SendX
SEPTEMBER 30, 2020
No matter how much you want to deny it, one of the best marketing campaigns around is still your stale, old email marketing. Despite all the assumptions that email marketing is dead, this classic marketing type is still alive and kicking. The main issue is there's a ton of saturation, and frankly, people have gotten bored and lazy with old email marketing.
Webbiquity
SEPTEMBER 30, 2020
Guest post by Natasha Lane. Effective landing page design is in the eye of the beholder—or more precisely, your prospective customer. What works for your brand may very well not work for another company with a different industry focus, target audience, or offer. Image credit: depositphotos.com. However, there are certain aspects of it that are generally established.
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Zoominfo
SEPTEMBER 30, 2020
There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. We like to make sure that we’re setting ourselves up for success. And who wouldn’t? The whole spray and pray method is one of the past. Today, we have things like automation, data, and buyer personas to fall back on. People want personalization — in fact, in a recent survey, 97% of professionals said it was important to them that vendor websites have relevant content that spoke directly to their comp
Content Marketing Institute
SEPTEMBER 30, 2020
In its 11th year, the annual Content Marketing Institute B2B research delves into industry benchmarks, budgets, and trends. But this year we added one more category – how you and your peers responded to the pandemic and plan for the new normal. Continue reading → The post 2021 B2B Content Marketing: What Now? [New Research] appeared first on Content Marketing Institute.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Zoominfo
SEPTEMBER 30, 2020
The other day, a close friend of mine was browsing the website of an activewear brand she likes when she noticed an application page. “Become a Rep,” it read. If she were accepted, she’d get a lifetime discount — all she had to do was promote the brand on her social media pages (and hopefully make some sales). Knowing she had less than a thousand Instagram followers (while this brand had 328k), she knew there was a slim chance she’d get accepted, but she applied anyway.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Launch Marketing
SEPTEMBER 30, 2020
Content marketing continues to be an important part of B2B marketing strategies in 2020. The process of content creation, curation, distribution and tracking can be time-consuming, and with an ever-growing to-do list, how can you manage the process of creating and managing content across multiple platforms? To make content marketing work, marketers and writers need to be generating content on a regular basis.
Oktopost
SEPTEMBER 30, 2020
Lawyers have always made use of the full spectrum of advertising media. They put up eye-catching billboards, make memorable local TV commercials, and smile at us from the backs of bus stop benches. Nevertheless, social media advertising is still terra incognita for many law practices. Law practice and social media marketing are an odd marriage, and it’s not always an easy fit on either side.
Heinz Marketing
SEPTEMBER 30, 2020
By Win Salyards , Marketing Coordinator at Heinz Marketing. Within the Predictable Pipeline framework, we think about Messaging and Content in the Buyer’s Journey with respect to w hat Key Target Personas need, w hat they are challenged by, a nd how they make decisions. Y ou’ve built a comprehensive buying committee profile, buyer personas and their pain points, and you understand your buyer’s journey.
Search Engine Journal
SEPTEMBER 30, 2020
An FAQ page is one of the best ways to help people visiting or using your site. Here are 25 examples of useful FAQ pages. The post 25 of the Best Examples of Effective FAQ Pages via @LWilson1980 appeared first on Search Engine Journal.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Benchmark Email
SEPTEMBER 30, 2020
Email marketing success is best analyzed in context with your competitors. While every company has very distinct and personal goals that they want to hit with their email marketing strategy, understanding your performance as it relates to your industry and region can help you see where you’re excelling and where you might be trailing behind.… The post Email Marketing Benchmarks: How Do You Compare to Your Industry?
Litmus
SEPTEMBER 30, 2020
Ongoing education is important for email professionals to not only grow their skills but also their careers. Litmus now offers email marketing certification for both marketers and designers. Designers, developers, and marketers get the skills they need to advance their careers through our Litmus Live Workshops. Then, they put their skills to the test with a hands-on project reviewed by the Litmus team.
Sprout Social
SEPTEMBER 30, 2020
A lot of social marketers ask, does our brand really need to be on LinkedIn? In short, yes. By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform fo
Convert
SEPTEMBER 30, 2020
The best email a customer can receive is one that is personalized. Think about what makes you open an email from a business: is it because the email addresses you by your name? Does it recommend a product or a service that you’ve shown interest in before? The answer is most likely – yes. However, a personalized email goes beyond addressing a customer by their name.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Optinmonster
SEPTEMBER 30, 2020
Are you looking for the best Black Friday marketing tools that you can use to increase engagement and sales? Black Friday isn’t just another shopping holiday. It’s become a full-blown money-making event. And while it used to be something only celebrated in the United States, Black Friday is now a global trend that attracts consumers from all over the world.
Hubspot
SEPTEMBER 30, 2020
The marketing technology landscape is expanding rapidly , and it's becoming cheaper and easier for marketers to run powerful campaigns on their website or other channels. So, if you want to build a powerful inbound marketing engine, what do you need? Well, first off, you need a website. It also helps to have dedicated landing pages, sales pages, splash pages, and lead capture forms.
BenchmarkONE
SEPTEMBER 30, 2020
As a K12 communicator, you’re doing everything you can to break down the barriers between parents and the institution you represent. It’s no easy endeavor, but the results can be an improved learning experience for the students and parents feeling confident in their child’s education. With such a promising outcome, how do you achieve parent engagement that is reliable and consistent?
Hubspot
SEPTEMBER 30, 2020
In 2020, brands are leveraging virtual events more than ever. And, although some marketers once believed that " webinars were dead ,” many are now rethinking that statement as they find themselves scheduling and promoting this exact type of event. Webinars, or online events often modeled like a class or seminar, often include a lesson, slide deck, interactive elements such as polls, and, occasionally, time for audience members to virtually ask questions.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
MarketJoy
SEPTEMBER 30, 2020
Life is a never-ending race and all of us are huffing and puffing on our journey to success. COVID-19 is a huge hurdle for all of us right now and enterprises are figuring ways to leap across the setbacks caused by the pandemic. Managements and market executives are brainstorming for new ways to expand the business and to find ways to adapt conventional marketing strategies to the current trends.
Hubspot
SEPTEMBER 30, 2020
I'm a little embarrassed to admit this, but checking Instagram is one of the first things I do in the morning. But, I know I'm not alone. Did you know that Instagram went from one million users in December 2010 to over one billion in 2020 ? In fact, it's one of the most popular social media platforms in the world. So, you might be wondering, "How can I use this platform?".
Launch Marketing
SEPTEMBER 30, 2020
In times of crisis, something as instant and influential as social media can become an essential tool for providing buyers, audiences and your community with information and resources to get them through. With COVID-19 impacting all industries , some more than others, it is crucial for your B2B social media strategy to adjust accordingly. Elements such as posting strategy, language and content are all factors to consider when realigning your social media strategy during a crisis.
Hubspot
SEPTEMBER 30, 2020
Synchronized swimming is a beautiful thing to watch. A team that excels at the sport is the living incarnation of a well-oiled machine, with each member performing their part perfectly while being acutely aware of how they fit in with their teammates’ pace and movements. Every swimmer must be perfectly aligned with the group, or else the whole performance will look disjointed and sloppy.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
RDW Group
SEPTEMBER 30, 2020
As I take a moment to reflect on the passage of Justice Ruth Bader Ginsberg, it is difficult not to … The post RBG and Me: Reflections on the Impact of Ruth Bader Ginsberg appeared first on RDW Group.
PureB2B
SEPTEMBER 30, 2020
The marketing funnel is what most marketers live and die by. Questions like: “How can we shorten the funnel?” “Can we accelerate this through the funnel?” “Increase marketing funnel velocity” are thrown around constantly- but what does it mean? When someone tells you to market faster, what are they really telling you? We all know the marketing funnel exists but often times we’re confused with how to approach it.
SWZD
SEPTEMBER 30, 2020
More digital channels and platforms means there is more account data out there than ever before - but for B2B marketers, that’s not the same as having access to all that data, or being able to leverage that data in intelligent ways. So how can B2B marketers leverage the ever-expanding digital footprint left by tech buyers into high-visibility intent data capable of driving exponential ABM outcomes?
PureB2B
SEPTEMBER 30, 2020
The marketing funnel is what most marketers live and die by. Questions like: “How can we shorten the funnel?” “Can we accelerate this through the funnel?” “Increase marketing funnel velocity” are thrown around constantly- but what does it mean? When someone tells you to market faster, what are they really telling you? We all know the marketing funnel exists but often times we’re confused with how to approach it.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Litmus
SEPTEMBER 30, 2020
Ah, the perennial problem: You need to send more emails than ever, but you don’t have any room in the budget for additional headcount. You emphasize that you need more people to continue to grow and innovate your program, but it just isn’t in the cards. The good news is, scaling your email program doesn’t always have to involve new headcount. There are absolutely ways to grow your department in other ways if adding full-time employees just isn’t an option at the moment: part-time employees, free
Brandfolder
SEPTEMBER 30, 2020
Using a DAM ([Digital Asset Management]([link] system should be a key part of any content marketing strategy. It’s a software that allows you to create and manage a library of.
Confessions of a B2B Marketer
SEPTEMBER 30, 2020
Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signals, Chris Walker of Refine Labs, Tim Soulo of Ahrefs, Justin Jackson of Transistor, Sam Dunning of Web Choice, Sam Kuehnle of Refine Labs, Liam Bartholomew of Cognism, Brendan Hufford of Growth Sprints, Justin Rowe of Impactable, Max Altschuler of Outreach and Sales Hacker, Guillaum
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