Only B2B

SEPTEMBER 25, 2023

In the fast-paced world of digital marketing, staying ahead of the curve is not just a goal; it’s a necessity. The landscape of the lead generation is undergoing a significant transformation. According to recent studies, 85% of B2B marketers believe that improving the quality of leads is a top priority. This shift in focus has made optimizing your inbound lead qualification process more critical than ever before.

Lead Qualification 62

Lead Qualification Lead Ranking Sales Qualified Leads Lead Scoring 62

chiefmartech

SEPTEMBER 25, 2023

Was it John Lennon who wrote, “Imagine there’s no martech, I wonder if you can?” I may be misremembering that lyric. But it’s what came to mind when I saw the above chart. It’s from a new Gartner report, 4 Actions to Improve Martech ROI , and it reveals a pretty dramatic shift in ownership of martech responsibilities from marketing to IT. “Configuration and deployment of new marketing technology” saw a 10-point shift from Marketing Leads With Guidance Fr

Aggregators 97

Aggregators Enterprise Management Work Management Marketing Management 97

Marketing Insider Group

SEPTEMBER 25, 2023

As a marketer, it can feel like getting your brand noticed in today’s crowded digital landscape requires a herculean effort. Content aggregation is one powerful solution that many are using to earn more traffic and leads. It works like this: A content aggregator funnels content into a content aggregation platform, then uses algorithms to decide where it should be distributed on other websites around the web.

Aggregators 245

Aggregators Top of Funnel Work Management Marketing Management 245

Act-On

SEPTEMBER 25, 2023

Marketing and sales teams are famously frenemies. They share common goals— driving revenue for their company —but poor communication regularly gets in the way of these two teams working together. Sales and marketing alignment is no small task, but it’s not a mystery. We know what causes misalignment: No shared understanding around who we’re trying to reach.

Planning 147

Planning Work Management Marketing Management Paid Search Agency 147

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

Account Based Marketing

Salesforce Marketing Cloud

SEPTEMBER 25, 2023

Would you believe there are some companies that attribute at least 20% of their earnings (before interest and taxes) to their use of artificial intelligence? What do these leading AI companies know that you don’t? It’s a question worth exploring. Many companies are meandering through the strategy phase of AI, especially gen AI, and are focused on defining a vision that aligns with their business.

Marketing AI 133

Marketing AI Generation Enterprise Management Lead Ranking 133

Martech

SEPTEMBER 25, 2023

There are a lot of complaints about Google Analytics 4 (GA4). Some of these — the UI, for example — are based on users’ experience. Others are based on perception or “what I’ve heard is…” Those are the subject of the final installment of our three-part series of conversations about Google GA4 with Russ Ketchum, product director of Google Analytics.

Marketing Analytics Tools 122

Marketing Analytics Tools Analytics API Intent 122

Act-On

SEPTEMBER 25, 2023

In our last piece in this series, we talked about the downsides of sales and marketing misalignment. Enough of that! Let’s talk about how to align sales and marketing on a common strategy. We’ll cover topics like defining a target audience, setting shared metrics and definitions, and buttoning up technology and processes. Read on to learn how working together for a common goal can align sales and marketing teams.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Planning 130

Martech

SEPTEMBER 25, 2023

Samsung Ads is rolling out new interactive ad types to smart TV advertisers through a partnership with CTV ad experience platform BrightLine. “With BrightLine’s advanced capabilities, advertisers are now able to engage consumers in a real-time dialog and exchange for the first time on Samsung Smart TVs, opening a whole new world of possibilities for brands,” said Michael Scott, vice president of ad sales and operations for Samsung Ads, in a company statement.

Paid Search Agency 117

Paid Search Agency Ads Ad Exchange Advertisements 117

Sprout Social

SEPTEMBER 25, 2023

Superior customer experiences don’t happen by accident. A well-defined customer service strategy is the foundation to every wow-worthy interaction between a business and its customers. As market competition grows more fierce, consistently delivering exceptional customer care is more vital than ever. Connecting the dots between disparate communication channels—phone, email, chat, social—is a necessary step in future-proofing your business.

Work Management 110

Work Management Marketing Management Marketing & Strategy Marketing AI 110

Advertiser: ZoomInfo

This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.

B2B Sales

Martech

SEPTEMBER 25, 2023

“It was a great quarter,” the senior executive said as he raised his glass to toast the winning district sales manager. “You guys did me proud.” The company had just made its full-year quota in the first half of the year and the champagne was flowing. Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better.

Marketing AI 111

Marketing AI Work Management Marketing Management Paid Search Agency 111

Top Rank Marketing

SEPTEMBER 25, 2023

Later this month, marketers from all around the country and globe will converge in Washington D.C. for the 13th annual Content Marketing World. Thirteen years! Just think about how much has changed in that time – not just in marketing, but in the world at large. Keeping pace and making sense of all this change is a great reason for professionals to come together each autumn for CMWorld, absorbing the wisdom of expert speakers and connecting personally with fellow practitioners.

Content Marketing 101

Content Marketing B2B Thought Leadership Enterprise Management Marketing & Strategy 101

Martech

SEPTEMBER 25, 2023

In this series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Kath Pay has spent, essentially, her entire career in email marketing — and she still loves it. She travels the world giving presentations and training sessions, she consults with her clients, she’s the author of a best-selling book — “Holistic Email Marketing” — and she contributes to MarTech.

Email Marketing 103

Email Marketing Multi-Channel Advertising Agencies Paid Search Agency 103

seo.co

SEPTEMBER 25, 2023

It’s a good time to be an SEO agency. There are more than 63,000 searches per second on an average day, and most consumers and business owners rely heavily on Google when researching new products and services. Moreover, the SEO industry is certainly large enough to have enough to cheese to go around. Most businesses have adapted by putting at least a little time and effort into their search ranking strategy.

SEO 98

SEO Paid Content Paid Search Agency Advertising Agencies 98

Advertisement

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

Intent Signal

Sprout Social

SEPTEMBER 25, 2023

When I joined Sprout Social in 2018, part of my role as CMO was educating my peers about the value of social media. I remember how executives were unclear of social’s impact on the success of their strategic initiatives or revenue performance. Fast forward to today and it’s difficult to picture any serious organization operating without a social media strategy.

Enterprise Management 92

Enterprise Management Work Management Peer-to-peer Social Media 92

EveryoneSocial

SEPTEMBER 25, 2023

Content marketing as we’ve known it, which is centered on search optimization and sharing links that drive traffic to websites, is no longer a leading strategy. We’ve entered a new paradigm that has social media at its center and relies on sharing content that can be consumed and engaged with on the networks. This new model — which we’ll call modern content marketing — requires a significant shift in thinking, but there are big opportunities for those who can make the transition.

Paid Content 76

Paid Content Content Marketing Paid Search Agency Content 76

Navigate the Channel

SEPTEMBER 25, 2023

If you’re fortunate enough to be choosing a domain name for a new business venture or company site, congratulations. Good luck to you! We’re going to hit you with a couple of quick facts you should consider before we talk the importance of domain names. As of mid-2023, 45.49 percent of web traffic in the U.S. originated from mobile devices, which is down from 52.5 percent in the third quarter of 2022.

Domain 65

Domain Tips Work Management Search Marketing 65

SmartBug Media

SEPTEMBER 25, 2023

Preparing for a marketing presentation for your Board of Directors is an important part of being a successful Chief Marketing Officer (CMO)—particularly in a year when, across multiple industries, marketing needs to showcase their return on investment. Nailing your board presentation and showcasing your value as a CMO and the value of your company’s marketing efforts is continuously critical.

Marketing & Strategy 64

Marketing & Strategy Paid Search Agency Marketing Marketing Budget 64

Advertiser: ZoomInfo

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

Account Based Marketing

Digilant

SEPTEMBER 25, 2023

As summer winds down, the most wonderful (and busy!) time of year ramps right up. Every advertiser knows the importance and challenges of the holiday shopping season — and the 2023 season will be no different. There’s good news on the horizon for retailers. The National Retail Federation projects that retail sales will reach between $5.13 trillion and $5.23 trillion this year, a 4-6% growth from last year.

Top of Funnel 59

Top of Funnel Funnel Advertising Campaigns Media 59

ClearVoice

SEPTEMBER 25, 2023

Content marketing isn’t for the faint of heart. In fact, according to recent data, only 29% of B2B marketers say their organization is very successful with content marketing. With the constant trend shifts, algorithm changes, and ever-evolving audience preferences, staying on top of your marketing game requires continuously leveling up your skills. Essential Skill Areas for Content Marketing Not all content marketing skills are created equal.

Content Marketing 59

Content Marketing Planning Content Marketing Management 59

illumin

SEPTEMBER 25, 2023

The history of social media tells a story of major cultural change. With such a big shift in the way people keep in touch, it’s hard to imagine that this medium is less than twenty years old. That’s because the groundwork for today’s social media was laid years before the apps and platforms of today made their debut. While Facebook may be only 19 as of 2023, the very first use of the internet to socialize dates all the way back to 1978 with the creation of the Computerized Hobbyists Bulletin Bo

Social Media 52

Social Media Social Marketing Paid Search Agency Media 52

Blue Flame Thinking

SEPTEMBER 25, 2023

Email marketing is a powerful tool and a critical part of your channel mix. Understanding its role within your overall plan and identifying key strategies to optimize your efforts will help set you up for success. Planning Your Email Marketing Campaign If you haven’t started email marketing yet, you can crawl, but running an email marathon should be your goal.

Email Marketing 52

Email Marketing Planning Enterprise Management Work Management 52

Advertisement

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want. So which emerging sustainability & ESG topics garner more audience attention? Download the guide to find out!

Media

Fount Media

SEPTEMBER 25, 2023

With the ever-changing healthcare landscape, staying up-to-date on the latest marketing trends is more important than ever. Email marketing is the most effective channel used by many B2B businesses across the borders. It is a cost-efficient, time saving way to engage with your targeted markets. Email marketing is a great The post What Are the Dos and Don’ts of Email Marketing in Healthcare?

Email Marketing 52

Email Marketing Paid Search Agency B2B Marketing Marketing 52

Single Grain

SEPTEMBER 25, 2023

Many of us are rejoicing in the fact that inflation keeps cooling. We’re experiencing the biggest slowdown in inflation since 2021, and it gives many a reason to believe there’s light at the end of the tunnel. However, despite inflation rates steadying, interest rates are rising. The belief is that they are still on the rise in correspondence with the delayed effect of all of the rapid inflation we’ve seen over the past couple of years.

Paid Search Agency 52

Paid Search Agency Cost per Acquisition Marketing & Strategy Marketing Budget 52

Goodish Agency

SEPTEMBER 25, 2023

Explore how InVideo transforms video creation with strong collaboration tools, ensuring smooth teamwork and outstanding results.

Tools 52

Tools Product Video Marketing Features 52

Anteriad

SEPTEMBER 25, 2023

The post Meeting Goals and Making Plans: Finding Success in Q4 and Beyond appeared first on Anteriad.

Thought Leadership 52

Thought Leadership 52

Advertisement

Why are buyer-facing teams struggling and what can be done about it? Today’s buying experience is extremely challenging to navigate––with a plethora of choices, easy access to research, and competing (often contradictory) voices chiming in. Buyers struggle with being overwhelmed, indecision, and trusting the information that’s presented to them. For a buyer-facing team, the struggle is also real.

Buy

Marketing Insider Group

SEPTEMBER 25, 2023

Google’s gearing up to redefine how we experience search. Gone are the days of merely matching keywords ; the tech giant is now leaning into the power of artificial intelligence to truly understand and cater to what users are seeking. Through its testing of the Search Generative Experience (SGE) and other AI advancements, Google is championing a more interactive and natural search process.

Search Marketing 228

Search Marketing Content Marketing Marketing AI Content 228

Litmus

SEPTEMBER 25, 2023

Alas, all good things must come to an end—including the biggest and most inspiring email marketing event of 2023! We laughed, we cried, we talked shop, and delighted in the presence of each other’s company for a wild two (or for some, three!) days of this extraordinary email extravaganza. Missed it? No worries! Come along with us as we reminisce on all the highlights of Litmus Live 2023!

Marketing AI 99

Marketing AI Planning Email Marketing Work Management 99

Only B2B

SEPTEMBER 25, 2023

In the dynamic world of B2B marketing, staying at the forefront of industry trends is vital for sustained success. As we venture into the year 2024, the landscape of content marketing is undergoing significant transformations. Current statistics reveal that a remarkable 82% of B2B marketers rely on content marketing as a cornerstone of their strategies, and this figure is projected to rise further.

B2B 62

B2B Marketing & Strategy Content B2B Marketing 62