Fri.Nov 20, 2020

What is Marketing ROI and Why Is It Important?


There is a simple answer: investments need to be justified. Therefore, for each strategy you choose, it is essential to know how much it brings in return. A satisfying cost-benefit is what every company seeks when investing in something.

ROI 152

Manufacturing Content Marketing—What’s Ahead in 2021

Industrial Marketing Today

No, I don’t have a crystal ball. What I do have is the brand-new report, Manufacturing Content Marketing, Benchmarks, Budgets, and Trends—Insights for 2021 published by the Content Marketing Institute. I was given an advanced.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

What is the difference between home.php and front-page.php in WordPress?


Different websites need distinct files to call the functions they need and to display content to visitors. That is why you need to know the differences between home.php and front-page.php.

4 Ways You Can Connect with Consumers With App-like Experiences

Marketing Insider Group

The age of “there’s an app for that” may have come and gone, but the power of the app continues to live on. Nothing is a better conduit for directing users to exactly what they want than apps are, and yet people are less willing to download apps than ever.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Anyone Can Learn to be a Better Leader


Kevin Jordan will be back in early December. COVID cases continue apace. The implications for this are unfolding, as they are in communities across the US and internationally. Our thoughts of late have centered on the need for and important role of engaged, sustained and value-driven leadership.

Ethics 121

More Trending

How Has B2B Sales Changed in the Digital Era?

Heinz Marketing

By Josh Baez , Client Engagement Manager at Heinz Marketing. The customer experience is continuously shifting – and it’s been further amplified and accelerated by COVID-19.

Sales 71

6 Ways to Improve Your Value Proposition


The success of a business depends on its ability to overcome challenges. It’s essential to be competitive when facing competitors and deliver to the consumer what they expect from your company. That’s why it is necessary to know how to improve your value proposition.

How Flexera Leveraged A/B Testing to Prove ABM Success


Like all things during the pandemic, we’ve had to reinvent how we do customer stories. From researching podcasting mics, screen recording options, and so much more – we were nervous about the quality of the outcome.

A/B 68

Turkey and Green Beans Gone Viral (and a Virtual Visit to a Museum) [The Weekly Wrap]

Content Marketing Institute

It’s turkey and green bean casserole time in the United States. We talk turkey hotline (phone and AI versions), eat our veggies (a good-for-you lesson), and take a break from food with an enticing stay-at-home museum experience.

Viral 67

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Programmatic Display Targeting Is About Reaching Prospects Where They Live


Craig Weiss, COO, True Influence. If you’ve adopted Account-based Marketing (ABM) in your B2B sales and marketing operations, you need to target your widest possible market with programmatic display advertising. You’ve likely already heard this.

The Importance of Late-Stage Content


There’s an awful lot of content focused on the reach and engagement stages of the B2B buyer’s journey, and not nearly as much directed at conversion and retention.

How to Write Marketing Copy that Converts More Leads [Video]

Golden Spiral

Content Marketing

How to Create an Ontraport Popup to Grow Your List


Do you want to create an Ontraport popup to get more email subscribers? With an Ontraport popup, you can grow your email list with less time and effort. By the end of this tutorial, you’ll learn exactly how to create an Ontraport popup that will add more subscribers to your list.

List 65

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Pluralsight: A High-Level SEO Audit

This high-level SEO Audit was performed on, a NASDAQ listed technology company providing comprehensive training and learning solutions for other Fortune 1000 enterprises. The post Pluralsight: A High-Level SEO Audit appeared first on

SEO 64

TV or not TV? That is the question: Insights on World Television Day


30-second summary: Television has gone through significant transformations since its invention in 1924. TV revolutionized the ideas of unity and entertainment, gaming, advertising, and opportunities for content creators.

11 Marketers Reveal Their Best Tips on Being Creative and Productive During Winter


Many books and articles are discussing the best ways to boost productivity. This is a clear sign that it isn’t an easily attainable goal. Besides, any advice you would get from someone on this topic, you’ll have to test it first and see if it works for you too.

Top GDPR Compliance Software


Disclaimer : This blog post is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. Instead, it provides background information to help you better understand the GDPR.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

The Ultimate Guide to Dark Mode Email


Dark Mode has email marketers scratching their heads (among other things in 2020). Where is it supported? What does it do to our email code? And—most importantly—how can we keep campaigns looking good even when the digital lights are switched off?

Email 61

How to grow your email list for free in 2021


Jump ahead. Why focus on growing your email list in 2021? 3 steps to growing your list for free. Ready to start growing your email list in 2021? Have you ever heard that you need an email list?

List 60

ClickFlow as a Clearscope Alternative

Single Grain

Ranking on Google is harder than ever. As a result, more and more businesses are forced to update and refine their search engine optimization strategies to get and stay on page one of the SERPs. Indeed, a forecast indicated that SEO spending would surpass $80 billion by the end of 2020.


The Definitive Guide to Creating Content for Brand Awareness


Is it easy to come across your brand when someone is searching for a product or service that you provide? Does your content have the reach that will ensure this happens? These are the key factors that make creating content for brand awareness so important. Here's how it's done.

Brand 56

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

How Sales Enablement Can Increase Your Move-Ins and Decrease Your Sales Cycle

SmartBug Media

Senior care sales can be a rollercoaster, with some sales cycles ranging from a few weeks to two years. One way to navigate this roller coaster is by implementing sales enablement strategies for your sales team.

How ZoomInfo Helped SMACT Works Increase Connect Rates By 1400%


We sat down with William Wright, Senior Account Manager, SMACT Works to talk through his experience with ZoomInfo Engage. . SMACT Works provides strategy, management, consulting and managed services for digital, data & analytics, Cloud and Enterprise Technologies.

Making their Mark in HCM Technology: 2020 Ceridian Insights Conference Takeaways

Aberdeen HCM Essentials

For the past three days, I’ve been immersed in the virtual world of the 2020 Ceridian Insights conference. From the first keynote, I was delighted by Ceridian’s taglines of intelligence at work and making any day payday.

4 Senior Living Video Marketing Ideas That Will Improve Engagement

Stevens & Tate

When it comes to engaging with your audience on social media , you’ll want to consider implementing a video content strategy. This is because video is an excellent storytelling medium — and if it’s one thing that audiences can connect with, it’s good storytelling.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.