

Work Management Click Rate Copywriting Opinions 92

Zoominfo

JULY 28, 2019

In today’s technology and data-driven landscape, marketers are under constant pressure to prove the value of their efforts. But with the amount of data and analytics we have access to, it can be difficult to differentiate between the important marketing metrics and the not-so-important marketing metrics. If you’re struggling to report on the success of your marketing campaigns, we’re here to help.

B2B Marketing 100

B2B Marketing B2B Conversion Rate Zoominfo 100

Spiralytics

JULY 28, 2019

Video marketing in 2019 is more beneficial to your business than any time in recent history. Incorporating video into your marketing strategy can provide all kinds of positive results, from attracting more leads to delighting current clients into becoming repeat business, and everything in between.

Lead Generation 73

Lead Generation Video Marketing Tactics Leads 73

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Magisto

JULY 28, 2019

With more than a billion unique users active each month, Instagram is a wonderful platform to consider for advertising your brand or company. With more than 4.2 billion likes per day, Instagram is also known for its high engagement. Instagram seems to be an obvious choice in terms of a social media strategy nowadays, even if your business is not photo-oriented. .

Business 75

Business Ideal Customer Profiles Profiling Social Media 75

DivvyHQ

JULY 28, 2019

Every content marketer eventually reaches a breaking point. There are too many projects to keep track of. Balls are getting dropped. Opportunities are getting missed. We have a suggestion for you. It's time to build your first content calendar. .

Ad Building 40

Ad Building Content Content Marketing Planning 40

Magisto

JULY 28, 2019

It is no secret that Facebook, the social media giant, oozed into our lives in 2004 and Twitter and Pinterest followed the trail in 2006 and early 2010 respectively. Instagram is a bit of a latecomer to the game, yet this photo-sharing platform has managed to be the most popular social media platform across the internet. Let’s dig into some stats…. Instagram receives around 5% growth per quarter —considerably greater growth than Snapchat (2.13%) and Facebook (3.14%).

Best Practices 75

Best Practices Ideal Customer Profiles Work Management Marketing Management 75

Hubspot

JULY 28, 2019

Humans are wired to avoid negative experiences. And for most of us, saying “ no ” is a negative experience. As salespeople, we see this every day with our prospects. Call it objections, going dark, or just plain ghosting -- but really, it’s your prospect trying to avoid telling you they’re not that into your product/service. How to Tell They Want to Say No.

Budget Programs 80

Budget Programs Template Training Conversion 80

DivvyHQ

JULY 28, 2019

Every content marketer feels it at some point. It’s a realization. It’s a disappointment, a mistake or missed opportunity. It’s that point at which your brain just can’t keep up with all the content balls you’re juggling and you’re waiving your white flag. You need a content calendar. Why have you waited this long? A content calendar is your central hub for all content planning and operations.

Ad Building 61

Ad Building Work Management Marketing Management Content 61

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper