Sun.May 20, 2018

A Positive Guide to Determining Negative Keywords in AdWords

NuSpark

We run several AdWords campaigns for clients and we understand the key task of optimizing keywords in order to insure quality clicks are all they are paying for. But that all depends on your campaign goals, especially when it comes to driving clicks from competitors.

Solve digital transformation challenges using Oracle Cloud

Modern Marketing

Digital transformation is an omnipresent topic today, providing a lot of challenges as well as chances. Due to that, customers are asking about how to deal with those challenges and how to leverage from the provided chances.

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How to Conduct a Win/Loss Analysis in B2B Sales

Zoominfo

A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. The insights garnered from this type of analysis can be instrumental in growing your business and increasing revenue.

When Screen Scraping became API calling – Gathering Oracle OpenWorld Session Catalog with.

Modern Marketing

A dataset with all sessions of the upcoming Oracle OpenWorld 2017 conference is nice to have – for experiments and demonstrations with many technologies. The session catalog is exposed at a website here. With searching, filtering and scrolling, all available sessions can be inspected.

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Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

The Missing Pieces of the Sales-Marketing Alignment Puzzle

B2B Marketing Directions

Research continues to show that marketing-sales alignment remains a significant challenge for many companies. Earlier this year, for example, InsideView published The State of Sales & Marketing Alignment in 2018 , which was based on a survey of more than 500 sales and marketing professionals.

CMO 69

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Modern Marketing

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Modern B2B Technology Worth Trying in 2018

PureB2B

Digital technology has changed the way B2B businesses reach out to their buyers. In the past, B2B companies relied on personal relationships, industry events, or cold-calling to build their brands. The human element was vital to lead generation strategies and overall business growth. However, since then, modern advancements have drastically changed the way we use B2B technology in the business landscape.

Ethical Marketing & Your B2B Business

The Lead Agency

Businesses who endorse and practice ethical marketing create a strong reputation of social responsibility and cultural sensitivity. This is often looked upon favourably by clients and prospective clients, and may even be the deciding factor in their decision to buy from one business over another. As such, ethical marketing isn’t just a moral and legal necessity; it also makes good business sense. What is Ethical Marketing?

Matt’s App of the Week: One More Story

Heinz Marketing

This is for the parents out there. I have three young kids at home and we’re working hard to make them eager and lifelong learners and readers. We read to them nightly but also encourage them to read books on their own, even our two younger boys who can’t yet read much but can certainly “read the pictures” and start to correlate images with words. There are some amazing apps out there to support new readers and One More Story is among my favorites.

By: Content marketing in the UK: facts, stats and analysis

i-Scoop

[…] Content marketing strategy […

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

By: Gerry McGovern: content is not the strategy, the task is

i-Scoop

[…] Content marketing strategy […