Strategic-IC
MARCH 13, 2023
Formula One and ABM – what on earth do they have in common? The answer? A singular team focused on making the driver (in the case of ABM, the customer) the best they can be. In a recent episode of Let’s talk ABM , we had the pleasure of speaking with Christian Weiss , Director of ABM, EMEA at Autodesk , about the ins and outs of ABM, and about applying a real ‘Formula One’ mindset to your programs.
Marketing Insider Group
MARCH 13, 2023
In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices? And how can you apply them to your own business to maximize your ROI?
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Oktopost
MARCH 13, 2023
Stephanie Melgoza goes Behind the Post to reveal her data driver social media strategy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry, and what role does social play in the B2B buyer journey?
Marketing Insider Group
MARCH 13, 2023
The past few years have been very good for the e-commerce industry, and really any business that earns significant revenue from online sales. The COVID pandemic sent established brick-and-mortars rushing to accelerate their digital transformation plans and sell more online. They plowed eye-watering sums into digital marketing channels despite often shaky evidence for digital ads’ effectiveness and, more recently, a broader decline in ad spending.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Search Engine Journal
MARCH 13, 2023
Google Ads will use Google Analytics 4's conversion window settings starting March 31 to ensure consistent reporting. The post Google To Unify GA4 & Google Ads Conversion Windows appeared first on Search Engine Journal.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
DivvyHQ
MARCH 13, 2023
The ever-shifting content landscape calls for revisiting your content marketing plan regularly. Is your 2023 plan considering all the latest trends and tech? It can be challenging to determine what to consider when creating new strategies, or tweaking your existing game plan. Let's review some of the emerging trends to make sure your strategy is solid for 2023.
Search Engine Journal
MARCH 13, 2023
Effective customer journey maps can help you enhance touchpoints and streamline the buyer’s journey. Here’s what you need to know. The post How To Create A Customer Journey Map appeared first on Search Engine Journal.
Acrolinx
MARCH 13, 2023
We are in a data-driven world where every imaginable type of content bombards and informs us. The challenge now is to navigate through the noise, producing content … Continue reading "Reinventing the College Experience Through Content, with Kyle Martin" The post Reinventing the College Experience Through Content, with Kyle Martin appeared first on Acrolinx.
Salesforce Marketing Cloud
MARCH 13, 2023
What I admire most about this company is that even in the hardest times we strive to lead with our values. I am filled with pride that — guided by our value of equality — we continue to deepen our commitment to equal pay and are empowered to have this important conversation about the gender pay gap. March 14, 2023, is Equal Pay Day — symbolizing how far into the year women must work on average to earn what men earned in the previous year.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SmartBug Media
MARCH 13, 2023
The customer journey can be divided into different stages, each with its own set of objectives and strategies. Understanding these customer lifecycle stages can help any business identify customer needs and provide personalized customer experiences to help them meet their goals, leading to customer loyalty and long-term success. In this article, we’ll cover six steps for mapping your customer lifecycle stages effectively so you can maximize the value of each stage of the customer journey.
Salesforce Marketing Cloud
MARCH 13, 2023
As a sales leader for the past 10 years, I’ve spent thousands of hours listening to digital sales calls looking for the best examples to use in training. I can’t tell you how many times I’ve thought: I wish I could just listen to every call, without needing to listen to every call. Now, thanks to artificial intelligence (AI), it’s finally possible – all while saving hours of time every day, and never missing another key moment.
Search Engine Journal
MARCH 13, 2023
Google's John Mueller shares advice on simplifying website structure. Learn why shifting subdirectories isn’t recommended and the benefits of specifying the root homepage as x-default. The post Google’s John Mueller Shares Tips For Simplifying Site Structure appeared first on Search Engine Journal.
Blue Flame Thinking
MARCH 13, 2023
As an investment management marketer, you know how important keeping your website up-to-date is to your organization. There are many branding, audience, UX, and reporting factors to consider. The one area you may not think of right away is data feed integration. Since these feeds power the information used to research and make decisions about your solutions, you need to understand what’s involved with these integrations and make sure they’re set up and working correctly.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Search Engine Journal
MARCH 13, 2023
Get access to a free, powerful SEO tool that takes the guesswork out of calculating the return on investment (ROI) of SEO. The post How To Calculate The ROI Of SEO For Your Marketing Strategy appeared first on Search Engine Journal.
ATAK Interactive
MARCH 13, 2023
In today's digital age, having a strong online presence is crucial for businesses to succeed. One way to achieve this is by working with an internet marketing agency. Such agencies specialize in promoting businesses, products, and services online. They provide a range of services such as search engine optimization, social media marketing, email marketing, pay-per-click advertising, content marketing, and more.
SendGrid
MARCH 13, 2023
Email marketing is essential to keeping recipients interested in your business, but many marketers misstep. Here are some common email mistakes to avoid. The post 12 Common Email Marketing Mistakes to Avoid appeared first on SendGrid.
ATAK Interactive
MARCH 13, 2023
Digital marketing has become a crucial aspect of every business, and a well-planned digital marketing strategy can help companies achieve their online marketing goals. A digital marketing strategy is a set of instructions that outlines the course of action to achieve these goals. It involves understanding the target audience, creating content that speaks to them, selecting digital channels that can reach them, and tracking metrics to gauge the success of the initiatives.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Martech
MARCH 13, 2023
Some 60% of businesses are increasing their spending on martech this year, according to a study by Clevertouch Marketing and the University of Southampton. However, more B2B businesses are reporting trouble in the stacks. This year 23% of B2B firms said their stack was several, unconnected disparate platforms. That’s a huge increase from 2022 when only 10% of companies said this.
Stevens & Tate
MARCH 13, 2023
If any business wishes to collect customer data, monitor customer interactions, and ensure that their marketing and sales teams are properly aligned, it is necessary to have a CRM (customer relation management) platform. However, there are a lot of different CRM software solutions to choose from. For good reason, HubSpot CRM tends to be one of the more popular options.
Martech
MARCH 13, 2023
The term “MACH” is popular nowadays, with many martech vendors claiming to offer MACH digital experience platforms (DXPs). But is this just a marketing tactic, or do these products genuinely align with the principles of MACH architecture? Dig deeper: What is a digital experience platform or DXP and is it the future of content management?
Optinmonster
MARCH 13, 2023
Are you looking for ideas for your email newsletter signup forms? A well-designed signup form can make a big difference in your conversion rates. The more newsletter subscribers you get, the greater your potential revenue. In this article, we’ll share some inspiring newsletter signup examples along with best practices you can use to create your own.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Journal
MARCH 13, 2023
Learn from Google's Search Advocate, John Mueller, how to position yourself for success and increase your chances of getting hired at a major tech company. The post Google’s John Mueller Shares Advice For Getting A Job In Tech appeared first on Search Engine Journal.
Martech
MARCH 13, 2023
Several big martech-related companies — including Roku and Roblox — are breathing easier following news they won’t lose their deposits in the failed Silicon Valley Bank (SVB). On Friday SVB was taken over by government officials, following a bank run. The run followed the bank’s announcement that inflation had cut the value of its U.S. government treasury bonds and it was selling a block of stock to increase its cash reserves.
Optinmonster
MARCH 13, 2023
Do you want to be able to build complex email signup forms directly in OptinMonster? Field mapping is here to help with that! Field mapping is a powerful feature in OptinMonster that lets you add extra fields to your newsletter popups, lead generation forms, and other marketing campaigns. In this article, we’ll go through some creative ideas for using OptinMonster’s field mapping feature.
Martech
MARCH 13, 2023
This is part one of a two-part article. In this part, we look at ChatGPT, Writer and Jasper. ChatGPT’s launch in November 2022 spurred a debate among marketers. Proponents of generative AI envision a future where these highly sophisticated tools will replace human writers. Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Navigate the Channel
MARCH 13, 2023
You’ve heard it before: Customer feedback is a gift. It’s given to you from your most-valuable business asset, your customers. As HubSpot advises, if you never ask for customer feedback, you’ll never understand what drives customer satisfaction. And, if you don’t know what drives satisfied customers, you can’t create customer loyalty. Why is Customer Feedback So Invaluable?
Bannersnack
MARCH 13, 2023
12 minutes read Online advertising is everywhere. Some love it, some block it. Some click on it, and others create it. But most importantly, some of the world’s biggest, most frequented websites run on it. Facebook, Google, TikTok, YouTube—virtually every website you visit daily has an online advertising model to support it. If you run a business (any business), online ads can put your products and services in front of a larger audience—and for a fraction of the price traditional advertisi
Only B2B
MARCH 13, 2023
Outsourcing appointment setting has become a popular business strategy in recent years, especially for companies that want to expand their customer base and increase revenue. However, there are several myths and misconceptions surrounding outsourcing appointment setting that often prevent businesses from taking advantage of this powerful tool. In this blog, we will explore and bust some of the most common myths about outsourcing appointment setting.
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