Webbiquity

MARCH 29, 2018

Guest post by Nick Rojas. Blockchain technology has made waves in the worlds of technology and finance for several years, but it’s only recently that it has begun to attract interest from other sectors as well. One of the areas in which blockchain holds great potential is in marketing—but a good share of marketers are as yet unaware of this fact. However, if blockchain impacts marketing with anywhere near the speed it has impacted finance and technology, it could change the entire industry overn

Marketing & Strategy 255

Marketing & Strategy Opt-in Paid Search Agency Social Media 255

DiscoverOrg

MARCH 29, 2018

This post if for informational purposes only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue or problem. The views expressed are based solely upon DiscoverOrg’s interpretation of these regulations, do not purport to constitute official guidance, and may not be relied upon.

Planning 198

Planning Opt-out Opt-in Peer-to-peer 198

Marketing Insider Group

MARCH 29, 2018

Have you ever had a successful garden? Yeah … me neither. But I’m a big fan of analogies, so just roll with me on this one. Regardless of our respective horticultural expertise, we can agree on what you need to have a successful garden. Seeds: Without seeds, you aren’t even gardening in the first place. […]. The post A Better Way to Think About Marketing Automation appeared first on Marketing Insider Group.

Marketing Automation 185

Marketing Automation Automation Marketing & Strategy Marketing 185

KoMarketing Associates

MARCH 29, 2018

Improving search rankings certainly isn’t as simple as it sounds. At the same time, having targeted and relevant organic visibility is vital to the overall success of a B2B organization. When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies.

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Biznology

MARCH 29, 2018

The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. It’s the time to cater to the growth of consumers who grab their smart phones as their first – and often only – device. Take a look at these 6 tips that are key components to successful mobile marketing.

Mobile Marketing 189

Mobile Marketing Doubleclick Trends Marketing & Strategy 189

Adobe Experience Cloud Blog

MARCH 29, 2018

In 1962, at the Seattle World’s Fair, IBM demoed the ‘Shoebox’—a machine that could understand 16 spoken words in English (10 of them were actually just digits, from ‘0’ through to ‘9’, but at the time, this was genuinely groundbreaking stuff). Four years later, an early episode of Star Trek aired, featuring a conman trafficking mail-order brides. But the episode was notable for another reason—this was the first time viewers would have seen the crew of the Enterprise talking to its computer.

Amazon 134

Amazon Enterprise Management Work Management Advertising Agencies 134

Act-On

MARCH 29, 2018

What is website visitor tracking? The ability to “see” what individuals – both known and anonymous visitors – are doing on your website gives you the ability to target them, meaning you can deliver valuable content that’s tailored to their needs and encourages them to take the next step. Learn more.

Marketing Websites 101

Marketing Websites B2B Content 101

Onalytica B2B

MARCH 29, 2018

? Dan Gingiss – Marketing & Customer Experience Executive, Author and Podcaster. Key Topics: Digital marketing, content marketing, influencer marketing, social media marketing. Location: Chicago, IL, USA. Bio: Dan’s 20-year career has consistently focused on delighting customers, spanning multiple disciplines including social media, customer service, marketing, and digital customer experience.

Work Management 100

Work Management Social Media Startups Marketing Management 100

Hubspot

MARCH 29, 2018

When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial, or $10,000 for an email marketing campaign. It can be frustrating when your budget dictates how many people your business can reach. Surprisingly, there are a lot of free ways to supplement your paid advertising efforts.

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Advertising Agencies Advertisements Advertising Business 101

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

KEO Marketing

MARCH 29, 2018

New digital marketing trends are growing in 2018, and you need to stay abreast or risk being left behind. The latest trends include everything from emerging technologies to prospects demanding.

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Trends Demand Marketing Marketing Prospects 92

JotForm

MARCH 29, 2018

I don’t know how old you are; but, as someone who was born in the late 80s, I remember the rise — and fall — of Firefox well. Firefox emerged as an open source competitor to Internet Explorer 6. It was awesome because it had options: for instance, users could add features with various ext.

Features 90

Features Product 90

SnapApp

MARCH 29, 2018

Lena Prickett is the Marketing Manager at Modbar , manufacturer of state-of-the art modular, under-counter coffee brewing equipment for cafes. Modbar is a sister company of La Marzocco. . Lena Prickett. Modbar | Marketing Manager. . . . Lena has worked in a variety of communications, consulting, and marketing roles in San Francisco, Thailand, New York City, Boston, and Seattle.

B2B Marketing 86

B2B Marketing Work Management B2B Paid Search Agency 86

Circle Studio

MARCH 29, 2018

In today’s hyper-connected digital world, face-to-face communication with your employees and key stakeholders is a powerful tool—especially when it comes to developing strategic initiatives and a vision for your company. Let’s face it, the days of meeting behind closed doors to decide what your organization is going to do for the next 3-5 years is pretty last century.

Planning 79

Planning Marketing & Strategy Marketing Proposals Barriers 79

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Heinz Marketing

MARCH 29, 2018

By Matt Heinz, President of Heinz Marketing. Weekly we are pleased to feature top B2B business leaders who reveal in their own words how they “do it”, how they work. You might be surprised by their answers. Catch up on everyone we’ve featured thus far in the “How I Work” series here. This week I’m excited to feature Allison Munro , head of sales & marketing for Viafoura.

Work Management 82

Work Management Enterprise Management Marketing Management Paid Search Agency 82

Hubspot

MARCH 29, 2018

What Is Skill Assessment? A skill assessment allows employers to test how well a job candidate can complete tasks required of them in their future role. Candidates might be asked to role-play a client phone call, submit a writing sample, or conduct client research. These exercises ensure candidates haven’t exaggerated their skill level and demonstrate how well they think on their feet.

Ideal Customer Profiles 76

Ideal Customer Profiles Sample Outreach Conference 76

Brightedge

MARCH 29, 2018

What’s the news? On March 26, Google announced that after 18 months of testing it is beginning to roll out the mobile-first index. Back in 2016 Google first detailed its plan to change the way its search index operates and how it will eventually use the mobile version of a website’s content to index its […]. The post Mobile-First Index Rolling Out and Page Load Speed Signal Weight Increasing from July 2018 appeared first on BrightEdge SEO Blog.

SEO 64

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Hubspot

MARCH 29, 2018

Facebook announced yesterday that it will be shuttering Partner Categories: the product that allows third-party data providers to supplement advertisers with targeting information directly through Facebook. In the announcement, Facebook noted that "this is common industry practice," but will still shutter the product to "help improve people’s privacy on Facebook.".

Advertising Agencies 74

Advertising Agencies Facebook Advertisements Advertising 74

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Navigate the Channel

MARCH 29, 2018

Customer data continues to increase in importance. Building massive datasets are not enough for success these days, however. Creating proprietary customer profiles and even automated intelligence platforms is now the norm. With these new standards comes a new skill set for the CMO. Here are just a few of the ways that the head marketing strategist must evolve in the modern business landscape.

CMO 50

CMO Business Ideal Customer Profiles Planning 50

Hubspot

MARCH 29, 2018

What is Black Hat SEO? Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. These unethical tactics don’t solve for the searcher and often end in a penalty from search engines. Black hat techniques include keyword stuffing, cloaking, and using private link networks. Appearing in search results is vital for business growth, but there’s a right and wrong way of doing search engine optimization.

SEO 74

SEO PageRank CAN-SPAM Ad Exchange 74

33Across

MARCH 29, 2018

Although the recent nor'easter in NYC caused some travel issues out west, the turn out for Digiday Publishing Summit was still strong in beautiful Vail, Colorado. The post Digiday Publishing Summit: When Publishers Play the Long Game appeared first on 33Across.

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Hubspot

MARCH 29, 2018

Earlier today, members of Facebook's staff held a small press event with a status update on efforts to prevent its platform from being weaponized to influence major national events like elections. Last year, Facebook came under fire when it was revealed that it had been weaponized by foreign actors to spread misinformation and divisive content in hopes of influencing the 2016 U.S. presidential election.

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Facebook Advertising Agencies Paid Search Agency Transparency 67

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

33Across

MARCH 29, 2018

Although the recent nor'easter in NYC caused some travel issues out west, the turn out for Digiday Publishing Summit was still strong in beautiful Vail, Colorado. The post Digiday Publishing Summit: When Publishers Play the Long Game appeared first on 33Across.

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Strategic-IC

MARCH 29, 2018

If you have a good number of MQLs, but struggle to nurture them to SQLs, you may need to consider your content. Do You Have The Right Content In Place To Nurture MQLs to SQLs? Having the right top of the funnel (TOFU) content in place is the first step in securing great MQLS. An MQL (Marketing Qualified Lead) is a lead who is a good-fit opportunity, and worth pursuing further.

Top of Funnel 48

Top of Funnel Lead Ranking Marketing Qualified Leads Planning 48

EMagine B2B Blog

MARCH 29, 2018

The competitive landscape in B2B tech means now more than ever is the time to differentiate your business and stand out in the space with a remarkable marketing campaign. It all begins with choosing compelling and relevant B2B tech assets, but it doesn’t stop there. After you choose amazing assets that will resonate with your B2B tech audience, you have to promote them to generate leads your sales teams will love.

PPC 50

PPC B2B Sales Lead Scoring Lead Ranking 50

Exo B2B

MARCH 29, 2018

The idea for this blog came to me last weekend when I was doing my daily browsing on social networks dedicated to marketing. But also while looking back at the content of my recent post on B2B trends in conferences, especially B2B Marketing Ignite 2018 and Content Marketing World 2018. Also, by reading the new eBook about AI by Chad Pollitt entitled Everything you need to know about Marketing Analytics & Artificial Intelligence.

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Marketing AI Marketing Attribution Marketing Management Gartner 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

EMagine B2B Blog

MARCH 29, 2018

The competitive landscape in B2B tech means now more than ever is the time to differentiate your business and stand out in the space with a remarkable marketing campaign. It all begins with choosing compelling and relevant B2B tech assets, but it doesn’t stop there. After you choose amazing assets that will resonate with your B2B tech audience, you have to promote them to generate leads your sales teams will love.

PPC 40

PPC B2B Sales Lead Scoring Lead Ranking 40

Walker Sands

MARCH 29, 2018

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SEO 40

Vidyard

MARCH 29, 2018

Getting your message across today can be very bland and sterile. White background, black font and well, just no heart. It really lacks flair and creativity. This new age of digital communication is only going to get noisier and we knew now was the time to take a step back, get personal and be seen. That’s why we’re on April 1st 2018 we are introducing Vidyard GoVHS.

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Product Television marketing Amazon Pricing 13