Thu.Jan 03, 2019

How to Transform your Content Marketing with Artificial Intelligence

Marketing Insider Group

Do you feel like your content marketing strategy has become stale, and you’re not seeing the results you’re used to? Or maybe despite regularly publishing content you thought was high quality and relevant, it’s not resonating with your audience, and you’re falling behind your competitors.

Tradeshow Tips We Learned in 2018



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How Freemium Marketing Can Work, When Companies Follow These Rules

Marketing Insider Group

The noise against freemium has gotten louder. Freemium doesn’t work. Freemium users rarely convert to paid users. With margins getting tighter, companies need to focus less on user acquisition and more on sales.”

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KoMarketing Top B2B Digital Marketing Blog Posts From 2018

KoMarketing Associates

It’s unbelievable that another year is in the books.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The 10 most fascinating people in B2B marketing in 2018


The top reason why I love my work is the fascinating people I have the privilege to meet. I’ve always thought B2B marketing attracts unusually interesting professionals. People who see the potential, embrace the complexity, and relish the challenges of our field.

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More Trending

50 Content Marketing Influencers You Need To Follow

Atomic Reach

Have you ever had someone try to sell you something? Considering how ad-heavy our world is today, it is likely that you have. It is also very likely that an ad alone is not going to engage you enough to purchase the item or service.

Four Reasons Why Content Curation Will Boost Your Content Marketing Efforts

Accordingly to the 2013 Content Marketing Benchmarks, Trends and Budgets , 68% of marketers were using content curation as a content marketing tactic. Some years have passed, but many marketers will agree that content curation is just as important today. Content curation is like coupons.

Gamification and Content: 5 Ways to Make the Customer Experience More Engaging


When it comes to content marketing, engagement is perhaps the most telling factor in the success of your efforts. Whether or not visitors are reading your content to the end, The post Gamification and Content: 5 Ways to Make the Customer Experience More Engaging appeared first on Kapost Blog.

How to Create a Good Brief for Better Content Marketing

Content Marketing Institute

Every editor knows what it feels like to sit exasperated in front of the computer, screaming internally, “It would have been easier if I’d done it myself.”.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Marketing-for-Leads Guide: Step 7 – Determine the specific business problems you solve

Sales Lead Insights

Step 7: Determine the specific business problems your products/services address and the problems your company is qualified to solve. The first step in developing your marketing strategy is to identify the business problems your product or service will relieve. Why would somebody buy what you are selling? What specific problems does it solve? For example, […].

Top 10 B2B Marketing Events of 2019


Far be it from us to complain about having too many choices, but the growing list of options in B2B marketing events can certainly make it difficult to prioritize your conference and continuing education budgets.

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Your B2B Guide to Important Google Updates

Golden Spiral

Google makes hundreds of changes every year to its search algorithm and collection of tools for SEO and PPC. It's nearly impossible to keep up with all of them. From time to time, a change is significant enough to warrant comment for B2B tech companies.

The Latest Social Media Image Sizes Guide

Brandwatch Marketing

Design & Infographics

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Here's How to Write an Impressive Personal Mission Statement [Examples & Template]


Companies often need mission statements to define their values, and ensure they're remaining focused on reaching their goals without getting side-tracked. At its core, a good mission statement helps a company demonstrate who they are, and how they're different from other businesses.

How to Build Your Small Business Email List Like the Big Guys


Attracting subscribers to your small business email list takes a combination of great creative, marketing prowess, technical know-how, and a dash of luck. Still, you can take all of these steps and not get the results you’re hoping for. It may leave you wondering how the big companies do it – how do corporations grow their email lists to tens of thousands of eager subscribers? Before we offer up some suggestions you can start using right away, there’s one essential point to consider upfront.

The Bandwagon Effect: 5 Ways to Use the Power of the Crowd to Supercharge Your Conversions


Does the name Dan Rice ring a bell? Probably not. There’s a reason he’s called “the most famous man you’ve never heard of.” Rice was a popular clown during the 19th century.

Create Customer Relationships That Last With the Delight Stage


This is Part 4 of a 5-part series about the customer lifecycle. If you haven’t already, check out Part 3 to learn about the Fulfill stage. If the Fulfill stage was the ice cream cone, the Delight stage is the cherry on top. But don’t misperceive the Delight stage as simply a place for added […]. The post Create Customer Relationships That Last With the Delight Stage appeared first on The ONTRAPORT Blog. Marketing Automation

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

How to Record Your Screen on a Mac and Windows 10


As a marketer, you need to record your computer screen more often than you’d think. Whether you’re teaching a new hire how to use a tool, explaining a complex project when an email just won’t do, or recording a personalized product demo, you need to know how to record your computer screen.

Top Search Conferences You Must Attend in 2019


Choosing a conference that can really help with your marketing efforts can be hard, but the 2019 conference season has begun so you must choose soon.

6 Form Error Message Mistakes Almost Everyone Makes


Your visitors are bound to make the occasional mistake while completing your online forms. When it comes to shipping or registration forms, for example, there are a number of form fields a visitor is required to complete.

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The Future of Personalization: 2019 Predictions


The world of technology changes rapidly. It’s no different with personalization technology. With each passing day, advances are made that can help you better understand your customers and prospects and deliver more relevant experiences to them. It can be overwhelming to keep up.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Find Out Which File Format Is Best For Your Display Ad


Static image, HTML5 or embed? Which one should I choose? There’s a question our Support Team gets asked very frequently: “What are the best file formats for display ads?”. Given the wide range of possibilities available in Bannersnack, we understand the confusion.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Content Syndication

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Turn Your Leads Into Customers


This is Part 2 of a 5-part series about the customer lifecycle. If you haven’t already, check out Part 1 to learn about the Attract stage. You’ve attracted new potential customers to your brand and begun to pique their interest in what you have to offer. It’s now time to show them and turn them […]. The post Turn Your Leads Into Customers appeared first on The ONTRAPORT Blog. Marketing Automation

Crisis Communications for Hotels in the Age of Mass Shootings

Eric Mower + Associates

Hotels and resorts have always been vulnerable to crises, from natural disasters to illness outbreaks. But the growing frequency of mass shootings in the U.S.

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.