Tue.Jan 14, 2020

Using Design Analytics to Identify and Solve Actual Problems

Modern Marketing

Marketers have access to innovative technologies and massive amounts of data to enable connected customer experiences, but time and time again we see our clients struggling to activate it all.

Use This Venn Diagram to Determine Your Content Strategy Pillars

Contently

At Contently, we spend a lot of time helping our prospects and customers figure out the “pillars” of their content strategy. Pillars are the big, overarching topics you want to own.

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How to Define Your B2B Website KPIs

BOP Design

As marketers, we are obsessed with what’s working, what’s not working, and where we can get more value. As such, we like to talk a lot about Key Performance Indicators (KPIs). When it comes to your B2B website , there are so many KPIs that you can track, analyze, and report on.

Abandoned Cart Recovery Email Templates - Ultimate Guide

SendX

‘A cart has been abandoned.’ - this message might keep your mobile busy every other minute if you are an eCommerce store owner. Also, you should have asked your abandoned cart recovery plugin to get you notified about it.

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

The Six Most Important Trends in Cloud-Based Software for 2020

Webbiquity

Guest post by Angelina Harper. Cloud computing has become a global phenomenon since the concept emerged a decade ago.

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Use Marketing Automation to Ensure Wealth Management Compliance

Act-On

Learn how marketing automation can help financial advisors and wealth management marketers overcome common obstacles to deliver effective communications. Marketing Strategy

Are you good at the long and short game for performance excellence? | What’s Your Edge?

Measure Up Marketing

Marketing performance excellence takes building skills to succeed at both the long and short game. Marketing Performance Excellence Takes Proficiency at Both the Long and Short Game. Not my game but I’ve learned a lot about it over the past 30 years.

How to Create a Strategic Editorial Calendar

Content Marketing Institute

Don’t think of your editorial calendar as a schedule of content. Make it the implementation plan for your documented content marketing strategy. You can do that by following these seven steps every quarter.

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Better Email Etiquette Equals Better Marketing Results [16 Rules]

Outbound Engine

In an age where a first impression may be made without meeting someone first, it’s crucial you’re aware of email marketing etiquette.

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2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

How Your Competitors’ Earned Media Can Power Up Your Content Marketing

ClearVoice

The other day, I found out that a client of mine had saved no less than 3,000 editorial articles relevant to his industry in an Evernote file, thinking he could “do something with them someday.” ” Which naturally led us to the questions of What and When ?

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5 Content Marketing Strategies for Choosing Topics and Setting Goals

DivvyHQ

Content strategy should support specific business goals. The content you produce should support your strategy. Alignment of all this is easier said than done, though. Let’s dive into five content marketing strategies for choosing topics and setting goals.

Prevent Crises with Social Listening

Nuvi

The worst part about a crisis is feeling that you have no control. Many crises pop up before you get a heads up, forcing you to react rather than have the opportunity to actively quell an issue before it grows into a crisis.

How to Project Manage Creative Projects

SmartBug Media

Managing creative projects well comes down to understanding the ever-present project management triangle: scope, schedule, and cost.

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

How to Create a Membership Site Customers are Excited to Use

Ontraport

As beneficial and profitable as a membership site can be, owning one can sometimes feel like a juggling act. You’re continually working on attracting new members, keeping current members happy, and preventing at-risk members from abandoning.

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The Value of Pillar Posts

Hatchbuck

Pillar posts can do wonders for your content and SEO strategies. And if you’re creating content , then you’re already halfway there. What’s puzzling is most marketers aren’t investing much energy into pillar pages. In fact, most content marketers have fewer than five pillar pages, if any.

5 New Year’s Resolutions for Media Publishers

Liveintent

5 New Year’s Resolutions for Media Publishers. New Year’s resolutions feel like a battle between what you want to change this year and what you try to change every year. We know sticking to your New Year’s resolutions takes focus and a lot of hard work.

What Is A Good Conversion Rate For Your Landing Pages?

Square 2 Marketing

Kick Off 2020 With Increased Lead Generation Through Landing Page CRO. Landing pages are different than general website pages. For more details on the difference, check out this article, Website Home Page vs. Landing Page: What’s The Difference?

Cold Calling Tips and Tricks

In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?

7 of the Costliest Blogging Mistakes Businesses Frequently Make

Scoop.it

It doesn’t take much to start a blog. All you need is some basic internet know-how and you can use a drag-and-drop CMS system to design a sleek blog and begin publishing content.

5 Reasons I Can’t Wait for #B2BMX 2020

Content4Demand

It’s been my favorite event of the year since way back when it was called Content2Conversion and took place in NYC. It’s gotten larger since then — but not too large.

What is Technology Intelligence and Why Does it Matter

HG Data

Our CEO, Elizabeth Cholawsky, recently spent a week on the MarTech Podcast talking about how B2B sales and marketing teams can use technology intelligence to grow their business faster.

What’s next? 8 career paths for social media managers

Sprout Social

Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Engaging with audiences, addressing comments and complaints, and staying true to a brand’s voice is a never-ending, but critical endeavor in the digital age.

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

What Do High-Performance E-Commerce Websites Do Differently? Results from the 2020 KPI Study

Moz

Posted by Alan_Coleman Hello Moz readers, We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020. The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020.

CoreMedia Content Cloud for Cross-Channel Content Management

Valasys

CoreMedia, on the 13 th of January, 2020 introduced a B2B connector app to help brands create B2B content-experiences across diverse channels on the web. CoreMedia Content Cloud’s Commerce B2B Connector was built on Salesforce & is available on Salesforce AppExchange.

Car Ownership Tips to Save You Money

Altitude Branding

With more than 75 million cars sold in the world every year, there are a lot of car owners out there. While some of these have been sold to companies in fleets or used by companies as employee cars, many have been sold to individuals for their own personal use.

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How to Make a Dramatic Career Shift, According to a Freelancer Who Made $3 Million

Hubspot

For many of us, New Years Resolutions likely include less social media, more time with friends, or a renewed focus on health and wellness (which is probably why my gym is packed throughout the month of January. ).

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.