Wed.Dec 05, 2018

7 Bold Predictions for Digital Marketing in 2019

inPowered

It’s that time of year again, folks – time for the annual digital marketing predictions to fill our inboxes just in time for the new year. Some predictions are dead on, while others… not so much. Unfortunately, we won’t know if these predictions are any good until this time next year.

Report: One-to-Three-Month Mark is Most Critical During the B2B Buyers’ Journey

KoMarketing Associates

B2B marketers have an ample amount of time to reach out to their target audience, but new research suggests that the first one-to-three months of the buying process are critical.

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6 Examples of AI Marketing

Marketing Insider Group

Technology is evolving and the world of online marketing is evolving along with it. Artificial intelligence and machine learning now make a wide variety of marketing tasks easy; even those which would have been impossible only a few years ago.

SEO Best Practices for Internal Linking in B2B Websites

KoMarketing Associates

At KoMarketing we strongly believe SEO is most effective when educating client marketing teams in addition to providing impactful recommendations and tactics.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Create a Landing Page that Gets Results

Act-On

Landing pages let you curate content, images and resources to help leads during the decision-making process. Here are a few tips to make yours stand out. Landing Page Lead Generation

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Building B2B Relationships With Trust and Empathy [Interview]

Marketing Insider Group

We have more sales and marketing technology and channels to reach our customers, but they’re increasingly tuning us out. In short: we’re getting more disconnected from customers. Something is missing. Even though our tools have become smarter with AI and machine learning, connecting and building B2B relationships has never been harder. The question is: How can […]. The post Building B2B Relationships With Trust and Empathy [Interview] appeared first on Marketing Insider Group.

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How to Utilize the Power of Gmail’s New Promotions Tab

Litmus

Heads-up, email geeks! The Gmail Promotions tab has gotten a major update that you shouldn’t miss.

11 Emotional Advertising Examples Most Used by Brands

Bannersnack

Everyone knows that emotional marketing is difficult to do right. Marketers tend to focus on conversion rate, impressions, bounce rates, and bids, and we forget about the emotional appeal in the advertising.

How to delete pages from PDF file

JotForm

Sharing a PDF that’s dozens of pages long can be a pain, regardless whether you’re the one sending or receiving the file. As the sender, sharing such a large document in an email can make life difficult, especially when the document exceeds file size restrictions or takes a long time to upload an.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Copy, Design, and Pancakes: What Breakfast Can Teach You about the Content Creation Process

Kapost

Every Sunday morning, I wake up, drag my tired old dad body to the kitchen, and begin my family’s Sunday morning ritual of making pancakes. For the record, they’re from.

How These Unusual Sources Make Your Content Stand Out

Content Marketing Institute

If you want your content to stand out – and up – in the vast sea of content, you need to create something sufficiently novel and useful. You need to invest in research methods that will put you ahead of the pack. Here are seven methods that will help you do just that. Peer-reviewed literature.

8 Steps to a Successful Landing Page CRO Audit

Spiralytics

It won’t be a stretch to say that auditing is a crucial part of your business. If your services are to survive, then your website will absolutely need auditing. And at the very top of that list is landing page conversion rate optimization. CRO Conversion

13 Email A/B Testing Mistakes that Limit Your Success

Litmus

“You have to test, otherwise you are just making an educated guess,” said Stuart Clark of Red C at Litmus Live London 2017. Email A/B testing was a recurring topic at all three Litmus Live events last year, as well as this year.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Give Your Corporate Social Responsibility Program a Regular Checkup

Eric Mower + Associates

What distinguishes a successful corporate social responsibility program from an ordinary one is the degree to which CSR aligns with business strategies and constituent expectations. The challenge is, alignment is not static.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Content Syndication

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What is the Difference Between Sales Enablement and Sales Operations?

Seismic

The world of sales and marketing encompasses a lot of different positions. To simply say you are in marketing or sales doesn’t do nearly enough to accurately convey what you actually do in your day-to-day. And to outsiders who aren’t familiar, the nuances of different positions can be lost on them.

Four Key Areas to Address When Developing Your Marketing Strategy

Launch Marketing

Every executive understands that having a well-defined strategy and clear objectives for one’s business is crucial. Your overarching business strategy and objectives impact every aspect of your organization and form the foundation of your marketing strategy.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

CEOs and Their Ghostwriters

nDash

Hi there. My name is Michael Brown, I’m the CEO of nDash , and I may or may not have actually written this post myself. It may have been ghostwritten by someone else.

Short-Term Marketing Tactics Can Help You Reach Your Long-Term Goals

Marketo

Marketers approach long-term planning armed with data and strategic frameworks. Business school classes are filled with cases and proactive approaches for long-term decision-making. Alternatively, short-term marketing decisions must be made quickly to react to barriers, competitive threats , and opportunities. There’s little universal wisdom to provide guidance, and insights can be scarce. As such, you could fall into the trap of relying only on long-term planning.

Time Spent on Social Media Is Plateauing: Here’s What the Data Says You Should Start Exploring Instead

ClearVoice

When you talk about “social media users” in strategic planning meetings, you may imagine them as people continuously scrolling through an endless feed of content for hours at a time just waiting to come across the right message (presumably from you), so they can subscribe to a newsletter, visit your site, watch a video, or click a link.

The B2B Marketer’s Ultimate Guide to Reddit

Zoominfo

Since Reddit’s creation in 2005, the platform has earned its title as the “frontpage of the Internet.” Reddit, a popular social networking site and forum, has over 300 million users, 140,000 active communities, and boasts over 14 million monthly pageviews ( source ).

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Use My Data, But Don't Abuse It [The Customer Code Series]

Hubspot

Companies that use data effectively have made my life so much easier. I used to call a cab and explain my location, now Lyft just detects where I am and lets my driver know.

From My Tribe To Yours: A Holiday Gift Guide For Working Moms

Marketing 261

Finding the perfect gift can be tough, especially for the working mom who doesn’t need another candle, kitchen towel, or tube of lavender hand lotion. What she needs are items that can make her everyday routine and workday simpler and overall more enjoyable.

Meet Your New Analytics in SnapApp’s Revamped Dashboard

SnapApp

Busy demand gen marketers expect results from their content and campaigns. But measuring those results can be a challenge. SnapApp has made it easier than ever to measure the performance of your interactive content.

The Ultimate List of Free Photoshop Brushes

Hubspot

If you often use Photoshop for design projects, it's critical you have a collection of high-quality Photoshop brushes at your disposal. Brushes can save you time while ensuring consistency across various projects.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!