Wed.Sep 30, 2020

5 Best Ways to Spice Up Your Email Marketing With Videos


No matter how much you want to deny it, one of the best marketing campaigns around is still your stale, old email marketing. Despite all the assumptions that email marketing is dead, this classic marketing type is still alive and kicking.

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See how to increase webinar attendance with 9 tips


You defined the subject, invited the best professionals, prepared the camera and the set, and spread the word on your social networks. Now, the only thing missing on your webinar is the audience.

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How To Use Personas For Better Marketing


There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. We like to make sure that we’re setting ourselves up for success. And who wouldn’t? The whole spray and pray method is one of the past.

What is lead scoring and how to calculate it


You already know that one of the major advantages of Inbound Marketing is the opportunity to attract a large number of leads to your company. But even if you already have a strategy in place and the leads are popping up, you still have another challenge ahead: qualify each of them.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

What Happened to Brand Ambassadors?


The other day, a close friend of mine was browsing the website of an activewear brand she likes when she noticed an application page. Become a Rep,” it read.

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More Trending

Five Ways to Use Colors to Create Effective Landing Pages


Guest post by Natasha Lane. Effective landing page design is in the eye of the beholder—or more precisely, your prospective customer. What works for your brand may very well not work for another company with a different industry focus, target audience, or offer. Image credit:

2021 B2B Content Marketing: What Now? [New Research]

Content Marketing Institute

In its 11th year, the annual Content Marketing Institute B2B research delves into industry benchmarks, budgets, and trends. But this year we added one more category – how you and your peers responded to the pandemic and plan for the new normal.

Email Marketing Benchmarks: How Do You Compare to Your Industry?

Benchmark Email

Email marketing success is best analyzed in context with your competitors.

9 Black Friday Marketing Tools to Skyrocket Your Sales


Are you looking for the best Black Friday marketing tools that you can use to increase engagement and sales? Black Friday isn’t just another shopping holiday. It’s become a full-blown money-making event.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The 3 Pillars of Online Community Engagement

Higher Logic

The post The 3 Pillars of Online Community Engagement appeared first on Higher Logic. Online community engagement is an ongoing process – but your efforts have to start with a solid foundation. Do you have those pillars in place?

Content Strategy: 5 Key Items to Consider

Heinz Marketing

By Win Salyards , Marketing Coordinator at Heinz Marketing. Within the Predictable Pipeline framework, we think about Messaging and Content in the Buyer’s Journey with respect to w hat Key Target Personas need, w hat they are challenged by, a nd how they make decisions.

Should B2B Companies Invest in Content Marketing Tools?

Launch Marketing

Content marketing continues to be an important part of B2B marketing strategies in 2020.

Email Marketing Certification: Welcome the First Litmus-Certified Email Pros


Ongoing education is important for email professionals to not only grow their skills but also their careers. Litmus now offers email marketing certification for both marketers and designers.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

The CMOs 5-Step Guide to Hosting a Successful Virtual Event


Event. A global pandemic has changed the way professionals do business. Safety precautions prevent people from gathering in person. Many businesses count on in-person events for lead generation and sales growth.

The Complete Guide to Social Media for Law Firms


Lawyers have always made use of the full spectrum of advertising media. They put up eye-catching billboards, make memorable local TV commercials, and smile at us from the backs of bus stop benches. Nevertheless, social media advertising is still terra incognita for many law practices.

WE·DO Roll Call: Taylor

B2B Marketing Insights - WE

Our Video Producer, Taylor, grew up in Walla Walla, Washington (try saying that three times real fast). Noted by its mountains, apples, and agriculture, his hometown is so similar to WE·DO’s that he likens it the “Hendersonville of the West.”

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4 Benefits of Twitter for business

Sprout Social

Twitter is one of the top platforms to keep up with the latest trends and conversations. It helps you discover which TV shows people are watching, which social media challenges they’re trying and more.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Why Consumers Sign Up for Webinars [New Data]


In 2020, brands are leveraging virtual events more than ever. And, although some marketers once believed that " webinars were dead ,” many are now rethinking that statement as they find themselves scheduling and promoting this exact type of event.

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25 of the Best Examples of Effective FAQ Pages via @LWilson1980

Search Engine Journal

An FAQ page is one of the best ways to help people visiting or using your site. Here are 25 examples of useful FAQ pages. The post 25 of the Best Examples of Effective FAQ Pages via @LWilson1980 appeared first on Search Engine Journal. Content Marketing Digital Experience

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An Email Automation Guide for Marketers Who Take Personalization Seriously


The best email a customer can receive is one that is personalized. Think about what makes you open an email from a business: is it because the email addresses you by your name? Does it recommend a product or a service that you’ve shown interest in before? The answer is most likely – yes.

Integrating organic and paid for a powerful LinkedIn social media strategy

Sprout Social

A lot of social marketers ask, does our brand really need to be on LinkedIn? In short, yes. By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Evaluating Social Media Strategy During a Crisis

Launch Marketing

In times of crisis, something as instant and influential as social media can become an essential tool for providing buyers, audiences and your community with information and resources to get them through. With COVID-19 impacting all industries , some more than others, it is crucial for your B2B social media strategy to adjust accordingly. Elements such as posting strategy, language and content are all factors to consider when realigning your social media strategy during a crisis.

Tips For Surveying Parents and Getting Quality Feedback


As a K12 communicator, you’re doing everything you can to break down the barriers between parents and the institution you represent. It’s no easy endeavor, but the results can be an improved learning experience for the students and parents feeling confident in their child’s education.

[Report] How To Scale Your Email Program Without New Headcount


Ah, the perennial problem: You need to send more emails than ever, but you don’t have any room in the budget for additional headcount. You emphasize that you need more people to continue to grow and innovate your program, but it just isn’t in the cards.

Voice Of The Customer – Know More About Your Target Audience

Unbound B2B


How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.