Tue.Aug 25, 2020

The Marketer’s Guide to Getting Leads Through Sales Automation

Marketing Insider Group

Unlike yesterday’s robocalls or email blasts, today’s sales automation all boils down to personalization. With the aid of today’s sales automation software, you can learn which salesperson is the best fit for each customer and assign them automatically. That’s just the tip of the iceberg.

40% of B2B Marketers Believe Their Company Could Do Better at Measuring Performance and Impact

KoMarketing Associates

Although B2B marketers are constantly working to achieve their top objectives, new research suggests that many of them have few ways of measuring their overall performance and impact on their organizations.


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How to Build Your First Agile Team Charter

Marketing Insider Group

When groups of people first begin to work together on a joint initiative, a series of magical and mysterious things happen as they start figuring out how to “row in the same direction.”.

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Marketing Productivity: Where Are You Wasting Time?


Everyone wants to be efficient and productive. We write it on our resumes. We try to demonstrate it in our day-to-day routines. Time management is important to us. But what does it mean to actually be productive when it comes to marketing? We’ll Answer that question in today’s blog post.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

12 Questions – A Checklist for ABM Readiness

The Point

Not every Account-Based Marketing (ABM) strategy starts from the same place. For some, it might be defining Ideal Customer Profile (ICP), buying personas and associated messages. For others, it’s identifying a target account list.

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Account Based Marketing – An Important Aspect Of Demand Generation Channel

Only B2B

B2B industry very well know the account based marketing (ABM) concept. ABM is no longer an untouched notion for B2B companies. It’s efficacy as a marketing strategy has observed it gain traction among businesses in recent times, and managed Demand generation companies very efficiently.

How to Use a Fast Break Strategy to Create Scoring Opportunities

Measure Up Marketing

How you approach the market and address the competition to achieve your objectives is the realm of strategy. Strategies can be defensive or offensive or a combination of both. One offensive strategy you can leverage to outmaneuver competitive rivals can be taken from the sports world: the fast break.

How to Boost Conversion Rates in 2020


Marketing in this digitally-dominated world of ours is as much of an art form as it is scientific in nature.

How to Build Company Value in a Down Economy

Fusion Marketing Partners

Creating company value is more difficult in a down econonomy. The article discusses six specific ways you can use strategic marketing and sales to build strong company value. Company Value Sales Model

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

5 Ideas to Ponder from CMI’s Top Social Media Articles

Content Marketing Institute

Social media can do so much for brands – distribute original content, promote content, grow communities, provide referral traffic, etc. But you can’t do it all. Here are five tips from the five most popular CMI articles on the topic.

How to Market and Sell to the B2B Buying Committee

Heinz Marketing

By Josh Baez , Client Engagement Manager at Heinz Marketing. Last month, I talked about how to create an ideal customer profile. Today, I want to continue the conversation and talk about how to map the B2B buying committee. What is the B2B buying committee?

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Understanding Twitter verification in 2020

Sprout Social

If you’re active on Twitter, you’ve probably noticed a blue checkmark associated with various accounts. If you’re a brand, business or personality, you might be wondering how you can get that verification status as well.

Personalisation or Privacy: Striking the Right Balance

The Lead Agency

Today’s consumers are fickle. Privacy online is one of their main concerns; however, at the same time, they want to have a personalised experience from the brands that they interact with.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Types of Marketing Automation: Internal vs External Automations


When it comes to marketing automation, both internal and external tactics are necessary for running a successful business. In the following post, we’ll discuss the main types of marketing automation and why each one is vital for your company to survive and to thrive. Internal vs. External Marketing.

A Comprehensive Guide to Qualifying Leads


Lead qualification helps you determine the worthiness of prospects for sales and allows you to plan how to meet their needs. Here’s the right way to do it. The post A Comprehensive Guide to Qualifying Leads appeared first on Spiralytics Inc. Lead Generation lead generation lead qualification

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How to Get Your Emails in More Inboxes (And Avoid Spam)


Imagine spending valuable hours crafting your latest email campaign only to have it end up in Spam Land. A scary place full of kings from faraway lands asking for money, promises of a free iPhone. Basically, it’s where emails go to die.

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Create a Customer Experience (CX) That Will Knock Their Socks Off


Calling all Oracle Eloqua users: Our friends over at Eloqua have shared that Customer Experience (a.k.a. CX) is a key area their customers (like you!) are focused on. And that’s something we’re focused on too. How to make you love creating emails that, in turn, your customers love.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Hero Content: Include These 5 Things to Make an Impact


Hero content is a marketing gift that keeps on giving. Also called big rock assets or lead magnets , these long-form pieces are desi gned to generate a lot of value for your target audience and, in turn, generate a lot of interest for your brand.


How marketing on Reddit works (and how to do it right)

Sprout Social

If you’re curious about marketing on Reddit, we totally understand why. After all, Reddit is the epicenter of all things viral online. With billions of visits per month and 430+ million active users , the platform represents one of the most engaged communities online.

Understanding intent in the era of work-at-home B2B purchase research


Ray Estevez, Chief Data Officer, True Influence. Regardless of how the COVID-19 pandemic plays out in the coming months, it’s clear that business is not going back to usual any time soon.

9 Tools for Creating Effective Facebook Video Ads that Convert

Single Grain

Facebook is the most effective marketing channel — according to 67% of social advertisers. This is because Facebook video ads can generate: 25% more views. 480% more clicks. 270% more leads. As a result, your ROI will be higher.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

5 Proven Ways to Grow Your Business


When you’re a business owner, it’s never a bad time to start thinking about what you’d like to achieve and how you’d like to grow your company. But simply saying you’d like to grow and actually accomplishing it are two entirely different things.

How Many Leads Do I Need To Hit Our Revenue Goals? Mystery Solved!

Square 2 Marketing

Can You Tell Me Exactly How Many Leads You Need To Hit Your Revenue Goals? No, Really; Exactly How Many Do You Need To Hit Your Goal In August? We ask this question to prospects all the time and the answer is almost always, “We don’t know.”

Effective SEO – It’s All About Search Topics, Subtopic Keywords & Pillar Pages

G2M Solutions

The way people search online has evolved over the years, and you need to know how. Do you remember when you would type one or two keywords into the search engine and get a result? Well, now we type (or speak) in full questions or problems and expect to receive an answer.

Three Quick Ways to Improve Your Lead Nurturing

Opt Intelligence

Opt-in advertising can help you grow your email list easily and efficiently. But an email list is only as good as the lead nurturing you put into it. To drive conversions, you need a multi-layered, long-term lead nurturing plan and email marketing series.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.