Fri.Nov 20, 2020

What is Marketing ROI and Why Is It Important?


There is a simple answer: investments need to be justified. Therefore, for each strategy you choose, it is essential to know how much it brings in return. A satisfying cost-benefit is what every company seeks when investing in something.

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Manufacturing Content Marketing—What’s Ahead in 2021

Industrial Marketing Today

No, I don’t have a crystal ball. What I do have is the brand-new report, Manufacturing Content Marketing, Benchmarks, Budgets, and Trends—Insights for 2021 published by the Content Marketing Institute. I was given an advanced.


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What is the difference between home.php and front-page.php in WordPress?


Different websites need distinct files to call the functions they need and to display content to visitors. That is why you need to know the differences between home.php and front-page.php.

4 Ways You Can Connect with Consumers With App-like Experiences

Marketing Insider Group

The age of “there’s an app for that” may have come and gone, but the power of the app continues to live on. Nothing is a better conduit for directing users to exactly what they want than apps are, and yet people are less willing to download apps than ever.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

How ZoomInfo Helped SMACT Works Increase Connect Rates By 1400%


We sat down with William Wright, Senior Account Manager, SMACT Works to talk through his experience with ZoomInfo Engage. . SMACT Works provides strategy, management, consulting and managed services for digital, data & analytics, Cloud and Enterprise Technologies.

More Trending

How to grow your email list for free in 2021


Jump ahead. Why focus on growing your email list in 2021? 3 steps to growing your list for free. Ready to start growing your email list in 2021? Have you ever heard that you need an email list?

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Marketing Collaboration Software: The 7 Best Options Available


Marketing collaboration software has become essential to connect team members, especially nowadays, that work is developed in digital environments. On these platforms, professionals can browse planning calendars, manage ongoing projects, and get informed about their daily duties.

11 Marketers Reveal Their Best Tips on Being Creative and Productive During Winter


Many books and articles are discussing the best ways to boost productivity. This is a clear sign that it isn’t an easily attainable goal. Besides, any advice you would get from someone on this topic, you’ll have to test it first and see if it works for you too.

6 Ways to Improve Your Value Proposition


The success of a business depends on its ability to overcome challenges. It’s essential to be competitive when facing competitors and deliver to the consumer what they expect from your company. That’s why it is necessary to know how to improve your value proposition.

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

How to Create an Ontraport Popup to Grow Your List


Do you want to create an Ontraport popup to get more email subscribers? With an Ontraport popup, you can grow your email list with less time and effort. By the end of this tutorial, you’ll learn exactly how to create an Ontraport popup that will add more subscribers to your list.

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Turkey and Green Beans Gone Viral (and a Virtual Visit to a Museum) [The Weekly Wrap]

Content Marketing Institute

It’s turkey and green bean casserole time in the United States. We talk turkey hotline (phone and AI versions), eat our veggies (a good-for-you lesson), and take a break from food with an enticing stay-at-home museum experience.

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Top GDPR Compliance Software


Disclaimer : This blog post is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. Instead, it provides background information to help you better understand the GDPR.

How Flexera Leveraged A/B Testing to Prove ABM Success


Like all things during the pandemic, we’ve had to reinvent how we do customer stories. From researching podcasting mics, screen recording options, and so much more – we were nervous about the quality of the outcome.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The Importance of Late-Stage Content


There’s an awful lot of content focused on the reach and engagement stages of the B2B buyer’s journey, and not nearly as much directed at conversion and retention.

How to Write Marketing Copy that Converts More Leads [Video]

Golden Spiral

Content Marketing

TV or not TV? That is the question: Insights on World Television Day


30-second summary: Television has gone through significant transformations since its invention in 1924. TV revolutionized the ideas of unity and entertainment, gaming, advertising, and opportunities for content creators.

Programmatic Display Targeting Is About Reaching Prospects Where They Live


Craig Weiss, COO, True Influence. If you’ve adopted Account-based Marketing (ABM) in your B2B sales and marketing operations, you need to target your widest possible market with programmatic display advertising. You’ve likely already heard this.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Pluralsight: A High-Level SEO Audit

This high-level SEO Audit was performed on, a NASDAQ listed technology company providing comprehensive training and learning solutions for other Fortune 1000 enterprises. The post Pluralsight: A High-Level SEO Audit appeared first on

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How to Build a B2B List of Leads in 2021

Visitor Queue

I am going to unload a truth bomb here; if you are looking for that golden ticket one size fits all lead generation tool, it doesn’t exist. I am sure you already knew that. Just looking at the lead generation industry, you can see that by the sheer number of solutions on the market. You […].

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The Ultimate Guide to Dark Mode Email


Dark Mode has email marketers scratching their heads (among other things in 2020). Where is it supported? What does it do to our email code? And—most importantly—how can we keep campaigns looking good even when the digital lights are switched off?

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The 15 Best Link Building Tools for 2020


In this guide, we‘re going to dive deep into 10 link building tools that you need to know about, as well as sharing a bonus list of 5 Chrome extensions that you should go away and install. We‘ll introduce you to tools that can help you to find prospects, manage your workflow, find anyone‘s email address and more. How To Tips SEO

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

How Has B2B Sales Changed in the Digital Era?

Heinz Marketing

By Josh Baez , Client Engagement Manager at Heinz Marketing. The customer experience is continuously shifting – and it’s been further amplified and accelerated by COVID-19.

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ClickFlow as a Clearscope Alternative

Single Grain

Ranking on Google is harder than ever. As a result, more and more businesses are forced to update and refine their search engine optimization strategies to get and stay on page one of the SERPs. Indeed, a forecast indicated that SEO spending would surpass $80 billion by the end of 2020.


The Definitive Guide to Creating Content for Brand Awareness


Is it easy to come across your brand when someone is searching for a product or service that you provide? Does your content have the reach that will ensure this happens? These are the key factors that make creating content for brand awareness so important. Here's how it's done.

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Making their Mark in HCM Technology: 2020 Ceridian Insights Conference Takeaways

Aberdeen HCM Essentials

For the past three days, I’ve been immersed in the virtual world of the 2020 Ceridian Insights conference. From the first keynote, I was delighted by Ceridian’s taglines of intelligence at work and making any day payday.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.