Strategic-IC
MARCH 13, 2023
Formula One and ABM – what on earth do they have in common? The answer? A singular team focused on making the driver (in the case of ABM, the customer) the best they can be. In a recent episode of Let’s talk ABM , we had the pleasure of speaking with Christian Weiss , Director of ABM, EMEA at Autodesk , about the ins and outs of ABM, and about applying a real ‘Formula One’ mindset to your programs.
Marketing Insider Group
MARCH 13, 2023
The past few years have been very good for the e-commerce industry, and really any business that earns significant revenue from online sales. The COVID pandemic sent established brick-and-mortars rushing to accelerate their digital transformation plans and sell more online. They plowed eye-watering sums into digital marketing channels despite often shaky evidence for digital ads’ effectiveness and, more recently, a broader decline in ad spending.
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ATAK Interactive
MARCH 13, 2023
In today's digital age, having a strong online presence is crucial for businesses to succeed. One way to achieve this is by working with an internet marketing agency. Such agencies specialize in promoting businesses, products, and services online. They provide a range of services such as search engine optimization, social media marketing, email marketing, pay-per-click advertising, content marketing, and more.
Marketing Insider Group
MARCH 13, 2023
In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices? And how can you apply them to your own business to maximize your ROI?
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?
ATAK Interactive
MARCH 13, 2023
Digital marketing has become a crucial aspect of every business, and a well-planned digital marketing strategy can help companies achieve their online marketing goals. A digital marketing strategy is a set of instructions that outlines the course of action to achieve these goals. It involves understanding the target audience, creating content that speaks to them, selecting digital channels that can reach them, and tracking metrics to gauge the success of the initiatives.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Only B2B
MARCH 13, 2023
Outsourcing appointment setting has become a popular business strategy in recent years, especially for companies that want to expand their customer base and increase revenue. However, there are several myths and misconceptions surrounding outsourcing appointment setting that often prevent businesses from taking advantage of this powerful tool. In this blog, we will explore and bust some of the most common myths about outsourcing appointment setting.
Champion Communications
MARCH 13, 2023
“There have been times when I’ve driven businesses, and the only money I’ve spent on lead generation is PR. If you’re not doing PR, then you are probably either not directly driving sales that you could be driving, or you’re undermining the other lead generations you’re driving.” – Dom Monkhouse. In this podcast, B2B Marketing’s deputy editor Lucy Gillman is joined by Dom Monkhouse, Master Business Coach and Richard Cook, CEO of Champion Comm
Brandpoint
MARCH 13, 2023
What’s the value of SEO for manufacturing companies? Search engine optimization (SEO) of your site and its content is your tactical plan to boost quality traffic and direct leads into the sales funnel. A fast-loading website, keyword research, high-quality content that directly addresses the top questions of your ideal customers — these are the key elements of a manufacturing SEO strategy.
Optinmonster
MARCH 13, 2023
Do you want to be able to build complex email signup forms directly in OptinMonster? Field mapping is here to help with that! Field mapping is a powerful feature in OptinMonster that lets you add extra fields to your newsletter popups, lead generation forms, and other marketing campaigns. In this article, we’ll go through some creative ideas for using OptinMonster’s field mapping feature.
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Aggregage Intent Signal Service allows you to reach more active buyers sooner! Get leads for specific in-market buyers. View companies and titles signaling intent. Influence active buyers earlier in their journey. Shorten sales cycles and close more deals. Download the Aggregage Intent Signal Service overview to learn more.
MindFire
MARCH 13, 2023
Ninety seven percent (97%) of marketers are using some sort of data-driven marketing to ensure they are maximizing their marketing spend. But most have not kept up with the latest marketing advancements when it comes to direct mail. Are you a data-driven marketer looking for the next big thing? Direct mail just got a whole lot more powerful when linked with robust analytics.
DivvyHQ
MARCH 13, 2023
The ever-shifting content landscape calls for revisiting your content marketing plan regularly. Is your 2023 plan considering all the latest trends and tech? It can be challenging to determine what to consider when creating new strategies, or tweaking your existing game plan. Let's review some of the emerging trends to make sure your strategy is solid for 2023.
MindFire
MARCH 13, 2023
Ninety seven percent (97%) of marketers are using some sort of data-driven marketing to ensure they are maximizing their marketing spend. But most have not kept up with the latest marketing advancements when it comes to direct mail. Are you a data-driven marketer looking for the next big thing? Direct mail just got a whole lot more powerful when linked with robust analytics.
Blue Flame Thinking
MARCH 13, 2023
As an investment management marketer, you know how important keeping your website up-to-date is to your organization. There are many branding, audience, UX, and reporting factors to consider. The one area you may not think of right away is data feed integration. Since these feeds power the information used to research and make decisions about your solutions, you need to understand what’s involved with these integrations and make sure they’re set up and working correctly.
Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift
The world of financial services is shifting as clients demand online experiences that feel similar to those in B2C. What’s the key to meeting their expectations? Humanizing their experience on your website. By personalizing your client’s online experience, your firm can build more trust and value into every interaction. Your team can also go into conversations with more context around a client’s long-term objectives, resulting in a faster time to investment.
MindFire
MARCH 13, 2023
Ninety seven percent (97%) of marketers are using some sort of data-driven marketing to ensure they are maximizing their marketing spend. But most have not kept up with the latest marketing advancements when it comes to direct mail. Are you a data-driven marketer looking for the next big thing? Direct mail just got a whole lot more powerful when linked with robust analytics.
Valasys
MARCH 13, 2023
The business world has a poor reputation in terms of protecting the environment. Whether you think that reputation is deserved or not, the business community is poised to become a prime factor in sustainable development. It may seem daunting, but any company can start going green without breaking the bank. Here are five strategies for sustainability in your business. 1.
Smartyads
MARCH 13, 2023
In recent years, the super-fast development of technology, combined with the pandemic, has given an unpredictably high jump to online commerce. In the last 5 years alone, the number of digital consumers has increased by 40%. Because the pandemic has shifted a huge portion of our everyday lives.
Optinmonster
MARCH 13, 2023
Are you looking for ideas for your email newsletter signup forms? A well-designed signup form can make a big difference in your conversion rates. The more newsletter subscribers you get, the greater your potential revenue. In this article, we’ll share some inspiring newsletter signup examples along with best practices you can use to create your own.
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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
Single Grain
MARCH 13, 2023
Landing pages are a critical element of any online marketing campaign, and choosing the right landing page builder can make or break your success. That’s where Unbounce comes in. Boasting a wide range of features and functionalities, this platform has quickly become a go-to option for marketers looking to maximize their conversion rates. However, with plans starting at twice the price of some competitors, it’s natural to wonder whether Unbounce is the best landing page builder for yo
SmartBug Media
MARCH 13, 2023
The customer journey can be divided into different stages, each with its own set of objectives and strategies. Understanding these customer lifecycle stages can help any business identify customer needs and provide personalized customer experiences to help them meet their goals, leading to customer loyalty and long-term success. In this article, we’ll cover six steps for mapping your customer lifecycle stages effectively so you can maximize the value of each stage of the customer journey.
Litmus
MARCH 13, 2023
The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we’ll interview, highlight, and celebrate the splendid members of the email community. We dig into where they got their start, where they are now, and explore their challenges and passions in email. This month, we’re chatting with Samar Owais—conversion strategist, SaaS and eCommerce industry expert, and (spoiler alert) K-pop fan.
Bannersnack
MARCH 13, 2023
12 minutes read Online advertising is everywhere. Some love it, some block it. Some click on it, and others create it. But most importantly, some of the world’s biggest, most frequented websites run on it. Facebook, Google, TikTok, YouTube—virtually every website you visit daily has an online advertising model to support it. If you run a business (any business), online ads can put your products and services in front of a larger audience—and for a fraction of the price traditional advertisi
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.
Valasys
MARCH 13, 2023
As the digital realm continues to undergo rapid evolution, engaging and retaining customers presents a formidable challenge. Fortunately, astute marketers have at their disposal two potent weapons: remarketing and retargeting. The conundrum, however, lies in determining which of these two techniques reigns supreme and which takes on the role of loyal sidekick.
Engagio
MARCH 13, 2023
This is the second in a 2-part series about what GTM means, why it needs transforming, and (in this post) what a transformed GTM looks like. Gabe describes six key characteristics. The post A CEO’s Take on What GTM Transformation Looks Like — Part 2 appeared first on Demandbase.
Valasys
MARCH 13, 2023
Introduction In today’s business world, personalized connections are the lifeblood of any successful relationship – this applies to people and marketing. With 72% of consumers stating that they only interact with customized content, it’s clear that personalization is key to driving engagement. However, personalizing at scale can be a daunting task for any business.
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On average, seven out of ten online shoppers utilize a website's search bar. Website owners not using their search bars to their full capabilities are missing out on prime opportunities to boost their conversion. Search metrics can drive buyer conversion by helping website owners learn from their online visitors, allowing eCommerce merchandisers and digital marketers to create, adapt, and execute an effective marketing strategy with help from the data collected by an onsite search bar.
Oktopost
MARCH 13, 2023
Stephanie Melgoza goes Behind the Post to reveal her data driver social media strategy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry, and what role does social play in the B2B buyer journey?
Stevens & Tate
MARCH 13, 2023
If any business wishes to collect customer data, monitor customer interactions, and ensure that their marketing and sales teams are properly aligned, it is necessary to have a CRM (customer relation management) platform. However, there are a lot of different CRM software solutions to choose from. For good reason, HubSpot CRM tends to be one of the more popular options.
Salesforce Marketing Cloud
MARCH 13, 2023
As a sales leader for the past 10 years, I’ve spent thousands of hours listening to digital sales calls looking for the best examples to use in training. I can’t tell you how many times I’ve thought: I wish I could just listen to every call, without needing to listen to every call. Now, thanks to artificial intelligence (AI), it’s finally possible – all while saving hours of time every day, and never missing another key moment.
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