Wed.Dec 05, 2018

7 Bold Predictions for Digital Marketing in 2019

inPowered

It’s that time of year again, folks – time for the annual digital marketing predictions to fill our inboxes just in time for the new year. Some predictions are dead on, while others… not so much. Unfortunately, we won’t know if these predictions are any good until this time next year.

Report: One-to-Three-Month Mark is Most Critical During the B2B Buyers’ Journey

KoMarketing Associates

B2B marketers have an ample amount of time to reach out to their target audience, but new research suggests that the first one-to-three months of the buying process are critical.

6 Examples of AI Marketing

Marketing Insider Group

Technology is evolving and the world of online marketing is evolving along with it. Artificial intelligence and machine learning now make a wide variety of marketing tasks easy; even those which would have been impossible only a few years ago.

SEO Best Practices for Internal Linking in B2B Websites

KoMarketing Associates

At KoMarketing we strongly believe SEO is most effective when educating client marketing teams in addition to providing impactful recommendations and tactics.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Building B2B Relationships With Trust and Empathy [Interview]

Marketing Insider Group

We have more sales and marketing technology and channels to reach our customers, but they’re increasingly tuning us out. In short: we’re getting more disconnected from customers. Something is missing. Even though our tools have become smarter with AI and machine learning, connecting and building B2B relationships has never been harder. The question is: How can […]. The post Building B2B Relationships With Trust and Empathy [Interview] appeared first on Marketing Insider Group.

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Create a Landing Page that Gets Results

Act-On

Landing pages let you curate content, images and resources to help leads during the decision-making process. Here are a few tips to make yours stand out. Landing Page Lead Generation

More Trending

How to Utilize the Power of Gmail’s New Promotions Tab

Litmus

Heads-up, email geeks! The Gmail Promotions tab has gotten a major update that you shouldn’t miss.

From My Tribe To Yours: A Holiday Gift Guide For Working Moms

Marketing 261

Finding the perfect gift can be tough, especially for the working mom who doesn’t need another candle, kitchen towel, or tube of lavender hand lotion. What she needs are items that can make her everyday routine and workday simpler and overall more enjoyable.

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11 Emotional Advertising Examples Most Used by Brands

Bannersnack

Everyone knows that emotional marketing is difficult to do right. Marketers tend to focus on conversion rate, impressions, bounce rates, and bids, and we forget about the emotional appeal in the advertising.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Content Syndication

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7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

13 Email A/B Testing Mistakes that Limit Your Success

Litmus

“You have to test, otherwise you are just making an educated guess,” said Stuart Clark of Red C at Litmus Live London 2017. Email A/B testing was a recurring topic at all three Litmus Live events last year, as well as this year.

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What is the Difference Between Sales Enablement and Sales Operations?

Seismic

The world of sales and marketing encompasses a lot of different positions. To simply say you are in marketing or sales doesn’t do nearly enough to accurately convey what you actually do in your day-to-day. And to outsiders who aren’t familiar, the nuances of different positions can be lost on them.

How These Unusual Sources Make Your Content Stand Out

Content Marketing Institute

If you want your content to stand out – and up – in the vast sea of content, you need to create something sufficiently novel and useful. You need to invest in research methods that will put you ahead of the pack. Here are seven methods that will help you do just that. Peer-reviewed literature.

8 Steps to a Successful Landing Page CRO Audit

Spiralytics

It won’t be a stretch to say that auditing is a crucial part of your business. If your services are to survive, then your website will absolutely need auditing. And at the very top of that list is landing page conversion rate optimization. CRO Conversion

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Four Key Areas to Address When Developing Your Marketing Strategy

Launch Marketing

Every executive understands that having a well-defined strategy and clear objectives for one’s business is crucial. Your overarching business strategy and objectives impact every aspect of your organization and form the foundation of your marketing strategy.

The B2B Marketer’s Ultimate Guide to Reddit

Zoominfo

Since Reddit’s creation in 2005, the platform has earned its title as the “frontpage of the Internet.” Reddit, a popular social networking site and forum, has over 300 million users, 140,000 active communities, and boasts over 14 million monthly pageviews ( source ).

CEOs and Their Ghostwriters

nDash

Hi there. My name is Michael Brown, I’m the CEO of nDash , and I may or may not have actually written this post myself. It may have been ghostwritten by someone else.

How to delete pages from PDF file

JotForm

Sharing a PDF that’s dozens of pages long can be a pain, regardless whether you’re the one sending or receiving the file. As the sender, sharing such a large document in an email can make life difficult, especially when the document exceeds file size restrictions or takes a long time to upload an.

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Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

So, You Want to Launch a Video Content Strategy?

Content Standard

You’ve heard all of the stats—demand for video content is growing rapidly , and using video in your content marketing strategy increases traffic and engagement. But how should you approach creating video content from the ground up? And—more importantly—how do you distribute it strategically?

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“Why Nurture?” and Other B2B Marketing FAQs

Launch Marketing

A Fireside Chat with Austin’s B2B Marketing Agency for Tech Companies. Over the years, the Launch team has worked with quite a few B2B Tech companies in Austin, which means we’ve met and consulted with more tech executives than we can count.

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Meet Your New Analytics in SnapApp’s Revamped Dashboard

SnapApp

Busy demand gen marketers expect results from their content and campaigns. But measuring those results can be a challenge. SnapApp has made it easier than ever to measure the performance of your interactive content.

Time Spent on Social Media Is Plateauing: Here’s What the Data Says You Should Start Exploring Instead

ClearVoice

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Inside the Mysterious World of Ethical Hacking

Hubspot

In a world where harboring your most sensitive data on the internet is a convenient risk that everyone seems willing to take, the ramifications could actually be much more alarming than a stolen credit card number -- cyber attacks could dismantle society.

Copy, Design, and Pancakes: What Breakfast Can Teach You about the Content Creation Process

Kapost

Every Sunday morning, I wake up, drag my tired old dad body to the kitchen, and begin my family’s Sunday morning ritual of making pancakes. For the record, they’re from.

Use My Data, But Don't Abuse It [The Customer Code Series]

Hubspot

Companies that use data effectively have made my life so much easier. I used to call a cab and explain my location, now Lyft just detects where I am and lets my driver know.

Make High Impact PPC Optimizations in a Short Amount of Time

Directive Agency

During my time at Directive , I’ve come across vastly different Google Ad accounts from the way they’re set up, to size, to budget and more. I’ve seen the good, bad and the ugly to say the least! With so many metrics to consider, it can get overwhelming, and you may ask yourself “Where do I start?

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Give Your Corporate Social Responsibility Program a Regular Checkup

Eric Mower + Associates

What distinguishes a successful corporate social responsibility program from an ordinary one is the degree to which CSR aligns with business strategies and constituent expectations. The challenge is, alignment is not static.

What’s Yield Optimization?

Liveintent

Total digital ad spend is projected to hit $57.42 billion in 2018 which is $1 billion more than previously expected. All this ad spend funneling into digital represents a lot of potential revenue for Media Publishers. However, it is also revealing one of their greatest challenges: Yield Optimization. This week, we explain what Yield Optimization is and what it has in common with hotels. Now… Let’s get all up in it! The post What’s Yield Optimization? appeared first on LiveIntent Blog.

The Ultimate List of Free Photoshop Brushes

Hubspot

If you often use Photoshop for design projects, it's critical you have a collection of high-quality Photoshop brushes at your disposal. Brushes can save you time while ensuring consistency across various projects.

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Short-Term Marketing Tactics Can Help You Reach Your Long-Term Goals

Modern B2B Marketing

Marketers approach long-term planning armed with data and strategic frameworks. Business school classes are filled with cases and proactive approaches for long-term decision-making. Alternatively, short-term marketing decisions must be made quickly to react to barriers, competitive threats , and opportunities. There’s little universal wisdom to provide guidance, and insights can be scarce. As such, you could fall into the trap of relying only on long-term planning.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.