Wed.Dec 05, 2018

7 Bold Predictions for Digital Marketing in 2019


It’s that time of year again, folks – time for the annual digital marketing predictions to fill our inboxes just in time for the new year. Some predictions are dead on, while others… not so much. Unfortunately, we won’t know if these predictions are any good until this time next year.

Report: One-to-Three-Month Mark is Most Critical During the B2B Buyers’ Journey

KoMarketing Associates

B2B marketers have an ample amount of time to reach out to their target audience, but new research suggests that the first one-to-three months of the buying process are critical.

6 Examples of AI Marketing

Marketing Insider Group

Technology is evolving and the world of online marketing is evolving along with it. Artificial intelligence and machine learning now make a wide variety of marketing tasks easy; even those which would have been impossible only a few years ago.

SEO Best Practices for Internal Linking in B2B Websites

KoMarketing Associates

At KoMarketing we strongly believe SEO is most effective when educating client marketing teams in addition to providing impactful recommendations and tactics.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica whitepaper to learn how important conversational AI is to your CX strategy.

Create a Landing Page that Gets Results


Landing pages let you curate content, images and resources to help leads during the decision-making process. Here are a few tips to make yours stand out. Landing Page Lead Generation

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Meet the New Markie Awards

Modern Marketing

The Markie Awards have celebrated achievements in digital marketing since 2007, and over the years, we’ve been surprised, intrigued, and inspired by the successes we’ve witnessed from marketing leaders in every industry.

How to delete pages from PDF file


Sharing a PDF that’s dozens of pages long can be a pain, regardless whether you’re the one sending or receiving the file. As the sender, sharing such a large document in an email can make life difficult, especially when the document exceeds file size restrictions or takes a long time to upload an.

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From My Tribe To Yours: A Holiday Gift Guide For Working Moms

Marketing 261

Finding the perfect gift can be tough, especially for the working mom who doesn’t need another candle, kitchen towel, or tube of lavender hand lotion. What she needs are items that can make her everyday routine and workday simpler and overall more enjoyable.

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Copy, Design, and Pancakes: What Breakfast Can Teach You about the Content Creation Process


Every Sunday morning, I wake up, drag my tired old dad body to the kitchen, and begin my family’s Sunday morning ritual of making pancakes. For the record, they’re from.

The Path to Journey Management

Speaker: Kerry Bodine and Lindsay Sykes

The practice of journey mapping has reached fever pitch. But your mapping efforts are only effective if the resulting maps help you drive organization change — and then measure the results of your efforts. Join Intouch Insight and Kerry Bodine, CX expert and co-author of Outside In: The Power of Putting Customers at the Center of Your Business, as she shares Bodine & Co.’s latest research on this topic.

11 Emotional Advertising Examples Most Used by Brands


Everyone knows that emotional marketing is difficult to do right. Marketers tend to focus on conversion rate, impressions, bounce rates, and bids, and we forget about the emotional appeal in the advertising.

8 Steps to a Successful Landing Page CRO Audit


It won’t be a stretch to say that auditing is a crucial part of your business. If your services are to survive, then your website will absolutely need auditing. And at the very top of that list is landing page conversion rate optimization. CRO Conversion

How These Unusual Sources Make Your Content Stand Out

Content Marketing Institute

If you want your content to stand out – and up – in the vast sea of content, you need to create something sufficiently novel and useful. You need to invest in research methods that will put you ahead of the pack. Here are seven methods that will help you do just that. Peer-reviewed literature.

Give Your Corporate Social Responsibility Program a Regular Checkup

Eric Mower + Associates

What distinguishes a successful corporate social responsibility program from an ordinary one is the degree to which CSR aligns with business strategies and constituent expectations. The challenge is, alignment is not static.

How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

What is the Difference Between Sales Enablement and Sales Operations?


The world of sales and marketing encompasses a lot of different positions. To simply say you are in marketing or sales doesn’t do nearly enough to accurately convey what you actually do in your day-to-day. And to outsiders who aren’t familiar, the nuances of different positions can be lost on them.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Content Syndication

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Four Key Areas to Address When Developing Your Marketing Strategy

Launch Marketing

Every executive understands that having a well-defined strategy and clear objectives for one’s business is crucial. Your overarching business strategy and objectives impact every aspect of your organization and form the foundation of your marketing strategy.

How to Utilize the Power of Gmail’s New Promotions Tab


Heads-up, email geeks! The Gmail Promotions tab has gotten a major update that you shouldn’t miss.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

CEOs and Their Ghostwriters


Hi there. My name is Michael Brown, I’m the CEO of nDash , and I may or may not have actually written this post myself. It may have been ghostwritten by someone else.

What’s Yield Optimization?


Total digital ad spend is projected to hit $57.42 billion in 2018 which is $1 billion more than previously expected. All this ad spend funneling into digital represents a lot of potential revenue for Media Publishers. However, it is also revealing one of their greatest challenges: Yield Optimization. This week, we explain what Yield Optimization is and what it has in common with hotels. Now… Let’s get all up in it! The post What’s Yield Optimization? appeared first on LiveIntent Blog.

Meet Your New Analytics in SnapApp’s Revamped Dashboard


Busy demand gen marketers expect results from their content and campaigns. But measuring those results can be a challenge. SnapApp has made it easier than ever to measure the performance of your interactive content.

How to Design Lead Generation Forms for More Conversions


Lead generation forms are a valuable marketing tool. Most people will visit your website one time, never to return again. But if you use lead generation forms, you can capture their contact information and market to them through email as well.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

10 B2B Sales and Marketing Blogs to Enhance 2019 Campaigns


From programmatic, to intent data, to sales enablement tips, we review 10 insightful blogs that you may have missed. As most inbound and ABM professionals know, B2B marketing and sales is fast-paced, and ever-evolving. To see best success, campaigns must be agile; and consider the best tactics, approaches and optimisation to suit uniquely. With that in mind, here we look back at 10 posts from 2018, that may help you refine your approach in 2019.

How to increase willpower when it doesn't work


It’s 3 pm and my energy starts to dip. I head outside to grab an espresso and pass a bakery promoting a two-for-one donut special. Faced with an array of glazed treats, my willpower starts to wane. My brain is consumed with a single question: To donut or not to donut? Each day, we all face tou.

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“Why Nurture?” and Other B2B Marketing FAQs

Launch Marketing

A Fireside Chat with Austin’s B2B Marketing Agency for Tech Companies. Over the years, the Launch team has worked with quite a few B2B Tech companies in Austin, which means we’ve met and consulted with more tech executives than we can count.

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The B2B Marketer’s Ultimate Guide to Reddit


Since Reddit’s creation in 2005, the platform has earned its title as the “frontpage of the Internet.” Reddit, a popular social networking site and forum, has over 300 million users, 140,000 active communities, and boasts over 14 million monthly pageviews ( source ).

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Benefits of a Marketing Automation System

FMG Suite

“The wonderful thing about marketing automation is that once you create the initial content, you simply forget about it and […]. General Marketing Marketing Successes Marketing Tips Benefits of a Marketing Automation System Marketing Automation Marketing Tools

Time Spent on Social Media Is Plateauing: Here’s What the Data Says You Should Start Exploring Instead


13 Email A/B Testing Mistakes that Limit Your Success


“You have to test, otherwise you are just making an educated guess,” said Stuart Clark of Red C at Litmus Live London 2017. Email A/B testing was a recurring topic at all three Litmus Live events last year, as well as this year.

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