Sun.May 20, 2018

A Positive Guide to Determining Negative Keywords in AdWords

NuSpark

We run several AdWords campaigns for clients and we understand the key task of optimizing keywords in order to insure quality clicks are all they are paying for. But that all depends on your campaign goals, especially when it comes to driving clicks from competitors.

Solve digital transformation challenges using Oracle Cloud

Modern Marketing

Digital transformation is an omnipresent topic today, providing a lot of challenges as well as chances. Due to that, customers are asking about how to deal with those challenges and how to leverage from the provided chances.

Wiki 183

The Missing Pieces of the Sales-Marketing Alignment Puzzle

B2B Marketing Directions

Research continues to show that marketing-sales alignment remains a significant challenge for many companies. Earlier this year, for example, InsideView published The State of Sales & Marketing Alignment in 2018 , which was based on a survey of more than 500 sales and marketing professionals.

CMO 69

When Screen Scraping became API calling – Gathering Oracle OpenWorld Session Catalog with.

Modern Marketing

A dataset with all sessions of the upcoming Oracle OpenWorld 2017 conference is nice to have – for experiments and demonstrations with many technologies. The session catalog is exposed at a website here. With searching, filtering and scrolling, all available sessions can be inspected.

API 146

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

How to Conduct a Win/Loss Analysis in B2B Sales

Zoominfo

A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. The insights garnered from this type of analysis can be instrumental in growing your business and increasing revenue.

More Trending

The paradox of simultaneous martech consolidation and expansion, illustrated

chiefmartech

Man, people sure do find anecdotes more persuasive than data. (As As an aside, this is why machine learning can be so helpful in applying true data-driven marketing — our human biases really skew our perception of reality.).

Modern B2B Technology Worth Trying in 2018

PureB2B

Digital technology has changed the way B2B businesses reach out to their buyers. In the past, B2B companies relied on personal relationships, industry events, or cold-calling to build their brands. The human element was vital to lead generation strategies and overall business growth. However, since then, modern advancements have drastically changed the way we use B2B technology in the business landscape.

Ethical Marketing & Your B2B Business

The Lead Agency

Businesses who endorse and practice ethical marketing create a strong reputation of social responsibility and cultural sensitivity. This is often looked upon favourably by clients and prospective clients, and may even be the deciding factor in their decision to buy from one business over another. As such, ethical marketing isn’t just a moral and legal necessity; it also makes good business sense. What is Ethical Marketing?

Matt’s App of the Week: One More Story

Heinz Marketing

This is for the parents out there. I have three young kids at home and we’re working hard to make them eager and lifelong learners and readers. We read to them nightly but also encourage them to read books on their own, even our two younger boys who can’t yet read much but can certainly “read the pictures” and start to correlate images with words. There are some amazing apps out there to support new readers and One More Story is among my favorites.

Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

By: Content marketing in the UK: facts, stats and analysis

i-Scoop

[…] Content marketing strategy […

By: Gerry McGovern: content is not the strategy, the task is

i-Scoop

[…] Content marketing strategy […