Thu.Jan 03, 2019

How to Transform your Content Marketing with Artificial Intelligence

Marketing Insider Group

Do you feel like your content marketing strategy has become stale, and you’re not seeing the results you’re used to? Or maybe despite regularly publishing content you thought was high quality and relevant, it’s not resonating with your audience, and you’re falling behind your competitors.

Tradeshow Tips We Learned in 2018

Act-On

Events

Tips 146

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How Freemium Marketing Can Work, When Companies Follow These Rules

Marketing Insider Group

The noise against freemium has gotten louder. Freemium doesn’t work. Freemium users rarely convert to paid users. With margins getting tighter, companies need to focus less on user acquisition and more on sales.”

Rules 199

The 10 most fascinating people in B2B marketing in 2018

Biznology

The top reason why I love my work is the fascinating people I have the privilege to meet. I’ve always thought B2B marketing attracts unusually interesting professionals. People who see the potential, embrace the complexity, and relish the challenges of our field.

B to B 143

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

11 Marketers Share Their Biggest 2019 Content Resolutions

Contently

Since I joined Contently in 2014, we’ve released an annual roundup of employee predictions. A few times we added mid-year predictions too. This year, however, we’re not. Sure, they gave us a nice traffic boost to start January, but they weren’t that interesting.

More Trending

58 Incredible and Interesting Twitter Stats and Statistics

Brandwatch Marketing

Ever since the first Tweet was sent, Twitter has been clocking up some impressive numbers. There is a library’s worth of Twitter stats, facts and figures out there on the internet, so we’ve collected the very best for your reading pleasure.

Stats 109

Top Search Conferences You Must Attend in 2019

SEMrush

Choosing a conference that can really help with your marketing efforts can be hard, but the 2019 conference season has begun so you must choose soon.

Gamification and Content: 5 Ways to Make the Customer Experience More Engaging

Kapost

When it comes to content marketing, engagement is perhaps the most telling factor in the success of your efforts. Whether or not visitors are reading your content to the end, The post Gamification and Content: 5 Ways to Make the Customer Experience More Engaging appeared first on Kapost Blog.

KoMarketing Top B2B Digital Marketing Blog Posts From 2018

KoMarketing Associates

It’s unbelievable that another year is in the books.

B2B 190

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Marketing-for-Leads Guide: Step 7 – Determine the specific business problems you solve

Sales Lead Insights

Step 7: Determine the specific business problems your products/services address and the problems your company is qualified to solve. The first step in developing your marketing strategy is to identify the business problems your product or service will relieve. Why would somebody buy what you are selling? What specific problems does it solve? For example, […].

Top 10 B2B Marketing Events of 2019

Content4Demand

Far be it from us to complain about having too many choices, but the growing list of options in B2B marketing events can certainly make it difficult to prioritize your conference and continuing education budgets.

B2B 95

How to Create a Good Brief for Better Content Marketing

Content Marketing Institute

Every editor knows what it feels like to sit exasperated in front of the computer, screaming internally, “It would have been easier if I’d done it myself.”.

Your B2B Guide to Important Google Updates

Golden Spiral

Google makes hundreds of changes every year to its search algorithm and collection of tools for SEO and PPC. It's nearly impossible to keep up with all of them. From time to time, a change is significant enough to warrant comment for B2B tech companies.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Content Syndication

B2B 83

Create Customer Relationships That Last With the Delight Stage

Ontraport

This is Part 4 of a 5-part series about the customer lifecycle. If you haven’t already, check out Part 3 to learn about the Fulfill stage. If the Fulfill stage was the ice cream cone, the Delight stage is the cherry on top. But don’t misperceive the Delight stage as simply a place for added […]. The post Create Customer Relationships That Last With the Delight Stage appeared first on The ONTRAPORT Blog. Marketing Automation

How to Build Your Small Business Email List Like the Big Guys

Hatchbuck

Attracting subscribers to your small business email list takes a combination of great creative, marketing prowess, technical know-how, and a dash of luck. Still, you can take all of these steps and not get the results you’re hoping for. It may leave you wondering how the big companies do it – how do corporations grow their email lists to tens of thousands of eager subscribers? Before we offer up some suggestions you can start using right away, there’s one essential point to consider upfront.

The Future of Personalization: 2019 Predictions

Evergage

The world of technology changes rapidly. It’s no different with personalization technology. With each passing day, advances are made that can help you better understand your customers and prospects and deliver more relevant experiences to them. It can be overwhelming to keep up.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Turn Your Leads Into Customers

Ontraport

This is Part 2 of a 5-part series about the customer lifecycle. If you haven’t already, check out Part 1 to learn about the Attract stage. You’ve attracted new potential customers to your brand and begun to pique their interest in what you have to offer. It’s now time to show them and turn them […]. The post Turn Your Leads Into Customers appeared first on The ONTRAPORT Blog. Marketing Automation

Find Out Which File Format Is Best For Your Display Ad

Bannersnack

Static image, HTML5 or embed? Which one should I choose? There’s a question our Support Team gets asked very frequently: “What are the best file formats for display ads?”. Given the wide range of possibilities available in Bannersnack, we understand the confusion.

Here's How to Write an Impressive Personal Mission Statement [Examples & Template]

Hubspot

Companies often need mission statements to define their values, and ensure they're remaining focused on reaching their goals without getting side-tracked. At its core, a good mission statement helps a company demonstrate who they are, and how they're different from other businesses.

Crisis Communications for Hotels in the Age of Mass Shootings

Eric Mower + Associates

Hotels and resorts have always been vulnerable to crises, from natural disasters to illness outbreaks. But the growing frequency of mass shootings in the U.S.

Aging 71

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

The Bandwagon Effect: 5 Ways to Use the Power of the Crowd to Supercharge Your Conversions

Hubspot

Does the name Dan Rice ring a bell? Probably not. There’s a reason he’s called “the most famous man you’ve never heard of.” Rice was a popular clown during the 19th century.

Reactivate Consumers for the Post-Holiday Slump

AcuityAds

Some retailers pull the plug on promotions as soon as the tree comes down. It’s understandable, as the over-saturation of holiday marketing promos can exasperate even the merriest of the masses.

Cable 69

How to Record Your Screen on a Mac and Windows 10

Hubspot

As a marketer, you need to record your computer screen more often than you’d think. Whether you’re teaching a new hire how to use a tool, explaining a complex project when an email just won’t do, or recording a personalized product demo, you need to know how to record your computer screen.

3 (And a Half) Interesting Ways to Elevate Your Email Campaigns in 2019

SendGrid

Read about 3 and a half unconventional tactics that you can use in 2019 to improve your email program. The post 3 (And a Half) Interesting Ways to Elevate Your Email Campaigns in 2019 appeared first on SendGrid. Email Marketing

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!